7card

What 7card does

7card is a Romanian corporate wellness platform, operated by Benefit Seven S.A. and co-branded as "7card by Wellhub" through a partnership with the global corporate-wellness network Wellhub (formerly Gympass). The platform operates a B2B2C model: employers purchase subscriptions on behalf of their workforce, and employees gain access to a curated network of 620+ partner fitness and relaxation centers across Romania, supplemented by an integrated bundle of digital wellbeing applications including Nootric (nutrition), Yogaia, Zen, Gymlife, and Fabulous. As of the most recent disclosures, more than 1,500 corporate clients and 300,000+ employees use the platform, making 7card the category-defining corporate wellness subscription in Romania since its founding in 2012.

The product surface is delivered through a mobile application distributed on Google Play, the Apple App Store, and Huawei AppGallery, and includes a family-subscription feature that extends access to employees' dependents. The subscription model was restructured into seven tiers — Free Digital (0 RON), Starter (99 RON), Basic (159 RON), Silver (189 RON), Gold (209 RON), Platinum (229 RON), and Diamond (249 RON) — designed to accommodate different employer subsidy levels and employee willingness-to-pay across the Romanian income distribution. Underlying technology is conventional mobile-app infrastructure: geolocation to surface nearby partner centers, QR-code-based access control at gyms, and bundled third-party digital apps rather than in-house AI or machine-learning personalization.

The business model monetizes through corporate subscription contracts, with revenue per employee varying by tier and the share of cost borne by the employer versus the employee. Go-to-market is anchored in B2B sales to HR and benefits decision-makers across more than 24 industry verticals, ranging from large enterprises to SMEs. The Wellhub partnership positions 7card within a multinational corporate-wellness network, though the platform's commercial operations remain concentrated in Romania. The company is small (11-50 employees), has not publicly disclosed funding rounds, and operates without disclosed revenue figures.

Name

7card

Legal name

Benefit Seven S.A.

Website

https://7card.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

7card is a Romanian corporate wellness platform (Benefit Seven S.A., "7card by Wellhub") that gives employees of 1,500+ subscribing companies access to 620+ partner fitness and relaxation centers plus bundled digital wellbeing apps via a seven-tier subscription model.

Ownership category

akta.pro rank

Product category

Corporate Wellness Subscriptions

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Corporate wellness benefits
• Fitness network subscriptions
• Employee wellbeing platform
• Sports center access
• Digital wellbeing apps

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Corporate Employee Subscription Fees: Employers (client companies) pay recurring subscription fees to Benefit Seven for employee access to the 7card program. The employer decides which subscription tiers are available to employees. Fees are invoiced per employee subscriber, typically monthly. This is the primary revenue stream.
2. Family Subscription Fees: Subscribers can extend 7card access to family members (friends, relatives) via 'Family' subscriptions, which may be paid by the subscriber or the employer. Provides an additional recurring revenue stream per enrolled family member.
3. 7card Digital Standalone Subscription: Digital plan (free tier) provides premium wellbeing app access at no cost, serving as a customer acquisition channel. The Digital plan can be purchased as a standalone or is included in all paid subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

7card is a B2B2C corporate employee wellbeing subscription platform that provides access to a network of 620+ partner relaxation and sports centers across Romania, spanning 43+ activity types (fitness, yoga, swimming, pilates, CrossFit, tennis, etc.). Subscriptions also include premium digital wellbeing apps for nutrition, fitness planning, yoga, meditation, and healthy habit development, all managed through a mobile application with QR-code center access. Companies contract with Benefit Seven S.A. to offer tiered subscriptions (Digital through Diamond) to their employees as an employee benefit.

Product overview

7card by Wellhub is a complete corporate employee wellbeing platform that combines physical center access with digital wellness content. The offering consists of the core 7card by Wellhub platform (accessing 620+ partner relaxation and sports centers across Romania), the 7card Digital add-on (providing free premium access to five partner apps: Nootric for nutrition, Gymlife for fitness planning, Yogaia for yoga, Zen for meditation, and Fabulous for healthy habits), the 7card mobile app for center check-ins and digital content access, and Family Subscriptions allowing employees to extend coverage to loved ones. Seven tiered subscription plans range from free Digital-only to Diamond (249 Lei/month) covering up to 620 centers and 43 activity types. The company also offers a corporate wellbeing maturity assessment questionnaire.

