Potomac Highlands Guild

What Potomac Highlands Guild does

Potomac Highlands Guild, Inc. (PHG) is a private non-profit, comprehensive behavioral health provider headquartered in Petersburg, West Virginia, serving the rural Eastern Panhandle counties of Grant, Hampshire, Hardy, Mineral, and Pendleton, with prevention program collaboration extending into Morgan, Berkeley, and Jefferson Counties. PHG is one of thirteen comprehensive behavioral health providers designated in West Virginia and delivers a full continuum of care including outpatient psychiatric services, psychological testing, individual/group/family therapy, DUI safety and treatment programming, crisis intervention (24/7 hotline at 1-800-545-4357), social work and case management, day treatment, residential services, and programs for individuals with intellectual and developmental disabilities. The organization also operates three ICF/MR group homes for which it is a Medicaid Provider of Record, two apartment facilities for long-term mentally ill consumers, the Russ Hedrick Recovery Resource Center with six certified peer recovery coaches, and sponsors community coalitions including PITAR (Prevention, Intervention, Treatment, Anti-Stigma, Recovery), PHSAPP (Potomac Highlands Substance Abuse Prevention Program), and SPF-Rx (Strategic Prevention Framework for Prescription Drugs).

The organization is funded primarily through a combination of grants from the West Virginia Department of Health and Human Resources (Bureau for Behavioral Health & Health Facilities) and Medicaid/third-party payor billing, with services provided regardless of ability to pay on a sliding scale or no-charge basis. PHG distributes services through five outpatient clinic locations (Petersburg, Franklin, Romney, Moorefield, and Keyser), four day treatment program sites, residential facilities, and a recovery resource center. The go-to-market motion is community-based: referrals originate from local hospitals (Grant Memorial, Potomac Valley, Hampshire Memorial), county schools, law enforcement, social service agencies, and a 24/7 crisis line. Marketing is conducted via Facebook social media, local radio partnerships (WQWV/WELD), and community coalition engagement through the 20+ agency PITAR network. Technology is limited to electronic medical records for consumer data management and a basic Bluehost/Weebly-hosted website, with no proprietary software products, apps, APIs, or AI/ML capabilities disclosed. PHG is governed by an Executive Director (Mike Landis) and a leadership team including a CCBHC Coordinator/HR Manager, Director of Finance, Clinical Director, Director of Developmental Disabilities, and Manager of IT, and complies with HIPAA and state/federal privacy regulations.

Name

Potomac Highlands Guild

Legal name

Potomac Highlands Guild, Inc.

Website

https://potomachighlandsguild.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Potomac Highlands Guild is a non-profit comprehensive behavioral health provider serving five rural West Virginia counties (Grant, Hampshire, Hardy, Mineral, Pendleton) with mental health, substance use, and developmental disability services delivered through five clinics, residential facilities, and a 24/7 crisis hotline, funded primarily by WV DHHR grants and Medicaid.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (623210), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFACAI

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Behavioral health services
• Mental health treatment
• Substance abuse counseling
• Community mental health
• Developmental disability services

Headquarters

HQ city

Petersburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Grants: Services funded in part by grants with the West Virginia Department of Health and Human Resources, Bureau for Behavioral Health & Health Facilities. PHG also receives grant funding through Substance Abuse Prevention and Treatment Coalition Sub-Grantee awards.
2. Medicaid/Third-Party Payor Coverage: PHG is a Medicaid Provider of Record for three ICF/MR group homes within the region. Services are billed through third-party payors including Medicaid waivers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Potomac Highlands Guild provides comprehensive behavioral health services across five West Virginia counties for individuals diagnosed with mental illness, substance use disorders, and intellectual/developmental disabilities. Core service lines include outpatient psychiatric care, psychological testing, individual/group/family therapy, DUI safety and treatment, social work and case management, 24/7 crisis intervention, behavior management and nursing, day treatment, and residential services.

Product overview

Potomac Highlands Guild operates as a comprehensive behavioral health services provider offering a unified portfolio of clinical and community-based services rather than a software product. Core services include outpatient psychiatric services, psychological testing, individual/group/family therapy, DUI treatment, case management, crisis intervention, day treatment, and residential services for mental illness, substance use disorders, and intellectual/developmental disabilities. The organization also sponsors collaborative programs including PITAR (Prevention, Intervention, Treatment, Anti-Stigma, Recovery), the Potomac Highlands Substance Abuse Prevention Program (PHSAPP), the Russ Hedrick Recovery Resource Center, Anti-Stigma Program, and SPF-Rx Prescription Drug Prevention Program. Services are delivered across five West Virginia counties (Grant, Hampshire, Hardy, Mineral, and Pendleton) through multiple clinic locations.

