Wrexham County Borough Council

What Wrexham County Borough Council does

Wrexham County Borough Council is a unitary local authority in North East Wales, established in 1996, delivering statutory public services to the residents of the Wrexham County Borough. The council serves as the principal local government body for its jurisdiction, with Wrexham having been awarded city status in 2022 as the seventh city in Wales. It operates with a workforce of approximately 5,500 employees across diverse functions spanning education, social care, housing, waste management, planning, and council tax administration. The council delivers services bilingually in English and Welsh through its Welsh-language identity, Cyngor Bwrdeistref Sirol Wrecsam.

The council's core service portfolio includes council tax administration, kerbside waste and recycling collection (achieving a 64% recycling rate in 2023-24), council housing management through six estate offices, planning and building control, library services, schools and education, and health and social care for adults and children. Its technology backbone is a digital self-service platform comprising the MyAccount portal (powered by Granicus), an Eploy-based recruitment portal, Civica payment integration, and a Spydus library catalogue system. Distribution channels include six physical estate offices, three household recycling centres, kerbside collection routes, and a digital portal accessible to all residents.

Revenue is generated through three primary streams: Council Tax levied annually on residential properties by valuation band, central government and Welsh Government grants and funding, and transactional service fees for items such as bulky waste collection (£57.50 minimum), bin replacements (£60 general waste, £26.50 garden waste), and planning applications. The council operates under the governance of elected members, is accountable to local residents, and is funded through public sector mechanisms rather than private capital markets. Strategic direction is set by the Council Plan covering 2023-28, emphasising sustainable development, community wellbeing, and improving residents' lives through collaboration with local and national partners.

Name

Wrexham County Borough Council

Legal name

Wrexham County Borough Council

Website

https://wrexham.gov.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wrexham County Borough Council is a Welsh unitary local authority serving approximately 5,500 employees delivering statutory public services — council tax, waste, housing, education, and social care — to borough residents through six estate offices and the MyAccount digital portal.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Solid Waste & Recycling Services Administration (BPAIACAH), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Municipal Tax & Revenue Administration (Local) (BPAIACAD), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Local government services
• Waste management services
• Council housing services
• Adult social care
• Council tax administration

Headquarters

HQ city

Wrexham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Council Tax: Annual council tax levied on residential properties in Wrexham County Borough, collected from residents to fund local services including waste collection, education, social care, and infrastructure
2. Government Grants and Funding: Central government grants and Welsh Government funding for various council services and capital projects
3. Service Fees and Charges: Various fees for council services including bulky item collection (£57.50 minimum), bin replacements, planning applications, and other statutory services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wrexham County Borough Council is a unitary local authority delivering statutory public services to residents of the Wrexham County Borough in North East Wales. Its core offerings include council tax administration, kerbside waste and recycling collection, bulky household item removal, council housing management through six local estate offices, planning and building control, schools and education support, library services, and adult and children's social care. Services are delivered through the MyAccount digital portal, in-person estate offices, recycling centres, and partner organisations, supported by bilingual English/Welsh service delivery.

Product overview

Wrexham County Borough Council provides a comprehensive suite of public services to residents through a multi-channel approach comprising the MyAccount citizen portal (powered by Granicus), the Eploy-powered jobs portal, the Wrexham Council News site, and various service-specific pages. The council's core services include council tax management, bins and recycling (with bulky item collection and garden waste services), council housing with local estate offices, libraries, planning and building control, schools and education, health and social care, and general request services. Services are accessible online through MyAccount, with physical assistance available through local estate offices and the council contact centre.

