Gymlife.be

What Gymlife.be does

Gymlife.be is a sole proprietorship registered to founder Kenny Dedeurwaerder, a certified personal trainer and natural bodybuilding competitor based in Heule, Belgium. The business provides online fitness coaching and nutrition advisory services to individual consumers, with a strict natural-methodology positioning (no performance-enhancing substances) anchored by affiliations with NCOBB and the VGPF (Vlaamse Powerlift Federatie). It has been operating since 2017 as a self-employed one-person practice serving clients primarily in West-Vlaanderen, Belgium, with online delivery enabling broader reach.

The product offering centers on a recurring Coachingstraject subscription at €200/month (minimum 3-month commitment) that bundles personalized Voeding (nutrition plans), Programma's (training programs), and Opvolging (progress tracking), supplemented by weekly check-ins and WhatsApp-based support. Two adjacent SKUs extend the portfolio: a €200/month Competitie Prep subscription for natural bodybuilding competitors (nutrition monitoring, weekly measurements, posing coaching) and a €150 one-off video Consult (~1 hour) for ad-hoc training or nutrition questions. The technology stack is deliberately lean — Stripe for payments, Google Calendar for booking, myPHS for client data management, and Google Analytics for web traffic — with no proprietary platform, mobile app, or AI components disclosed.

Go-to-market is direct-to-consumer via the gymlife.be website, which functions as the sole sales surface (booking, transformation gallery, pricing, terms). Customer acquisition relies on the public transformation gallery of 15+ named individuals across personas (natural bodybuilders, powerlifters, CrossFit athletes, 50+ adults, lifestyle clients) as the primary credibility mechanism. Revenue mechanics are predominantly recurring monthly subscriptions with a 3-month minimum lock-in, plus transactional consult revenue, and all contracts are individually small-ticket (€150–€200).

Name

Gymlife.be

Legal name

Kenny Dedeurwaerder

Website

https://gymlife.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gymlife.be is a sole-proprietor online fitness and nutrition coaching business in Belgium, run by certified personal trainer Kenny Dedeurwaerder. It serves individual consumers seeking natural-methodology coaching via monthly subscriptions and one-off video consultations.

Ownership category

akta.pro rank

Product category

Personal Fitness Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Gain & Muscle-Building Nutrition (HSADAFAC)

Keywords

• Online fitness coaching
• Sports nutrition planning
• Natural bodybuilding prep
• Personal training programs
• Physique transformation coaching

Headquarters

HQ city

Heule

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching (Voeding & Training): Monthly subscription coaching service providing comprehensive nutrition planning, training programs, supplement advice, weekly check-ins, and WhatsApp communication. Requires minimum 3-month commitment with automatic monthly renewal thereafter.
2. Competitie Prep: Monthly subscription for competition preparation including nutrition monitoring, weekly measurements, posing coaching, and full support. Targets natural bodybuilders competing at various levels.
3. Video Consult: One-time video consultation service lasting approximately 1 hour. Covers questions about training plans, nutrition, bodybuilding, powerlifting, diet, supplements, lifestyle and health.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Gymlife.be is an online coaching business that delivers personalized sports nutrition plans, training programs, and progress tracking to individuals pursuing fat loss, muscle gain, or natural bodybuilding competition preparation. Founded and operated by certified personal trainer Kenny Dedeurwaerder as a sole proprietorship, the service combines remote coaching via WhatsApp and video consultations with optional in-person appointments in Heule, Belgium.

Product overview

Gymlife.be is a fitness coaching business offering a suite of services focused on nutrition and training guidance. The core offering is the Coachingstraject (Coaching Program), an online coaching package that combines personalized Voeding (nutrition plans), Programma's (training programs), and Opvolging (progress tracking) into a unified 200€/month subscription with a 3-month minimum commitment. Additional offerings include a Consult video call service for specific questions (150€ per session) and Competitie prep (Competition Preparation) for competitive athletes at 200€/month. All services are exclusively natural/organic, with no performance-enhancing substances accepted. The business is operated by Kenny Dedeurwaerder as a sole proprietor in West Flanders, Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Coachingstraject (Online Coaching Program) Monthly online coaching subscription at €200/month that bundles personalized nutrition plans (two customized meal plans), tailored training programs, supplement advice, weekly check-ins, and direct WhatsApp communication support. Aimed at individuals seeking fat loss, muscle gain, or improved physique, with a minimum 3-month commitment and automatic monthly renewal thereafter.
• Competitie Prep (Competition Preparation)
• Video Consult

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• NCOBBminorOthersAffiliated with NCOBB, the natural bodybuilding organization. This affiliation positions Gymlife as a natural bodybuilding-focused coaching service aligned with anti-doping principles in the sport.
• VGPF (Vlaamse Powerlift Federatie)minorOthersAffiliated with the Flemish Powerlifting Federation (VGPF). This provides legitimacy for powerlifting coaching services and connects the business with the competitive powerlifting community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 8fit: 8fit (now part of Spotify-adjacent wellness apps) offered personalized workout and meal plans on a subscription. Same persona (general fitness adults seeking fat loss / muscle gain) and same digital-first subscription motion.
• Noom: Noom is a subscription weight-management and nutrition coaching app combining human coaches with digital curricula. It competes for the same health-conscious adults and transformation-seeking persona Gymlife serves, at a similar subscription price point.
• Freeletics: Freeletics offers AI-driven fitness and nutrition coaching through a subscription app with personalized training plans and habit coaching. It competes with Gymlife for the same DIY/coached hybrid customer segment, although delivery is mostly automated rather than human-led.
• Future: Future is an online personal training platform that pairs subscribers with a dedicated human coach for training and nutrition via an app. It is the closest direct peer in business model: recurring subscription, remote delivery, personalized coaching, and continuous check-ins.
• BetterMe: BetterMe sells subscription-based personalized coaching plans across weight loss, fitness and nutrition via app. It mirrors Gymlife's bundle of training + nutrition coaching on a recurring monthly basis, scaled globally rather than via a single human coach.
• Openfit: Openfit provides live and on-demand fitness classes plus personalized training and nutrition programs on a subscription basis. Comparable bundle (training + nutrition) and comparable subscription GTM motion.

Others

• MyFitnessPal: MyFitnessPal is a leading nutrition tracking platform used by many of Gymlife's prospective clients to log food. It is an enabling/adjacent tool rather than a coach, but often substitutes for paid coaching at the low end of the market.

Regional players

• Basic-Fit: Basic-Fit is the dominant low-cost fitness chain in Belgium and the broader Benelux, with hundreds of locations. While it sells facility access rather than coaching, it is a regional incumbent against which Gymlife's local customers weigh the value of paid personal coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gymlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymlife.be