iDecision Games
iDecisionGames is a web-based educational technology platform that lets university professors and corporate trainers run interactive negotiation simulations, case studies, and role-play exercises with automated role distribution, real-time data collection, and outcome visualization, serving 150+ academic and enterprise clients.
- Company typePrivate
- Founded2014
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iDecision Games does
iDecisionGames, operated legally as ZenKoder LLC, is a web-based educational technology platform that enables professors, corporate trainers, and academic researchers to run interactive simulations, role-play exercises, and case studies. The core product is a browser-based platform that automates role distribution, group formation balanced by multiple criteria, late registration and absence handling, and real-time collection and visualization of student outcomes. The platform hosts a library of over 500 curated cases from Harvard PON, Kellogg DRRC, Columbia Caseworks, NTR, and other publishers, and supports qualitative and quantitative data, video chat recording, and integrations with Qualtrics, SurveyMonkey, Amazon MTurk, and Crowdflower.
The company operates a tiered subscription model. Professors register for free; students pay per-seat fees ($18/semester for undergraduates, $30 for graduate students, $50 for executives/part-time). Corporate training is priced at $50/workshop or $70/month per participant. Research platform subscriptions are $500-$1,000 per researcher per year. Case licensing fees of $4-$10 per student are processed as a transactional intermediary for partner libraries. Premium support is offered at 2x standard pricing, and a professor royalty program pays approximately 30% of exercise price to exercise creators. Enterprise clients (Stanford, Johns Hopkins, Emeritus, Strategic Pricing Associates, Negotiation Lab) receive custom development services through iDG Services, including bespoke websites, interactive case conversion, and LMS integration.
iDecisionGames serves 150+ schools and companies, including Harvard, MIT, Stanford, Wharton, Columbia, Yale, Carnegie Mellon, NYU Stern, Johns Hopkins, UC Berkeley, UNC, McGill, and Hult for academics, plus corporate clients in executive education and pricing training. The company is privately held, self-funded (no disclosed funding rounds), and based in the United States. Distribution is global, primarily via direct sales to universities and corporations, with partner-led expansion into enterprise training portals and live online seminars.
iDecision Games firmographics
Firmographics- Name
- iDecision Games
- Legal name
- ZenKoder LLC
- Website
- https://idecisiongames.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iDecisionGames is a web-based educational technology platform that lets university professors and corporate trainers run interactive negotiation simulations, case studies, and role-play exercises with automated role distribution, real-time data collection, and outcome visualization, serving 150+ academic and enterprise clients.
- Ownership category
- akta.pro rank
iDecision Games industry classification
Industry- Product category
- Educational Simulation Software
- NAICS
- Software Publishers (5132), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
- akta.pro secondary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
Keywords
Where iDecision Games is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Markets served
iDecision Games business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Academic Support and Setup Fees: Per-student semester-based fees for setup and support of educational exercises. Undergraduates: $18/semester, Graduate students: $30/semester, Executives/Part-time: $50/semester. Can be invoiced to institution or individual students.
- Corporate Training Support: Per-workshop or monthly participant fees for corporate/executive training. $50/workshop/participant or $70/month per participant. Premium support available at 5% of listed program price.
- Premium Support Subscriptions: Enhanced support tier at 2x standard pricing. Includes unlimited assistance, prioritized feature requests and bug fixes in roadmap.
- Research Platform Subscriptions: Regular account at $500/researcher/year for basic research features. Premium account at $1000/researcher/year for unlimited participants and simultaneous participants.
- Case Licensing Fees: Platform processes licensing fees for external case libraries (DRRC, Harvard PON, NTR, Columbia Caseworks, HBSP). Typically $4-$10/student/case for academic use, processed as transaction intermediary.
- Custom Development Services: Enterprise clients receive custom-built websites, interactive case development, and LMS integrations. Revenue from bespoke development and ongoing service engagements.
