What Pineca Group does

Pineca Group, founded in 2008 in Vilnius, Lithuania, is a digital-first retailer of prefabricated wooden buildings. Its core operations are direct-to-consumer online sales of residential and vacation houses (40–120 m²), garden buildings and hobby spaces (5–40 m²), wooden garages and carports, and bespoke architect-designed projects, distributed through 11 country-specific e-commerce storefronts across Europe (UK, France, Germany, Austria, Netherlands, Italy, Spain, Portugal, Sweden, Poland, Ireland). The company also runs a B2B dealership program supplying prefab buildings to construction firms, real estate developers, garden centres, and entertainment parks across 30+ countries. The underlying platform is a multi-country e-commerce architecture with localized product ranges, language-specific customer service, and add-on services (professional assembly, foundation laying, accessories/insulation). Pineca monetizes through one-time product sales rather than recurring revenue; pricing varies by building size and specification, with optional assembly services layered on top.

The business is bootstrapped and founder-owned (primary legal entity UAB "AV Projektai"), with no disclosed external funding. Reported revenue grew from €60M (2022) to €65M (2023) to €75M (2024), and the company served more than 51,000 cumulative customers with a catalog of 650+ models. The team stands at 148 people across 12 nationalities. Pineca's go-to-market is digital: SEO-led acquisition, content marketing, and a stated performance-driven, data-based marketing culture, supported by strong post-sale metrics (4.5/5 average Trustpilot, with the UK sub-brand at 4.9/5 across 1,000+ reviews). Leadership comprises CEO Arunas Geciauskas, CMO Julius Bujanauskas (also referenced as Karolis Kailiūnas in source material), and COO Aurimas Junčis. Geographic expansion is the primary growth lever: five new European markets opened in roughly 2.5 years, with the company publicly signaling interest in M&A and strategic supply partnerships as a complement to organic rollout.

Name

Pineca Group

Legal name

UAB "AV Projektai"

Website

https://pinecagroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Pineca Group is a Vilnius-based, bootstrapped online retailer of prefabricated wooden buildings — houses, garden structures, garages, and bespoke designs — sold direct-to-consumer through 11 country-specific European e-commerce stores, serving 51,000+ individual homeowners with a supplementary B2B dealership program across 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce Retail: Online business-to-consumer retail of prefabricated wooden buildings (residential houses, garden buildings, garages, carports) through country-specific e-commerce stores. Revenue generated from one-time product sales with optional professional assembly services.
2. B2B Dealership Program: B2B sales supplying ready-made and bespoke prefabricated buildings to business partners including online and offline sales venues, garden centres, campings, entertainment parks, construction companies and real estate developers. Includes client need analysis, technical consultation, construction site evaluation, design & planning, static calculations, logistics and structure assembly service.
3. Bespoke/Custom Projects: Individually tailored wooden building solutions designed according to customer needs. Professional architect team develops functional and aesthetically pleasing solutions for unique project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pineca Group is an online retailer that designs, manufactures, and sells prefabricated wooden buildings directly to consumers and business customers. Its core catalog covers residential and vacation houses (40–120 m²), garden buildings and hobby spaces (5–40 m²), and wooden garages and carports, with 650+ models distributed through 11 country-specific European e-commerce stores and a B2B dealership program serving 30+ countries. Customers can also commission bespoke designs and add optional professional assembly and foundation services.

