Roth Norge AS
Roth Norge AS is the Norwegian subsidiary of German family-owned Roth Industries, supplying water-borne floor heating, potable water pipe systems, smart climate controls, and leak detection products to professional VVS installers via wholesale and direct channels.
- Company typePrivate
- Founded-
- HeadquartersBillingstad, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roth Norge AS does
Roth Norge AS is the Norwegian operating subsidiary of Roth Industries GmbH & Co. KG, a family-owned German industrial enterprise. The company supplies water-borne floor heating systems, potable water distribution pipe systems, smart climate controls, leak detection products, and outdoor snow-melting systems to the Norwegian market under registered brands including X-PERT, MultiPex, Alu-LaserPlus, Touchline, QuickStop, QuickTemp, QuickBox, SnowFlex, and QuickCalc.
Its core technology stack centers on certified pipe-in-pipe plumbing systems (MultiPex with NORDTEST NT VVS 129 approval and PEX-C piping), low-height floor heating solutions for wooden floors (QuickTemp Compact, ClimaComfort, Universal systems), wireless and wired climate control (Touchline SL/BL/PL families with weather-compensated RIST technology, cloud access, and Modbus RTU integration), and automatic water shut-off leak detection (QuickStop Sensor with FG-attest certification). The product architecture is designed for integration with smart home ecosystems (Google Home, Alexa) and commercial building management systems.
The business model is B2B hardware sales through professional VVS wholesalers and direct relationships with licensed plumbing and heating installers, who in turn serve residential and commercial end-customers. Roth Norge does not publish pricing, and products are ordered via NRF numbers. Revenue is generated from material sales (pipes, plates, manifolds, control units, thermostats, sensors, leak detection equipment) rather than software subscriptions or services. Technical support, project planning, BIM modeling (MagiCAD), and field sales coverage by district managers supplement the hardware revenue stream.
Roth Norge AS firmographics
Firmographics- Name
- Roth Norge AS
- Legal name
- Roth Norge AS
- Website
- https://roth-norge.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roth Norge AS is the Norwegian subsidiary of German family-owned Roth Industries, supplying water-borne floor heating, potable water pipe systems, smart climate controls, and leak detection products to professional VVS installers via wholesale and direct channels.
- Ownership category
- akta.pro rank
Roth Norge AS industry classification
Industry- Product category
- Floor Heating and Plumbing Systems
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Water Supply & Distribution Components (Manifolds, Stops, Service Lines) (IMADALAF)
Keywords
Where Roth Norge AS is headquartered
LocationHeadquarters
- HQ city
- Billingstad
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Roth Norge AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Floor Heating Systems: Sale of complete floor heating systems including X-PERT pipes, distribution plates, control units, and actuators. Systems are sold to professional installers who purchase materials and provide installation services to end customers.
- Potable Water Pipe Systems: MultiPex and Alu-LaserPlus pipe systems for water and heating installations, including fittings,QuickBox wall boxes, and distribution cabinets. Revenue generated through product sales to VVS installers.
- Smart Control Systems: Touchline SL/BL/PL control systems including thermostats, control units, sensors, and WiFi modules. Optional app-based monitoring and control services.
- Leak Detection Systems: QuickStop Sensor leak detection products including control units, sensor tape, wireless sensors, and BMS/CTS modules for building management system integration.
- Prefabricated Solutions: Pre-fabricated solutions designed to simplify installation and reduce on-site work for professional installers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Roth Norge AS product offering
Product offeringCore offering
Roth Norge AS supplies and supports water-borne floor heating systems, pipe-in-pipe potable water distribution systems, smart wireless climate control systems, and leak detection products for the Nordic construction market. The company sells its products through professional VVS (plumbing and heating) wholesale distributors to licensed installers, and provides project planning, technical support, and training services to support installation in residential and commercial buildings.
Product overview
Roth Norge AS offers a comprehensive portfolio of floor heating and potable water systems, organized under the Roth Touchline family for heating control and MultiPex/Alu-LaserPlus for pipe systems. The core product line includes three generations of heating control systems: Touchline SL (wireless for floor heating, cooling, and radiator control), Touchline BL (wired 24V system), and Touchline PL (wireless for larger projects). Supporting the control systems are a full range of pipe systems including MultiPex (PEX-C based), Alu-LaserPlus, and X-PERT floor heating systems. Additional specialized products include QuickStop Sensor leak detection, QuickTemp Compact/ClimaComfort/Universal systems for wooden floor installations, SnowFlex for outdoor heating, and prefabricated solutions. The company also provides mobile apps (Touchline SL App, QuickStop Sensor App), ColorFun thermostat color customization, and a 'Bytt til Nytt' upgrade program for existing installations. Integration options include Modbus RTU, Google Home/Alexa voice control, and BMS/CTS connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Roth Touchline SL: Wireless system for floor heating, cooling and radiator control with smartphone/tablet operation
- Roth Touchline BL
- Roth Touchline PL
- X-PERT
- MultiPex
- Alu-LaserPlus
- SnowFlex
- QuickTemp Compact
- QuickStop Sensor
- QuickBox
Products and services
- X-PERT Gulvvarmesystem Water-borne floor heating system based on Roth Pex-C pipes with NORDTEST NT VVS 129 approval, including distribution plates, control units and actuators. Designed for efficient heat distribution in residential and commercial buildings and sold to professional VVS installers.
