Pine Sports

What Pine Sports does

Pine Sports operates an AI-powered sports betting and fantasy sports intelligence platform centered on its proprietary assistant, jaXon. jaXon is a conversational interface that orchestrates queries across three third-party large language models (Google Gemini, OpenAI GPT, Anthropic Claude), layered on top of a sports-data stack that, following the September 2025 merger with SharpSports, includes clean B2B-grade betting infrastructure data. The product surfaces predictive picks, positive expected value (EV) recommendations, arbitrage and middle alerts, parlay generation, survivor pool optimization, and historical player/team queries across MLB, WNBA, and NFL. The platform is delivered as a web app and native iOS/Android applications, with payment processing via Stripe (web) and RevenueCat (mobile).

Name

Pine Sports

Legal name

Pine Sports, Inc.

Website

https://www.pine-sports.com/

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Pine Sports is an AI-powered sports betting and fantasy sports platform whose jaXon assistant orchestrates Google Gemini, OpenAI, and Anthropic Claude to deliver predictive picks, positive EV recommendations, and arbitrage alerts to casual and semi-professional sports bettors via web and mobile subscriptions.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics Software

NAICS

Gambling Industries (7132), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industries

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• AI sports betting
• Sports betting analytics
• Betting predictions software
• Fantasy sports optimization
• Positive EV betting

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription (B2C): Three-tier subscription model: Starter ($9.99/month), Essential ($39.99/month), and Premium ($99.99/month). Subscribers receive jaXon Lite queries (unlimited in Starter+), jaXon Pro queries (50/250/750 per month by tier), enhanced betting cheat sheets, positive EV picks (Essential+), and arbitrage cheat sheets (Premium). Annual billing discounts available. Revenue is recurring and auto-renewing.
2. Community Subscription (Discord): Free Discord community with basic tools (player prop research, best lines research, bet tracking, Instabet). Premium Discord tier at $19.99/month adds Pinebot picks, real-time arb/middle alerts, Plus EV plays, and early beta access. Recurring monthly subscription billed via the platform.
3. B2B Infrastructure Services: Post-merger with SharpSports, Pine Sports offers B2B betting infrastructure tools to sportsbooks and operators, leveraging SharpSports' clean, reliable data and API integrations. Revenue derived from licensing and API access fees.
4. Affiliate & Partner Referrals: The platform features affiliate links to sportsbooks (Kalshi, Betr, BetMGM/Caesars) and earns referral commissions when users sign up or bet through partner offers. Shown as 'Partner Offers' section throughout the app.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pine Sports operates an AI-powered sports betting and fantasy sports intelligence platform built around its conversational AI assistant, jaXon. The platform analyzes millions of data points across 25,000+ daily betting markets to deliver positive EV picks, player prop analysis, parlay generation, arbitrage detection, and survivor pool optimization. The company sells tiered subscriptions (Starter $9.99/mo, Essential $39.99/mo, Premium $99.99/mo) via web and mobile apps, and operates a free and premium Discord community.

Product overview

Pine Sports is an AI-powered sports betting and fantasy sports intelligence platform built around its core AI assistant, JaXon. The product suite combines a conversational AI chat interface (JaXon AI) with multiple analytical tools including betting cheat sheets, positive EV picks, performance charts, and an instant parlay generator. The platform operates on a tiered subscription model (Starter at $9.99/mo, Essential at $39.99/mo, and Premium at $99.99/mo) differentiated by query limits and feature access. Additional offerings include a Discord-based community (Pine Sports Discord) with free and premium tiers, fantasy football optimization tools, survivor pool tracking, and a news analyst feature. The company recently merged with SharpSports to combine B2B betting infrastructure with its consumer-focused platform, enhancing the jaXon sports-focused LLM with clean, reliable data. JaXon AI is powered by third-party models from Google (Gemini), OpenAI, and Anthropic (Claude).

Differentiator

Problem solved

Functional benefit

Brands

• jaXon: AI-powered sports betting assistant that analyzes millions of data points to provide winning picks, betting insights, and expected value calculations for sports betting and fantasy sports.

Products and services

• JaXon AI AI-powered sports betting and fantasy sports assistant that analyzes millions of data points to deliver betting picks, player prop predictions, parlay suggestions, and strategy insights through natural conversation. Supports MLB, WNBA, and NFL. Available to sports bettors via web app and iOS/Android apps on tiered subscription plans.
• Pine Sports Discord Community (Free) Free Discord community offering player prop research tools, best lines research, bet tracking via Discord integration to select sportsbooks, and Instabet screenshot tool for FanDuel bet tailing. Designed to convert community members to paid tiers.
• Premium Discord Paid Discord subscription at $19.99/month that adds daily Pinebot picks from an enhanced prediction engine, real-time arbitrage and middle alerts, Plus EV plays on major sportsbooks and DFS providers, and early beta access. Includes everything in the Free Discord tier.
• B2B Betting Infrastructure Services Post-merger with SharpSports, Pine Sports offers B2B betting infrastructure tools to sportsbook operators, including clean data feeds, API access, and sportsbook integration tools. Revenue is derived from licensing and API access fees.

