Airhawk
Airhawk International LLC designs and distributes patented air-cell seating cushions for motorcyclists, truck drivers, office workers, cyclists, UTV users, and car drivers, plus the Sleepmatterzzz pillow line, selling via airhawk.net and an international dealer network from Santa Ana, California.
- Company typePrivate
- Founded1973
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Airhawk does
Airhawk International LLC is a Santa Ana, California-based designer, manufacturer, and distributor of physical comfort seating products built around its patented Air Cell Technology—a system of small, interconnected, adjustable air cells that distribute body weight and pressure evenly across the seating surface to eliminate pressure points and hot spots. The technology was originally invented in 1973 by Robert H. Graebe for wheelchair users to prevent pressure ulcers, and Airhawk acquired the brand and product rights from The ROHO Group in 2015. The product portfolio spans motorcycle seat cushions (Cruiser R, Cruiser Medium, Dual Sport, Pillion), custom BMW motorcycle seats integrating Independent Suspension Technology (IST) via a sister-company alliance with Danny Gray, bicycle and e-bike saddles, office chair cushions, truck, car, and UTV seat cushions, and the Sleepmatterzzz therapeutic pillow sub-brand.
Revenue is generated almost entirely through unit-priced hardware sales ranging from $99 (bike seats) to $1,099.95 (premium BMW K1600B seat), with most cushions clustered at $109-$129.95. The go-to-market is a hybrid direct-to-consumer model via airhawk.net supplemented by a multi-region dealer and distributor network (Drag Specialties and Western Power Sports in the US, Sporttouring 21 in the UK, Parts Europe in Europe, AIRHAWK Australia, and Hatoya in Japan). The company holds US Patent 9,878,755 B2 for IST technology (granted 2018) and markets its clinical validation through 100+ medical trials and peer-reviewed publications, while all products are manufactured in the USA under a 60-day money-back guarantee and lifetime warranty on motorcycle cushions.
Customer segments are horizontally diversified across motorcyclists (primary), truck and commercial vehicle operators, office workers, bicyclists, UTV/ATV users, and car drivers, with no disclosed enterprise accounts. Channel mix relies on organic social (Facebook, Instagram, Twitter, YouTube), content marketing through blog and testimonials, email newsletters via Constant Contact, and industry event participation. Management team is not publicly disclosed; the company has only two named contacts (general support and Kristina), and no funding rounds, M&A activity, or revenue disclosures are evident in the source material.
Airhawk firmographics
Firmographics- Name
- Airhawk
- Legal name
- Airhawk International LLC
- Website
- https://airhawk.net
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Airhawk International LLC designs and distributes patented air-cell seating cushions for motorcyclists, truck drivers, office workers, cyclists, UTV users, and car drivers, plus the Sleepmatterzzz pillow line, selling via airhawk.net and an international dealer network from Santa Ana, California.
- Ownership category
- akta.pro rank
Airhawk industry classification
Industry- Product category
- Comfort Seating Products
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)
Keywords
Where Airhawk is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Airhawk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Hardware): Airhawk generates revenue through the sale of physical comfort products including motorcycle seat cushions, custom motorcycle seats, office chair cushions, truck cushions, car cushions, bicycle seats, UTV/ATV cushions, pillows, and replacement parts/accessories. All products feature patented Air Cell Technology. Sales occur through direct e-commerce, dealer network, and regional distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Motorcycle Seat Cushions - $109.00 per cushion |
| Unit Pricing | Pay-as-you-go | BMW Custom Motorcycle Seats - $439.95 to $1,099.95 |
| Unit Pricing | Pay-as-you-go | Bicycle/eBike/Exercise Bike Seats - $99.00 |
| Unit Pricing | Pay-as-you-go | Office Chair Cushions - $119.00 to $129.95 |
| Unit Pricing | Pay-as-you-go | Car Seat Cushion - $119.00 |
| Unit Pricing | Pay-as-you-go | Truck Seat Cushion - $129.95 |
| Unit Pricing | Pay-as-you-go | Sleepmatterzzz Pillows - $129.95 |
| Unit Pricing | Pay-as-you-go | Replacement Parts and Covers - $10.95 to $39.95 |
| Unit Pricing | Pay-as-you-go | UTV/Side-by-Side Seat Cushion - $129.00 |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Airhawk product offering
Product offeringCore offering
Airhawk designs, manufactures, and sells physical comfort seating products — including motorcycle seat cushions, custom BMW motorcycle seats, bicycle/eBike saddles, office chair cushions, truck and car cushions, UTV cushions, and therapeutic pillows — all built around its patented Air Cell Technology that uses interconnected adjustable air cells to distribute body weight and pressure evenly across the seating surface. Products are sold direct-to-consumer via airhawk.net and through a global network of motorcycle dealers and regional distributors, are made in the USA, and carry a 60-day money-back guarantee and lifetime warranty on motorcycle cushions.