- Professor Royalty Program: Professors creating and distributing exercises in the library receive royalty fees (typically 30% of exercise price) for each student who uses their exercise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Undergraduate Academic: $18/semester per student |
| Per seat | Annual | Graduate Academic: $30/semester per student |
| Per seat | Annual | Executive/Part-time Programs: $50/semester per participant |
| Per seat | Pay-as-you-go | Corporate/Executive Training: $50/workshop or $70/month per participant |
| Subscription | Annual | Premium Support: 2x standard pricing |
| Subscription | Annual | Research Platform Regular: $500/year per researcher |
| Subscription | Annual | Research Platform Premium: $1000/year per researcher |
| Transaction based/ take rate | Pay-as-you-go | Case Licensing: $4-$10/student/case |
| Per seat | Pay-as-you-go | Private Exercise Usage: $2 per student |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
iDecision Games product offering
Product offeringCore offering
iDecisionGames provides a web-based educational simulation platform that enables professors, corporate trainers, and academic researchers to run interactive negotiation, leadership, organizational behavior, and economics exercises. The platform automates role distribution, automatic group formation balancing teams by gender and other criteria, real-time outcome collection and visualization, video chat with recording, and survey integration. It is complemented by a library of 500+ curated cases from Harvard PON, Kellogg DRRC, Columbia Caseworks, NTR, and HBSP, plus add-on modules for research workflows, 360-degree feedback, and enterprise customization.
Product overview
iDecisionGames is a web-based educational technology platform designed for running interactive simulations, exercises, and case studies. The core offering is the iDG Platform (now on v4), which automates role distribution, group formation, real-time data collection, and outcome visualization. The platform is complemented by the iDG Library containing 500+ curated exercises from Harvard PON, Kellogg DRRC, Columbia, and other publishers. Add-on modules include iDG Research for academic studies, iDG Services for enterprise customization, the iEvolv360 app for 360-degree feedback, and Live Class for synchronous online teaching. The architecture follows a platform-plus-modules design where institutions can use the core platform alone or layer on specialized tools for research, corporate training, or specific assessment needs.
Differentiator
Problem solved
Functional benefit
Products and services
- iDG Platform A web-based educational simulation platform that automates role distribution, group formation, real-time data collection, and outcome visualization for running exercises, cases, and simulations in academic and corporate training settings. Targeted at university professors, corporate trainers, and academic researchers.
- iDG Library A curated collection of over 500 negotiation, leadership, organizational behavior, and economics exercises sourced from Harvard PON, Kellogg DRRC, Columbia Caseworks, NTR, and other academic publishers, accessible on the iDG Platform. Targeted at professors and corporate trainers.
- iDG Research Platform An academic research platform enabling researchers to set up a workflow for research studies once and reuse it, crowdsource participants via Amazon MTurk or bring their own, integrate surveys, record video chats, and download data for analysis. Targeted at academic researchers in negotiation and behavioral science.
- iDG Services Enterprise and custom services including custom-built training websites and portals, conversion of cases to interactive simulations, live online course facilitation, and LMS integration support. Targeted at universities, corporate training organizations, and executive education programs.
- iEvolv360 A 360-degree peer feedback and personality assessment app for continuous feedback between co-workers or student teams, supporting team dynamics, culture, and diversity training. Targeted at HR teams, corporate trainers, and student teams.
- Live Class Video chat capability enabling synchronous online classes where teachers interact directly with students, observe group conversations in real-time, and conduct live simulations with students worldwide. Targeted at professors, corporate trainers, and online program directors.
- iDG Demo Player A demonstration tool allowing professors to walk through exercises with dummy accounts to preview both student and professor experiences before running them in actual classes. Targeted at professors evaluating the platform.
- Type4fame.com A typing game website for teaching typing skills through collaborative classroom games. Targeted at educators and students.
