Nootric

What Nootric does

Nootric SL is a Madrid-headquartered digital health company founded in 2016 that operates a mobile-based personalized nutrition platform serving two distinct customer segments: general wellness consumers via its Life Program (offering 20+ nutritional plans targeting weight loss, energy, and healthy living) and patients with specific medical conditions via its Health Program, which provides condition-specific protocols for women's health, bone health, renal patients, cardiovascular health, digestive health, and obesity/bariatric surgery. The platform is delivered exclusively through iOS and Android applications and combines a personalized meal-planning engine, a content library of more than 3,000 recipes, video-format workout routines, automated shopping-list generation, and a science-based cognitive-behavioral nutrition methodology.

The company's core technology stack consists of a mobile application layer, a personalized nutrition planning engine that adapts plans to user health status and lifestyle, an integrated chat system routing users to a network of registered dietitians who review meals and provide daily support, and a content-delivery system for recipes and workout videos. Differentiation rests on domain specialization (condition-specific clinical programs) and human expertise (1-on-1 dietitian guidance) rather than disclosed AI/ML capabilities — no AI modalities, models, or APIs are referenced in the available material.

Nootric generates revenue through a subscription-based recurring model with monthly billing cadence, though specific pricing tiers are not publicly disclosed. The go-to-market motion is product-led growth via direct distribution on the Apple App Store and Google Play Store, supported by strong user ratings (4.8 on Google Play, 4.6 on Apple App Store) and top-10/1st-place Google Play rankings. A B2B channel layer overlays the D2C base through partnerships with nine Spanish healthcare and insurance organizations — including Hospital Universitario La Paz, Hospital Universitari Bellvitge, IVI, Ribera Salud, WellHub, and FIATC Seguros — providing clinical endorsement and a distribution path into employer and insurer channels. Operating geographies span Europe and Latin America, with localized site versions in Spanish, Catalan, Portuguese (Brazil), and Romanian.

Name

Nootric

Legal name

Nootric SL

Website

https://nootric.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Nootric SL operates a mobile-based personalized nutrition platform connecting users with registered dietitians via chat, offering 20+ meal plans, 3,000+ recipes, and condition-specific programs for both general wellness and medical conditions across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Personalized Nutrition & Digital Health Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Personalized nutrition plans
• Mobile dietitian coaching
• Medical nutrition therapy
• Healthy lifestyle subscription
• Nutrition mobile app

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Nutrition Coaching: Monthly or annual subscription providing access to personalized nutrition plans, dietitian support, recipe database, workout videos, and progress tracking. The subscription model delivers recurring revenue through continuous user engagement and personalized coaching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nootric sells subscription-based personalized nutrition programs delivered through a mobile application, combining customized meal plans from a library of over 3,000 recipes with continuous access to registered dietitians via in-app chat. Its two core product lines are the Life Program for general wellness (weight loss, energy, healthier living, with 20+ nutritional plans) and the Health Program for patients with medical conditions requiring specialized dietary management across women's health, bone health, renal, cardiovascular, digestive, and obesity/bariatric conditions.

Product overview

Nootric is a personalized nutrition platform that operates through two main programs: the Life Program for general wellness (weight loss, energy improvement, healthy living) offering more than 20 nutritional plans, and the Health Program for patients with medical conditions including specialized tracks for women's health, bone health, renal patients, cardiovascular health, digestive health, and obesity/bariatric surgery. The service is delivered through a mobile app featuring personalized meal plans, over 3000 recipes, video workout routines, and ongoing dietitian support via chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Nootric Life Program A subscription-based nutrition program for individuals who want to improve their diet, lose weight, increase energy, and adopt healthier lifestyle habits without extreme restrictions. Provides access to more than 20 nutritional plans, over 3,000 recipes, video workout routines, automated shopping lists, and direct 1-on-1 chat support with a registered dietitian, delivered through the Nootric mobile app.
• Nootric Health Program A subscription-based specialized nutrition program for patients with specific medical conditions or pathologies who need to adjust their diet to manage symptoms or treatment side effects. Includes targeted tracks for women's health, bone health, renal patients, cardiovascular health, digestive health, and obesity/bariatric care, with personalized meal plans, recipes, and registered dietitian support delivered through the Nootric app.
• Nootric Mobile App The native iOS (App Store ID 1079309891) and Android (Google Play package com.arcadiaseed.nootric) application through which the Life and Health Programs are consumed. Provides personalized meal plans, access to 3,000+ recipes, video workout routines, dietitian chat support, shopping list generation, nutritional guides, challenges, and motivational content.

