Liberty International Group

What Liberty International Group does

Liberty International Group is a privately-held, Abu Dhabi-based corporate group operating nine wholly-owned subsidiaries that deliver a diversified portfolio of B2B services to corporate clients in the UAE. Founded and led by Muafak Khader as Founder and General Manager, the group spans media production and digital marketing (Liberty International Media), real estate brokerage and management (Liberty International Real Estate), IT solutions including AI consultancy (Liberty International IT Solutions), construction contracting and facility maintenance (Liberty International Contracting & Maintenance), general trading and logistics (Liberty International Trading & Logistics Services), multi-sector investment advisory (Liberty International Investment), media training and events (Liberty International Training), an employee benefits card for government and private sector employees (Falak-Tayib), and an online trading platform for local and international commerce (E-Safaqat).

The group operates as a holding company for professional services rather than a software platform; there is no public API, SDK, or developer documentation, and the IT Solutions division delivers consulting, custom software development, database development (Oracle, SQL Server, MySQL, PostgreSQL, big-data/cloud databases), mobile app development, cybersecurity for SMBs, and AI/ML consultancy including AR/VR, NLP, image processing, and IoT advisory. Media production capabilities span video, photography, audio, 2D/3D design, and live streaming, with the media division licensed by the UAE National Media Council (License No. 2134312) and the contracting division classified by the Abu Dhabi Department of Economic Development.

Revenue is generated through professional services fees across all nine verticals — media and marketing retainers, real estate transaction and management fees, IT consulting and development fees, contracting project work, trading/transaction fees, investment advisory income, and training/event management fees. Pricing is quote-based and customized per client with no publicly disclosed price list. Go-to-market is direct enterprise sales targeting UAE corporates, with operations in Abu Dhabi (headquarters: Hamdan Street) and Dubai; named relationships include DAMAC Properties, Emaar, Tamouh, Reportage Properties, Etisalat, Property Finder, Bayut, and Dusit Thani Abu Dhabi, alongside a long tail of SMB clients in food and beverage, hospitality, and retail.

Name

Liberty International Group

Legal name

Liberty International Group

Website

https://iliberty.ae

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Liberty International Group is a privately-held Abu Dhabi-based holding company with nine wholly-owned subsidiaries delivering B2B professional services across media, real estate, IT solutions, contracting, trading, investment, training, and e-commerce to UAE corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Revenue: Revenue generated from comprehensive business services including media, IT solutions, training, and consulting across multiple business verticals.
2. Real Estate Services: Revenue from property buying, selling, renting, investment advisory, and property management services.
3. Trading and Logistics: Revenue from general trading, import/export services, logistics solutions, and supply chain management.
4. Contracting and Maintenance: Revenue from construction contracting, building maintenance, HVAC systems, and electrical contracting services.
5. Investment Services: Revenue from investment management, fund evaluation, research, and investment decision services across agricultural, industrial, commercial, entertainment, health, education, land, and tourism sectors.
6. Media Production and Marketing: Revenue from video production, photography, social media marketing, SEO services, advertising campaigns, and corporate identity design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Liberty International Group is a diversified UAE-based holding company operating nine wholly-owned subsidiaries that deliver multi-vertical business services to corporate clients. Its core offerings span digital media production, real estate brokerage and property management, IT solutions and AI consultancy, contracting and building maintenance, general trading and logistics, investment and financial consultancy, training and events management, an employee benefits card (Falak-Tayib), and an e-commerce trading platform (E-Safaqat).

Product overview

Liberty International Group is a diversified corporate group based in Abu Dhabi, UAE, operating as a holding company with multiple subsidiary business units. The group offers a comprehensive portfolio of business services organized into nine distinct divisions: Liberty International Media (digital marketing and media production), Liberty International Real Estate (property services), Liberty International IT Solutions (technology services including AI consultancy), Liberty International Contracting & Maintenance (construction services), Liberty International Trading & Logistics Services (import/export and logistics), Liberty International Investment (financial consultancy), Liberty International Training (events management and media training), Falak-Tayib (employee benefits card), and E-Safaqat (e-commerce platform). The group is founded and managed by Mr. Muafak Khader and serves corporate clients across the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty International Media: Marketing, advertising, media production and digital solutions services.
• Liberty International Real Estate
• Liberty International IT Solutions
• Liberty International Contracting & Maintenance
• Liberty International Trading & Logistics Services
• Liberty International Investment
• Liberty International Training
• Falak-Tayib
• E-Safaqat

