Cerro Capital
Cerro Capital is a growth capital investment firm that provides equity funding to sports IP, content, and technology-enabled companies connecting consumers to sports culture, targeting premium and emerging opportunities across the sports industry.
- Company typePrivate
- Founded2022
- HeadquartersLake Mary, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Cerro Capital firmographics
Firmographics- Name
- Cerro Capital
- Website
- https://cerrocap.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cerro Capital is a growth capital investment firm that provides equity funding to sports IP, content, and technology-enabled companies connecting consumers to sports culture, targeting premium and emerging opportunities across the sports industry.
- Ownership category
- akta.pro rank
Cerro Capital industry classification
Industry- Product category
- Sports-focused Growth Capital
- NAICS
- Other Financial Investment Activities (5239)
- akta.pro primary industry
- Media, Entertainment & Gaming Growth Equity (FSANACAI)
- akta.pro secondary industries
- Technology & Software Growth Equity (FSANACAA), Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Cerro Capital is headquartered
LocationHeadquarters
- HQ city
- Lake Mary
- HQ country
- United States
- HQ region
- North America
Markets served
Cerro Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Investment Returns: Cerro Capital generates returns through equity investments in sports-focused companies, acquiring stakes in premium and emerging IP and content, as well as technology-enabled companies in the sports industry.
Go-to-market motion1 record
Cerro Capital product offering
Product offeringCore offering
Cerro Capital is a growth capital investment firm that deploys equity capital into premium and emerging sports IP and content businesses, as well as into technology-enabled companies that connect consumers to the culture of sports. The firm sources deals directly and through referrals, and earns returns from its equity investments rather than from fees on a fund product.
Differentiator
Problem solved
Functional benefit
Companies that use Cerro Capital
Customer profileSegments2 records
Ideal customer profiles2 records
Cerro Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cerro Capital competitors and assessment
Company assessmentBroad incumbents
- Eldridge: Eldridge is a diversified holding company with significant sports, media, and entertainment investment exposure. Comparable as a broader incumbent that competes for sports IP and content capital opportunities.
- The Raine Group: Raine is a global investment bank and merchant bank with significant sports, media, and entertainment deal activity. Comparable for its sports-content M&A and capital-raising work, though broader in scope.
Emerging players
- 25madison: 25madison operates a multi-vertical growth platform that includes sports, media, and consumer brands. Comparable to Cerro Capital as a growth capital allocator with selective sports and content exposure.
- BITKRAFT Ventures: BITKRAFT invests at the intersection of gaming, esports, and interactive entertainment with adjacent sports exposure. Comparable as an emerging specialist in sports-adjacent digital content and consumer platforms.
- Pine Sports Ventures: Pine Sports Ventures is a sports-focused investment vehicle backing IP and emerging sports businesses. Comparable as a niche specialist competing for similar sports IP and content deals.
Direct peers
- SC Holdings: SC Holdings (formerly Sport & Co) is a sports-focused investment vehicle backing sports IP and content ventures. Directly comparable to Cerro Capital's sports-only growth capital model.
- SeventySix Capital: SeventySix Capital is a sports-focused venture and growth firm backing sports technology and consumer sports ventures. Comparable to Cerro Capital's tech-enabled sports company thesis.
- Bruin Capital: Bruin Capital is a sports- and media-focused growth equity firm backing IP, content, and technology-enabled businesses. Its thesis around sports IP and consumer-engagement companies closely mirrors Cerro Capital's positioning.
- Arctos Partners: Arctos is a sports-focused private equity firm investing in sports franchises, media, and adjacent businesses. It is the most direct comparable to Cerro Capital given its sport-exclusive growth investment mandate.
- Shamrock Capital: Shamrock Capital invests in content, media, and sports-related growth businesses. Comparable to Cerro Capital for its focus on sports-IP and content-driven growth equity investments.
Market position
Customer concentration
Cerro Capital social profiles
Digital presenceCerro Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerro Capital leadership team
Management profileNumber of profiles
Cerro Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerro Capital M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerro Capital
What does Cerro Capital do?
Cerro Capital is a growth capital investment firm that deploys equity capital into premium and emerging sports IP and content businesses, as well as into technology-enabled companies that connect consumers to the culture of sports. The firm sources deals directly and through referrals, and earns returns from its equity investments rather than from fees on a fund product.
When was Cerro Capital founded?
Cerro Capital was founded in 2022. It employs 1 to 10 people.
Where is Cerro Capital based?
Cerro Capital is headquartered in Lake Mary, United States, in the North America region.
How does Cerro Capital make money?
One revenue line is on record: investment Returns.
Who are Cerro Capital's main competitors?
Broad incumbents on record are Eldridge and The Raine Group. Emerging players are 25madison, BITKRAFT Ventures and Pine Sports Ventures. Direct peers are SC Holdings, SeventySix Capital, Bruin Capital, Arctos Partners and Shamrock Capital.
Does Cerro Capital have an API?
No public API is recorded for Cerro Capital.
What industry is Cerro Capital in?
Cerro Capital's product category is Sports-focused Growth Capital. Its primary akta.pro industry code is FSANACAI, Media, Entertainment & Gaming Growth Equity, with a secondary code of FSANACAA, Technology & Software Growth Equity. Its NAICS code is 5239.