Differentiator

Problem solved

Functional benefit

Products and services

• MyAccount Citizen Portal
• Council Tax Services
• Bins and Recycling Collection Service
• Council Housing Services
• Planning and Building Control
• Library Services
• Schools and Education Services
• Health and Social Care Services
• Council Jobs Portal
• Online Request Services
• Wrexham Council News

Quantifiable outcome

• Waste recycling rate of 64% between April 2023 and March 2024
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BCU Health BoardcoreStrategic or Co-development PartnerNews partner providing health board news and updates integrated into Wrexham Council News portal, sharing relevant health services information with residents.
• North Wales PolicecoreStrategic or Co-development PartnerNews partner sharing police news and updates through the Wrexham Council News portal, supporting community safety communications.
• North Wales Fire and RescuecoreStrategic or Co-development PartnerNews partner providing fire service updates through council channels, supporting community safety awareness.
• AVOW (Association of Voluntary Organisations in Wrexham)coreStrategic or Co-development PartnerThird sector organisation news partner supporting voluntary sector communications across Wrexham communities.
• Coleg CambriacoreStrategic or Co-development PartnerFurther education college partner sharing news and updates with residents about educational opportunities in the region.
• Wrexham UniversitycoreStrategic or Co-development PartnerHigher education institution partner sharing university news through council news portal, supporting educational development initiatives.
• Natural Resources WalescoreStrategic or Co-development PartnerGovernment body partner sharing environmental and natural resources news and updates relevant to Wrexham residents.
• Nightingale House HospiceminorStrategic or Co-development PartnerCharity partner operating reuse shop at Bryn Lane household recycling centre, accepting donations of electrical items, furniture, children's toys, sports equipment, CDs, DVDs, books, bicycles and garden tools for resale.
• British Heart FoundationminorStrategic or Co-development PartnerCharity partner accepting donations of furniture and household items through their collection service, supporting reuse and charitable causes.
• Second CircleminorStrategic or Co-development PartnerLocal reuse organisation collecting donated bulky items and reselling them to fund charitable causes, reducing unnecessary waste.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cheshire West and Chester Council: English unitary authority immediately across the border from Wrexham, competing for the same cross-border economic base, residents, and businesses. Comparable on unitary-authority service model but operates under English (not Welsh) funding and policy regime.

Direct peers

• Isle of Anglesey County Council: Welsh unitary authority with comparable bilingual service obligations and similar rural/urban service mix. Comparable scale and funding model, with a strongly Welsh-speaking resident base.
• Newport City Council: Welsh unitary authority with city status (like Wrexham post-2022) delivering comparable urban local-authority services including waste, housing, and social care. Relevant peer for benchmarking city-status economic development outcomes.
• Denbighshire County Council: Adjacent Welsh unitary authority delivering the same statutory services to a comparable mixed urban-rural population in North Wales. Directly comparable on service portfolio, funding model, and bilingual service delivery obligations.
• Carmarthenshire County Council: One of the larger Welsh unitary authorities by population, delivering comparable waste, housing, social care, and education services. Directly comparable on funding model, service portfolio, and bilingual obligations.
• Powys County Council: Largest Welsh unitary authority by area, delivering the full local-authority service portfolio to a predominantly rural population. Comparable on service breadth, funding model, and Welsh Government fiscal framework.
• Conwy County Borough Council: Welsh unitary authority with similar tourism-influenced economy and bilingual service obligations. Comparable on housing, waste, and social care delivery, and overlapping Council Plan priorities around sustainable development.
• Flintshire County Council: Neighbouring Welsh unitary authority in North East Wales with comparable scale (~155,000 population) and service mandate including waste, housing, social care, and council tax. Most directly comparable peer given shared geography, similar demographic profile, and overlapping economic area.
• Gwynedd Council: Welsh unitary authority with a strongly Welsh-speaking population, making it directly comparable on bilingual service delivery obligations. Similar service mandate and Welsh Government funding model.

Others

• Welsh Government (Local Government Finance): Central funding and policy-setter for all 22 Welsh principal councils including Wrexham. Not a direct competitor but is the primary counterparty in Wrexham's funding settlement and policy framework, making it the most important external relationship for fiscal sustainability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wrexhamcouncil
• Instagraminstagram.com/wrexhamcouncil
• Xx.com/wrexhamcbc
• LinkedInlinkedin.com/company/wrexham-county-borough-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrexham County Borough Council