Product overview
AIRHAWK is a comfort seating company offering a portfolio of seating products built around its patented Air Cell Technology. The core technology—originally developed for wheelchair users since 1973—consists of small, interconnected, adjustable air cells that distribute weight and pressure evenly across the seating area, eliminating pressure points and hot spots. The product portfolio spans motorcycle seat cushions (Cruiser R, Cruiser Medium, Dual Sport, Pillion variants), BMW custom motorcycle seats with IST (Independent Suspension Technology), bike/e-bike seats, office chair cushions, truck seat cushions, car seat cushions, UTV side-by-side cushions, Sleepmatterzzz therapeutic pillows, and replacement parts/accessories. All products are proudly made in the USA with a 60-day money-back guarantee and lifetime warranty on motorcycle cushions.
Differentiator
Problem solved
Functional benefit
Brands
- Sleepmatterzzz: Therapeutic pillows using patented Air Cell Technology for side and back sleepers, designed to reduce pressure points and promote proper spinal alignment.
- IST (Independent Suspension Technology)
Products and services
- AIRHAWK Motorcycle Seat Cushions (Cruiser R, Cruiser Medium, Dual Sport, Pillion) Patented Air Cell Technology seat cushions for motorcycles that distribute weight and pressure over the entire seating area, reducing hot spots and pressure points on long rides. Made in the USA with a Double-Your-Sit-Time guarantee and lifetime warranty; available in sizes to fit standard, medium, small, dual sport / adventure, and passenger (Pillion) seats.
- AIRHAWK BMW Custom Motorcycle Seats with IST (Independent Suspension Technology) Custom-built motorcycle seats for BMW models (including R1200 GS, R1200 RT, and K1600B) combining IST (Independent Suspension Technology) with Air Cell Technology to eliminate compression and shock from solid seat pans while distributing weight and pressure evenly. Priced from $439.95 to $1,099.95 depending on BMW model and IST configuration.
- AIRHAWK Bike / eBike / Exercise Bike Seats Bicycle, eBike, and exercise bike saddles using Air Cell Technology to eliminate discomfort and soreness, enabling longer and more comfortable rides for traditional, electric, and exercise bike riders. Priced at $99.00 with multiple variants.
- AIRHAWK Office Chair Cushion Office chair cushion overlay utilizing Air Cell Technology with small, adjustable, interconnected air cells to alleviate pressure points, increase circulation, and evenly dissipate weight load for desk workers on long shifts. Available with mesh cover at $119.00 or leather cover upgrade at $129.95; made in the USA with a 60-day money-back policy.
- AIRHAWK Truck Seat Cushion Truck seat cushion with patented Air Cell Technology that distributes pressure over the entire seating area, increases blood flow, and uses breathable spandex with spacer mesh for cooling. Suitable for trucks, construction vehicles, farm vehicles, military vehicles, and airline seats; priced at $129.95.
- AIRHAWK Car Seat Cushion Car seat cushion using Air Cell Technology for everyday driving comfort, distributing weight and eliminating hot spots for daily commuters and long-distance drivers. Priced at $119.00 with mesh cover.
- AIRHAWK Side-by-Side / UTV Seat Cushion Cushion overlay designed for side-by-side utility vehicles and UTVs, featuring Air Cell Technology for comfort during off-road driving and extended recreational or work use. Priced at $129.00 (cushion only).
- Sleepmatterzzz Therapeutic Pillows (Classic Dual-Valve and Original Single-Valve) Therapeutic pillows using patented Air Cell Technology with clinically proven design to reduce pressure points, maintain blood flow, and promote proper spinal alignment for side and back sleepers. Available in Classic Dual-Valve and Original Single-Valve configurations at $129.95.
- AIRHAWK Replacement Parts (Covers and Straps) Replacement covers and straps for various AIRHAWK cushion models including Cruiser R Large, Cruiser Medium, Cruiser Small, Dual Sport, Pillion, Office/Car, and Truck cushions. Replacement covers priced $24.95 to $39.95; Cruiser straps priced at $10.95.
Quantifiable outcome
- Eliminates pressure points and hot spots that cause pain during extended sitting
- +4 more outcomes
Companies that use Airhawk
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Airhawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Airhawk partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and regional.
- ROHO GroupcoreROHO Group is the founding company behind Air Cell Technology, invented by Robert H. Graebe. Since 1973, ROHO has been the leading pioneer in Shape Fitting Technology. Airhawk uses ROHO's Dry Flotation Design Technology for their products. The technology was originally developed for wheelchair users to prevent pressure ulcers.
- Danny GraycoreDanny Gray and Airhawk are sister companies that have transformed the motorcycle seating industry through integration of their respective patented technologies. Danny Gray specializes in custom motorcycle seats and backrests, while Airhawk provides patented Air Cell Technology. Together they developed the new line of BMW motorcycle seats combining IST (Independent Suspension Technology) with Air Cell Technology for superior comfort. The partnership leverages over 15 years of Airhawk technology experience combined with Danny Gray's seat design expertise.
