Carpenter, Zuckerman & Rowley
Carpenter, Zuckerman & Rowley (CZ Law) is a privately held California-based personal injury law firm founded in 1995 that represents negligence victims on a contingency-fee basis across vehicle accidents, catastrophic injury, medical malpractice, assault, premises liability, and product liability cases, operating from five California offices and one Seattle office.
- Company typePrivate
- Founded1995
- HeadquartersBeverly Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Carpenter, Zuckerman & Rowley does
Carpenter, Zuckerman & Rowley (commonly marketed as Carpenter & Zuckerman or CZ Law) is a privately held California personal injury law firm founded in 1995. The firm represents individuals injured or killed as a result of another's negligence, including vehicle accidents (car, truck, motorcycle, bicycle, pedestrian, rideshare and gig-economy crashes), catastrophic injuries (brain, spine, amputation, wrongful death), medical malpractice and birth injuries, premises liability, product liability, assault (including sexual assault and police/security guard cases), dog bites, and civil rights violations. The firm has secured cumulative recoveries in excess of $3 billion for clients, including individual verdicts such as $131 million for an over-service car accident case, $74.5 million for a birth injury medical malpractice case, and $45 million for a drunk driving wrongful death case.
Geographically, the firm operates five California offices — Beverly Hills (regional headquarters), Koreatown, downtown Los Angeles, Garden Grove in Orange County, and San Diego — plus a Seattle, Washington office. Service delivery is direct: clients engage the firm via a 24/7 phone intake line, free case evaluations, and referrals from attorneys and a network of medical providers. The firm's business model is exclusively contingency-fee-based ("no win, no fee"), meaning the firm is compensated only when it recovers compensation for the client. Marketing relies on earned media coverage in outlets such as the LA Times, Forbes, Newsweek, Rolling Stone, and Variety, supplemented by client testimonial video, a blog, and 24/7 phone availability. The firm is multi-award-recognized, including Newsweek's Top Law Firms 2023.
Carpenter, Zuckerman & Rowley firmographics
Firmographics- Name
- Carpenter, Zuckerman & Rowley
- Legal name
- Carpenter, Zuckerman & Rowley
- Website
- https://czrlaw.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Carpenter, Zuckerman & Rowley (CZ Law) is a privately held California-based personal injury law firm founded in 1995 that represents negligence victims on a contingency-fee basis across vehicle accidents, catastrophic injury, medical malpractice, assault, premises liability, and product liability cases, operating from five California offices and one Seattle office.
- Ownership category
- akta.pro rank
Carpenter, Zuckerman & Rowley industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
Keywords
Where Carpenter, Zuckerman & Rowley is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Carpenter, Zuckerman & Rowley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Contingency Fee Legal Services: Personal injury legal services billed exclusively on a contingency fee basis. Clients pay no legal fees unless the firm wins their case. Fees are deducted from the settlement or judgment awarded.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Carpenter, Zuckerman & Rowley product offering
Product offeringCore offering
Full-service personal injury legal representation delivered on a contingency fee basis, covering vehicle accidents, catastrophic injuries, medical malpractice, premises liability, product liability, assault, birth injuries, wrongful death, and civil rights violations. Clients pay no legal fees unless the firm wins their case; fees are deducted from the settlement or judgment awarded.
Product overview
Carpenter & Zuckerman (CZ Law) is a personal injury law firm operating since 1995, offering legal services through a network of California offices (Beverly Hills, Koreatown, Los Angeles, Orange County, San Diego) and Seattle. The firm provides comprehensive legal representation across multiple practice areas including vehicle accidents, catastrophic injuries, assault, medical malpractice, premises liability, product liability, and civil rights violations. Services are delivered on a contingency fee basis, with free case evaluations available 24/7. The firm has secured over $3 billion in verdicts and settlements for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Accident Legal Representation
- Catastrophic Injury Legal Representation
- Medical Malpractice Legal Representation
- Premises Liability Legal Representation Legal representation for premises liability cases including slip and fall, accidental drowning, backyard accidents, gym accidents, and work injuries caused by unsafe property conditions.
- Product Liability Legal Representation Legal representation for product liability claims against manufacturers and sellers of defective products causing injury.
- Assault Legal Representation Legal representation for assault victims including sexual assault, assault by police, assault at a party, assault by a celebrity, assault by a security guard, and dog bite injuries.
- Civil Rights Violations Legal Representation Legal representation for victims of civil rights violations in California.
