Newbond Holdings
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Newbond Holdings firmographics
Firmographics- Name
- Newbond Holdings
- Legal name
- Newbond Capital Management LLC
- Website
- https://newbond.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Newbond Holdings industry classification
Industry- Product category
- Hospitality Real Estate Investment
- NAICS
- Portfolio Management and Investment Advice (523940), Nonresidential Property Managers (531312), Other Financial Vehicles (525990)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Funds — Value-Add (FSANAEAH)
- akta.pro secondary industries
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Real Estate Debt & Mortgage Strategies (FSAAAKAC), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)
Keywords
Where Newbond Holdings is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newbond Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Equity Investment Returns: Newbond generates returns through value-add equity investments in upper-upscale and luxury full-service hotels. Returns are realized through asset repositioning, operational improvements, and eventual sale or recapitalization of hotel properties.
- Debt Origination and Servicing: Through the Madison Newbond joint venture with Madison Realty Capital, Newbond originates and acquires first mortgages, mezzanine loans, and preferred equity on hotel properties throughout the United States, generating origination fees and interest income.
- Asset Management Fees: Asset management business provides institutional-quality oversight across a growing national portfolio, driving operational excellence and long-term value creation on behalf of owned real estate and select, strategic non-partner owners. Generates management fees based on assets under management.
- Carried Interest / Performance Fees: Partners of Newbond have existing ownership interests in full-service hotels and multifamily properties, with returns generated through equity ownership stakes, carried interest, and performance-based participation in investment gains.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Newbond Holdings product offering
Product offeringCore offering
Newbond Holdings is a real estate investment and operating platform focused on the hospitality sector, organized around three core businesses: (1) high value-add equity investments in the opportunistic acquisition, repositioning, and disposition of upper-upscale and luxury full-service hotels across high-barrier U.S. markets; (2) hospitality-focused debt origination through the Madison Newbond joint venture with Madison Realty Capital, spanning first mortgages, mezzanine loans, and preferred equity; and (3) institutional-quality asset management services for owned and select non-partner hotel owners. The firm has invested over $20 billion in real estate assets on behalf of leading global institutional and private investors and currently oversees 15+ hotels and 6,000+ keys.
Product overview
Newbond Holdings operates as a real estate investment and operating platform with three primary businesses: 1) high value-add equity targeting opportunistic acquisition, repositioning, and disposition of upper-upscale and luxury full-service hotels in high-barrier U.S. markets; 2) hospitality-focused debt (Madison Newbond joint venture with Madison Realty Capital) that originates and acquires first mortgages, mezzanine financing, and preferred equity; and 3) institutional-quality asset management providing oversight across a portfolio of 15+ hotels with 6,000+ keys and $1.0 billion in budgeted annual revenue. The platform has invested over $20 billion in real estate assets and hospitality operating businesses, with select multifamily holdings in the Northeast.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity (High Value-Add) Opportunistic acquisition, repositioning, and eventual disposition of primarily upper-upscale and luxury full-service hotels in high-barrier U.S. markets, executed on behalf of leading global institutional and private investors.
- Debt (Madison Newbond) Hospitality-focused debt business that originates and acquires hospitality loans across the U.S., spanning first mortgages, mezzanine financing, and preferred equity. Offered through the Madison Newbond joint venture with Madison Realty Capital.
- Asset Management Institutional-quality hospitality asset management services providing oversight across a growing national portfolio of 15+ hotels with 6,000+ keys and $1.0 billion in budgeted annual revenue, driving operational excellence and long-term value creation on behalf of owned real estate and select strategic non-partner owners.
Quantifiable outcome
- $20 billion+ in real estate assets invested on behalf of investors
- +2 more outcomes
Companies that use Newbond Holdings
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Newbond Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Newbond Holdings partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, secondary and flagship.
- Conversant CapitalcoreJoint acquisition partnership with Conversant Capital to acquire two major San Francisco hotels (Hilton San Francisco Union Square and Parc 55) for $408 million. The partnership expressed confidence in San Francisco's hospitality recovery and plans for extensive capital improvements.
- Madison Realty CapitalcoreJoint venture partnership (Madison Newbond) for hospitality-focused debt business that originates and acquires first mortgages, mezzanine loans, and preferred equity on hotel properties throughout the United States. Madison Newbond offers flexible financing solutions to institutional sponsors and independent developers.
- Marriott InternationalcorePartnerships with leading global hotel brands including Marriott International as well as collaborations with third-party independent managers for asset management services.
- HiltoncorePartnerships with leading global hotel brands including Hilton for asset management and ownership of branded properties including Hilton Union Square and Parc 55.
- Schulte Hospitality GroupsecondaryThird-party independent manager partner for hotel asset management services.
- HEI Hotel and ResortssecondaryThird-party independent manager partner for hotel asset management services.
- Aimbridge HospitalitysecondaryThird-party independent manager partner for hotel asset management services.
- Tao GroupsecondaryF&B partnership with Tao Group for food and beverage operations at hotel properties.
- Masaharu MorimotosecondaryF&B partnership with Chef Masaharu Morimoto for restaurant operations at hotel properties.
- STARR Hospitality GroupsecondaryF&B partnership with STARR Hospitality Group for food and beverage operations at hotel properties.