- Drag SpecialtiesmajorPrimary US distributor for Airhawk motorcycle seat cushions through their dealer network. Motorcycle seat cushions can only be ordered through local dealers using Drag Specialties distribution.
- Western Power SportsmajorUS regional distributor for Airhawk motorcycle seat cushions accessible through their dealer locator for US customers.
- Sporttouring 21regionalUnited Kingdom distributor for Airhawk motorcycle seat cushion products.
- Parts EuroperegionalEuropean distributor for Airhawk motorcycle seat cushion products through their dealer search network.
- AIRHAWK AustraliaregionalAustralian distributor for Airhawk products including motorcycle seat cushions.
- HatoyaregionalJapanese distributor for Airhawk motorcycle seat cushion products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Airhawk competitors and assessment
Company assessmentDirect peers
- Mustang Motorcycle Seats: Manufacturer of aftermarket motorcycle seats focused on touring and cruiser segments; competes directly with Airhawk in cruiser and touring cushion/seat replacements.
- ISM (Adamo) Bicycle Saddles: Bicycle saddle maker known for nose-less and pressure-relief designs targeting long-distance cyclists. Direct competitor in the comfort bicycle/eBike saddle category.
- Saddlemen: Major aftermarket motorcycle seat and luggage brand offering a broad range of replacement and custom seats for cruiser, touring, and sport bikes. Directly competes with Airhawk in the aftermarket motorcycle seating category.
- Danny Gray: Sister company specializing in custom motorcycle seats and backrests; jointly integrates Air Cell Technology into its BMW seat line. Same end customer (motorcyclists), overlapping product (custom seats), and shared IP strategy.
- Corbin Saddlecycles: Long-established custom motorcycle seat manufacturer with proprietary foam and comfort technologies, producing seats for nearly every major motorcycle brand. Direct competitor to Airhawk's custom BMW seat line.
Emerging players
- Aerion (aeroseat / air-cushion aftermarket): Aftermarket brand offering air-based cushion overlays for motorcycles and bicycles, competing on the same air-cell comfort premise in the same enthusiast retail channels.
- Bikeroo: Direct-to-consumer bicycle saddle brand with gel and memory-foam comfort focus, sold via Amazon and own site. Competes with Airhawk's bike/eBike saddle in the e-commerce comfort saddle niche.
- ROHO Group (now Permobil): Original inventor of Air Cell Technology (1973) for medical/wheelchair applications and technology licensor to Airhawk. Same underlying IP and adjacent medical seating market; partial overlap through licensed Airhawk products.
Broad incumbents
- Purple Innovation: Large consumer brand built around proprietary polymer grid comfort technology in mattresses, cushions, and seats. Overlap with Airhawk's office chair cushion and pillow lines on direct-to-consumer comfort purchase intent.
- Tempur Sealy International: Major mattress and seating comfort brand with Tempur memory-foam technology, including pillows and seat cushions. Broad competitor in the consumer comfort cushion and pillow category.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Airhawk social profiles
Digital presenceAirhawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airhawk leadership team
Management profileNumber of profiles
Airhawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airhawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airhawk
What does Airhawk do?
Airhawk designs, manufactures, and sells physical comfort seating products — including motorcycle seat cushions, custom BMW motorcycle seats, bicycle/eBike saddles, office chair cushions, truck and car cushions, UTV cushions, and therapeutic pillows — all built around its patented Air Cell Technology that uses interconnected adjustable air cells to distribute body weight and pressure evenly across the seating surface. Products are sold direct-to-consumer via airhawk.net and through a global network of motorcycle dealers and regional distributors, are made in the USA, and carry a 60-day money-back guarantee and lifetime warranty on motorcycle cushions.
Is Airhawk a public or private company?
Airhawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Airhawk founded?
Airhawk was founded in 1973. It employs 11 to 50 people.
Where is Airhawk based?
Airhawk is headquartered in Santa Ana, United States, in the North America region.
How does Airhawk make money?
One revenue line is on record: product Sales (Hardware).
Who are Airhawk's main competitors?
Direct peers on record are Mustang Motorcycle Seats, ISM (Adamo) Bicycle Saddles, Saddlemen, Danny Gray and Corbin Saddlecycles. Emerging players are Aerion (aeroseat / air-cushion aftermarket), Bikeroo and ROHO Group (now Permobil). Broad incumbents are Purple Innovation and Tempur Sealy International.
Does Airhawk have an API?
No public API is recorded for Airhawk.
What industry is Airhawk in?
Airhawk's product category is Comfort Seating Products. Its primary akta.pro industry code is IMACAKAA, Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats). Its NAICS code is 33636 and its SIC code is 3751.