Quantifiable outcome

• More than 20 nutritional plans available for Life Program
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hospital Universitario La PazcoreStrategic or Co-development PartnerMajor university hospital in Madrid, Spain, partnering with Nootric to provide nutritional guidance to patients
• Hospital Universitari BellvitgecoreStrategic or Co-development PartnerLeading university hospital in Catalonia, Spain, collaborating with Nootric for patient nutrition programs
• Hospital Universitario del VinalopóminorStrategic or Co-development PartnerUniversity hospital in Elche, Spain, working with Nootric for nutritional care services
• Hospital Vialmed FuensantaminorStrategic or Co-development PartnerHospital in Spain utilizing Nootric's nutrition programs for patient care
• Hospital Universitario de TorrejónminorStrategic or Co-development PartnerUniversity hospital in Madrid collaborating with Nootric for nutritional guidance
• IVIcoreStrategic or Co-development PartnerLeading fertility and reproductive health clinic group in Spain, partnering with Nootric for women's health nutrition programs
• WellHubminorStrategic or Co-development PartnerHealth and wellness platform in Spain using Nootric's nutrition services
• FIATC SegurosminorStrategic or Co-development PartnerSpanish insurance company offering Nootric nutrition services to policyholders
• Ribera SaludminorStrategic or Co-development PartnerHealthcare group in Spain operating hospitals and health centers, partnering with Nootric for patient nutrition

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lifesum: Subscription-based European nutrition and meal-planning app with personalized plans, recipes, and dietitian-style content. Competes in the same weight-management and healthy eating category as Nootric's Life Program.
• Cronometer: Subscription nutrition tracking app emphasizing micronutrient completeness and condition-relevant analytics. Relevant peer for users seeking detailed nutritional insight, overlapping with Nootric's Health Program renal, bone, and cardiovascular use cases.
• Foodvisor: French AI-driven nutrition coaching app with personalized plans, dietitian access, and condition-specific programs. Closely mirrors Nootric's mix of consumer coaching plus medical-condition specializations across the same European footprint.
• Noom: Subscription-based weight management and nutrition coaching app with dedicated human coaches. Operates the closest direct competitor model to Nootric with personalized plans, daily coach interaction, and psychology-based behavior change methodology.
• Eat This Much: Automated meal planning platform that generates personalized daily meal plans and shopping lists. Competes in the same automated personalized meal-planning space with subscription-based delivery.
• Yazio: European (German-origin) nutrition app offering personalized meal planning, recipes, and intermittent fasting programs through a freemium subscription. Directly comparable mobile-first consumer model targeting the same Life Program use case as Nootric.

Emerging players

• Wellory: B2B nutrition coaching platform pairing users with certified coaches for personalized plans. Comparable in the dietitian-led, plan-based subscription model and in the enterprise-distribution approach resembling Nootric's payer partnership with FIATC.
• Zoe: UK-based personalized nutrition company combining at-home biological testing with dietitian-led coaching and personalized food scores. Overlaps with Nootric's science-led methodology and Health Program condition-specific offerings.

Broad incumbents

• Vida Health: Virtual care platform selling condition-specific coaching (including diabetes, hypertension, weight) to health plans and employers using registered dietitians. Most directly comparable to Nootric's enterprise health and insurance distribution, only at significantly larger scale.
• MyFitnessPal: Global food-tracking and nutrition incumbent with the largest user base in the category. Provides meal logging and macro tracking that competes at the top of Nootric's funnel even though it lacks dedicated dietitian chat and condition programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nootric