Jackrabbit Dance

What Jackrabbit Dance does

Jackrabbit Dance is a cloud-based studio management software platform purpose-built for dance studios, operating as a d/b/a of Jackrabbit Technologies, Inc., founded in 2004 and headquartered in Huntersville, North Carolina. The platform serves 7,000+ dance studios managing 5 million+ students across 15,000+ locations in 36 countries, providing class scheduling, online registration, automated billing, parent communication, costume and recital management, staff management, and business intelligence reporting. The technology stack includes an integrated payment processing layer (Jackrabbit Pay) with credit card processing, bank drafts, next-day payouts, and surcharge capabilities, a custom-branded mobile app (Jackrabbit Plus), and a Business Intelligence Dashboard powered by Microsoft Power BI.

The company monetizes through a tiered subscription model: Standard ($49/month starting), Plus ($93-$331/month with custom-branded mobile app), and Enterprise ($245/month for multi-location operators with BI Dashboard). Jackrabbit Pay generates transaction-fee revenue on payment processing, while integration partner fees add ancillary income. The go-to-market motion is hybrid: product-led growth with self-serve 30-day trials and DIY setup for SMBs, alongside consultative enterprise sales with dedicated Strategic Account Executives for multi-location studios. The company offers free data migration, dedicated onboarding coaches, a 90-day money-back guarantee, and maintains a 99.9% uptime SLA.

Jackrabbit Technologies operates related brands including Jackrabbit Class (gymnastics), Jackrabbit Swim, Jackrabbit Cheer, and Jackrabbit Music, sharing a common platform architecture across youth activity verticals. The company is founder-owned (Mark Mahoney, CEO and Co-Founder; Mike Carper, Co-Founder) with no external institutional investment disclosed, and has earned consistent Inc. 5000 recognition from 2011-2024.

Name

Jackrabbit Dance

Legal name

Jackrabbit Technologies

Website

https://jackrabbitdance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Jackrabbit Dance provides cloud-based studio management software for dance studios, serving 7,000+ clients managing 5 million+ students across 36 countries. The platform offers class scheduling, automated billing, integrated payment processing, custom-branded mobile apps, and enterprise business intelligence tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Studio Management Software Subscription: Tiered monthly subscription pricing based on total student count at end of each month. Includes core software features, product coach, and unlimited support. Three tiers: Standard (starting $49/mo), Plus ($93/mo with custom app), and Enterprise ($245/mo). No contracts, no setup fees, 90-day money-back guarantee.
2. Payment Processing (Jackrabbit Pay): Integrated payment processing with credit card and bank draft capabilities. Offers next-day payouts, traditional or flat-rate pricing with no monthly fees, and optional surcharge feature to pass credit card fees to parents. Business financing loans available for processing clients.
3. Integration Partner Fees: Revenue from integration partnerships where partner fees are billed separately. Exceptions include Jackrabbit Plus and Twilio which are included in monthly billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jackrabbit Dance provides cloud-based studio management software purpose-built for dance studios, covering class scheduling, online registration, automated tuition billing, parent communication, costume and recital management, staff management, and reporting. The platform is offered in three tiers — Standard ($49/mo starting), Plus ($93+/mo with custom-branded mobile app), and Enterprise ($245/mo for multi-location studios) — and is augmented by Jackrabbit Pay, an integrated payment processing system with next-day payouts and optional surcharges. The company serves 7,000+ dance studios managing 5 million+ students across 15,000+ locations in 36 countries.

Product overview

Jackrabbit Dance is a cloud-based studio management software platform designed specifically for dance studios. The product portfolio includes the core Jackrabbit Dance platform (offering class scheduling, online registration, automated billing, parent communication, staff management, and reporting), enhanced by two subscription tiers: Jackrabbit Plus (adding a custom-branded mobile app at $93+/month) and Enterprise (adding Business Intelligence Dashboard at $245+/month). Integrated payment processing is available through Jackrabbit Pay. Key modules include Appointments booking, Billing & Payment Processing, Costume & Recital Management, Online Registration, Parent & Family Experience, Reporting & Business Intelligence, Studio Management, Camp Management, and Capital Funding. The platform integrates with 17+ third-party tools including payroll (Express Payroll, QuickBooks), automation (Zapier), live streaming (Spot TV), communication (Twilio), ticketing (TutuTix, DRT Performance Tix, ShowSculptor), and CRM systems (StudioHub, Dance Motion Marketing, Studio HQ).

