Moonshot Productions

What Moonshot Productions does

Moonshot Productions is a privately held, full-service video content production company headquartered at 368 Broadway in New York City. Founded in 2011 by Erik Hartman and David Rowe, the firm operates with 11–50 employees and structures its offering around three integrated service lines: Creative Services (concept and creative development), Production Services (directing, producing, shooting, lighting, art department, hair/makeup, storyboarding and production oversight), and Post-Production Services (short and long-form editing, 2D/3D motion graphics and design, sound mixing and finishing). The company explicitly claims the ability to scale production across the United States and into key international cities despite its single NYC office.

The firm generates revenue almost exclusively through project-based professional services engagements rather than retainers, IP licensing, or platform revenues. Pricing is quote-based and not publicly disclosed, with scope and scale calibrated to each production. Customers are enterprise buyers across three primary verticals: sports media networks (ESPN and ESPN Creative Works, NBC Sports Network, ESPN+), consumer brands and advertisers (Dell, 3M, Samsung, Jaguar, Range Rover, Dos Equis, Bespoke Post, L'Occitane, Soap.com, Caesars Sportsbook), and entertainment networks and streaming platforms (Disney+ via Endeavor Content, Red Bull Media House, Starz, Bloomberg TV, IMG Original Content). Distribution is direct B2B, secured through agency relationships (notably ESPN Creative Works and Mindshare Entertainment) and direct brand partnerships. Marketing is portfolio-driven via the company website, with reputation and word-of-mouth within the agency/network ecosystem as the primary demand-generation channel.

Moonshot's portfolio covers commercial spots, branded content, documentary series, reality TV, broadcast promotions, and corporate/internal creative, with marquee projects including the 10-episode Red Bull documentary Bullit, 15 documentary shorts for Disney+'s One Day at Disney, the 6-part Shark Hunters series for NBC Sports Network, the Fight Factory reality series for Nuvo TV, the Eureka! series for Bloomberg TV, and recurring ESPN campaigns across NBA Finals, NHL All-Star, Wimbledon, US Open, MLB HR Derby, Pro Bowl, NFL Draft and UFC Pay-Per-View promos on ESPN+. The company has no proprietary technology stack, patents, AI/ML capabilities, mobile applications, or external funding rounds documented, and remains founder-owned with no disclosed institutional investment or parent entity.

Name

Moonshot Productions

Legal name

Moonshot Productions

Website

https://moonshot-productions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moonshot Productions is a NYC-based, founder-led full-service video production company founded in 2011 that produces commercials, branded content, and documentary series for enterprise clients including ESPN, Disney+, Red Bull Media House, NBC Sports Network, and major brands.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

akta.pro secondary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Video production services
• Commercial production
• Documentary filmmaking
• Post-production services
• Branded content creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Production Services: Project-based production services for commercial spots, documentary series, branded content, and broadcast promotions. Revenue generated through direct client engagements with brands, agencies, and media networks on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moonshot Productions is a full-service video content production company offering three core service lines: Creative Services (content development with clients), Production Services (directing, shooting, lighting, art department, hair and makeup, storyboarding, production oversight across US and international locations), and Post Production Services (editing, 2D/3D motion graphics, sound mixing, and finishing). The company produces commercials, branded content campaigns, documentary series, and broadcast promotions for major sports networks, entertainment brands, and consumer advertisers.