Differentiator

Problem solved

Functional benefit

Brands

• 7card Digital: Free premium access to top wellbeing apps for nutrition, fitness planning, yoga, meditation, and healthy habit development.
• 7card TONIC

Products and services

• 7card by Wellhub (Corporate Employee Wellbeing Subscription) Complete corporate employee wellbeing subscription offering access to Romania's largest network of 620+ partner relaxation and sports centers, spanning 43+ activity types. Delivered as a B2B subscription service to employers who contract with Benefit Seven S.A. to provide tiered subscription access to their workforce.
• 7card Digital

Quantifiable outcome

• 90% of companies that monitor ROI have observed positive returns on their wellness investment
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Wellhub (formerly Gympass)coreStrategic or Co-development Partner7card operates as Wellhub's Romanian partner, rebranded as '7card by Wellhub'. Wellhub is a global employee wellbeing platform. This partnership provides 7card with international backing, a global wellbeing methodology, and integration into a worldwide corporate wellness network. The partnership enables 7card to offer a globally recognized corporate wellbeing solution in Romania.
• NootriccoreTechnology or IntegrationNootric is a nutrition app integrated into the 7card Digital platform, providing subscribers with access to nutritionists, personalized meal plans, recipes, and shopping lists. Available in Romanian language within the 7card app.
• YogaiacoreTechnology or IntegrationYogaia is a yoga and meditation app integrated into 7card Digital, providing live and on-demand yoga classes. Part of the premium digital wellbeing suite accessible to all 7card subscribers.
• Zen (by MoveNext)coreTechnology or IntegrationZen is a meditation app available through 7card Digital, providing tools to ease anxiety, reduce stress, and improve sleep. Integrated into the premium wellbeing app suite.
• GymlifecoreTechnology or IntegrationGymlife is a fitness planner and gym guide app integrated into 7card Digital, offering over 400 exercises tailored to fitness goals. Provides a top selection of workouts for at-home and gym use.
• FabulouscoreTechnology or IntegrationFabulous is a healthy habits development app available through 7card Digital. Helps users build and maintain healthy daily routines, supporting holistic employee wellbeing.
• 620+ Partner Relaxation & Sports Centers (Romania)coreStrategic or Co-development Partner7card has established a network of 620+ partner gyms, sports clubs, and relaxation centers across Romania. These centers span 43+ activity types including swimming, yoga, Pilates, CrossFit, cycling, padel, tennis, and more. The centers operate under collaboration agreements with Benefit Seven.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassPass: Multi-studio and fitness subscription aggregator offering tiered access to thousands of partner gyms and wellness studios worldwide. Closest direct competitor in the subscription-based fitness access model, primarily US-focused but expanding corporately.
• Urban Sports Club: European multi-sport subscription aggregator across Germany, Spain, Portugal, France, Italy, and the UK offering tiered access to partner gyms and studios. Now part of Wellhub, a structural near-twin to 7card's model.
• Wellhub (formerly Gympass): Global corporate wellness and multi-gym subscription platform; 7card's named strategic partner operating under the co-brand '7card by Wellhub'. Same B2B2C aggregator model, just at different geographic scales.

Broad incumbents

• Virgin Active: Premium global fitness club chain with corporate membership programs; operates as both a competitor for individual subscribers and as part of 7card's partner center network in Romania.
• Personify Health (formerly Virgin Pulse): Large-scale corporate wellness platform combining fitness, mental health, and lifestyle programs for employer clients. Broader category player with a wellness stack that overlaps 7card's digital-and-physical access offering.
• Calm Business: Enterprise arm of the consumer meditation and sleep app, offering employer-paid subscriptions for employee mental wellness. Competes with 7card's digital wellbeing component for corporate benefits allocations.
• Headspace for Work: B2B mental wellbeing and meditation platform serving enterprise HR departments, directly competing for corporate wellness budgets alongside 7card with adjacent digital benefits.

Regional players

• OneFit (OneFit Pass): Multi-gym subscription aggregator operating in the Netherlands and Belgium, providing tiered access to partner fitness studios and wellness centers. Comparable tiered subscription model to 7card but in a different European geography.
• Gymlib: French multi-club subscription aggregator offering access to 1,000+ partner fitness facilities via tiered monthly plans. Closely mirrors 7card's tier-based aggregator structure, serving a defined European market.

Others

• Edenred (Wellbeing Solutions): Global employee benefits platform offering meal vouchers, gift cards, and wellbeing programs to Romanian employers. Adjacent rather than directly competing—sits in 7card's procurement ecosystem and competes for the same HR benefits budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzima43RetGawr_6xX4fqDQ
• Facebookfacebook.com/7card.ro
• LinkedInlinkedin.com/company/7cardbygympass
• Instagraminstagram.com/7cardofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7card