JATA appliances
JATA appliances is a Spanish family-owned manufacturer and direct-to-consumer retailer of small household appliances, serving individual households in Spain with kitchen, personal care, home cleaning, and air quality products under an 80+ year brand heritage.
- Company typePrivate
- Founded1943
- HeadquartersTudela, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
JATA appliances firmographics
Firmographics- Name
- JATA appliances
- Legal name
- Electrodomésticos JATA, S.A.
- Website
- https://jata.es
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JATA appliances is a Spanish family-owned manufacturer and direct-to-consumer retailer of small household appliances, serving individual households in Spain with kitchen, personal care, home cleaning, and air quality products under an 80+ year brand heritage.
- Ownership category
- akta.pro rank
JATA appliances industry classification
Industry- Product category
- Small Household Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (4492)
- SIC
- Electric Housewares & Fans (3634), Household Appliances (3630)
- akta.pro primary industry
- Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)
- akta.pro secondary industry
- Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)
Keywords
Where JATA appliances is headquartered
LocationHeadquarters
- HQ city
- Tudela
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
JATA appliances business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: JATA generates revenue through the sale of small household appliances directly to consumers via their e-commerce website. Products include kitchen appliances, personal care devices, home cleaning equipment, and cooking accessories. Sales are primarily one-time purchases with occasional accessory and spare parts sales for existing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price products across all categories |
| Unit Pricing | Pay-as-you-go | Discounted/resale products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
JATA appliances product offering
Product offeringCore offering
JATA (Electrodomésticos JATA, S.A.) manufactures and distributes a broad range of small household appliances sold directly to consumers through its own e-commerce website (jata.es). The product portfolio spans kitchen appliances (grills, blenders, air fryers, ovens, coffee makers, pressure cookers), home care (vacuum cleaners, irons, sewing machines), personal care (hair dryers, straighteners, bathroom scales), and air quality devices (mosquito traps, UVC air purifiers, fans, heaters, humidifiers), complemented by spare parts and accessories.
Product overview
JATA (Electrodomésticos JATA, S.A.) is a Spanish manufacturer and distributor of small household appliances with 80 years of history since 1943, headquartered in Navarra. The company operates a comprehensive product portfolio organized into several categories: (1) Kitchen appliances including electric grills/grilling plates (Planchas de Asar), blenders (Batidoras de Vaso, Batidoras de Mano), vacuum sealers (Envasadoras), air fryers (Freidoras sin Aceite), ovens (Hornos), coffee makers and grinders (Cafeteras y Molinillos), juicers and citrus presses (Exprimidores, Licuadoras), pressure cookers (Ollas a Presión), and electric paella pans; (2) Home care including vacuum cleaners (Aspiradores), steam irons and ironing centers (Planchas, Centros de Planchado), and sewing machines (Máquinas de Coser); (3) Personal care including hair dryers (Secadores), hair straighteners (Planchas de Pelo), body trimmers, and bathroom scales (Básculas de Baño); (4) Air quality products including MOSTRAP mosquito traps, JEGA germicidal air purifiers, fans (Ventiladores), radiators/heaters (Radiadores), and humidifiers (Humidificadores); (5) A complete range of spare parts and accessories (Recambios y Accesorios) for all product lines. The company offers a door-to-door warranty service with 3-year European warranty and 20-day enhanced coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Planchas de Asar (Electric Grilling Plates) Electric cooking plates for grilling food at home, available in various models including terracotta surfaces with M-Magic heating technology for uniform heat distribution; powers range from 2,200W to 2,700W.
- Batidoras de Vaso (Blender Jars) Countertop blenders with glass or plastic jars, stainless steel blades, ice-crushing capability, and powers up to 1,500W.
- Batidoras de Mano / Amasadoras (Hand Blenders and Stand Mixers) Hand blenders and stand mixers with powers from 1,200W to 2,000W, stainless steel arms, and turbo functions for home food preparation.
- Envasadoras / Selladoras (Vacuum Sealers) Vacuum food sealers that extend food shelf life up to five times, with hands-free operation and 0.60 bar suction power.
- Freidoras sin Aceite (Air Fryers) Oil-free air fryers with adjustable temperature control and rapid air circulation technology for low-fat home cooking.
- Hornos (Ovens) Electric ovens with capacities from 16L to 66L, featuring multiple functions including convection, grill, and rotisserie options.
- Cafeteras y Molinillos (Coffee Makers and Grinders) Drip coffee makers (2–18 cups), espresso machines (20 bar pressure, touchscreen), Italian stovetop percolators, and coffee grinders (50g–150g capacities).
- Exprimidores (Juicers) Electric citrus juicers with arm operation, bidirectional rotation, and stainless steel bodies.
- Licuadoras (Juice Extractors) Juice extractors for processing fruits and vegetables.
- Ollas a Presión (Pressure Cookers) Fast pressure cookers in stainless steel SUS304 with four safety devices and hermetic pressure valve, cooking in one-third the time of conventional cookers; available in 4L–10L capacities.
- Electro Barbacoas (Electric Barbecues) Electric grills with 2,400W power, smoke-free and odor-free cooking, adjustable grill plates, manufactured in Spain.
- Milker – Plant Milk Maker (JELV2300) Plant-based milk maker that produces vegetable drinks from seeds, nuts, or cereals in 2 minutes, including soy, almond, oat, rice, and tiger nut varieties.
- Aspiradores (Vacuum Cleaners) Vacuum cleaners including cordless stick vacuums with BLDC motors (800ml dust container) and bagged models with HEPA filters and 7m radius.
