Claims Pages

What Claims Pages does

Claims Pages, founded in 1998 and headquartered in Tavares, Florida, operates a digital platform serving U.S. insurance claims professionals with a searchable directory of more than 4.7 million service providers across 200+ categories and all states and counties. Its core product surface includes the Provider Directory, a REST API for programmatic access to that database, Tools & Databases (notably a depreciation calculator performing 400,000+ annual calculations), Storm Watch (real-time severe weather tracking covering 1,382 counties and 42 states), Claims Pages Academy (education, webinars, and certification resources), a News & Editorials section publishing daily claims-industry coverage, Career Listings, an Event Calendar, and a Document Downloads library. The platform reports 362,000+ insurance professionals using it, 370,000+ registered users, 100,000+ monthly unique users, and 15M+ annual newsletter deliveries with a 24.63% open rate.

The business model is primarily advertising-driven. Service providers purchase Platinum Provider listings priced on a tiered subscription by coverage area (County at $90/year, State at $1,300/year, National at $10,000/year), with monthly billing available and no long-term contracts. Additional revenue streams include sitewide and section-specific display banner advertising (Sitewide Double Banner at $10,000/year), newsletter sponsorships ($500-$2,500 packages), and sponsored content/native posts ($200-$1,000 packages), plus paid API access. Distribution is direct sales for advertising packages through a verification form with territory selection, supplemented by SEO and the newsletter for organic audience reach. The company is privately held, employs 11-50 people, has no disclosed institutional funding, and maintains a strategic affiliation with The Institutes, a global insurance education organization. No patents, regulatory actions, M&A, or leadership changes are disclosed.

Name

Claims Pages

Legal name

Claims Pages

Website

https://claimspages.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Claims Pages is a digital platform serving U.S. insurance claims professionals with a directory of 4.7M+ service providers, industry news, claims tools, Storm Watch weather tracking, and an API, monetized through tiered provider listings and advertising.

Ownership category

akta.pro rank

Product category

Insurance Claims Directory & Industry Resources

NAICS

Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Data Capture, Indexing & Document Management (BPAAAFAB)

akta.pro secondary industries

Subrogation, Recovery & Coordination of Benefits (COB) Support (BPAAAFAG), Claims Administration & Payment Integrity (Medical/Dental/Vision) (HLAEALAD)

Keywords

• Insurance claims directory
• Claims adjuster resources
• Insurance vendor directory
• Service provider listings
• Insurance industry platform

Headquarters

HQ city

Tavares

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platinum Provider Listings: Premium advertising placements for service providers in the insurance claims industry. Listings offer priority placement, customizable profiles, direct contact forms, and category/territory targeting from county to national coverage. Revenue generated through annual or monthly subscription fees based on coverage level.
2. Display Banner Advertising: Banner inventory available across sitewide and section-specific placements including homepage, tools, news, documents, events, careers, StormWatch, and technology sections. Pricing varies by placement size and section.
3. Newsletter Sponsorships: Weekly newsletter sponsorship placements reaching the Claims Pages audience. Packages include leaderboard-style sponsorship with supporting paragraph copy. Multiple package options from single placement to extended campaigns.
4. Sponsored Content and Native Advertising: Editorial-style sponsored posts with brand messaging, supporting images, and outbound links. Pricing scales from single posts to ten-post campaigns. Claims Pages can assist with content creation at additional cost.
5. API Access: Programmatic access to service provider database through API. Requires account login for API key. Supports provider search, location data, categories, and provider profiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Claims Pages operates an online B2B platform serving insurance claims professionals with a searchable directory of over 4.7 million service providers across the United States, filterable by state, county, and category. The platform layers the core directory with proprietary tools — including a depreciation calculator, Storm Watch severe weather tracking, a developer API, and the Claims Pages Academy — alongside daily curated industry news, editorials, a weekly newsletter, career listings, and an event calendar. Revenue is generated through Platinum Provider subscriptions, banner advertising, newsletter sponsorships, sponsored content, and API access.

