Mai Dubai

What Mai Dubai does

Mai Dubai LLC is a UAE-based bottled drinking water manufacturer founded in 2012 under the direction of Sheikh Mohammed bin Rashid Al Maktoum and wholly owned by Dubai Electricity and Water Authority (DEWA). The company commenced production and sales in 2014 from a single automated factory at Al Qudra, Dubai, and has grown to the #2 bottled water brand in the UAE with exports to more than 12 countries across the GCC, Asia, Africa, and Europe. Its product portfolio spans four core ranges — Regular PET, Glass, Functional (zero-sodium alkaline water, pH 8+), and Bulk/Home Office (5L and 16L) — plus a newly added Hygiene line, sold through direct e-commerce, a mobile app, retail/HORECA, B2B contracts (notably Emirates Airlines in-flight service since 2015), and an authorized international distributor network.

The company's manufacturing platform is built around full automation, from raw-material intake to finished-goods dispatch, supported by a 1.1 km monorail, two AI-equipped high-bay warehouses, SAP ERP and WMS integration, and a Sidel Super Combi PET line producing 86,000 bottles per hour — the fastest in the Asia, Oceania, and Africa region. Since November 2024, Mai Dubai has run 96 operational processes on the Kissflow low-code platform, including a custom fleet management system. The facility runs entirely on solar power via 52,000+ rooftop panels (18.1 MW installed), achieving net-zero energy consumption for at least three consecutive years (2020-2022) and abating over 10,000 tonnes of CO2 annually.

Mai Dubai generates revenue primarily through one-time product sales of bottled water across formats and channels. Pricing is not publicly disclosed; customers transact through the company website, mobile apps, and a Customer Happiness Centre (800-MAIDUBAI). GTM is event-driven and sponsorship-led, anchored by multi-year official-water partnerships with DP World International League T20, Abu Dhabi T10 Cricket League, Dubai Duty Free Tennis Championships, Dubai Fitness Challenge, and Champs UAE Sports Complex. Customer segments include individual consumers and families, B2B/corporate clients (airlines, sporting events, offices), home and office bulk-delivery subscribers, athletes/fitness consumers, and international/export distributors. No revenue or ARR figure is publicly disclosed.

Name

Mai Dubai

Legal name

Mai Dubai LLC

Website

https://maidubaiwater.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mai Dubai is a UAE-based bottled water manufacturer, wholly owned by DEWA, operating a fully automated 100% solar-powered factory at Al Qudra serving retail, B2B, and export markets across 12+ countries. Its portfolio spans PET, glass, zero-sodium alkaline, and bulk water ranges, with flagship enterprise accounts including Emirates Airlines.

Ownership category

akta.pro rank

Product category

Bottled Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121), Plastics Bottle Manufacturing (32616)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industries

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), PET/HDPE Plastic Bottle Blowing, Filling & Capping (AFAFAJAB), Beverage Rigid Plastic Packaging (Water, CSD, Juice Bottles) (IMALAAAI), Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Bottled drinking water
• Mineral water manufacturing
• Alkaline water products
• Water bottling services
• Home water delivery