Quantifiable outcome
- $3 Billion+ won for clients
- +1 more outcomes
Companies that use Carpenter, Zuckerman & Rowley
Customer profileSegments1 record
Ideal customer profiles1 record
Carpenter, Zuckerman & Rowley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carpenter, Zuckerman & Rowley partnerships and signals
Strategic signalScale indicators10 records
Recent moves4 records
Expansion highlights4 records
Carpenter, Zuckerman & Rowley competitors and assessment
Company assessmentDirect peers
- Wilshire Law Firm: Large California personal injury firm headquartered in Los Angeles with offices across the state; directly comparable in practice mix (vehicle accidents, catastrophic injury, premises liability), contingency fee model, and aggressive marketing-driven GTM.
- Law Offices of Larry H. Parker: Long-standing Los Angeles personal injury firm with similar practice areas (auto, premises, catastrophic injury) and TV-driven marketing; comparable scale and contingency-based model.
- Greene Broillet & Wheeler LLP: Elite Los Angeles plaintiff firm specializing in catastrophic injury and product liability verdicts; comparable on the high-stakes trial side of the personal injury market.
- The Barnes Firm: Multi-office California personal injury firm with broad vehicle accident and premises liability practices and contingency fee structure; directly competes for the same Southern California client base.
- Downtown LA Law Group: Los Angeles personal injury firm with a multi-office Southern California footprint and contingency fee model; comparable in client acquisition approach and core practice mix.
- Panish | Shea | Boyle | Ravipudi LLP: Los Angeles trial law firm with a strong record in catastrophic personal injury, wrongful death, and med-mal verdicts; comparable in court-ready, high-value case mix rather than mass-volume PI marketing.
- Bisnar Chase Personal Injury Attorneys: California-based plaintiff personal injury firm with a long operating history, multiple offices, and a similar contingency-fee model focused on auto, premises, and catastrophic injury cases — closely matching Carpenter & Zuckerman's positioning.
- The Dominguez Firm: California-based personal injury firm with offices across LA County and a bilingual Hispanic-serving GTM, directly overlapping with Carpenter & Zuckerman on vehicle accident and premises liability work.
Broad incumbents
- Morgan & Morgan: Largest U.S. plaintiff personal injury firm with a national footprint and similar contingency-based, marketing-led GTM; comparable business model, though at meaningfully greater scale than Carpenter & Zuckerman.
- Jacoby & Meyers: Long-established multi-state plaintiff personal injury brand with significant marketing spend and broad practice coverage; comparable on GTM and contingency model, though it operates across many states beyond California.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carpenter, Zuckerman & Rowley social profiles
Digital presenceCarpenter, Zuckerman & Rowley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpenter, Zuckerman & Rowley leadership team
Management profileNumber of profiles
Carpenter, Zuckerman & Rowley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpenter, Zuckerman & Rowley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpenter, Zuckerman & Rowley
What does Carpenter, Zuckerman & Rowley do?
Full-service personal injury legal representation delivered on a contingency fee basis, covering vehicle accidents, catastrophic injuries, medical malpractice, premises liability, product liability, assault, birth injuries, wrongful death, and civil rights violations. Clients pay no legal fees unless the firm wins their case; fees are deducted from the settlement or judgment awarded.
Is Carpenter, Zuckerman & Rowley a public or private company?
Carpenter, Zuckerman & Rowley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carpenter, Zuckerman & Rowley founded?
Carpenter, Zuckerman & Rowley was founded in 1995. It employs 101 to 250 people.
Where is Carpenter, Zuckerman & Rowley based?
Carpenter, Zuckerman & Rowley is headquartered in Beverly Hills, United States, in the North America region.
How does Carpenter, Zuckerman & Rowley make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Carpenter, Zuckerman & Rowley's main competitors?
Direct peers on record are Wilshire Law Firm, Law Offices of Larry H. Parker, Greene Broillet & Wheeler LLP, The Barnes Firm, Downtown LA Law Group, Panish | Shea | Boyle | Ravipudi LLP, Bisnar Chase Personal Injury Attorneys and The Dominguez Firm. Broad incumbents are Morgan & Morgan and Jacoby & Meyers.
Does Carpenter, Zuckerman & Rowley have an API?
No public API is recorded for Carpenter, Zuckerman & Rowley.
What industry is Carpenter, Zuckerman & Rowley in?
Carpenter, Zuckerman & Rowley's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 54111 and its SIC code is 8111.