Product overview

Pineca Group is an online B2C retail company selling prefabricated wooden buildings through multiple European market-specific e-commerce platforms (sub-brands). The core product portfolio consists of Residential & Vacation Houses (40–120 m²), Garden Buildings & Hobby Spaces (5–40 m²), Wooden Garages & Carports, and Bespoke custom-designed projects. Customers can purchase add-on services including professional assembly and construction/foundation services. The company also operates a B2B Dealership Program supplying business customers in over 30 countries. The product range includes various construction, insulation, window, door, and accessory options. The company operates 11 market-specific sub-brands across Europe (UK/Quick-garden, France/Chaletdejardin, Germany/Pineca.de, Austria/Pineca.at, Netherlands/Pineca.nl, Italy/Pineca.it, Spain/Pineca.es, Portugal/Pineca.pt, Sweden/Pineca.se, Poland/Pineca.pl, Ireland/Pineca.ie).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential & Vacation Houses Prefabricated wooden houses of 40–120 m² designed for primary or secondary living, featuring efficiently planned internal layouts and natural wood aesthetics; sold to individual homeowners and vacation property buyers across European markets.
• Garden Buildings & Hobby Spaces 5–40 m² wooden garden structures including storage sheds, ergonomic garden offices, hobby studios, art or fitness studios, and log cabins that expand residential usable space; sold to homeowners across European markets.
• Wooden Garages & Carports Prefabricated, easy-to-assemble wooden structures for secure storage and protection of 1–3 vehicles, designed for durability and weather resistance; sold to homeowners across European markets.
• Bespoke Custom Wooden Building Projects Individually tailored wooden building solutions developed by Pineca's in-house professional architect team, ranging from minor tweaks to standard models to fully unique custom-made designs; offered to both B2C and B2B customers with unique project requirements.
• B2B Dealership Program B2B program supplying ready-made and bespoke prefabricated wooden buildings together with related services — client analysis, technical consultation, design and planning, static calculations, logistics, and assembly — to business partners including online and offline sales venues, garden centres, campings, entertainment parks, construction companies, and real estate developers across 30+ countries.
• Professional Assembly and Foundation Service Professional on-site assembly and foundation laying service delivered to end customers purchasing Pineca prefabricated wooden buildings.
• Accessories & Building Materials Construction options including insulation, roof covering, window and door options, gutters, paint, and impregnation materials sold alongside Pineca's prefabricated wooden buildings.

Quantifiable outcome

• 98% increase in completed wooden buildings in Poland (2018-2023)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Wooden Building ManufacturerscoreStrategic or Co-development PartnerStrategic partnership opportunities sought with wooden building manufacturers for product supply and co-development. Pineca is also interested in acquiring businesses in the wooden building industry.
• Building Component ProducerscoreStrategic or Co-development PartnerPartnership opportunities with window, door, roofing, guttering, integrated furniture and other building component producers and suppliers.
• Professional Assembly and Foundation Service ProviderscoreStrategic or Co-development PartnerStrategic partnerships sought with professional assembly and foundation laying service providers to support B2B dealership program and custom projects.

Scale indicators6 records

Recent moves18 records

Expansion highlights5 records

Emerging players

• Finnleo: Manufacturer of prefabricated saunas and wellness rooms sold across Europe and the US. Adjacent in prefab wooden construction, materials expertise, and D2C distribution, though focused specifically on the sauna/wellness niche.

Direct peers

• Dunster House: UK manufacturer and online retailer of garden buildings, log cabins, and outdoor structures including modern garden offices. Comparable in product depth, UK market focus, and integrated D2C plus assembly model.
• Palmako: Estonian manufacturer and online retailer of prefabricated wooden garden houses, log cabins, and timber buildings sold across Europe. Closely comparable to Pineca in product range (garden buildings, log homes, garages), customer base, and D2C distribution.
• Honka: Finnish manufacturer and seller of prefabricated log homes, villas, and holiday houses. Comparable in solid-timber prefab residential construction, European distribution, and high-end custom home positioning.
• Tiger Sheds: UK-based manufacturer and online retailer of garden sheds, log cabins, summerhouses, and outdoor buildings. Overlaps with Pineca's UK garden building category on pricing, range, and D2C channel.
• Polhus: Swedish online retailer of prefabricated timber buildings, log cabins, and garden houses. Directly comparable in product category, Scandinavian market presence, and e-commerce-led D2C model.
• BillyOh: UK online retailer of garden buildings, log cabins, summerhouses, and outdoor structures. Directly competes with Pineca's Quick-garden.co.uk in the UK market with a similar D2C model and product mix.
• Lillevilla: Nordic manufacturer of prefabricated log cabins, summer houses, and garden buildings sold across Europe. Directly comparable in product category, market overlap, and prefab wood building expertise.
• Gartenhaus GmbH: German retailer of prefabricated garden houses, log cabins, and summer houses. Direct competitor to Pineca's German (Pineca.de) market with similar product range and D2C model.
• Lasita Maja: European manufacturer and online retailer of wooden garden houses, log cabins, and summer houses. Comparable in product mix, multi-country D2C operations, and target customer (residential homeowners).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinecagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineca Group