What Allen & Harris Estate Agents does

Allen & Harris Estate Agents is a UK residential property services firm founded in 1966 in Didcot, Oxfordshire, and operating today as a wholly-owned trading name of Sequence (UK) Limited, itself part of the Connells Group conglomerate. The company runs over 40 high street branches across South West England, South East England, South Wales, and Central Scotland, providing sales, lettings, and an integrated bundle of ancillary property services including mortgages (delivered via FCA-regulated Connells Limited), conveyancing, surveys and valuations, insurance, auctions (both traditional and modern method), new homes, shared ownership, land sales, wills, and Home Reports for Scottish transactions. Its registered office is at Cumbria House, Leighton Buzzard, and it employs between 501 and 1,000 people across the branch network.

The company's technology stack is conventional for the UK high street agency model: the customer-facing platform is built on the Homeflow website framework, with a myaccount feature for saved properties, search alerts, and seller account access. Listings are syndicated to the three major UK property portals — Rightmove, Zoopla, and OnTheMarket — with Google Analytics for web measurement, Google Maps for location services, and Feefo for verified customer reviews. The firm holds regulatory memberships with the Property Ombudsman, ARLA Propertymark, SafeAgent, and Rent Smart Wales, and operates FCA-regulated mortgage and insurance activities through its parent's authorization.

Allen & Harris generates revenue through a transaction-based model: sales commission (typical UK high street range of 0-3% of final sale price), tenant holding deposits (£175-£250) and landlord fees from lettings, plus professional services fees on mortgages, conveyancing, surveys, insurance, and auctions. Customer segments span individual home sellers, buyers, landlords (including a Corporate Lettings vertical for portfolio landlords), tenants, and first-time buyers. Marketing channels combine property portal listings, organic website and blog content, Feefo reviews, and local Facebook presence. The firm's parent network of 320+ Sequence offices provides structural scale and cross-brand back-office efficiency.

Name

Allen & Harris Estate Agents

Legal name

Sequence (UK) Limited

Website

https://allenandharris.co.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Allen & Harris Estate Agents is a UK residential estate agency founded in 1966, operating over 40 high street branches across South West England, South Wales, and Central Scotland as a trading name of Sequence (UK) Limited within the Connells Group, serving individual home sellers, buyers, landlords, and tenants with sales, lettings, and ancillary mortgage, conveyancing, and survey services.

Ownership category

akta.pro rank

Product category

Residential Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential estate agency
• Property lettings
• Property sales
• Property management
• Mortgage advisory

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Commission on property sales. Blog mentions 0-3% of final sale price for high street estate agents. However, another page states 'we don't charge commission' - suggesting a different pricing model may apply.
2. Lettings/Rental Fees: Fees from tenants and landlords for rental services. Tenant holding deposits and security deposits collected. Mentioned as Rent Smart Wales licensed agent.
3. Mortgage Services: In-house mortgage services through the Connells Group. Mortgage consultants provide guidance and process mortgage applications.
4. Conveyancing Services: Property legal services for sales and lettings transactions.
5. Insurance and Protection: Insurance products including buildings and contents insurance, and payment protection.
6. Survey and Valuation: Property surveys and valuations for buyers and sellers.
7. Auctions: Traditional and modern method of auction services for property sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Allen & Harris is a high street residential estate agency that sells and lets homes on behalf of individual consumers through a network of over 40 UK branches. Core activities include property valuations, marketing, viewings, offer negotiation, and sales or tenancy progression, with ancillary home-moving services (mortgages, conveyancing, surveys, insurance, auctions, new homes, shared ownership, land, wills, Home Reports for Scotland) supplied through the wider Sequence/Connells Group platform.