Products and services

• Liberty International Media Digital marketing, advertising, and media production services for businesses and brands in the UAE, including social media marketing, SEO, photo and video production, corporate identity design, advertising campaigns, and program/drama production.
• Liberty International Real Estate Real estate services for individuals and corporate clients in the UAE including property buying, selling, renting, investment advisory, and property management for residential, commercial, and industrial properties.
• Liberty International IT Solutions IT solutions and consultancy services including database development, software development, web and mobile app development, IT and AI consultancy, website security, and cybersecurity solutions. Also offers machine learning and AI professional certifications.
• Liberty International Contracting & Maintenance Construction, contracting, and building maintenance services including building maintenance, HVAC systems, road contracting, interior and exterior cleaning, decoration, and electrical contracting for commercial properties.
• Liberty International Trading & Logistics Services General trading, import/export, logistics, and supply chain services including worldwide import/export delivery, corporate relocation, industrial solutions, and project equipment provision.

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• DAMAC PropertiesmajorStrategic or Co-development PartnerStrategic partnership with DAMAC Properties for real estate development projects and event coverage. Liberty International Media provides cinematography and event coverage services for DAMAC property events.
• EmaarmajorStrategic or Co-development PartnerPartnership with Emaar for real estate development projects. Collaboration on property-related services and development projects in the UAE.
• TamouhmajorStrategic or Co-development PartnerPartnership with Tamouh for real estate development. Collaboration on investment projects and property services.
• Reportage Properties DubaicoreStrategic or Co-development PartnerPartnership with Reportage Properties Dubai for real estate services and property investment projects in Dubai.
• SadiaminorOthersLogo displayed in partners section of website, indicating some form of business relationship or collaboration.
• International Committee of the Red CrossminorOthersLogo displayed in partners section, indicating corporate social responsibility engagement or charitable partnership.
• Property FindercoreChannel Partner/ Reseller/ DistributorProperty Finder is a key real estate listing platform partner for Liberty International Real Estate, enabling property listings to reach a wide audience of potential buyers and renters in the UAE.
• BayutcoreChannel Partner/ Reseller/ DistributorBayut is a prominent real estate listing platform partnership for property distribution and marketing of Liberty International Real Estate's property portfolio.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mulk Holdings: UAE-based diversified group with activities in real estate, contracting, IT, and trading. Highly comparable to Liberty in span of business services and UAE focus.
• Lootah Holding: UAE holding group operating across real estate, contracting, trading, and investment services. Closely mirrors Liberty's diversified UAE services model with multiple wholly-owned operating subsidiaries.

Broad incumbents

• Al Habtoor Group: UAE-based diversified conglomerate spanning real estate, hospitality, automotive, education, and publishing. Comparable to Liberty as a multi-vertical UAE services and investment group, though far larger and more established.
• Chalhoub Group: Middle East luxury retail and services conglomerate providing integrated marketing, media, and brand services. Comparable as a regional B2B services group with a portfolio approach to multiple client verticals.
• Etisalat (e&): UAE incumbent telecom and digital services provider and a Liberty partner. Comparable as a broad UAE technology and services incumbent, with overlapping enterprise IT and digital transformation offerings.

Emerging players

• Bayut: UAE's leading real estate listing platform and a Liberty channel partner. Comparable at the intersection of real estate and digital services, though Bayut focuses narrowly on property listings versus Liberty's broader services portfolio.
• Property Finder: Major UAE property listing platform and Liberty channel partner. Comparable as a real estate digital services business operating in the same UAE market and overlapping customer base.
• Intertec Systems: UAE-based IT services and systems integrator offering software development, infrastructure, and managed services. Comparable specifically to Liberty International IT Solutions in technology services delivery to UAE enterprises.
• Help AG: MENA cybersecurity services provider. Comparable to Liberty's cybersecurity offering within its IT Solutions division, serving UAE enterprises with security-focused consulting and managed services.

Others

• Emaar: UAE real estate developer and Liberty strategic partner. Comparable not as a direct competitor but as a key customer/partner in the real estate vertical where Liberty provides services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ilibertyae
• YouTubeyoutube.com/channel/UCK4Var8FHfwhT_B6xA03fLg
• Facebookfacebook.com/libertyInternationalGroup
• LinkedInlinkedin.com/company/liberty-international-group
• Instagraminstagram.com/libertyinternationalgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty International Group