APRIL MARINE CANADA INC.

What APRIL MARINE CANADA INC. does

APRIL Marine Canada Inc. is a Managing General Agent and wholesale broker specializing in recreational and commercial marine insurance in Canada. Founded in 1995 as Marine Expert and acquired into the APRIL Group in 2011 (rebranding to APRIL Marine), it underwrites and distributes specialized watercraft insurance across five core product lines: personal watercraft/jet ski, fishing boat, power boat, cruiser, and sailboat. Its proprietary technology platform comprises the QuickQuote broker portal (since 2013/2014), the QuickFlow automated policy and billing workflow (launched November 2025), the Prime APRIL Marine online direct-quote platform, and the Member Space policyholder web app, with the Club APRIL Marine Academy providing 300+ training videos.

Name

APRIL MARINE CANADA INC.

Legal name

APRIL Marine Canada Inc.

Website

https://aprilmarine.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

APRIL Marine Canada Inc. is a Managing General Agent and wholesale broker specializing in recreational and commercial marine insurance for Canadian boaters. Founded in 1995 as Marine Expert and now part of APRIL Group, it distributes watercraft coverage via 3,000+ partner brokers and digital channels in Quebec and Ontario.

Ownership category

akta.pro rank

Product category

Marine Insurance

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Yacht & Pleasure Craft Insurance (FSAJAHAI)

Keywords

• Recreational boat insurance
• Marine insurance broker
• Watercraft insurance
• Commercial marine insurance
• Boat insurance quotes

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Insurance Premiums: APRIL Marine generates revenue through insurance premiums paid by policyholders for boat and watercraft insurance coverage. Policies are sold through broker network and direct online channels.
2. Broker Network Distribution: Revenue generated through distribution of insurance products via 3,000 partner brokers in Quebec and Ontario, with brokers receiving commissions on policies sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

APRIL Marine Canada Inc. is a wholesale insurance broker specializing in recreational and commercial marine insurance. The company distributes specialized watercraft insurance products (jet ski, fishing boat, power boat, cruiser, sailboat) through a network of 3,000+ partner brokers in Quebec and Ontario, supplemented by a direct-to-consumer online quoting platform. It also operates a 24/7 assistance service, a policyholder membership community (Club APRIL Marine), and an online nautical training academy.

Product overview

APRIL MARINE CANADA INC. operates as a wholesale broker specializing in recreational and commercial marine insurance. The core product portfolio centers on five specialized watercraft insurance types: Personal Watercraft/Jet Ski, Fishing Boat, Power Boat, Cruiser, and Sailboat insurance. These are complemented by the APRIL Marine Assistance 24/7 support service (towing, claims, concierge, market appraisal) and Club APRIL Marine (membership program with discounts and exclusive benefits). The digital platform comprises the QuickQuote Portal (broker-facing quote and policy management), Prime APRIL Marine (direct-to-consumer online quoting), QuickFlow (automated broker billing and renewals), and Member Space (policyholder self-service portal). The Club APRIL Marine Academy provides free online nautical training. The company also offers commercial marine insurance for professional operators alongside its personal lines.

Differentiator

Problem solved

Functional benefit

Brands

• Club APRIL Marine: A non-profit organization with a three-pronged mission: to promote boating in Quebec and Ontario, to offer services to simplify life on the water, and to promote values of sharing, respect and community. The largest boating community in Canada with 50,000+ members.

Products and services

• Personal Watercraft (PWC) / Jet Ski Insurance Insurance coverage for personal watercraft (jet skis/Sea-Doos), including agreed value compensation for vessels up to 10 years old and 10% increase on actual cash value for older models, emergency towing up to $5,000, and accident benefits. Designed for individual personal watercraft owners.
• Fishing Boat Insurance Insurance for fishing boats with options to extend navigation periods, agreed value compensation for boats up to 20 years old and bassboats up to 10 years old, and specific coverage for fishing equipment up to $8,000-$10,000 with no deductible. Targeted at individual fishing boat owners.
• Power Boat Insurance Coverage for power boats with agreed value compensation for vessels up to 20 years old, 10% increase on actual cash value for boats over 20 years old, standard emergency towing up to $5,000, and specific coverage for watersports equipment. Designed for individual power boat owners.
• Cruiser Insurance Insurance for cruisers including equipment and personal effects coverage, agreed value compensation for cruisers up to 10 years old, and value increased by 10% in case of total loss. Targeted at individual cruiser owners.
• Sailboat Insurance Coverage for sailboats including standard emergency towing up to $5,000, coverage of sails and covers for sailboats up to 5 years old, accident benefits, and compensation in agreed value for sailboats up to 10 years old. Designed for individual sailboat owners.
• Commercial Marine Insurance

