What Robertson+Partners does

Robertson+Partners is a Las Vegas-based full-service creative advertising agency founded in 1979 and operating as a privately held firm with 11 to 50 employees. The firm is structured around five interconnected service pillars: Creative Services (advertising, branding, identity, naming, messaging, art direction), Digital Services (web design and development, UX/UI, mobile applications, virtual reality, augmented reality, CRM integration), Strategy Services (research, positioning, go-to-market strategy, channel development), Production Services (8K film, commercials, narrative and documentary content, script writing, motion graphics), and Media Services (media research, planning, buying, funnel optimization, audience segmentation, analytics, reporting, and campaign optimization). Technical capabilities span traditional broadcast and print through digital channels, social, mobile, and experiential formats.

The firm serves a diverse enterprise and government client base across verticals including quick-service restaurants (McDonald's Greater Las Vegas Owner Operators Association), real estate development (Summerlin, Downtown Summerlin / The Howard Hughes Corporation, Pulte Homes), professional sports and entertainment venues (Las Vegas Raiders, Las Vegas Aviators), satellite communications (SES Networks), healthcare (Sunrise Hospital), gaming (PLAYSTUDIOS playAWARDS), automotive (Ford Country), municipal government (Regional Transportation Commission of Southern Nevada, Clark County Regional Flood Control District, City of Henderson), and professional associations (Las Vegas REALTORS). Notable campaign outcomes documented in case studies include 20 million video impressions and 75-95% awareness for the CCRFCD Drainger Danger campaign, 3.8% click-through and 20,000 visitors from 500,000 impressions for Downtown Summerlin's 1700 Pavilion office space, 46 homes sold in two weeks and 2,500 opening-weekend visitors for Pulte Homes' Reverence brand launch, and 40,000 letters plus 1,300 petition signatures generated for the Every Baby Counts healthcare campaign.

The business model is professional services pricing — quote-based, individually negotiated per engagement on project or retainer bases, with no publicly disclosed pricing or revenue. Go-to-market is sales-led with a geographic split: Managing Partner and Executive Creative Director Scott Robertson drives West Coast business development from the Las Vegas headquarters at 6061 South Fort Apache Road, Suite 120, while Partner Paul Fitzgerald manages East Coast accounts from Philadelphia via the rw-east.com domain. Client acquisition relies heavily on referrals and industry reputation, evidenced by 9+ years as McDonald's creative agency and 12+ years with SES Networks. Distribution is supported by a corporate website, active social media presence (Facebook, Instagram, YouTube, Twitter), targeted email outreach, and industry award participation (Telly Awards, ADDY Awards, Effie Awards, Mark Award, Golden Palm Award) that has earned the firm hundreds of creative industry recognitions including the first-ever National Gold Addy for a Las Vegas agency and three consecutive years of Best of Show at the Las Vegas Advertising Federation's ADDY Awards.

Name

Robertson+Partners

Legal name

Robertson and Partners

Website

https://robertson.partners

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Robertson+Partners is a Las Vegas-based creative advertising agency offering branding, digital, production, strategy, and media services to enterprise and government clients across QSR, real estate, sports, satellite, and municipal sectors. Founded in 1979 with 11-50 employees, the firm maintains West Coast and East Coast operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Full-service advertising agency providing creative, digital, strategy, production, and media services to clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Robertson+Partners is a full-service creative advertising agency that sells integrated marketing services to enterprise and government clients. The agency delivers five interconnected service pillars: Creative Services (advertising, branding, identity, naming, messaging, art direction), Digital Services (web, UX/UI, mobile apps, VR/AR, CRM integration), Strategy Services (research, positioning, go-to-market, channel development), Production Services (8K film, commercials, documentaries, motion graphics), and Media Services (planning, buying, analytics, campaign optimization). Engagements are sold as project work and retainers to clients including McDonald's, Summerlin, Las Vegas Raiders, SES Networks, and government agencies.

Product overview

Robertson+Partners is a Las Vegas-based creative advertising agency offering integrated marketing services. Their portfolio consists of five interconnected service pillars: Creative Services (advertising, branding, design), Digital Services (web development, UX/UI, mobile apps, VR/AR), Strategy Services (research, positioning, go-to-market), Production Services (8K film, commercials, motion graphics), and Media Services (planning, buying, analytics). The agency serves diverse clients across Las Vegas and Southern Nevada, delivering integrated campaigns that combine research-driven strategy with creative execution across broadcast, digital, social, and experiential channels. No discrete product modules or standalone SaaS offerings were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Advertising, branding, identity, naming, messaging, art direction, and design services for brand development and campaign execution, delivered to enterprise and government clients across multiple verticals.
• Digital Services Web development and design, UX/UI design, mobile application development, virtual and augmented reality experiences, and CRM integration for clients across enterprise and government segments.
• Strategy Services Research-driven strategy including positioning, go-to-market planning, channel development, and sub-brand/brand family management consulting for clients launching or repositioning brands.
• Production Services 8K film and commercial production, narrative and documentary content, script writing and direction, and motion graphics creation for branded content and advertising campaigns.
• Media Services Media research and strategy, funnel optimization, audience segmentation, analytics, measurement, reporting, and campaign optimization including programmatic, behavioral, paid social, and A/B testing.

Quantifiable outcome

• Delivered 20 million video impressions with 75-95% awareness levels for CCRFCD 'Drainger Danger' campaign
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• R&R Partners: Las Vegas-based independent advertising agency famous for the 'What Happens in Vegas' campaign. R+R Partners is the most direct local competitor, operating in the same Southern Nevada market with overlapping enterprise, government, and hospitality clients (e.g., VP Pam Payne's prior tenure there).
• SK+G Advertising: Las Vegas-based full-service advertising agency of comparable scale. Directly comparable because Design Director Camie Jordan previously worked there and both compete for the same Southern Nevada hospitality, gaming, and entertainment brands.
• McKee Wallwork + Co. Independent full-service creative agency headquartered in Albuquerque with similar Mid-Sized positioning and Southwest geographic roots. Comparable as a similarly-sized independent agency that competes for regional enterprise and brand-led campaign work.
• RPA: Santa Monica-based independent advertising agency of similar size with strong entertainment, tech, and consumer brand clients. Comparable as a mid-sized West Coast independent offering creative, media, and production services across enterprise accounts.
• 72andSunny: Independent creative agency headquartered in LA known for brand campaign work for major consumer-facing brands. Comparable to R+P in offering full-service creative production and brand campaign execution for enterprise clients.
• Mekanism: Independent creative agency combining brand storytelling, media, and content production for enterprise clients. Comparable to R+P's integrated creative+production+media service model and shared focus on measurable brand outcomes.
• Butler, Shine, Stern & Partners: Independent creative agency of comparable size with a regional-across-national footprint. Comparable as a similarly-sized independent competing for the same enterprise brand and strategy-led assignments.

Broad incumbents

• WPP plc: Global advertising holding company (Ogilvy, Grey, GroupM, VMLY&R, etc.). The broad incumbent against which R+P and similar mid-sized independents compete for enterprise client reviews and M&A talent.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Goodby Silverstein). The largest scaled competitor set that competes for the same McDonald's, Raiders, and enterprise accounts that R+P serves.
• Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Publicis, Digitas). A board incumbent whose media and creative networks compete directly with R+P for integrated client assignments at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/r---w-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robertson+Partners