- MultiPex Rørsystem Pipe-in-pipe system for potable water and heating installations, built around Roth PEX-C pipe and tested as a complete system (pipes, service pipes, wall boxes, wall penetrations, distribution cabinets) under NORDTEST NT VVS 129. Sold to VVS installers with QuickBox wall boxes, fittings and push-fit distribution pipes.
- Roth Alu-LaserPlus Rørsystem Pipe system combining aluminum and laser welding for potable water, heating and cooling installations. Marketed to professional installers as a durable high-performance piping solution for residential and commercial projects.
- Roth SnowFlex Gatevarmesystem Outdoor snow and ice melting system for driveways, walkways and entrance areas. Sold through VVS wholesalers to installers for use in residential and commercial properties to prevent snow accumulation and ice formation.
- Roth Touchline SL Wireless control system for floor heating, floor cooling and radiator regulation. Supports cloud-based access via WiFi module, smartphone/tablet control, weather-compensated RIST regulation, and scales up to 48 zones and 192 thermal actuators. Sold to installers for residential and commercial projects.
- Roth Touchline BL Wired 24V room temperature control system for floor heating, featuring an 18mm ultra-thin thermostat, automatic registration, and available in 6- or 12-channel control units. Sold to installers for projects requiring wired room regulation.
- Roth Touchline PL Wireless floor heating control system for larger projects, featuring an 8-channel control unit, touch-button thermostat and floor sensor for min/max floor temperature monitoring. Sold through VVS wholesalers to professional installers.
- Roth QuickStop Sensor Leak detection system that automatically shuts off the water supply when leaks are detected. Includes QuickStop Sensor 1 (Plug and Play) and QuickStop Sensor 2 (up to 20 wireless sensors), a stainless steel (316) ball valve tested for 100,000+ cycles, FG-attest certification, cloud connectivity and a dedicated app. Sold to installers for water damage prevention in residential and commercial buildings.
- Roth QuickTemp Compact System Low-height floor heating system for wooden floors, with 14mm or 24mm construction heights. Uses high-density polystyrene plates with aluminum heat distribution plates and provides 18-19 dB step sound reduction. Sold to installers for renovation and new build projects on wooden substrates.
- Roth QuickTemp ClimaComfort System Low-height (17mm) floor heating system made from recycled plastic with quick response time and efficient heat dissipation. Targeted at installers for new installations and renovations.
- Roth QuickTemp Universalplate EPS 30 Hard EPS insulation plate with channels for aluminum heat distribution plates for load-bearing and stable substrates. Offers flexible pipe routing pattern with the same plate usable for multiple pipe diameters.
- Roth QuickTemp Universal Sponplatesystem Low-height (22mm) grooved chipboard floor heating system that replaces standard chipboard on timber joists for both new builds and rehabilitation projects, with quick response time.
- Roth QuickTemp Varmefordelingsplater Heat distribution plates for plank floors (spaltegulv) in 0.5mm or 0.7mm aluminum, designed for 16mm or 20mm floor heating pipes without affecting floor construction height. Sold to installers for plank floor installations.
- Prefabrikerte Løsninger Pre-assembled solutions designed to reduce on-site installation work and shorten install time for professional VVS installers on heating and water projects.
- Roth Vanntette Fordelerskap (Front Panels) Watertight distribution cabinets for pipe systems with unique front panel options. Sold to installers for water distribution installations in residential and commercial buildings.
- Bytt til Nytt (Upgrade Program) Upgrade program allowing installers to replace existing floor heating controls with Roth Touchline SL. Includes adapter kits compatible with various floor heating distributors so Roth Touchline SL thermostats can be fitted to all types of floor heating systems.
Quantifiable outcome
- QuickStop Sensor ball valve tested for 100,000+ open/close cycles
- +3 more outcomes
Companies that use Roth Norge AS
Customer profileSegments3 records
Ideal customer profiles2 records
Roth Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature10 records
Roth Norge AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roth North Europe A/ScoreRoth Norge AS operates as part of Roth North Europe A/S, which manages all common support functions, logistics, and product development for Nordic countries, Baltic region, and UK. The North European headquarters and logistics center is located in Frederikssund, Denmark.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Roth Norge AS competitors and assessment
Company assessmentBroad incumbents
- Watts Water Technologies: US-listed manufacturer of water safety, conservation, and plumbing products including leak detection and water shutoff systems. Broader portfolio but direct overlap with Roth's QuickStop Sensor leak detection and water distribution offerings in European and global markets.