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled Water Product Sales: Mai Dubai generates revenue primarily through the sale of bottled water products across multiple formats: Regular Range (PET bottles), Glass Range (glass bottles), Functional Range (zero-sodium alkaline water), Bulk/Home Office Range (5L and 16L bottles), and Hygiene products. Products are sold through direct e-commerce, retail, distributors, and B2B channels including Emirates Airlines and sporting events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mai Dubai manufactures and distributes bottled drinking water in the UAE and export markets across four core ranges: Regular Range (PET bottles), Glass Range (premium glass bottles), Functional Range (zero-sodium alkaline water, pH 8+), and Bulk/Home Office Range (5L and 16L bottles), plus a complementary Hygiene line. The company produces these at a fully automated, 100% solar-powered factory with the fastest PET bottling line (86,000 bottles/hour) in Asia, Oceania, and Africa. Products are sold direct-to-consumer via e-commerce, mobile apps, and retail outlets, and to B2B customers including Emirates Airlines and major sporting event organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Range (PET Bottles) Standard PET plastic bottled water in multiple sizes, featuring the brand's iconic diamond-shaped bottle and signature red design, targeted at individual consumers and families for everyday hydration.
• Glass Range Premium glass-bottled water in Regular and Sparkling variants (750ml and 330ml sizes), designed for upscale occasions with an iconic diamond-shaped bottle design and red branding, targeted at premium hospitality and consumers seeking premium presentation.
• Functional Range (Alkaline Zero-Sodium Water) Alkaline water with zero sodium and pH 8+ positioned for active and health-conscious lifestyles. Marketed as supporting metabolism and heart health. The first zero-sodium alkaline water in the UAE.
• Bulk Range (Home & Office Range) Large-format water bottles and dispensers (5-litre and 16-litre sizes) designed for home and office delivery, offering convenient and cost-effective hydration for families and workplaces, served through Mai Dubai's online shop, mobile apps, and call center.
• Hygiene Products Hygiene-related products offered by Mai Dubai, complementary to its core water portfolio and available through the online shop.
• Sparkling Water Range Sparkling variant of Mai Dubai's premium glass-bottled water, designed for premium and hospitality occasions as part of the Glass Range offering.

Quantifiable outcome

• Achieved net-zero energy consumption for 2 consecutive years (2020, 2021)
• +8 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• KissflowcoreTechnology or Integration · 1 November 2024Kissflow, a low-code/no-code platform provider, partnered with Mai Dubai to enable enterprise-wide digital transformation. Since November 2024 deployment, Mai Dubai digitalized and automated 96 critical operational processes, built a custom fleet management system, and reduced process cycle times by up to 50%. The partnership empowers non-technical teams to develop applications independently, supporting data-driven decision-making.
• DP World International League T20flagshipGTM or Marketing Partner · 1 January 2023Mai Dubai titled as the Official Water Partner for DP World International League T20 and all competing franchises since January 2023. Provides hydration for players and fans across all tournament matches.
• Dubai Fitness ChallengeflagshipGTM or Marketing Partner · 1 January 2021Mai Dubai served as the official hydration partner of Dubai Fitness Challenge for two consecutive years (2020-2021), promoting healthy active lifestyle. The partnership included the Dubai Run on Sheikh Zayed Road engaging over 1 million participants. Mai Dubai Fitness Villages provided hydration stations and fitness activities.
• Champs UAE Sports ComplexcoreGTM or Marketing Partner · 1 January 2021Mai Dubai entered into exclusive hydration partnership with Champs UAE, a multipurpose sports complex founded by Lebanese basketball legend Fadi El Khatib. Partnership initiated in 2021 to promote healthy active lifestyle and hydration awareness among athletes and sports enthusiasts.
• DGradecoreStrategic or Co-development Partner · 1 January 2020DGrade manufactures eco-friendly clothing using recycled plastic bottles. Mai Dubai has partnered with DGrade since 2020, supporting the Simply Bottles school recycling program to collect and recycle plastic water bottles. Collected bottles are broken down into flakes and fibers and turned into yarn for t-shirts, masks, and other products. Partnership has been renewed for two consecutive years.
• Dubai Duty Free Tennis ChampionshipsflagshipGTM or Marketing Partner · 1 January 2020Mai Dubai has been the official Water Partner for the Dubai Duty Free Tennis Championships for three consecutive years (2020-2022). The partnership includes hydration provision for players and fans and joint sustainability messaging around plastic recycling.
• Abu Dhabi T10 Cricket LeagueflagshipGTM or Marketing Partner · 1 January 2017Official Water Partner of the Abu Dhabi T10 Cricket League for five consecutive years since its inception in 2017. Mai Dubai provides hydration for current and former champions and conducts unique social media engagement activities throughout the tournament.
• SidelcoreTechnology or Integration · 1 January 2015Sidel, a leading provider of PET, can and glass packaging equipment and services, collaborated with Mai Dubai to install the region's fastest bottled water production line (86,000 bottles/hour) using Sidel's Super Combi technology. Sidel also piloted its EIT (Efficiency Improvement Tool) digital platform on Mai Dubai's existing lines before the new installation. This partnership enables Mai Dubai to expand export capacity and develop a centre of excellence for bottled water in the AOA region.
• DEWA (Dubai Electricity and Water Authority)coreOthersDEWA is the parent company of Mai Dubai (fully owned subsidiary). DEWA's vision and directives guided the establishment of Mai Dubai to provide drinking water according to highest international standards. DEWA provides the regulatory and operational framework, and Mai Dubai supplies surplus solar energy back to the DEWA grid.
• Emirates AirlinescoreGTM or Marketing PartnerMai Dubai has been the official water refreshment partner of Emirates Airlines since 2015. Mai Dubai products are served on all Emirates flights, providing the company with extensive global brand exposure and a premium B2B customer relationship.
• SAPcoreTechnology or IntegrationSAP ERP system is integrated into Mai Dubai's automated factory operations, managing enterprise resource planning and supply chain. Kissflow integrations with SAP enable seamless operational workflows across the production and distribution network.
• International Distributors (Oman, Bahrain, Pakistan, Jordan, Singapore)coreChannel Partner/ Reseller/ DistributorAuthorized distributor network spanning Oman (Al Ameen Diamond Enterprises, Al Harat Hills Trading), Bahrain (Yaquby International), Pakistan (MRS Enterprise), Jordan (Omar Bulos Zumot), and Singapore (Mohamed Mustafa & Samsuddin Co Pte Ltd). Enables export to 12+ countries across GCC, Asia, Africa, and Europe.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Al Ain Water: Al Ain Water, owned by Agthia Group, is the #1 bottled water brand in the UAE. Directly comparable as the domestic market leader competing for the same retail shelf, HoReCa, and home/office delivery channels that Mai Dubai serves.
• Agthia Group: Agthia Group is the Abu Dhabi-based F&B company that owns Al Ain Water and other beverage brands. Comparable as the parent of Mai Dubai's main domestic competitor and a directly comparable regional F&B platform with overlapping bottled water operations.
• Masafi: Masafi is a UAE-based premium bottled water and beverage brand. Comparable as a regional competitor with overlapping product range (still and sparkling water), premium positioning, and presence in GCC retail channels.