Product overview

Allen & Harris Estate Agents operates as a full-service estate agency offering a unified platform for residential property sales and lettings. The core offering includes property sales and lettings services supported by over 40 offices across the UK. Additional services are integrated as modules including mortgage services, conveyancing, surveys, insurance, auctions (traditional and modern method), new homes, shared ownership, corporate lettings, and portfolio management. The company also provides ancillary services through partnerships including wills, land sales, and Home Reports for Scotland. All services are accessible through a customer-facing digital platform with myaccount functionality for property search management and alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Full-service residential property sales, including free valuation, professional photography/video marketing, listings on Rightmove, Zoopla, and OnTheMarket, accompanied viewings, offer negotiation, dedicated sales progression support to completion, and 24/7 access to an online sellers account. Targeted at homeowners selling residential property in regions covered by Allen & Harris' 40+ branches.
• Property Lettings Residential lettings service for landlords: tenant sourcing, tenant referencing, marketing of rental properties, lease agreements, and ongoing property management with rent collection, maintenance coordination, and rent arrears handling. Targeted at individual landlords and small-to-mid portfolio landlords letting residential property.
• Mortgage Services Mortgage advisory and arrangement service for buyers, including mortgage calculators and consultation appointments, provided by in-house mortgage consultants through the Sequence/Connells Limited platform. Regulated by the Financial Conduct Authority (FCA). Targeted at residential property buyers and remortgagers.
• Conveyancing Legal conveyancing services covering the property law work for sales, purchases, and related transactions. Targeted at buyers, sellers, and landlords using Allen & Harris' estate agency services.
• Auctions Traditional auction and modern method of auction services for property sales, providing sellers with a route to a faster, time-bound sale and buyers with a transparent procurement process. Targeted at sellers and buyers of residential properties where an auction sale is preferred.
• Survey and Valuation Property surveys and valuation services including RICS surveys and mortgage valuations for buyers and sellers. Targeted at home buyers needing pre-purchase surveys and lenders requiring valuation reports.
• Insurance and Protection Home insurance (buildings and contents) and financial protection products (including payment protection) arranged for property buyers and owners. Regulated activities carried out under FCA authorisation via Connells Limited. Targeted at home buyers, owners, and landlords.
• New Homes Marketing and sales services for newly built residential developments, providing developer sales support and buyer representation. Targeted at housebuilders/developers and buyers of new-build homes.
• Shared Ownership Sales assistance for shared ownership properties, where buyers purchase a share of a property and pay rent on the remainder. Targeted at first-time buyers and lower-deposit purchasers eligible for shared ownership schemes.
• Corporate Lettings Dedicated corporate lettings service for landlords with rental portfolios: tenant sourcing, referencing, property management, maintenance, and rent arrears processing, with assigned Key Account Managers. Targeted at corporate and portfolio landlords with multiple residential rental properties.
• Portfolio (Premium Marketing Service) Premium marketing service for higher-value properties featuring enhanced marketing materials and additional exposure. Targeted at sellers of premium or high-value residential homes wanting elevated marketing reach.
• Select (Property Selection Service) Buyer-selection service helping prospective purchasers identify and secure properties that match their criteria, providing curated shortlists and acquisition support. Targeted at active home buyers who want help navigating the market.
• Land (Land Sales and Plot Marketing) Land sales and plot marketing services for the disposal and acquisition of residential and development land. Targeted at landowners selling plots and developers/buyers acquiring land.
• Wills Will writing and estate planning service delivered in partnership with legal providers, helping clients put estate arrangements in place alongside their home move. Targeted at homeowners and property buyers wanting wills/estate planning.
• Home Reports (Scotland) Production of the single survey, energy report, and property questionnaire required for marketing residential property in Scotland. Targeted at Scottish home sellers legally required to commission a Home Report before marketing.
• Help to Find Free property search assistance service for buyers, where Allen & Harris proactively searches the market on the buyer's behalf against their criteria. Targeted at active home buyers (including first-time buyers) needing guided property sourcing.