Quantifiable outcome

• 96% customer satisfaction rate
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• APRIL GroupcoreOthers · 1 January 2011APRIL Marine is a subsidiary of the APRIL Group, an international insurance leader. APRIL Group operates in 19 countries with 2,900 staff and recorded turnover of €630 million in 2023. APRIL Marine joined the international APRIL group in 2011.
• Mission 1000 TonnescoreStrategic or Co-development PartnerAPRIL Marine is the main sponsor since 2020 of Mission 1000 Tonnes, an organization dedicated to cleaning up 1,000 tonnes of waste from Canada's shorelines. $1 is deducted from each insurance premium, amounting to nearly $50,000 per year. APRIL Marine teams personally participate in annual clean-up efforts along the St. Lawrence River.
• Expédition Saint-LaurentcoreStrategic or Co-development PartnerClub APRIL Marine supports the St. Lawrence Expedition, a project blending science and awareness that documents biodiversity and human impacts on the river. Support helps create educational content to inspire change.
• Clean MarineminorStrategic or Co-development PartnerAPRIL Marine supports the Clean Marine program which promotes eco-friendly practices in marinas. This recognized certification encourages more sustainable boating by helping certified marinas reduce their environmental footprint.
• GREMM (Group for Research and Education on Marine Mammals)minorStrategic or Co-development PartnerAPRIL Marine supports GREMM's research on St. Lawrence belugas. In 2016, they symbolically adopted a female beluga named April. This partnership helps monitor and protect this endangered species.
• Canadian Coast Guard Auxiliary Unit 33minorStrategic or Co-development PartnerClub APRIL Marine supports Unit 33 of the Canadian Coast Guard Auxiliary on the Richelieu River. Financial contribution helps keep their patrol boat operational for prevention, assistance, and rescue missions on the water.
• David Suzuki FoundationminorStrategic or Co-development PartnerAPRIL Marine supports the David Suzuki Foundation to help protect marine biodiversity. Through targeted funding, they back initiatives that promote conservation, awareness, and education for boaters across Canada.
• ELCO Insurance Inc.coreChannel Partner/ Reseller/ DistributorIn Ontario, APRIL Marine Inc. products are distributed by ELCO Insurance Inc. They handle customer service, policy changes, and cancellations. Contact: 1-866-862-2628 #1520, [email protected].
• APRIL CanadaminorOthersAPRIL Canada offers additional insurance products including commercial lines (professionals, health professionals, building contractors, commercial automobile, trucking in Quebec, commercial marine, group health) and personal lines (non-standard personal automobile, recreational marine).
• Coupe FeminaminorStrategic or Co-development PartnerClub APRIL Marine supports the Coupe Femina, a 100% women's regatta that showcases the talent and passion of female sailors. Partnership reflects commitment to inclusion and changing mindsets in the boating world.
• Croisière AlizésminorStrategic or Co-development PartnerAPRIL Marine supports Croisière Alizés, a human and solidarity adventure led entirely by women. This sailing expedition aims to rebuild self-confidence of women who have faced personal or health challenges.
• Jeunes Marins UrbainsminorStrategic or Co-development PartnerClub APRIL Marine supports Jeunes Marins Urbains, an initiative that makes sailing accessible to youth from underserved communities. Supports sailing outings and educational mission to foster a more inclusive next generation.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BoatUS (GEICO Marine Insurance): US-based specialist boat insurance MGA owned by GEICO. Most direct functional peer - same recreational marine focus, similar broker/digital distribution, similar underwriting and claims specialization, just operating in the US rather than Canada.
• Falcon Insurance Company: Specialty recreational insurance carrier with boat and PWC offerings distributed through independent agents. Comparable as a niche marine underwriter targeting recreational watercraft customers through agent/broker channels in North America.
• Markel Insurance Canada: Markel specializes in niche and specialty insurance lines including marine and recreational vehicles. Comparable as a specialty marine underwriter with strong broker relationships, particularly for higher-value and commercial marine risks that APRIL Marine is targeting.
• Hagerty Insurance: US specialty insurer focused on enthusiast vehicles (classic cars, boats) with strong community/membership programs (similar to Club APRIL Marine) and direct-to-consumer digital tools. Comparable business model combining niche insurance with member community.

Broad incumbents

• Intact Financial Corporation: Canada's largest P&C insurer offering marine/boat coverage as part of a broad personal lines portfolio (Intact Insurance, belairdirect). Competes with APRIL Marine for Canadian recreational boat premiums but through bundled home/auto rather than marine specialization.
• Progressive (Marine Insurance): US multi-line insurer with a marine insurance division offering boat/PWC coverage direct and through agents. Comparable recreational marine product set with significantly larger marketing spend and national US scale that APRIL Marine does not face directly but competes against in cross-border boating markets.
• Aviva Canada: Major Canadian multi-line insurer offering boat/watercraft coverage within personal lines. Same target customer and geography but distributes through broader agency/broker channel and bundles with home/auto rather than specializing in marine.
• Desjardins Insurance: Quebec-headquartered cooperative insurer offering boat insurance with strong distribution in Quebec - APRIL Marine's home province. Competes directly for recreational boaters in Quebec via caisse and broker networks.
• Wawanesa Insurance: Canadian mutual insurer with recreational vehicle/watercraft offerings across provinces including Quebec. Overlaps with APRIL Marine in target customer (Canadian boaters) but as part of multi-line mutual, not a marine specialist.

Regional players

• Northbridge Insurance: Canadian commercial-focused insurer owned by Fairfax with marine and recreational product offerings. Comparable as a specialty commercial marine underwriter in Canada, though more weighted to commercial than APRIL Marine's recreational focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/APRILMarineCanada
• LinkedInlinkedin.com/company/april-marine-canada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APRIL MARINE CANADA INC.