What Chernoff Plastic Surgery does

Chernoff Plastic Surgery (legally Chernoff Cosmetic Surgery) is a privately held, physician-owned aesthetic surgery practice founded by Dr. W. Gregory Chernoff in Indianapolis, Indiana in 1994, with a satellite location opened in Santa Rosa, California in December 2025 through a partnership with GetHairMD. The practice provides surgical and non-surgical aesthetic and reconstructive procedures to individual patients across Indiana, the broader Midwest, and national/international markets, including facial rejuvenation (facelifts, eyelid lifts, brow lifts, rhinoplasty, neck contouring), body procedures (liposuction, BodyTite, breast augmentation), injectables (botulinum toxins and dermal fillers), advanced skin and laser treatments (CO2 resurfacing, Morpheus8, INTRAcel, Sofwave, CoolSculpting), regenerative therapies (PRP, PRFM, exosomes), hair restoration via GetHairMD, and reconstructive surgery for cancer, trauma, and violence survivors. Operations are conducted at an AAAHC-accredited surgical center with a multidisciplinary support staff, an integrated concierge and recovery program, and virtual consultation infrastructure for out-of-town patients.

The technical backbone of the practice comprises advanced surgical and energy-based devices (CO2 and Nd:YAG lasers, BodyTite/FaceTite radiofrequency-assisted liposuction, Sofwave ultrasound, CoolSculpting cryolipolysis, Morpheus8 and INTRAcel RF microneedling, IPL/LED phototherapy, DEP dermoelectroporation) combined with a range of biologic injectables including platelet-rich plasma and exosomes. Dr. Chernoff has developed and published multiple proprietary surgical and treatment protocols — a laser-assisted eyelid lift, a minimal single-incision endoscopic brow lift, a customized deep-plane facelift, the SaltFacial, Biostimulatory Dermal Infusion, and nitric-oxide generating serums — supported by peer-reviewed publications in Annals of Plastic and Reconstructive Surgery, Aesthetic Plastic Surgery, and Facial Plastic Surgery Clinics, plus textbook chapters with Springer. Research publications and more than 800 lectures delivered to physicians worldwide establish the practice's clinical-research credential. Products are delivered as discrete surgical procedures (one-time payment) and recurring non-surgical treatment protocols, with direct-to-consumer sales of medical-grade skincare.

Revenue is generated through a direct-to-consumer model via the Indianapolis flagship plus the Santa Rosa GetHairMD site, supported by phone/online booking, a multi-channel digital presence (website, blog, Facebook, Instagram, YouTube), earned media (Dateline NBC, BBC World News, Time, Newsweek), a dedicated Google review program, and email newsletters. Surgical patients pay in full prior to surgery; non-surgical patients pay per visit with optional financing through CareCredit (surgical and non-surgical) and Cherry/Alle Payment Plans (non-surgical) including 0% APR promotional periods. Pricing is opaque by design, with ranges disclosed only during coordinator phone calls following consultation requests. The practice carries no external funding, no parent company, and limited direct headcount (1-10 employees listed), reflecting a single-surgeon operation supplemented by contracted clinical and administrative staff.

Name

Chernoff Plastic Surgery

Legal name

Chernoff Cosmetic Surgery

Website

https://drchernoff.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Chernoff Plastic Surgery is a privately held, physician-owned aesthetic surgery practice in Indianapolis offering surgical and non-surgical cosmetic, reconstructive, and hair restoration procedures to individual patients across the Midwest and beyond, led by a triple board-certified surgeon with 30+ years of experience.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Non-surgical aesthetics
• Facial rejuvenation treatments
• Body contouring services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Surgical Procedures: One-time fee for surgical procedures including facelifts, neck lifts, eyelid lifts, breast augmentation, liposuction, rhinoplasty, hair transplant, and reconstructive surgery. Full payment required prior to surgery.
2. Non-Surgical Treatments: One-time or recurring fees for neurotoxin injections (Botox, Dysport, Xeomin, Jeuveau, Daxxify, Letybo), dermal fillers (Juvederm, Voluma, Vollure, Volbella, Volux, Radiesse, Sculptra, Restylane, RHA Collection, Belotero, SkinVive), laser treatments, skin improvement, body treatments (CoolSculpting, Sofwave), and aesthetics services.
3. Financing Services: Partnership with CareCredit (healthcare credit card for surgical and non-surgical procedure financing) and Cherry/Alle Payment Plans (for non-surgical treatments). Financing allows patients to pay over time with monthly installments.
4. Skincare Products: Sale of medical-grade skincare products, hair products, and topical treatments directly from the practice's skincare shop.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Chernoff Plastic Surgery is a comprehensive cosmetic and reconstructive surgery practice offering a wide range of surgical procedures (facelifts, eyelid lifts, rhinoplasty, breast augmentation, liposuction, hair transplant, body contouring) and non-surgical aesthetic treatments (neurotoxin injections, dermal fillers, laser skin resurfacing, body sculpting, regenerative medicine, and medical-grade skincare). The Indianapolis-based practice also offers reconstructive surgery, hair restoration through a GetHairMD partnership in Santa Rosa, CA, and financing options through CareCredit and Cherry/Alle.