- Planchas / Centros de Planchado (Irons and Ironing Centers) Steam irons with stainless steel soles, up to 3,000W power, anti-calc systems, and ceramic sole options.
- Máquinas de Coser (Sewing Machines) Home sewing machines with various stitch options for personal use.
- Secadores de Pelo (Hair Dryers) Hair dryers including ionic models with brushless motors, travel folding versions, and wall-mounted units with multiple heat and speed settings.
- Planchas de Pelo (Hair Straighteners) Hair straightening irons with ceramic coating, rapid heating, and multiple temperature levels.
- Básculas de Baño (Bathroom Scales) Electronic bathroom scales with LCD displays, 180kg capacity, and high-precision sensors.
- JEGA1001 Purificador Germicida (Germicidal Air Purifier) UVC germicidal air purifier that cleans air at 99% effectiveness, mobile-compatible, no maintenance required, and 100% manufactured in Spain.
- MOSTRAP Antimosquitos (Mosquito Traps) Eco-friendly mosquito traps using suction and UV light technology, with gel attractant cartridges providing 30-day protection periods.
- Ventiladores (Fans) Bladeless fans with WiFi control, 3 speeds, 3 modes (Natural, Normal, Night), and a 12-hour timer.
- Radiadores (Heaters) WiFi-enabled crystal convector heaters with 2,000W power and timer functions.
- Humidificadores (Humidifiers) Air humidifiers for improving indoor air quality.
- Recambios y Accesorios (Spare Parts and Accessories) Replacement parts and accessories for all JATA products, including vacuum cleaner bags, blender blades, coffee maker filters, rubber seals for sealers, and consumables for air purifiers and mosquito traps.
Quantifiable outcome
- Air purification effectiveness: 99% air cleaning with UVC technology
- +2 more outcomes
Companies that use JATA appliances
Customer profileSegments1 record
Ideal customer profiles1 record
JATA appliances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JATA appliances partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
JATA appliances competitors and assessment
Company assessmentDirect peers
- Solac: Spanish household appliance brand with overlapping categories including cooking, personal care, and home care. Similar heritage-driven mid-market positioning in Iberia.
- Ufesa: Spanish small-appliance brand offering kitchen appliances, irons, fans, and heaters with strong Iberian retail presence. Directly comparable in product mix and target market to JATA.
- Orbegozo: Spanish brand specializing in small home appliances including fans, heaters, kitchen appliances, and personal care—directly overlapping JATA's product portfolio and Spanish-market focus.
- Taurus Group: Spanish-founded small appliance manufacturer with a comparable portfolio of kitchen, home care, and personal care products, serving Iberia and broader Europe through both DTC and retail channels.
- Cecotec: Spanish manufacturer and DTC seller of small household appliances including kitchen robots, vacuum cleaners, and personal care. Highly comparable as a Spain-based, vertically integrated competitor with overlapping product categories and a similar DTC-first go-to-market.
Regional players
- Severin Elektrogeräte: German family-owned manufacturer of small household appliances with overlapping kitchen and personal-care offerings. Comparable as a heritage mid-market European brand, though primarily serving DACH markets.
Broad incumbents
- De'Longhi: European leader in kitchen and home comfort appliances, with strong positions in coffee makers, heaters, and air treatment—the same categories where JATA's UVC purifier and convector heaters compete.
- Philips Domestic Appliances: Global incumbent with deep presence in kitchen, personal care, and air-quality categories where JATA competes. Larger R&D, marketing budget, and retail distribution provide significant competitive pressure.
- Bosch Home Appliances: Premium global brand in kitchen and home-care appliances with strong retailer relationships across Europe. Comparable as a higher-end alternative across multiple JATA product categories.
Emerging players
- Princess (Smartwares Group): European mid-market small-appliance brand offering kitchen, personal care, and home-care products. Comparable in product breadth and price-tier targeting, though with different geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
JATA appliances social profiles
Digital presenceJATA appliances financial estimates
Financial estimateRevenue estimate
Valuation estimate
JATA appliances leadership team
Management profileNumber of profiles
JATA appliances funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JATA appliances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JATA appliances
What does JATA appliances do?
JATA (Electrodomésticos JATA, S.A.) manufactures and distributes a broad range of small household appliances sold directly to consumers through its own e-commerce website (jata.es). The product portfolio spans kitchen appliances (grills, blenders, air fryers, ovens, coffee makers, pressure cookers), home care (vacuum cleaners, irons, sewing machines), personal care (hair dryers, straighteners, bathroom scales), and air quality devices (mosquito traps, UVC air purifiers, fans, heaters, humidifiers), complemented by spare parts and accessories.
Is JATA appliances a public or private company?
JATA appliances is a private company. It is classified as family owned and is currently operating.
When was JATA appliances founded?
JATA appliances was founded in 1943. It employs 51 to 100 people.
Where is JATA appliances based?
JATA appliances is headquartered in Tudela, Spain, in the Europe region.
How does JATA appliances make money?
One revenue line is on record: hardware Product Sales.
Who are JATA appliances's main competitors?
Direct peers on record are Solac, Ufesa, Orbegozo, Taurus Group and Cecotec. Severin Elektrogeräte is listed as a regional player. Broad incumbents are De'Longhi, Philips Domestic Appliances and Bosch Home Appliances. Princess (Smartwares Group) is listed as an emerging player.
Does JATA appliances have an API?
No public API is recorded for JATA appliances.
What industry is JATA appliances in?
JATA appliances's product category is Small Household Appliances. Its primary akta.pro industry code is CRACADAI, Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers), with a secondary code of CRACACAJ, Appliance Parts, Accessories & Installation Kits Retail. Its NAICS code is 335210 and its SIC code is 3634.