Broad incumbents

• Dasani (The Coca-Cola Company): Dasani is Coca-Cola's bottled water brand distributed in the Middle East. Comparable as a multinational incumbent leveraging the Coca-Cola system to compete in the same retail and foodservice channels as Mai Dubai.
• Voss Water: Voss is a premium Norwegian bottled water brand distributed in the Middle East. Comparable as a premium incumbent in the glass-bottle premium water segment where Mai Dubai's Glass Range competes for upscale HoReCa and retail occasions.
• Aquafina (PepsiCo): Aquafina is PepsiCo's bottled water brand, sold widely in the UAE and globally. Comparable as a multinational incumbent in the same product category with superior distribution scale, but without Mai Dubai's solar/sustainability differentiation.
• Evian (Danone): Evian, owned by Danone, is a premium global bottled water brand imported into the UAE. Comparable as a premium-positioned incumbent in the same product category, particularly in glass-bottle premium occasions where Mai Dubai competes.
• Fiji Water: Fiji Water is a premium imported bottled water brand available in the UAE. Comparable as a premium global incumbent competing in upscale retail and HoReCa occasions where Mai Dubai's glass and functional ranges are positioned.
• Nestlé Pure Life: Nestlé Pure Life is a global bottled water brand sold across the UAE and Middle East. Comparable as a multinational incumbent with broad retail distribution that competes with Mai Dubai for shelf space and HoReCa accounts.

Others

• Sidel: Sidel is Mai Dubai's technology partner for the Super Combi bottling line. Included as an ecosystem peer — its installed base and customer roster across global beverage manufacturers provides useful signal for benchmarking Mai Dubai's production technology choices against peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maidubaiwater
• LinkedInlinkedin.com/company/mai-dubai

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mai Dubai