- Charlie PalmersecondaryF&B partnership with Chef Charlie Palmer for food and beverage operations at hotel properties.
- Rockwell GroupsecondaryDesign partnership with Rockwell Group for hotel renovation and design projects.
- Gabellini & SheppardsecondaryDesign partnership with Gabellini & Sheppard for hotel renovation and design projects.
- Gettys GroupsecondaryDesign partnership with Gettys Group for hotel renovation and design projects.
- GachotsecondaryDesign partnership with Gachot for hotel renovation and design projects.
- Tidal Real Estate PartnersflagshipCo-investor and developer partner for The Nashville EDITION Hotel & Residences, a 28-story mixed-use tower with 261 hotel rooms and 84 condos, receiving $400 million in construction financing.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Newbond Holdings competitors and assessment
Company assessmentDirect peers
- Sunstone Hotel Investors: Public lodging REIT that owns, operates, and invests in upper-upscale and luxury full-service hotels in gateway markets—a portfolio composition closely mirroring Newbond's owned and managed hotel book.
- Chartres Lodging Group: Private hospitality investment and asset management firm focused on full-service and luxury hotels. Anjali Agarwal (now Newbond SVP of Asset Management) previously served 12 years as Principal and EVP, executing realized exits across 6,000+ keys.
- Hersha Hospitality Trust: Public lodging REIT focused on high-quality, upper-upscale hotels in gateway markets including NYC, Miami, and San Francisco—an asset class and geographic footprint that closely overlaps with Newbond's portfolio.
- Pebblebrook Hotel Trust: Public lodging REIT focused on upper-upscale, luxury, and resort urban hotels. Multiple Newbond senior team members (Justin Boutwell, Emma Gad, Alice Yoo) previously worked in asset management roles at Pebblebrook, and it is a direct comparable for Newbond's value-add urban hotel strategy.
- Host Hotels & Resorts: Largest publicly traded lodging REIT, focused on luxury and upper-upscale full-service hotels. Multiple Newbond team members (Hampus Streiffert, Jackson Rice) previously worked at Host, and its urban luxury portfolio profile is highly comparable.
- Madison Realty Capital: Private real estate debt and equity platform and Newbond's JV partner in the Madison Newbond hospitality debt business. Directly comparable for the firm's debt origination, mezzanine, and preferred equity strategy on hotels.
- Park Hotels & Resorts: Public lodging REIT spun out of Hilton, owner of the Hilton Union Square and Parc 55 portfolio prior to its $408M sale to Newbond and Conversant. Directly comparable in upper-upscale urban hotel ownership and asset management.
- Highgate Holdings: Largest privately held independent hotel management, investment, and development company in the U.S., directly comparable to Newbond's hospitality investment and asset management model. Newbond's two founders led acquisitions and asset oversight at Highgate for decades before spinning out.
Broad incumbents
- KSL Capital Partners: Private equity firm dedicated exclusively to travel and leisure, including hospitality real estate. Co-invested with Newbond on the $400M Nashville EDITION construction financing, indicating overlapping deal flow and strategy.
- Conversant Capital: Real estate-focused private equity firm. Joint acquisition partner with Newbond on the $408M Hilton Union Square / Parc 55 transaction and a natural peer for large-cap, value-add hospitality and real estate platform deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newbond Holdings social profiles
Digital presenceNewbond Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newbond Holdings leadership team
Management profileNumber of profiles
Profiles13 records
Newbond Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
Newbond Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newbond Holdings M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newbond Holdings
What does Newbond Holdings do?
Newbond Holdings is a real estate investment and operating platform focused on the hospitality sector, organized around three core businesses: (1) high value-add equity investments in the opportunistic acquisition, repositioning, and disposition of upper-upscale and luxury full-service hotels across high-barrier U.S. markets; (2) hospitality-focused debt origination through the Madison Newbond joint venture with Madison Realty Capital, spanning first mortgages, mezzanine loans, and preferred equity; and (3) institutional-quality asset management services for owned and select non-partner hotel owners. The firm has invested over $20 billion in real estate assets on behalf of leading global institutional and private investors and currently oversees 15+ hotels and 6,000+ keys.
Is Newbond Holdings a public or private company?
Newbond Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newbond Holdings founded?
Newbond Holdings was founded in 2021. It employs 11 to 50 people.
Where is Newbond Holdings based?
Newbond Holdings is headquartered in New York, United States, in the North America region.
How does Newbond Holdings make money?
Four revenue lines are on record. Equity Investment Returns are the primary driver. The others are debt Origination and Servicing, asset Management Fees and carried Interest / Performance Fees.
Who are Newbond Holdings's main competitors?
Direct peers on record are Sunstone Hotel Investors, Chartres Lodging Group, Hersha Hospitality Trust, Pebblebrook Hotel Trust, Host Hotels & Resorts, Madison Realty Capital, Park Hotels & Resorts and Highgate Holdings. Broad incumbents are KSL Capital Partners and Conversant Capital.
Does Newbond Holdings have an API?
No public API is recorded for Newbond Holdings.
What industry is Newbond Holdings in?
Newbond Holdings's product category is Hospitality Real Estate Investment. Its primary akta.pro industry code is FSANAEAH, Real Estate Funds — Value-Add, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 523940 and its SIC code is 6532.