- Geberit: Swiss-listed European market leader in sanitary technology and plumbing systems with substantially broader portfolio. Overlaps with Roth's potable water distribution products (pipe systems, fittings) and shares the same professional installer channel in Scandinavian and broader European markets.
- Resideo (Honeywell Home): US-listed spin-off of Honeywell Home offering heating controls, smart thermostats, and water leak detection solutions. Competes broadly with Roth Touchline smart controls and QuickStop leak detection in connected home heating and water management.
Direct peers
- Danfoss: Danish-headquartered global leader in heating controls, district heating, and underfloor heating with deep Nordic market penetration. Directly competes with Roth Touchline smart controls and floor heating solutions, particularly in Denmark and the Nordics where both brands have strong installer recognition.
- Uponor: Finnish-headquartered global manufacturer of PEX plumbing and underfloor heating systems with deep Nordic roots. Directly competes with Roth's MultiPex pipe systems, X-PERT floor heating, and Touchline controls across the same professional installer channel in overlapping Nordic and Baltic geographies.
- TECE: German family-owned manufacturer of plumbing, heating installation systems, and pre-wall technology including underfloor heating and pipe systems. Comparable mid-sized competitor with similar family-ownership structure operating across similar European geographies to Roth.
- Oventrop: German family-owned manufacturer of heating controls, manifolds, and underfloor heating components. Directly competes with Roth's Touchline controls, QuickBox fittings, and floor heating distribution products across European installer channels.
- Viega: German family-owned manufacturer of plumbing installation systems including press fittings, pipe connections, and wall boxes. Competes directly with Roth's QuickBox fittings and MultiPex pipe systems in plumbing and heating installations across European markets.
- Rehau: German global polymer-based solutions provider for construction, automotive, and industry. Competes directly with Roth's pipe systems, floor heating manifolds, and increasingly with smart controls across European markets including the Nordic and Baltic regions.
Emerging players
- Henco Industries: Belgian manufacturer of multilayer composite pipes, PEX/PE-RT pipe systems, and underfloor heating solutions. Comparable niche European competitor focused on similar pipe and floor heating product categories to Roth's MultiPex and X-PERT offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roth Norge AS social profiles
Digital presenceRoth Norge AS compliance and trust
Trust signalCompliance4 records
Roth Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roth Norge AS leadership team
Management profileNumber of profiles
Profiles4 records
Roth Norge AS subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roth Norge AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roth Norge AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roth Norge AS
What does Roth Norge AS do?
Roth Norge AS supplies and supports water-borne floor heating systems, pipe-in-pipe potable water distribution systems, smart wireless climate control systems, and leak detection products for the Nordic construction market. The company sells its products through professional VVS (plumbing and heating) wholesale distributors to licensed installers, and provides project planning, technical support, and training services to support installation in residential and commercial buildings.
Is Roth Norge AS a public or private company?
Roth Norge AS is a private company. It is classified as corporate owned and is currently operating.
When was Roth Norge AS founded?
Roth Norge AS was founded in -1. It employs 1 to 10 people.
Where is Roth Norge AS based?
Roth Norge AS is headquartered in Billingstad, Norway, in the Europe region.
How does Roth Norge AS make money?
Five revenue lines are on record. Floor Heating Systems are the primary driver. The others are potable Water Pipe Systems, smart Control Systems, leak Detection Systems and prefabricated Solutions.
Who are Roth Norge AS's main competitors?
Broad incumbents on record are Watts Water Technologies, Geberit and Resideo (Honeywell Home). Direct peers are Danfoss, Uponor, TECE, Oventrop, Viega and Rehau. Henco Industries is listed as an emerging player.
Does Roth Norge AS have an API?
Yes. Roth offers Modbus RTU integration via the Touchline SL Master Control Unit (Generation 2), enabling seamless integration into Modbus systems. The system includes a register of commands for Modbus. Additionally, Roth provides an API for Roth Touchline SL, as indicated in the Support section under 'API til Roth Touchline SL'. Cloud-based access is available via the Roth Touchline SL WiFi module, allowing remote control through the app. Developer documentation is at www.roth-norge.no/support/modbus-og-api-til-roth-touchline-sl.
What industry is Roth Norge AS in?
Roth Norge AS's product category is Floor Heating and Plumbing Systems. Its primary akta.pro industry code is IMADALAF, Water Supply & Distribution Components (Manifolds, Stops, Service Lines). Its NAICS code is 423720 and its SIC code is 5070.