Groupe DPJL

What Groupe DPJL does

Groupe DPJL is a privately held Quebec-based insurance brokerage firm, headquartered at 104 Rue Dubois in Saint-Eustache, operating with 101-250 employees across multiple regional branches. The company distributes personal lines (auto, home, recreational vehicles, travel, and civil liability insurance) and commercial lines (service companies, IT firms, graphic arts, contractors, SMEs, commercial auto, farms, manufacturers, and bonds), and runs the ProtecPRO suite of specialized professional liability programs targeting industry associations such as Anges Québec, ACTA, APCHQ, Action TI, and NAPA AUTOPRO. It serves approximately 3,500+ Quebec businesses plus individual consumers, with roughly 30 years of operating history and recognition as one of Quebec's largest insurance brokerages.

The firm's technology stack is built around its authorized agency relationship with Intact Insurance, including the Intact webquote portal for online auto and home quoting, the Intact Client Centre for 24/7 document and claim access, and the Intact mobile application for digital insurance cards and claims submission. DPJL supplements the Intact front-end with broker-assisted sales channels (in-person branch consultations, phone at 1.833.983.3761, and online contact forms) and routes placement across 12+ additional carriers including Aviva, Wawanesa, Economical, Chubb du Canada, Northbridge, multiple Promutuel regional mutuals, Trisura, Travelers, Markel, ARAG, Optimum, and April Canada. Online quoting is self-serve through Intact systems; complex commercial and specialty risks are handled by dedicated brokers.

Revenue is generated through insurance brokerage commissions on personal and commercial policies placed with partner carriers, including commission streams from the ProtecPRO program suite. The company is privately held with no disclosed external investors or funding rounds. In June 2025, DPJL announced a three-way merger with La Turquoise and Harmonia Assurance to consolidate leadership in Quebec's general insurance brokerage market, with all regional branches to remain open and no disruption to claims or client service.

Name

Groupe DPJL

Legal name

Groupe DPJL

Website

https://dpjl.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe DPJL is a Quebec-based independent insurance brokerage serving individual consumers and approximately 3,500 businesses across personal and commercial lines, operating as an authorized Intact Insurance agency and distributing through a network of 12+ carrier partners and the ProtecPRO professional liability program suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Châteauguay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance products placed with partner insurers including Intact Insurance, and multiple other insurance carriers. Acts as intermediary between clients and insurance providers, negotiating on behalf of clients.
2. Commercial Insurance Brokerage: Brokerage services for business insurance including service companies, IT, contractors, farms, manufacturers, commercial auto, and specialty programs through ProtecPRO

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe DPJL is a Quebec-based insurance brokerage firm that intermediates between clients and a network of multiple insurers, primarily operating as an authorized agency for Intact Insurance. The firm distributes personal lines (auto, home, recreational vehicles, travel, civil liability) and commercial lines (service companies, IT, contractors, SMEs, farms, manufacturers, commercial auto, surety bonds), and administers the ProtecPRO suite of specialized professional liability programs for specific associations and industries.

Product overview

Groupe DPJL operates as a Quebec-based personal and commercial insurance brokerage firm offering a comprehensive portfolio of insurance products and services. The company provides personal lines including auto, home, recreational vehicles, travel, and civil liability insurance, alongside extensive commercial coverage for service companies, IT businesses, contractors, SMEs, farms, manufacturers, and transportation sectors. DPJL also manages the ProtecPRO suite of specialized professional liability programs targeting specific professional associations and industries. The firm works primarily as an authorized agency for Intact Insurance, offering both online quote tools and broker-assisted services. Following the announced merger with La Turquoise and Harmonia Assurance, the combined entity will strengthen its market position in Quebec's general insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance covering vehicles for individuals, available through broker-assisted service and Intact Insurance authorized agency online quoting.
• Home Insurance Residential property insurance covering homeowners and tenants against damage, theft, and liability risks, distributed through Intact Insurance authorized agency.
• Recreational Vehicles Insurance Insurance coverage for recreational vehicles including scooters, snowmobiles, and other leisure vehicles for individual owners.
• Travel Insurance Coverage for travel-related risks including medical emergencies, trip cancellations, and baggage loss for travelers.
• Personal Civil Liability Insurance Personal civil liability coverage protecting individuals against claims for damages caused to third parties.
• Service Company Insurance Commercial insurance tailored for service-based businesses, including associations, cooperatives, landlords, and marina operations.
• Information Technology (IT) Insurance Professional liability and commercial coverage for IT companies and technology service providers.
• Graphic Arts Industry Insurance Specialized insurance solutions for printing companies and graphic design businesses.
• Contractors Insurance Commercial insurance for construction trades and independent contractors.
• SME Insurance Comprehensive insurance packages designed for small and medium-sized enterprises.
• Business Civil Liability Insurance Commercial general liability coverage protecting businesses against third-party injury and property damage claims.
• Commercial Auto and Transportation Insurance Fleet and commercial vehicle insurance covering trucks, delivery vehicles, and transportation businesses.
• Farms Insurance Agricultural insurance protecting farms, equipment, livestock, and crops against loss and liability.
• Manufacturers Insurance Insurance coverage for manufacturing operations, equipment, and product liability risks.
• Additional Protections Supplementary insurance products including specialized coverage options for various business needs.
• Bond (Surety) Surety bonds and commercial bonding services for business requirements.
• ProtecPRO Programs Suite of specialized professional liability insurance programs for specific industries and associations including Anges Québec, ACTA, APCHQ, Action TI, alternative medicine, angel investors, financial services, cosmeticians, mortgage brokers, NAPA AUTOPRO, and RQRA.