Product overview

Moonshot Productions is a full-service video content production company based in NYC that produces visually stunning stories for television and digital platforms. The company offers three core service lines: Creative Services (developing on-brand content with clients), Production Services (directing, producing, shooting, lighting, and production oversight across US and international locations), and Post Production Services (editing, motion graphics, sound mixing, and finishing). The portfolio includes numerous branded campaigns for major sports networks (ESPN, NBC Sports), entertainment brands (Starz, Disney+), corporate clients (Dell, 3M, Samsung, Jaguar, Range Rover), beverage brands (Dos Equis, L'Occitane), and Red Bull Media House content. Notable documentary projects include the 'New Yorkers' original documentary series, 'Fight Factory' reality series, 'Shark Hunters' series, 'Bullit' documentary series, and 'One Day at Disney' documentary shorts. The company also provides ongoing editing and post production services for recurring sports content like UFC Pay-Per-View events and NHL promotional campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ESPN Creative WorkscoreStrategic or Co-development PartnerLong-standing partnership with ESPN Creative Works on multiple branded content campaigns including spots for 3M, Dos Equis, Dish Network, Range Rover, Jaguar, Samsung, and Sunday Night Baseball. Moonshot handles all live action production including directing and filming.
• Original MediaminorStrategic or Co-development PartnerPartnership on Fight Factory reality television series. Moonshot produced, directed, filmed and edited the show for Nuvo TV in partnership with Original Media.
• Red Bull Media HousecoreStrategic or Co-development PartnerOngoing partnership producing Bullit documentary series (10 episodes airing internationally and on CBS as part of Laila Ali's All In series), What's Your Custom? pilot, and other Red Bull content.
• DellminorGTM or Marketing PartnerProduced all four small business features for Dell's America's Favorite Small Business campaign including producing, directing, filming and editing.
• Mindshare EntertainmentcoreStrategic or Co-development PartnerPartnership on Range Rover Sport branded content featuring Jay Bilas and Rece Davis, and Jaguar E-Pace spot featuring Damian Lillard.
• Endeavor ContentcoreStrategic or Co-development PartnerProduced fifteen documentary shorts for the One Day at Disney series through Endeavor Content as part of Disney+ launch.
• IMG Original ContentcoreStrategic or Co-development PartnerProduced I Got Wrecked 8-episode digital series and WLYG series following 40+ models for IMG Original Content and Verizon's Go90 platform.
• NBC Sports NetworkcoreStrategic or Co-development PartnerProduced Shark Hunters, a six-part hour-long documentary series for NBC Sports Network following shark fishing tournaments.
• Walnut Hill MediaminorStrategic or Co-development PartnerPartnership on Jonathan Tisch's Inside Series covering iconic New York events (Fashion Week, US Open, PGA Championship) for Bloomberg TV.
• Matador ContentminorStrategic or Co-development PartnerPartnership on Inside Series and What's Your Custom? pilot for Red Bull Media House.
• True Blue CreativeminorStrategic or Co-development PartnerPartnership on 6-part Eureka! series for Bloomberg TV telling stories of inventor 'Eureka' moments.
• Film 45minorStrategic or Co-development PartnerProduced Jon Batiste's performance for the 2020 Disney Holiday Show on ABC produced by Film 45.
• QuidsiminorGTM or Marketing PartnerTeamed with Quidsi team for Soap.com 30-second commercial spot including all facets of production.
• Caesar'scoreGTM or Marketing PartnerWorked with Caesar's creative team on animated iCasino app marketing concept. Responsible for all design, animation and editing.
• IMG ModelsminorGTM or Marketing PartnerPartnership on WLYG series where IMG Models scouts for models on Instagram using the #WLYG hashtag.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavor Content: Large-scale content studio representing creators and producing premium scripted and unscripted projects. Commissioned Moonshot to produce the 15 One Day at Disney shorts for Disney+, illustrating Endeavor's role as both a peer (premium production) and a buyer/client relationship in Moonshot's workflow.
• Red Bull Media House: In-house media operation of Red Bull producing documentary series and athlete-led content at global scale. Moonshot produces Bullit and What's Your Custom? for Red Bull Media House, demonstrating overlap in documentary storytelling while Red Bull's in-house capacity makes it both a buyer and a comparable operator.
• IMG Original Content: Larger content division of IMG/Endeavor that commissions digital series and documentary-style content. Moonshot has produced the WLYG and I Got Wrecked series for IMG Original Content, positioning it as both a competitor and a commissioning client in the premium-branded content category.

Direct peers

• Radical Media: Established NYC-based production company producing commercials, branded content, documentaries, and broadcast programming for major brands and networks. Operates at the upper end of the same boutique-to-mid market segment as Moonshot and serves many of the same Fortune 500 and network clients.
• Stun Creative: NYC-based creative-driven production company producing broadcast campaigns, branded content, and short-form spots for major networks and brands. Closely comparable to Moonshot in service mix (creative + production + post) and client verticals (sports, entertainment, consumer brands).
• Matador Content: NYC-based production company producing documentary series and branded content for major networks and brands. Moonshot has partnered with Matador on the Bloomberg TV Inside Series and Red Bull Media House projects, indicating shared client relationships and overlapping service offerings.
• True Blue Creative: Production partner of Moonshot on the six-part Eureka! documentary series for Bloomberg TV. Comparable boutique NYC production profile serving financial media and branded documentary commissions.
• Film 45: NYC-based production company of comparable size that produces broadcast specials, branded content, and documentary-style programming. Moonshot has collaborated with Film 45 as a co-production partner on the 2020 Disney Holiday Show on ABC, indicating direct operational overlap in premium broadcast content delivery.
• Walnut Hill Media: Co-production partner with Moonshot on Bloomberg TV's Inside Series covering iconic New York events. Similar-sized NYC boutique operating in the same network-branded-content niche.
• Original Media: Boutique unscripted and reality production company specializing in cable/streaming series such as Fight Factory. Moonshot partnered with Original Media on Fight Factory for Nuvo TV, demonstrating comparable scale, format specialization, and cable-network client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moonshot-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonshot Productions