Product overview

Chernoff Cosmetic Surgery is a comprehensive plastic surgery and medical aesthetics practice offering a wide range of surgical procedures and non-surgical treatments. The practice is led by Dr. Gregory Chernoff, a triple board-certified facial plastic and reconstructive surgeon. Surgical offerings include facial procedures (laser eyelid lift, endoscopic eyebrow lift, deep plane facelift, mini-facelift, neck lift, Ellevate neck contouring, rhinoplasty, CO2 laser resurfacing, buccal fat sculpting, facial implants, hair transplant, body procedures including BodyTite, liposuction, breast augmentation and reduction, male breast reduction). Non-surgical treatments include neurotoxin injections (Botox, Daxxify, Jeuveau, Letybo, Xeomin, Dysport), dermal fillers (Juvederm collection, RHA collection, Sculptra, Radiesse, Restylane, Belotero, Y Lift, SkinVive), skin improvement treatments (Morpheus8, Aerolase, INTRAcel, CO2 DOT laser, PRP, exosomes, DEP, PDO threads), body treatments (CoolSculpting, Sofwave, weight loss management with peptides), and hair restoration services including GetHairMD brand. The practice also offers diagnostic services such as HairMetrix analysis and DNA testing, plus comprehensive skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Eyelid Lift (Blepharoplasty) Dr. Chernoff's proprietary laser technique for upper and lower eyelid surgery that reduces bruising, swelling, and recovery time compared to traditional eyelid surgery. Incisions are placed along the natural eyelid crease or inside the lower eyelid, leaving minimal to no visible scarring.
• Minimal Single-Incision Endoscopic Eyebrow Lift Dr. Chernoff's pioneering single-incision endoscopic brow lift procedure that repositions or lifts eyebrows to improve tired, sad, or angry appearance through a small incision hidden behind the hairline, compared to traditional approaches using multiple incisions.
• Deep Plane Facelift Comprehensive facelift procedure that restores bulk to mid-face, softens lines around mouth, improves jawline contours, and improves neckline using Dr. Chernoff's customized deep plane technique that restores underlying tissue, repositions facial muscles, and removes excess skin for natural, lasting results.
• Mini-Facelift (Deep Plane) Less invasive facelift using Dr. Chernoff's customized deep plane technique with shorter incisions to improve mid-face definition, soften fine lines around mouth, and improve jawline contours without a pulled or overdone appearance.
• Neck Lift / Neck Contouring Surgical procedure using tumescent ultrasound laser assisted liposuction to slim and reshape neck by removing excess fat deposits and tightening neck skin for a more defined profile.
• Ellevate Neck Contouring Minimally invasive suture suspension procedure that sculpts and refines jawline and neck using a permanent braided polyester suture support sling system without visible incisions or skin removal. Dr. Chernoff is the most experienced surgeon in Indiana offering this procedure.
• Rhinoplasty Cosmetic nasal surgery to reshape and enhance the nose for improved facial harmony and proportion.
• CO2 Laser Resurfacing Laser skin resurfacing procedure using fractionated CO2 (DOT) laser technology to improve skin tone, quality, and reduce wrinkles and signs of aging.
• BodyTite Radiofrequency-assisted liposuction (RFAL) technology for state-of-the-art fat reduction and skin tightening through minimally invasive body contouring.
• Liposuction Surgical fat removal procedure to eliminate unwanted localized deposits of fat cells for body contouring and improved silhouette.
• Breast Augmentation Breast enhancement surgery using innovative implantation techniques for natural-looking results customized to patient body type and aesthetic goals.
• Buccal Fat Sculpting Procedure to reduce fullness in lower cheeks for a sleek, balanced facial silhouette through targeted fat removal.