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sequence (UK) LimitedcoreOthersAllen & Harris is a trading name of Sequence (UK) Limited, which operates a national network of estate agents with over 320 offices. Sequence is part of the Connells Group of companies. The parent company provides the platform, branding, and network infrastructure for all trading names including Allen & Harris.
• RightmovecoreTechnology or IntegrationMajor UK property portal where Allen & Harris lists properties for sale and rent, providing exposure to millions of property seekers.
• ZooplacoreTechnology or IntegrationMajor UK property portal where Allen & Harris lists properties for maximum visibility and reach to active property seekers.
• OnTheMarketcoreTechnology or IntegrationUK property portal where Allen & Harris lists properties alongside other estate agents for property exposure.
• Connells GroupcoreOthersAllen & Harris/Sequence is part of the Connells Group of companies. For regulated mortgage and insurance activities, Sequence (UK) Limited is an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). Connells Limited's Financial Services Register number is 302221.
• Dementia UKminorOthersAllen & Harris supports Dementia UK as their charity partner, raising money through fundraising activities and campaigns to help expand access to specialist Admiral Nurse support. Donations accepted through JustGiving page.
• The Property OmbudsmancoreOthersRegulatory membership for dispute resolution, providing independent arbitration for property disputes.
• ARLA PropertymarkcoreOthersIndustry association membership for residential letting agents, providing professional standards and client money protection schemes.
• SafeAgentcoreOthersClient money protection scheme membership for lettings agents, ensuring client funds are protected.
• Rent Smart WalescoreOthersLicensed letting agent under Welsh Government regulations for property rental activities in Wales.
• HomeflowcoreTechnology or IntegrationWebsite platform provider powering the Allen & Harris website with property listings, branch information, and customer account functionality.
• FeefominorOthersIndependent customer review platform used by Allen & Harris to display verified customer testimonials and ratings on their website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winkworth: UK franchise estate agency specializing in residential sales and lettings in London and southern England. Directly comparable in service offering and target customers, with overlapping geographic footprint in southern UK markets.
• Connells: Flagship trading name of the same parent Sequence (UK) Limited / Connells Group. Directly comparable residential estate agency with similar service mix (sales, lettings, mortgage, conveyancing) and branch-based model, competing in overlapping UK regions.
• Hunters Property Group: AIM-listed UK estate agency franchise network offering residential sales, lettings, and mortgage services. Comparable branch-based service model and customer segments, though uses a franchise structure versus Allen & Harris's corporate branch model.
• Countrywide: One of the largest UK estate agency networks, offering residential sales, lettings, and mortgage services through multiple regional brands. Directly comparable in branch model, service offering, and customer base to Allen & Harris.
• Belvoir Group: UK franchise network with national coverage in residential sales, lettings, and property management (including Newton Fallowell, Goodfellows, Lovelle, and Nicholas Humphreys). Comparable residential services and franchise-based model.
• Foxtons: London-centric estate agency known for branch-based sales and lettings with strong digital marketing. Comparable in core services (sales, lettings, property management) and commission-based revenue model, though geographically focused on London vs. Allen & Harris's southern regions.
• LSL Property Services (Your Move / Reeds Rains): UK-listed estate agency and surveying group operating Your Move, Reeds Rains, and Marsh & Parsons. Comparable in offering full-service residential sales, lettings, and mortgage broking through a national branch network.

Emerging players

• Purplebricks: Online/hybrid estate agency offering fixed-fee residential sales and lettings across the UK. Directly competes for the same customers as Allen & Harris but with a digital-first model and lower fee structure, representing the disruptive threat to traditional high street agents.

Broad incumbents

• Knight Frank: Global property consultancy offering residential sales, lettings, and valuation services across the UK. Comparable in residential brokerage and valuation offerings but positioned in the premium segment with broader commercial real estate and advisory services.
• Savills: Global real estate services firm offering residential sales, lettings, valuation, and advisory across the UK. Overlaps with Allen & Harris on residential sales and valuations, but operates at a premium/upmarket tier and with a much broader international service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allenandharrisestateagents
• Xx.com/AllenAndHarris

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allen & Harris Estate Agents