Quantifiable outcome

• 3,500 businesses trust DPJL for their insurance needs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered primary, core and minor.

• Intact InsuranceprimaryStrategic or Co-development Partner · 1 June 2025Primary insurer partner and exclusive provider of auto, home, and commercial insurance products through authorized agency relationship. DPJL operates as authorized agency for Intact Insurance with financial ties to the insurer. Online quote portals redirect to Intact systems.
• La TurquoisecoreStrategic or Co-development Partner · 1 June 2025Merger partner announced June 2025 to strengthen leadership position in general insurance industry. Alliance ensures continuity of historically rich firms while maintaining community presence. Users redirected to La Turquoise Agency website for quotes.
• Harmonia AssurancecoreStrategic or Co-development Partner · 1 June 2025Merger partner announced as part of three-way merger with DPJL and La Turquoise to consolidate market position in Quebec damage insurance industry.
• April Canada Inc.minorChannel Partner/ Reseller/ DistributorPersonal insurance partner - one of multiple insurer partners in DPJL network
• Chubb du CanadaminorChannel Partner/ Reseller/ DistributorPersonal insurance partner - global insurance provider in DPJL network
• EconomicalminorChannel Partner/ Reseller/ DistributorInsurance partner for both personal and business lines
• WawanesaminorChannel Partner/ Reseller/ DistributorInsurance partner for both personal and business lines
• AvivaminorChannel Partner/ Reseller/ DistributorBusiness insurance partner listed on partners page
• Northbridge AssurancesminorChannel Partner/ Reseller/ DistributorBusiness insurance partner - Canadian insurance provider
• Promutuel (Multiple Regions)minorChannel Partner/ Reseller/ DistributorMutual insurance partner including Promutuel Appalaches St-Laurent, Promutuel Lanaudière, Promutuel Vallée de l'Outaouais, Promutuel Alta, Promutuel Deux-Montagnes, Promutuel St-Laurent
• ProtecPRO Programs PartnersminorChannel Partner/ Reseller/ DistributorSpecialized professional insurance programs including Anges Québec Entrepreneur Program, ACTA Program, APCHQ Program, Action TI Program, Angel Investors Program, NAPA AUTOPRO Program, RQRA Program
• OptimumminorChannel Partner/ Reseller/ DistributorInsurance partner for personal and business lines including agricultural specialization
• ARAGminorChannel Partner/ Reseller/ DistributorBusiness insurance partner - legal expenses insurance specialist
• Markel Canada LimitedminorChannel Partner/ Reseller/ DistributorBusiness insurance partner - specialty insurance provider
• Travelers Garantie du CanadaminorChannel Partner/ Reseller/ DistributorBusiness insurance partner - surety and insurance solutions
• Trisura GarantieminorChannel Partner/ Reseller/ DistributorBusiness insurance partner - specialty insurance and surety
• Foundation of the Maison des Soins Palliatifs de Vaudreuil-SoulangesminorOthersCharitable cause partner - supports end-of-life palliative care organization providing free care and support services
• L'Association de hockey féminin du Suroît (Rockettes du Suroît)minorOthersSports sponsorship partner - supports local women's hockey team, logo appears on player socks
• Anna-Laberge FoundationminorOthersHealthcare foundation partner - supports development of health services and programs at CISSS de Montérégie-Ouest

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Desjardins Insurance: Quebec-headquartered mutual insurer and insurance distributor with strong personal lines presence in the same provincial market as DPJL. Overlaps in auto and home but as a carrier-affiliated distribution channel rather than an independent broker.
• Marsh Canada: Global insurance brokerage and risk advisory firm with substantial Canadian operations. Compares on commercial lines, risk consulting, and large-client brokerage, though much larger and more enterprise-focused than DPJL's SME orientation.
• Arthur J. Gallagher & Co. (Gallagher): Global insurance brokerage and risk management services firm with Canadian operations. Compares as a multi-line commercial broker serving SME and mid-market clients, but at vastly larger scale and with global specialty capabilities.
• Hub International: Large North American insurance brokerage with Canadian operations including Quebec. Overlaps with DPJL across personal and commercial lines but operates at much greater scale with broader specialty practice areas and risk services.

Direct peers

• BrokerLink: One of Canada's largest insurance brokerage chains with significant Quebec presence, offering personal and commercial lines through both in-person and digital channels. Directly comparable in product breadth, multi-carrier access, and target customer segments.
• Harmonia Assurance: Quebec-based insurance brokerage also merging with DPJL and La Turquoise. Operates in the same regional Quebec market with comparable personal and commercial product offerings and similar broker-assisted distribution model.
• Western Financial Group: Canadian insurance brokerage network serving personal and commercial clients across multiple provinces. Comparable as a regional multi-branch brokerage with broker-assisted distribution, though concentrated in Western Canada.
• BFL Canada: Canadian employee-owned insurance brokerage operating nationally with strong Quebec presence. Comparable as a multi-line broker serving commercial and personal clients with specialty practice areas, though larger and more diversified geographically.
• La Turquoise: Quebec-based personal and commercial insurance brokerage currently merging with DPJL. Operates the same authorized-agency model with Intact Insurance and runs the shared ProtecPRO specialized program suite, making it the most directly comparable peer.

Others

• Intact Insurance: Canada's largest P&C insurer and DPJL's primary carrier partner rather than direct competitor. Included because it is the principal counterparty that defines DPJL's product set, commission economics, and digital infrastructure, and also distributes insurance directly to consumers in the same Quebec market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroupeDPJL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe DPJL