Strategy Tools
Strategy Tools is a London-based firm that develops proprietary strategy simulations (Transform!, Scale Up!, Fund Manager!, Supercluster!, and others) and a 500+ canvas library, delivering masterclasses, multi-year consulting programs, and online certifications to corporate leaders, startups, VC/PE professionals, and innovation clusters worldwide.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Strategy Tools does
Strategy Tools is a London-based, founder-led strategy and innovation firm that develops interactive simulation-based learning products and advisory services for corporate leaders, entrepreneurs, venture capital professionals, and innovation cluster managers. The company's core technology consists of eight proprietary simulations (Transform!, Scale Up!, Scale Up Angel!, Scale Up MENA!, Scale Up Europe!, Fund Manager!, Venture!, Supercluster!) and a library of more than 500 strategy canvases, developed over an extended period by founder and CEO Christian Rangen and grounded in engagements with 250+ innovation clusters and 25+ national cluster programs.
The firm monetizes through a hybrid model combining professional services revenue (multi-year consulting programs of 2-6 months, 2-3 day masterclasses delivered online and in-person globally, and 30-day sprints) with subscription and certification revenue from self-paced online programs such as the Building the Transformational Company certification priced at €499 per participant and the Global Cluster Leadership Program. Enterprise pricing is quote-based on multi-year contracts, while certification pricing is fixed and individual. Go-to-market relies on direct engagement with C-suite executives, boards, and senior leaders; channel partnerships with accelerators, VC funds, and government agencies (Dubai Future District Fund, Tamkeen, Innovation Norway, DNB); curriculum integration with business schools (IE Business School, Duke University, CIMBA, Hult IBS, Northeastern University); and a global network of certified Master Trainers (including Falak Innovation in MENA) who deliver licensed programs in local markets.
The company is privately held with no disclosed external funding, has 11-50 employees, and operates globally with named engagements spanning the United Kingdom, Norway, Denmark, Spain, the United States, Canada, the United Arab Emirates, Saudi Arabia, Bahrain, and Egypt. Its customer base spans at least four verticals (education, VC/PE, government, banking/enterprise), and its value proposition centers on compressing years of strategic experience into days of experiential learning through simulation and visual tools.
Strategy Tools firmographics
Firmographics- Name
- Strategy Tools
- Website
- https://strategytools.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strategy Tools is a London-based firm that develops proprietary strategy simulations (Transform!, Scale Up!, Fund Manager!, Supercluster!, and others) and a 500+ canvas library, delivering masterclasses, multi-year consulting programs, and online certifications to corporate leaders, startups, VC/PE professionals, and innovation clusters worldwide.
- Ownership category
- akta.pro rank
Strategy Tools industry classification
Industry- Product category
- Strategy Simulation Software
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Simulation, Scenario & Serious Games Design (EDAGAKAH), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Innovation & Design Thinking Programs (EDAMAHAD)
Keywords
Where Strategy Tools is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Strategy Tools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Masterclasses: 2-3 day interactive learning experiences based on strategy simulations, available online and in-person. Premium educational programs delivered globally to corporate clients, business schools, and ecosystems.
- Online Certification Programs: Self-paced online programs like Building the Transformational Company certification. Participants pay program fees for access to exclusive content, workbooks, and strategy tools.
- Strategy Programs: Longer-term consulting engagements (2-6 months) combining live workshops, simulations, courses, project work and reporting. Co-developed with clients to address specific organizational needs.
- Training & Academy: Structured courses including online self-paced learning and in-person sessions covering strategy tools, frameworks, and methodologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time payment | Building the Transformational Company Program - Individual |
| Other | Multi-year contract | Masterclasses |
| Other | Multi-year contract | Strategy Programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Strategy Tools product offering
Product offeringCore offering
Strategy Tools develops and delivers proprietary interactive strategy simulations (Scale Up!, Transform!, Fund Manager!, Venture!, Supercluster!, etc.), a library of 500+ visual strategy canvases, online certification programs, and structured masterclasses, sprints (30-day), and 2–6 month strategy programs for senior leaders, founders, investors, and policymakers. Offerings are delivered globally in online and in-person formats, supported by a network of certified Master Trainers and partnerships with business schools, accelerators, VC funds, and government agencies.
Product overview
Strategy Tools is a strategy and innovation firm offering a comprehensive suite of interactive simulations and training programs. The core offering consists of seven distinct simulation products: Scale Up! (entrepreneurship), Scale Up! Angel (angel investing), Scale Up MENA! (MENA regional focus), Scale Up Europe! (European regional focus), Transform! (corporate transformation), Venture! (corporate venture capital), Fund Manager! (fund management), and Supercluster! (innovation clusters). These simulations are complemented by a library of 500+ strategy canvases, online certification programs (Global Cluster Leadership Program, Building the Transformational Company Program), and the Master Trainer Program. The platform serves corporate leaders, entrepreneurs, venture capital professionals, innovation clusters, and policymakers globally through both in-person masterclasses and online learning formats.