Differentiator

Problem solved

Functional benefit

Brands

• PHSAPP: Potomac Highlands Substance Abuse Prevention Program - a collaborative effort to bring evidence-based substance abuse prevention services and activities to Grant, Hardy, Pendleton, Hampshire, and Mineral Counties.
• PITAR
• Russ Hedrick Recovery and Resource Center

Products and services

• Outpatient Psychiatric Services
• Psychological Services
• Individual, Group and Family Therapy
• DUI Safety and Treatment Program
• Social Work and Case Management
• Crisis Intervention
• Behavior Management, Nursing and I/DD Program
• Day Treatment Program
• Residential Services

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• West Virginia Behavioral Healthcare Providers AssociationcoreStrategic or Co-development PartnerPHG is a member of the West Virginia Behavioral Healthcare Providers Association, which supports and advocates for behavioral health providers across the state.
• National Council for Community Behavioral HealthcarecoreStrategic or Co-development PartnerPHG is a member of the National Council for Community Behavioral Healthcare, a national organization representing community behavioral health providers.
• 1st Choice Health SystemscoreStrategic or Co-development PartnerPHG is a member of 1st Choice Health Systems and 1st Choice Services, regional health and behavioral health partnerships.
• West Virginia Department of Health and Human Resources (DHHR)coreStrategic or Co-development PartnerDHHR is a key partner in the PITAR coalition providing substance abuse prevention, treatment services, and grant funding through the Bureau for Behavioral Health & Health Facilities.
• Russ Hedrick Recovery Resource CentercoreStrategic or Co-development PartnerThe center is the nucleus for recovery activities in the region with 6 certified peer recovery coaches providing 24/7 peer-recovery coaching, 12-step meetings facilitation, and naloxone training. Since July 2016, over 2,800 people have used services. Coordinator: Wade Rohrbaugh.
• Grant County Health DepartmentminorStrategic or Co-development PartnerHealth Department partner in preventing disease and death due to substance use disorder, providing drug education, screening/testing for Hepatitis C, Hepatitis B, HIV, and implementing a Harm Reduction Program.
• Petersburg Police DepartmentminorStrategic or Co-development PartnerLaw enforcement partner in the PITAR coalition providing enforcement against illegal drug use and drug trafficking through vigilance and increased patrol. Active citizen participation and cooperation through reporting illegal drug activity.
• WQWV/WELD Radio StationsminorGTM or Marketing PartnerLocal media partner providing public service announcements, regular guest appearances on Steve Davis morning show, and platform for spreading awareness about substance use disorders and available resources.
• Grant County Board of EducationminorStrategic or Co-development PartnerEducational partner in PITAR coalition working on prevention and intervention programs in schools.
• Eastern Family Resource NetworkminorStrategic or Co-development PartnerCommunity stakeholder organization facilitating PITAR coalition and supporting children and families in Grant, Hampshire, Hardy, and Pendleton Counties.
• Celebrate RecoveryminorStrategic or Co-development PartnerChrist-centered 8 Principle and 12-Step recovery program held at First Baptist Church of Petersburg every Thursday night at 6:30 PM. National and international recovery program.
• Grant Memorial HospitalminorStrategic or Co-development PartnerLocal hospital partner providing referrals and healthcare coordination for consumers.
• Potomac Valley HospitalminorStrategic or Co-development PartnerLocal hospital partner providing referrals and healthcare coordination for consumers.
• Hampshire Memorial HospitalminorStrategic or Co-development PartnerLocal hospital partner providing referrals and healthcare coordination for consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sevita Health: National provider of home and community-based behavioral health and IDD services including residential, day programs, and ICF/IID group homes—shares PHG's Medicaid waiver-driven IDD service model at significantly larger scale.
• Benchmark Human Services: Large multi-state operator of residential, day, and community-based services for individuals with intellectual and developmental disabilities—including ICF/MR group homes comparable to those operated by PHG.

Emerging players

• Pyramid Healthcare: Regional behavioral health provider operating residential and outpatient programs for mental health and substance use disorders in Pennsylvania and surrounding Appalachian states—comparable service portfolio with similar Medicaid/grant dependency.

Direct peers

• Seneca Health Services: Comprehensive behavioral health provider serving multiple rural West Virginia counties with outpatient, residential, crisis, and IDD services under the same CCBHC-like framework as PHG.
• Prestera Center for Mental Health Services: One of the largest comprehensive behavioral health providers in West Virginia, operating a broad continuum of outpatient, residential, crisis, and IDD services across multiple counties.
• NorthKey Community Care: Community mental health center in northern Kentucky serving rural counties with outpatient, crisis, IDD, and substance use disorder services—directly comparable CCBHC-aligned operating model.
• United Summit Center: Comprehensive community behavioral health provider in north-central West Virginia offering outpatient, crisis, residential, and IDD programs with comparable Medicaid/grant funding model.
• EastRidge Health Systems: West Virginia community mental health and addiction services provider operating multiple clinic sites with crisis services, outpatient, and residential programming comparable to PHG's model.
• Valley HealthCare System: Formerly Valley Community Mental Health Center, this West Virginia provider offers outpatient mental health and substance use disorder services across north-central counties with similar CCBHC positioning.
• Appalachian Community Health Center: West Virginia community behavioral health center delivering outpatient mental health, substance use disorder, and IDD services across rural counties—directly comparable service mix and funding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PotomacHighlandsGuild
• LinkedInlinkedin.com/company/potomac-highlands-guild

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potomac Highlands Guild