Quantifiable outcome
- Results become available within seconds of students entering their scores
- +2 more outcomes
Companies that use iDecision Games
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles3 records
iDecision Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
iDecision Games partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, flagship and core.
- Emeritus Institute of ManagementmajorEmeritus offers management education programs in collaboration with MIT Sloan, Columbia, and Dartmouth. With iDG Services help, Emeritus added interactive course content to its programs and runs online courses asynchronously and synchronously using the iDecisionGames platform.
- Strategic Pricing AssociatesmajoriDG Services created spasigma.com including the SPASIGMA Online Academy which provides state-of-the-art corporate training on an engaging learning platform, supported by mobile tools and proven analytics.
- Harvard (Teaching Negotiation Resource Center)flagshipiDG Services worked closely with the Teaching Negotiation Resource Center at Harvard to make their cases interactive. Teachers and trainers can now leverage technology to enhance negotiation classes by using TNRC role-plays on the iDecisionGames platform.
- Stanford UniversityflagshipStanford University was among the first to leverage iDG Services for their new online negotiation class. iDG Services made it possible for Stanford to conduct live simulations with students around the world and make their online MBA program interactive and engaging.
- Johns Hopkins UniversityflagshipiDG services is helping Johns Hopkins University move away from paper and manual exercises in all their negotiation courses. Additionally helping them develop their online course which includes recording of student group videos and instructor feedback.
- Negotiation LabcoreThe Negotiation Lab uses the iDecisionGames platform as an executive training tool with a multinational energy service company matching 62 senior managers in 13 countries around the world in Harvard negotiation simulations every other month.
- The Negotiation Lab (Samuel Passow)coreSamuel Passow from The Negotiation Lab uses the platform to train senior managers, capturing data on 31 teams before and after negotiations, observing live video chats, and providing personalized debriefs using iDG video-chat facility.
- NegotiateUP.comcoreNegotiateUP.com uses the iDecisionGames platform to run its live seminars. NegotiateUP brings live experiences from world-class professors direct to consumers. Many instructors using iDecisionGames also run trainings via NegotiateUP for private corporate training.
- Amazon Mechanical TurkcorePlatform integrates with Amazon Mechanical Turk for crowdsourcing research participants, allowing researchers to source participants directly from MTurk for academic studies.
- DRRC (Kellogg Dispute Resolution Resolution Center)flagshipiDecisionGames runs exercises from DRRC including Carter Racing, Kidney Case, and Towers Market negotiation exercises. Platform processes licensing fees for DRRC cases.
- Harvard PON (Program on Negotiation)flagshipHarvard PON exercises including those from MIT and Harvard are available on the platform. iDecisionGames has partnered with Harvard to make their cases interactive.
- Columbia CaseworkscoreColumbia Business School cases like Grogan Air are available on the platform. Platform processes licensing fees for Columbia Caseworks exercises.
- QualtricscoreiDecisionGames integrates with Qualtrics for survey distribution, allowing researchers to use their preferred survey tools within the research workflow.
- NTR (Negotiation Training Resources)coreNTR exercises are available in the iDecisionGames library. Platform processes licensing fees for NTR cases.
- Harvard Business School Publishing (HBSP)coreHBS Publishing cases can be used on the iDecisionGames platform. Licenses for HBSP cases must be purchased separately from iDecisionGames.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
iDecision Games competitors and assessment
Company assessmentDirect peers
- Smartsims: Smartsims creates business simulations such as Markstrat and StratSim used in marketing and strategy courses. It competes with iDecisionGames for adoption in business school syllabi and is a comparable content-plus-platform simulation business.
- LiveCases (Harvard Business Publishing): LiveCases is a web-based simulation platform developed by Harvard Business Publishing for running live, interactive business case simulations in the classroom. It directly overlaps with iDecisionGames' core use case of enabling professors to run interactive cases and is the most direct content-and-platform peer.