Differentiator
Problem solved
Functional benefit
Brands
- Scale Up!: Entrepreneurship simulator for accelerators, incubators, startup teams, board members, and early-stage investors
- Scale Up Angel!
- Scale Up MENA!
- Scale Up Europe!
- Transform!
- Venture!
- Fund Manager!
- Supercluster!
- Building the Transformational Company
- Global Cluster Leadership Program
Products and services
- Scale Up! Entrepreneurship simulator for accelerators, incubators, startup teams, board members, and early-stage investors in which participants compete as startup founders to build and scale a company from idea to successful exit, raising capital along the journey.
- Scale Up Angel! Business angel simulator for aspiring or current angel investors, in which participants manage a $2M portfolio, invest via SAFE notes, and work with startups to deliver multiples and successful exits.
- Scale Up MENA! MENA-focused entrepreneurship simulator for Middle East & North Africa accelerators, incubators, and startup teams, fully based on the MENA startup ecosystem including real investors, term sheets, and ecosystem players.
- Scale Up Europe! European-focused entrepreneurship simulator for the European startup ecosystem, built on 20+ years of work with European investors, events, and term sheets.
- Transform! Strategy and transformation simulator putting participants in C-suite roles; teams compete to transform a company and reach $50BN market cap while navigating investments, partnerships, and strategic challenges.
- Venture! Corporate venture capital simulator in which participants take on CVC team roles within established companies to build and deliver CVC strategies, navigate complexity, and make investment decisions.
- Fund Manager! Fund manager simulator in which participants form investment teams to develop strategies, raise LP financing, deploy capital, and grow investment portfolios to deliver returns.
- Supercluster! Innovation cluster simulator in which participants lead emerging innovation superclusters, build teams, grow industry networks, recruit members, secure funding, and launch special projects.
- Strategy Canvases Library of more than 500 strategy canvases grounded in proven methodologies, providing visual tools to visualize, assess, and implement strategic initiatives across various business contexts.
- Master Trainer Program Certification program enabling individuals to become licensed facilitators and trainers of Strategy Tools simulations and methodologies, extending delivery through a global Master Trainer network.
- Global Cluster Leadership Program Online program for cluster managers, cluster boards, and ecosystem developers covering cluster strategy, business models, leadership skills, and supercluster development with 15 innovation tools.
- Building the Transformational Company Program Five-week online certification program teaching the 10 principles of transformation, equipping participants to lead large-scale transformation projects with new strategy tools and workbooks, priced at €499 per participant.
- Academy Online learning platform offering courses in strategy tools, frameworks, and methodologies through flexible self-paced online study combined with structured in-person sessions.
- Fund Manager Bootcamp Intensive bootcamp for aspiring fund managers and VC professionals in which participants experience building and running investment funds A-to-Z through hands-on simulation.
Quantifiable outcome
- Scale Up! Masterclass delivered in 50+ countries with 1000s of founders trained
- +2 more outcomes
Companies that use Strategy Tools
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Strategy Tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Strategy Tools partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Dubai Future District FundflagshipDFDF partnered with Strategy Tools to deliver the Fund Management program, an immersive 3-day experience for budding venture capitalists. Over 15 years of VC scenarios were navigated by participants. The program created a collaborative learning environment with experts from Strategy Tools.
- Tiye AngelscoreEgypt's first women-focused angel investment network partnered with Strategy Tools to deliver Angel Investor Masterclass and Investment Readiness Program. Custom-designed material aligned with local investment landscape.
- Falak StartupscoreFalak Startups (powered by Egyptian Ministry of International Cooperation and Egypt Ventures) collaborated with Strategy Tools to run a Fund Manager! Bootcamp in Cairo, Egypt. 50+ participants from Egypt, Saudi Arabia, UAE, and US experienced the entire fund journey over 2 days.
- Newton Venture ProgramcoreNewton Venture Program (joint venture between London Business School and LocalGlobe VC) partnered with Strategy Tools to deliver Fund Manager! Bootcamp for Newton alumni. 23 Newton alumni participated in 3 sessions of 4 hours each.
- IE Business SchoolflagshipIE Business School integrated Transform! simulation into their Global Advanced Management Program. A 5-month hybrid format was designed, with Transform! as a capstone experience connecting all program elements.
- Duke UniversitycoreDuke University's Master of Engineering Management program partnered with Strategy Tools for Transform! simulation workshop. 20 students participated in a 7-hour digital workshop co-facilitated by Christian Rangen.
- CIMBAcoreCIMBA (consortium of 41 US universities) integrated Transform! simulation into Digital Transformation and Executive Certificate in International Management programs as a differentiator in executive education.
- TamkeencoreBahrain's Labor Fund (Tamkeen) partnered with Falak Innovation and Strategy Tools to sponsor Scale Up! Masterclass for Bahraini startups as part of ecosystem development efforts.