Differentiator

Problem solved

Functional benefit

Brands

• Jackrabbit Plus: Bundled subscription combining Jackrabbit Dance studio management software with a custom-branded mobile app for parent engagement and studio communication.
• Jackrabbit Pay

Products and services

• Jackrabbit Dance Cloud-based studio management software for dance studios, offering class scheduling, online registration, automated billing, parent communication, staff management, and reporting. Sold in three subscription tiers (Standard from $49/mo, Plus, Enterprise).
• Jackrabbit Plus Bundled subscription tier combining Jackrabbit Dance studio management software with a custom-branded mobile app available on the Apple App Store and Google Play, featuring push notifications, group chat, live streaming, and Parent Portal integration. Starts at $93/month with a one-time $169 setup fee plus app store fees.
• Jackrabbit Dance Enterprise Enterprise-tier solution for multi-location dance studios with a Business Intelligence Dashboard providing 30+ KPIs across all locations, unlimited scalability, unlimited support, free data import, and a customized implementation plan. Priced at $245/month, not based on student count; optional upgrade to Plus mobile app for $331/month.
• Jackrabbit Pay Integrated payment processing system for dance studios offering credit card processing, bank drafts, automated tuition billing, next-day payouts, automatic declined payment notifications, surcharge capability to pass credit card fees to parents, and business financing (Capital) loans for processing clients. Sold as a standalone service with no monthly fees under flat-rate or traditional pricing.
• Camp Management All-in-one camp creation and management module allowing dance studios to create and manage profitable camps in one place to fill schedule gaps, attract families, and boost revenue. Available as a feature within the Jackrabbit Dance platform.

Quantifiable outcome

• Trusted by 7,000+ dance studios worldwide
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dance Studio Pro: Direct competitor offering cloud-based studio management software for dance studios with features for class scheduling, registration, billing, and parent communication—overlapping head-to-head with Jackrabbit Dance.
• Studio Director: Long-standing dance studio management software providing registration, tuition billing, recital planning, and parent communication—targeting the same SMB and mid-market dance studio customer base as Jackrabbit.
• ClassJuggler: Class management software for dance, gymnastics, and fitness studios with online registration, billing, and attendance tracking—directly comparable feature set to Jackrabbit Dance for class-based youth activity businesses.
• Pike13: Vertical SaaS for boutique fitness, dance, and martial arts studios offering registration, billing, and client management—competing for the same small and mid-market studio customers as Jackrabbit Dance.

Broad incumbents

• Mindbody: Large, publicly-acquired SaaS platform for fitness, wellness, and beauty studios with scheduling, payments, and marketing tools. It serves dance studios as part of a much broader portfolio and competes with Jackrabbit at the high end of the market.
• Acuity Scheduling: Scheduling and appointment software owned by Squarespace used by dance studios and other appointment-based businesses—serving as a broader alternative that competes with Jackrabbit's appointment and registration features.

Emerging players

• RecDesk: Registration and management software for recreation departments and youth activity providers, including dance—offering comparable online registration and class management functionality as Jackrabbit Dance for community programs.
• Táve: Studio management software originally built for photographers, expanding into other creative service businesses including dance studios. Comparable booking, billing, and workflow automation features overlap with Jackrabbit Dance.
• MyDanceHub: Smaller dance-specific studio management platform targeting independent dance studios with class scheduling, billing, and parent communication features—directly comparable niche offering to Jackrabbit Dance.

Regional players

• DanceBiz: Canadian-based dance studio management software providing registration, billing, and recital planning for North American dance studios—comparable functionality to Jackrabbit Dance with a regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jackrabbittech
• Facebookfacebook.com/jackrabbittech
• LinkedInlinkedin.com/company/jackrabbit-technologies-inc
• Instagraminstagram.com/jackrabbittech
• Pinterestpinterest.com/jackrabbittech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackrabbit Dance