- Capsim: Capsim is an established business simulation platform used by business schools worldwide for strategy, capstone, and team-based simulations. It serves the same customer base (business school professors and corporate trainers) and competes for the same per-student simulation budgets.
- Marketplace Simulations: Marketplace Simulations (by Interpretive Simulations) offers business simulations covering strategy, marketing, and operations used in undergraduate and graduate business programs. It sells a similar per-student simulation experience to instructors and is a direct competitor in the business school simulation market.
- Forio Online Simulations: Forio provides a platform for building and running interactive business simulations and games used by business schools and corporate training. It overlaps with iDecisionGames on the platform side for simulations, role assignment, and outcome visualization in academic and corporate settings.
Broad incumbents
- Instructure Canvas: Canvas is a leading LMS used by universities including many of iDecisionGames' customers. While not a simulation platform, it is the system of record for course delivery and represents both an integration partner and a competitive threat if it bundles interactive exercise features.
- Harvard Business Publishing Education: Harvard Business Publishing Education is a leading provider of business case studies, teaching materials, and courseware to business schools. It is both a partner (HBSP licensing on iDG) and a broad incumbent shaping the textbook + digital courseware market that iDecisionGames plugs into.
- Articulate Storyline: Articulate Storyline is a widely used eLearning authoring tool for building interactive courses and scenario-based learning. It is a broader incumbent in instructional content authoring that competes for the same training and education budgets, though it is not domain-specific to negotiation.
- Articulate 360 (Rise): Articulate 360 / Rise is a general-purpose eLearning authoring suite used by corporate training teams to build interactive courses. It overlaps with iDecisionGames' scenario/simulation authoring capabilities but is a broader, less specialized platform.
Emerging players
- Quantified Communications: Quantified Communications uses AI to assess and coach executive communication and negotiation skills. It is an emerging player in the AI-enabled corporate negotiation training space that overlaps with iDecisionGames' iEvolv360 and AI training modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iDecision Games social profiles
Digital presenceiDecision Games compliance and trust
Trust signalCompliance1 record
iDecision Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDecision Games leadership team
Management profileNumber of profiles
iDecision Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDecision Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDecision Games
What does iDecision Games do?
iDecisionGames provides a web-based educational simulation platform that enables professors, corporate trainers, and academic researchers to run interactive negotiation, leadership, organizational behavior, and economics exercises. The platform automates role distribution, automatic group formation balancing teams by gender and other criteria, real-time outcome collection and visualization, video chat with recording, and survey integration. It is complemented by a library of 500+ curated cases from Harvard PON, Kellogg DRRC, Columbia Caseworks, NTR, and HBSP, plus add-on modules for research workflows, 360-degree feedback, and enterprise customization.
Is iDecision Games a public or private company?
iDecision Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iDecision Games founded?
iDecision Games was founded in 2014. It employs 11 to 50 people.
Where is iDecision Games based?
iDecision Games is headquartered in New City, United States, in the North America region.
How does iDecision Games make money?
Seven revenue lines are on record. Academic Support and Setup Fees are the primary driver. The others are corporate Training Support, premium Support Subscriptions, research Platform Subscriptions, case Licensing Fees, custom Development Services and professor Royalty Program.
Who are iDecision Games's main competitors?
Direct peers on record are Smartsims, LiveCases (Harvard Business Publishing), Capsim, Marketplace Simulations and Forio Online Simulations. Broad incumbents are Instructure Canvas, Harvard Business Publishing Education, Articulate Storyline and Articulate 360 (Rise). Quantified Communications is listed as an emerging player.
Does iDecision Games have an API?
No public API is recorded for iDecision Games.
What industry is iDecision Games in?
iDecision Games's product category is Educational Simulation Software. Its primary akta.pro industry code is EDAFAHAD, Simulation & Scenario-Based Learning Authoring, with a secondary code of EDAGAKAH, Simulation, Scenario & Serious Games Design. Its NAICS code is 5132 and its SIC code is 7372.