- Falak InnovationcoreFalak Innovation, founded by Suhail Algosaibi (certified Master Trainer), delivers Scale Up! and Scale Up MENA! programs in the Middle East region as a licensed Master Trainer.
- Entrepreneurs' Organization UAEcoreEO UAE Chapter partnered with Strategy Tools to deliver Scale Up! Masterclass to help startups in their network get investor-ready. 50+ executives participated in a 9-hour session.
- Dubai Future FoundationflagshipAnchoring partner of Dubai Future District Fund, working with Strategy Tools to boost startup and VC investing in Dubai and the region.
- DIFC (Dubai International Financial Centre)flagshipAnchoring partner of Dubai Future District Fund, providing strategic support for VC ecosystem development in Dubai.
- DNBcoreNorway's largest bank uses Scale Up! Masterclass to elevate startup advisory services for their ecosystem engagement.
- Norway's National Innovation Agency (Innovation Norway)coreStrategic collaboration on national cluster programs and innovation ecosystem development. Vivian Lunde, Senior Advisor noted Christian Rangen and Strategy Tools brought great value to Innovation Norway.
- Health Valley (Netherlands)minorVictor Haze from Health Valley serves as International Ecosystems Director and Master Trainer for Strategy Tools, contributing to cluster leadership program development.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Strategy Tools competitors and assessment
Company assessmentBroad incumbents
- Harvard Business Publishing: Education and simulation arm of Harvard Business School, providing business simulations and cases used across executive education globally. Directly comparable as a simulation-first provider for business schools and corporate strategy training, though much broader in scope and depth.
- Cegos: Global corporate training and leadership development provider with a large catalog of management and strategy programs. Broad incumbent competing for corporate L&D budget on strategy, transformation, and leadership.
- Korn Ferry Leadership & Training: Global leadership and executive development firm with extensive corporate training offerings across strategy, transformation, and leadership. Broad incumbent in the executive education space Strategy Tools targets.
Emerging players
- GoVenture: Provider of business and entrepreneurship simulations for education and corporate training, including small business and entrepreneurship experiences. Comparable as a peer in entrepreneurship/startup simulation content for learners.
- Smartsims: Developer of business simulations (e.g., Markstrat, StratSim) used in business school strategy courses. Comparable as a niche simulation studio with strong penetration in MBA/strategy curricula.
- Forio (Authentic Simulations): Online platform for creating and delivering interactive business simulations used in executive education and corporate training. Comparable as a simulation-authoring and delivery platform serving strategy and management courses.
- BSG (Business Strategy Game): Online business strategy simulation widely used in business schools for strategy and management courses. Comparable as a competing simulation product for the same academic strategy curriculum niche.
Direct peers
- Gamelearn: Serious games and simulation vendor for corporate training in leadership, management, and soft skills. Direct competitor in the 'serious games for business training' category that overlaps with Strategy Tools' simulation-led learning thesis.
- Capsim: Provider of business strategy simulations (Capstone, Foundation, etc.) used in thousands of universities and corporate training programs. Direct peer in strategy simulation delivery to business schools and enterprise learning.
Others
- Mursion: Provider of AI- and simulation-driven experiential training for leadership, sales, and workplace skills. Thematically adjacent as a simulation-led corporate learning provider; less strategy-specific but competing for innovation in simulation-based L&D.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strategy Tools social profiles
Digital presenceStrategy Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy Tools leadership team
Management profileNumber of profiles
Profiles2 records
Strategy Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy Tools
What does Strategy Tools do?
Strategy Tools develops and delivers proprietary interactive strategy simulations (Scale Up!, Transform!, Fund Manager!, Venture!, Supercluster!, etc.), a library of 500+ visual strategy canvases, online certification programs, and structured masterclasses, sprints (30-day), and 2–6 month strategy programs for senior leaders, founders, investors, and policymakers. Offerings are delivered globally in online and in-person formats, supported by a network of certified Master Trainers and partnerships with business schools, accelerators, VC funds, and government agencies.
Is Strategy Tools a public or private company?
Strategy Tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategy Tools founded?
Strategy Tools was founded in 2018. It employs 11 to 50 people.
Where is Strategy Tools based?
Strategy Tools is headquartered in London, United Kingdom, in the Europe region.
How does Strategy Tools make money?
Four revenue lines are on record. Masterclasses are the primary driver. The others are online Certification Programs, strategy Programs and training & Academy.
Who are Strategy Tools's main competitors?
Broad incumbents on record are Harvard Business Publishing, Cegos and Korn Ferry Leadership & Training. Emerging players are GoVenture, Smartsims, Forio (Authentic Simulations) and BSG (Business Strategy Game). Direct peers are Gamelearn and Capsim. Mursion is listed as an others.
Does Strategy Tools have an API?
No public API is recorded for Strategy Tools.
What industry is Strategy Tools in?
Strategy Tools's product category is Strategy Simulation Software. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDAGAKAH, Simulation, Scenario & Serious Games Design. Its NAICS code is 611430 and its SIC code is 8200.