Retail TouchPoints - RTP

What Retail TouchPoints - RTP does

Retail TouchPoints (RTP) is a B2B online publishing network founded in 2007 that serves retail executives across C-level, Marketing, Merchandising, Store Operations, IT, and Supply Chain functions in North America (USA and Canada). The company distributes editorial and proprietary research content through a weekly digital newsletter reaching more than 70,000 retail decision-makers, a website at retailtouchpoints.com, multiple social channels, the Retail Remix podcast, the TouchPoints TV video interview series, and themed content hubs such as Holiday ThinkTank. Core content products include the Retail Trendcaster and Retail Strategy & Planning webinar series, Special Reports on topics like BOPIS and omnichannel alignment, and exclusive benchmark research on store operations and fulfillment.

RTP's product set is built on a traditional B2B trade-media architecture rather than a software platform: there is no disclosed proprietary technology stack, no API, and no AI/ML product offering — AI is treated as an editorial topic, not a productized capability. Content is produced by a small editorial team led by Editor in Chief Kate Robertson and Group Director Tiffany Montgomery, with monetization led by Associate Publisher Kate Walker.

The business model is advertising- and sponsorship-supported. Reader-side subscriptions to the newsletter are free, and revenue is generated through digital advertising, sponsored webinars, sponsored emails, sponsored and custom editorial content, lead-generation programs, and live/digital events sold to retail technology vendors and brand marketers. RTP operates as a business unit within Emerald X, LLC, a diversified media and events conglomerate that also owns Shop Eat Surf Outdoor and Impressions Magazine, providing shared editorial, sales, and operational infrastructure across the portfolio.

Name

Retail TouchPoints - RTP

Legal name

Emerald X, LLC

Website

https://retailtouchpoints.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail TouchPoints is a B2B online publishing network, founded in 2007 and operated under Emerald X, LLC, that delivers editorial content, research, webinars, and podcasts to more than 70,000 retail executives in North America, monetized through advertising and sponsorships from retail technology vendors and brand marketers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasbrouck Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels4 records

Marketing channels11 records

Core offering

Retail TouchPoints is a B2B online publishing network that produces and distributes editorial content for retail executives, including a weekly digital newsletter reaching 70,000+ subscribers, the Retail Remix podcast, webinars, special reports, benchmark research, TouchPoints TV video interviews, the Holiday ThinkTank resource hub, and live/digital events. The content is offered free to retail executive readers, while monetization comes from advertising, sponsored content, and event sponsorships sold to brands and retail-technology vendors that want to reach that audience.

Product overview

Retail TouchPoints (RTP) operates as a B2B online publishing network for retail executives, not a software product company. The company's offering is a content publishing platform comprising multiple content delivery mechanisms: a weekly digital newsletter (reaching 70,000+ retail executives), the Retail Remix podcast series, webinar programs (Retail Trendcaster Series, Retail Strategy & Planning Series), Special Reports and Features targeting trends like BOPIS and omnichannel alignment, Benchmark Research studies, TouchPoints TV video interviews, the Holiday ThinkTank resource hub, and access to a network of digital and live retail industry events. These content products work together to provide retail industry coverage across all major retail channels and functions.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday ThinkTank: A themed content hub providing holiday retail strategies and insights.
• Retail Remix

Products and services

• Retail TouchPoints Weekly Newsletter Weekly digital newsletter delivered to retail executives covering news, features, executive viewpoints, and industry insights across all retail channels.
• Retail Remix Podcast Podcast featuring candid conversations with brand executives and retail leaders discussing practical strategies and industry trends.
• Retail Trendcaster Webinar Series and Retail Strategy & Planning Series Live and on-demand webinar series featuring thought leaders and industry experts discussing practical applications of AI and retail technology topics.
• Special Reports and Features In-depth editorial content targeting industry trends such as BOPIS, personalization, mobile-first marketing, and omnichannel alignment, published in the digital newsletter and on the website.
• Benchmark Research Exclusive industry research uncovering insights and tactics to help retailers create winning strategies, including store operations, omnichannel, and fulfillment benchmarks.
• TouchPoints TV Video interview series featuring in-store video interviews with top retail executives, offering exclusive and interactive content for subscribers.
• Holiday ThinkTank Curated resource hub providing holiday retail strategies across categories including Business Agility & Innovation, Customer Experience, Digital Commerce, In-Store Experience, Marketing & Advertising, and Omnichannel & Fulfillment.
• Live and Digital Retail Industry Events Network of digital and live events featuring retail industry conferences and summits for networking and education.
• Sponsored Content, Advertising, and Media Partnerships Marketing and advertising opportunities including digital advertising, sponsored webinars, online roundtables, sponsored emails, sponsored content, custom content, lead generation, and interactive media sold to brands and retail-technology vendors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chain Store Age: Long-established B2B retail trade publication covering store operations, technology, and omnichannel strategy, targeting the same retail C-suite and operations audience as RTP and monetizing through sponsorships, webinars, and events.
• Retail Dive: Industry Dive's flagship retail-B2B publication, Retail Dive is the largest dedicated online trade outlet for retail executives, with daily newsletters, original reporting, and a large sponsor base — RTP's most direct competitor for retail-executive newsletter and webinar sponsorships.
• Modern Retail: Digital-first B2B media outlet covering the intersection of retail, e-commerce, and consumer brands with daily newsletters and a research arm — competes directly with RTP for retailer and retail-tech advertiser mindshare.
• RIS News: Retail Info Systems News is a B2B media brand focused on retail technology, store systems, and loss prevention, with newsletters, research, and an annual conference — directly comparable in audience (retail IT and operations leaders) and sponsor offering to RTP.
• Digital Commerce 360: B2B media brand covering digital retail, e-commerce strategy, and B2B e-commerce, with research and events serving retailers and technology vendors — overlaps heavily with RTP's digital commerce and omnichannel coverage.
• Glossy: Digiday's B2B media brand covering fashion, beauty, and retail, with a paid-membership model and a sponsor-driven newsletter targeting brand and retail executives — a sibling-vertical peer in the retail/consumer B2B media category.
• Total Retail: Napco Media's B2B retail publication offering newsletters, research reports, and webinars to retail executives — direct competitor for retail-executive newsletter sponsorships and a comparable vertical-B2B media business model.

Broad incumbents

• eMarketer: Insider Intelligence-owned B2B research and media firm covering digital marketing, advertising, and commerce; overlaps with RTP's audience of retail marketing and digital strategy leaders, and competes for retail-tech vendor research and webinar budgets.
• WWD (Women's Wear Daily): Fairchild/Penske legacy B2B trade publication covering fashion, beauty, and retail, with a similar newsletter-plus-events-plus-research monetization model; comparable in structure (vertical B2B media for a retail sub-vertical) even though the retail segment differs.
• Adweek: Major B2B media brand covering advertising, marketing, and commerce, with extensive newsletter, podcast, and event inventory; competes with RTP for retail-vendor and retail-tech advertiser dollars in the broader marketing-media category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RTouchPoints
• YouTubeyoutube.com/retailtouchpoints
• Facebookfacebook.com/RetailTouchPoints
• LinkedInlinkedin.com/company/371148
• Instagraminstagram.com/rtouchpoints

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail TouchPoints - RTP