Quantifiable outcome

• +10% ROI on Positive EV Picks
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Marshawn LynchflagshipGTM or Marketing Partner · 10 December 2025Super Bowl Champion running back Marshawn Lynch partnered with Pine Sports as an early investor and brand ambassador. Lynch's endorsement provides credibility with the core sports betting audience and brings his substantial social media following to the platform.
• Michael RobinsonflagshipGTM or Marketing Partner · 10 December 2025Michael Robinson (former NFL player and ESPN analyst) partnered with Pine Sports alongside Marshawn Lynch to bring an AI-driven edge to betting and fantasy sports. Both serve as investor-ambassadors leveraging their credibility with sports fans and bettors.
• SharpSportsflagshipStrategic or Co-development Partner · 2 September 2025SharpSports and Pine Sports merged to combine B2B betting infrastructure with a fast-growing B2C platform, creating a unified product strategy targeting both professional and casual bettors. The deal enables SharpSports to validate new tools through direct consumer testing while giving Pine Sports access to clean, reliable data to enhance its jaXon sports-focused LLM. The companies plan to use the upcoming NFL season as a proving ground for the merged product, with longer-term goals to expand B2B rollouts and pursue additional strategic investors.
• KalshiminorGTM or Marketing PartnerKalshi is featured as a partner offer within the Pine Sports platform, promoting Kalshi's event markets. Pine Sports earns affiliate referral commissions when users click through and sign up or trade on Kalshi.
• BetrminorGTM or Marketing PartnerBetr is featured as a partner offer within the Pine Sports platform, promoting Betr's sports betting product. Pine Sports earns affiliate referral commissions when users sign up through the platform.
• BetMGM / CaesarsminorGTM or Marketing PartnerBetMGM and Caesars are featured as partner offers in the Pine Sports platform's partner section. Pine Sports promotes BetMGM's 'Bet $5, Get $158 in Bonus Bets' offer and earns affiliate commissions on referred users who sign up and bet.
• DiscordcoreTechnology or IntegrationPine Sports operates a community on Discord (both free and premium tiers). The Discord integration allows users to connect their accounts to select sportsbooks, share bets, and track plays. Pinebot (an AI bot) delivers daily picks, arb/middle alerts, and Plus EV plays directly within the Discord community. Discord serves as both a marketing channel and a product distribution mechanism.
• Google (Gemini)coreTechnology or IntegrationjaXon AI is powered by Google's Gemini large language model. Chat queries, conversation context, and user preferences (favorite teams/players, response length) are sent to Google for AI processing. Google is contractually prohibited from using this data to train AI models.
• OpenAIcoreTechnology or IntegrationjaXon AI is powered by OpenAI's GPT large language models. Chat queries, conversation context, and user preferences are sent to OpenAI for AI processing. OpenAI is contractually prohibited from using this data to train AI models.
• Anthropic (Claude)coreTechnology or IntegrationjaXon AI is powered by Anthropic's Claude large language model. Chat queries, conversation context, and user preferences are sent to Anthropic for AI processing. Anthropic is contractually prohibited from using this data to train AI models.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OddsJam: OddsJam is a direct competitor offering positive EV betting tools, arbitrage alerts, and odds comparison across sportsbooks. It targets the same casual-to-serious sports bettor persona with a subscription model and overlapping product features (arb scanner, EV picks, best-odds tools).
• Action Network: Action Network is a leading sports betting content, data, and analytics platform owned by Better Collective, offering picks, odds, and betting tools to the same US sports-betting audience that Pine Sports targets.
• Vantage: Vantage is a subscription-based sports betting analytics and tools platform targeting sharp and serious bettors, comparable to Pine's higher tiers with overlapping EV/odds features.
• BetQL: BetQL offers AI-driven sports betting picks, data-driven models, and subscription tiers for sports bettors — overlapping closely with Pine's jaXon AI chat, EV picks, and tiered subscription model.
• BettingPros: BettingPros provides sports betting picks, odds comparison, and expert analysis with a community/leaderboard model, directly competing with Pine's AI-driven picks and subscription offering.
• Dimers: Dimers is an AI-powered sports betting analytics platform that delivers predictive picks and insights, competing head-to-head with Pine Sports' AI chatbot and positive EV products.
• Unabated: Unabated provides professional-grade sports betting models, odds screens, and EV tools for serious bettors, overlapping with Pine's Essential/Premium tiers and SharpSports' B2B infrastructure angle.

Broad incumbents

• SportsLine (CBS Sports): SportsLine is a sports picks and prediction brand owned by CBS Sports (Paramount), offering AI and expert picks at scale — a broad incumbent providing comparable pick/prediction products to a mainstream sports audience.

Emerging players

• PrizePicks: PrizePicks is a leading daily fantasy sports operator that overlaps with Pine Sports' fantasy football optimization and player prop use cases, though PrizePicks operates as its own contest platform rather than as a tool.
• Underdog Fantasy: Underdog Fantasy is a DFS and pick'em platform with overlapping fantasy-sports audiences and player-prop product focus, providing a comparable end-customer for sports-betting/fantasy tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PineSports_AI
• Instagraminstagram.com/pine.sports
• Facebookfacebook.com/100067047013430

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Sports