• Facial Implants Surgical placement of facial implants to enhance and define facial contours including cheek and chin implants for improved structural definition.
• Hair Transplant Surgical hair restoration procedure to address hair loss and thinning through transplantation techniques for natural hair regrowth.
• Botox / Neurotoxin Injections Injectable neurotoxin treatments including Botox, Daxxify, Jeuveau, Letybo, Xeomin, and Dysport for wrinkle reduction, facial enhancement, and therapeutic uses such as hyperhidrosis, migraine, TMJ, and neck bands.
• Dermal Fillers Comprehensive dermal filler options including Juvederm XC, Volbella XC, Vollure XC, Voluma XC, Volux XC, SkinVive, Y Lift, RHA Collection, Radiesse, Sculptra, Belotero, Restylane, and LipoDerma for volume restoration, contouring, and facial rejuvenation.
• Y Lift Instant Facelift Minimally invasive sub-muscular filler placement technique that enhances cheekbones, rejuvenates under-eye area, and defines jawline and upper neck without overfilling. Dr. Chernoff is the only surgeon in Indiana offering this procedure.
• CoolSculpting Non-surgical fat reduction treatment using controlled cooling technology to eliminate stubborn fat cells for body contouring without surgery or downtime.
• Sofwave Non-surgical skin tightening treatment using ultrasound technology to stimulate collagen production for improved skin firmness and elasticity.
• Morpheus8 Radiofrequency microneedling treatment for skin rejuvenation and tightening by combining microneedling with RF energy to stimulate collagen and remodel tissue.
• Aerolase Advanced laser technology for various skin improvement treatments including acne, pigmentation, scar, and rejuvenation procedures with minimal discomfort.
• DEP (DermoElectroPoration) Non-invasive skin treatment using dermoelectroporation technology for enhanced delivery of active ingredients into deeper skin layers without needles or downtime.
• PRP (Platelet-Rich Plasma) Regenerative treatment using the patient's own platelet-rich plasma for skin improvement, hair growth stimulation, and wound healing through concentrated growth factors.
• Exosomes Regenerative treatment using exosomes for aging skin, hair loss, acne, scar therapy, and wound care through advanced cell-signaling technology.
• INTRAcel Radiofrequency microneedling device for skin improvement and rejuvenation combining microneedles with RF energy to address texture, tone, and laxity.
• PDO Threads Thread lift procedure for skin tightening and lifting without surgery using absorbable polydioxanone sutures to reposition and stimulate collagen.
• Fractionated CO2 (DOT) Laser Laser skin resurfacing treatment for improving skin tone, texture, and reducing signs of aging using fractionated CO2 (DOT) technology for controlled skin renewal.
• HairMetrix Analysis Advanced hair analysis diagnostic technology using digital trichoscopy to evaluate hair and scalp conditions and guide personalized treatment plans.
• DNA Test & Analysis for Hair Genetic testing service for hair health analysis providing personalized treatment recommendations based on individual DNA profile.
• InBody Scanner Body composition analysis scanner for measuring muscle mass, body fat, and water content to track treatment outcomes and inform body contouring plans.
• Weight Loss Management Program Comprehensive weight management program including GLP-1 and peptide treatments, supervised by the practice, addressing post-weight-loss body contouring and skin changes.
• GetHairMD Hair Restoration FDA-cleared, non-invasive hair restoration service brand offering comprehensive hair growth therapies including exosomes, PRP, Nutrafol, Keravive, and other regenerative treatments, available through the second Santa Rosa, CA location.
• Medical-Grade Skincare Shop Medical-grade skincare shop selling physician-curated skincare products, hair products, and topical treatments directly from the practice to support and maintain in-office treatment results.