Product overview

Claims Pages is a unified B2B platform providing comprehensive resources for insurance claims professionals. The core offering is a directory of over 4.7 million service providers searchable by state, county, and category. This core platform is supplemented by multiple integrated modules: the Claims Pages API for programmatic access, Claims Pages Academy for education, Tools & Databases including a depreciation calculator, Storm Watch for severe weather tracking, News & Editorials for daily industry coverage, Career Listings for job postings, Event Calendar for industry events, and a Newsletter with 15M+ annual deliveries. Service providers can purchase premium Platinum Provider listings for enhanced visibility and SEO benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Provider Directory Searchable online directory of over 4.7 million service providers across the United States, manually reviewed and filterable by state, county, and category. Used by insurance adjusters, carriers, TPAs, and independent adjusting firms to locate qualified vendors across 200+ insurance claims service categories.
• Claims Pages API Authenticated REST API (v1) returning JSON responses that enable third-party applications to programmatically search over 4.7 million service providers by state, county, category, and location, with autocomplete and provider profile endpoints. Requires an API key delivered via query parameter. Targeted at developers integrating insurance claims vendor data into third-party applications and websites.
• Claims Pages Academy Educational and training resource hub for insurance claims professionals offering courses, teleconferences, webinars, and industry certifications. Designed to support ongoing professional development for adjusters and claims personnel.
• Tools & Databases Suite of interactive tools and databases for insurance claims professionals, headlined by a depreciation calculator used for daily claims workflow calculations. Used by adjusters and claims supervisors for routine calculation tasks.
• Storm Watch Real-time severe weather monitoring system tracking watches, warnings, and advisories across U.S. counties, with 24-hour severe weather outlook maps covering tornado, hail, fire, and thunder threats. Used by claims professionals for proactive catastrophe response and exposure management.

Quantifiable outcome

• 24.63% newsletter open rate and 3.4% click rate
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The InstitutescoreStrategic or Co-development PartnerClaims Pages is affiliated with The Institutes (global.theinstitutes.org), a leading insurance education and professional development organization. This affiliation provides credibility and connection to the broader insurance industry education ecosystem. The Institutes tagline is 'Educate. Elevate. Connect.' Privacy policy is hosted under The Institutes domain.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insurance Journal: Insurance Journal is a long-running U.S. B2B trade publication covering P&C insurance, with a directory of agencies and job board. Closely comparable to Claims Pages in business model (industry media + directory + sponsored placements) and target buyer (insurance professionals).
• PropertyCasualty 360: PropertyCasualty 360 is a digital media brand targeting P&C claims and underwriting professionals with news, sponsored content, and resource listings. Shares the same audience (claims adjusters, supervisors, carriers) and the same media-plus-sponsorship revenue mix as Claims Pages.
• Carrier Management: Carrier Management is a U.S. publication aimed at P&C carrier executives and senior claims/underwriting leadership. Comparable to Claims Pages in serving the same carrier-side professional audience with editorial coverage, newsletters, and sponsored placements.
• Risk & Insurance: Risk & Insurance covers commercial risk, claims, and captive management with both editorial content and a service provider directory. Operates a similarly structured media-plus-vendor-listing model and overlaps heavily with Claims Pages' claims professional audience.
• Mitchell International: Mitchell provides P&C claims management software, medical bill review, and pharmacy solutions, including adjuster-facing estimate, repair, and workflow tools. Comparable in target customer (claims professionals and carriers) and in offering workflow/data tools that overlay on the claims process.
• CCC Intelligent Solutions: CCC is a major SaaS platform for auto and property claims handling, repair facility networks, and parts pricing. Comparable as a workflow-software/information-services provider that sits between insurance carriers and the service provider ecosystem that Claims Pages also indexes.

Broad incumbents

• Verisk: Verisk is a large data analytics and software provider for the insurance industry, including claims, underwriting, and fraud. Overlaps with Claims Pages' information-services positioning for insurance professionals but operates at substantially greater scale across many insurance workflows.
• CoreLogic: CoreLogic provides property data, analytics, and workflow solutions to P&C insurers, mortgage, and real estate — including claims-related data products. Comparable in delivering indexed information used by claims adjusters, but at far greater scale and with proprietary data assets Claims Pages does not own.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions supplies insurance-grade data, identity, fraud, and claims intelligence to carriers and claims operations. Comparable as a backend data and analytics provider to insurance claims workflows; a much larger incumbent with deeper proprietary data assets.
• Guidewire Software: Guidewire is a leading core insurance platform vendor (policy, billing, claims) used by many of the same carriers and TPAs that visit Claims Pages. Comparable as an enterprise technology supplier to insurance claims operations, even though its offering is system-of-record rather than directory/marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/claimspages
• LinkedInlinkedin.com/company/claimspages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claims Pages