Quantifiable outcome

• Over 10,000 laser eyelid lifts performed with superior results compared to traditional eyelid surgery, with reduced bruising, swelling, and recovery time
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Face-2-Face FoundationminorGTM or Marketing Partner · 16 February 2026Dr. Chernoff supported the Face-2-Face Foundation non-profit organization at the 2026 Aesthetic Multispecialty Society conference with a special Valentines Day celebration, contributing to the foundation's mission.
• GetHairMDcoreStrategic or Co-development Partner · 2 December 2025GetHairMD partnered with Dr. Gregory Chernoff to open a second location at Chernoff Cosmetic Surgery in Santa Rosa, California. The new GetHairMD facility offers FDA-cleared, non-invasive hair restoration treatments to meet high demand in Northern California. Dr. Chernoff leads the location, extending GetHairMD's reach and leveraging his expertise in hair restoration.
• Survivors of Violence FoundationcoreStrategic or Co-development PartnerDr. Gregory Chernoff founded and serves as President of the Survivors of Violence Foundation, a non-profit organization bringing reconstructive surgery and scar improvement to survivors of physical injuries or disfigurements caused by injury, violence, or abuse. The foundation provides treatments ranging from minimally invasive lasers to reconstructive surgery at violencesurvivor.org.
• CareCreditminorGTM or Marketing PartnerCareCredit, a healthcare credit card designed for cosmetic surgery and aesthetic treatment financing, is accepted at Chernoff Cosmetic Surgery. CareCredit enables patients to pay for surgical and non-surgical procedures over time with no-interest promotional financing and extended payment plans. Chernoff Cosmetic Surgery directs patients to apply at carecredit.com/go/BMB825/.
• Cherry / Alle Payment PlansminorGTM or Marketing PartnerCherry (Allē Payment Plans) is offered at Chernoff Cosmetic Surgery as a flexible financing option for patients seeking monthly payment plans for non-surgical treatments including Botox, dermal fillers, and med spa procedures. Cherry offers up to $10,000 in financing with a soft credit check and instant approval. Note: Alle/Cherry is only for non-surgical treatments while CareCredit covers both surgical and non-surgical.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LaserAway: Largest U.S. medical spa chain offering laser hair removal, skin rejuvenation, body contouring, and injectables. Comparable because it directly competes for the same non-surgical aesthetic patient base with similar device-based treatment menus and DTC marketing.
• Sono Bello: Large national cosmetic surgery chain specializing in body contouring, liposuction, and facial rejuvenation. Comparable because it offers similar surgical aesthetic procedures (BodyTite-equivalent technologies, facelifts, laser treatments) to individual consumers via a multi-location model.
• Mia Aesthetics: Multi-location cosmetic surgery practice group offering body contouring, breast augmentation, BBL, and facial procedures. Comparable as a directly competing surgical aesthetic provider serving individual patients across multiple U.S. markets.
• Ideal Image: National medspa chain providing Botox, dermal fillers, laser hair removal, and body contouring services. Comparable due to overlapping service mix targeting individual aesthetic consumers through a multi-location, DTC-driven model.
• SkinSpirit: Premium medical spa and aesthetics clinic chain offering injectables, laser treatments, skin rejuvenation, and body contouring. Comparable due to its overlap with Chernoff's non-surgical menu and similar premium positioning toward individual aesthetic patients.

Others

• American Society of Plastic Surgeons: Professional society representing board-certified plastic surgeons in the U.S. Comparable as an ecosystem reference point — Dr. Chernoff's triple-board credentials and lecture activity position the practice within this professional community, and membership signals legitimacy in the field.
• The Aesthetic Society: Professional organization for board-certified aesthetic plastic surgeons. Comparable as an industry context for the practice's positioning, since Dr. Chernoff's multiple Maverick Awards come from Aesthetic Multispecialty Society conferences.

Regional players

• The Plastic Surgery Center: Multi-surgeon plastic surgery practice group. Comparable as a similarly structured provider of surgical and non-surgical aesthetic services, but represents a regional/private practice peer rather than a national chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@drchernoff
• Facebookfacebook.com/doctorchernoff
• Instagraminstagram.com/chernoffcosmeticsurgery
• Xx.com/gchernoffmd
• LinkedInlinkedin.com/company/chernoff-and-associates-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chernoff Plastic Surgery