The Fire Pit Store
The Fire Pit Store is a private e-commerce retailer founded in 1999 that sells fire pits, fire pit tables, gas burners, patio heaters, and accessories directly to US homeowners and homebuilders through thefirepitstore.com.
- Company typePrivate
- Founded1999
- HeadquartersGreenwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Fire Pit Store does
The Fire Pit Store is a private, direct-to-consumer e-commerce retailer founded in 1999 and headquartered in Jasper, Alabama, that sells outdoor fire pits, fire pit tables, gas burners, patio heaters, and related accessories through thefirepitstore.com. Its catalog spans entry-level fire pits under $499, mid-range artistic and gas fire pits between $500 and $2,500, and premium handcrafted units up to $5,681, plus a deep accessory layer of fire glass, covers, ignition systems, and deck protection. The assortment is built around multi-brand distribution partnerships with Warming Trends (featuring the patented CROSSFIRE brass burner), Fire Pit Art (handcrafted by Rick Wittrig), Napoleon, Ohio Flame, Patina Products, American Fire Glass, HPC, Covermates, and Deck Protect, alongside an exclusive private-label TFPS line of fire pit tables and patio heaters.
The business model is straightforward unit-pricing DTC retail with no subscription: customers order online (or by phone at 352-464-7097), receive free shipping on orders over $99, and pay individually for each SKU, with additional setup fees for custom personalized fire pits. The company runs an affiliate program via goaffpro.com and drives top-of-funnel demand through an extensive content/SEO library and an active social presence on Facebook, X, Pinterest, YouTube, and Instagram. It targets two segments: residential homeowners (primary, for outdoor entertaining and ambiance) and homebuilders/contractors/architects (secondary, addressed via its Napoleon Pro Dealer designation).
The operation is small and stable: 1-10 employees, founder-owned by Mike Moser and Glenn Weaver, with Sandy Alexander as Customer Service Manager. There is no disclosed venture capital or private equity involvement, no published financials, and no app or proprietary technology platform — the storefront runs on BigCommerce. Strategic differentiation rests on niche expertise, 26+ years of continuous e-commerce operation, curated multi-brand assortment, and lifetime warranty on select fire pit models.
The Fire Pit Store firmographics
Firmographics- Name
- The Fire Pit Store
- Legal name
- The Fire Pit Store
- Website
- https://thefirepitstore.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Fire Pit Store is a private e-commerce retailer founded in 1999 that sells fire pits, fire pit tables, gas burners, patio heaters, and accessories directly to US homeowners and homebuilders through thefirepitstore.com.
- Ownership category
- akta.pro rank
The Fire Pit Store industry classification
Industry- Product category
- Outdoor Fire Pits and Patio Heaters
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where The Fire Pit Store is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fire Pit Store business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Revenue generated from direct sales of fire pits, fire pit accessories, patio heaters, and related outdoor heating products through their e-commerce platform. Products range from entry-level under $500 to premium products over $5,000.
- Affiliate Program: The company operates an affiliate marketing program through goaffpro.com platform, earning commissions on referred sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fire pits under $499 |
| Unit Pricing | Pay-as-you-go | Mid-range fire pits $500-$2,500 |
| Unit Pricing | Pay-as-you-go | Premium fire pits $2,500-$5,000+ |
| Unit Pricing | Pay-as-you-go | Patio heaters $175-$500 |
| Unit Pricing | Pay-as-you-go | Fire pit accessories $27-$1,000+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Fire Pit Store product offering
Product offeringCore offering
The Fire Pit Store is an online retailer specializing in outdoor fire pits, fire pit tables, gas burners, and patio heaters. It sells handcrafted fire pits, gas burner systems, and accessories from multiple brands including Warming Trends, Fire Pit Art, Ohio Flame, Patina Products, and Napoleon. Products span entry-level units under $500 to premium artistic fire pits over $5,000, with options for gas, propane, natural gas, and wood-burning configurations.
Product overview
The Fire Pit Store is an e-commerce retailer specializing in outdoor fire features and heating products. The product portfolio centers on four core categories: Fire Pits (available in gas, propane, natural gas, and wood-burning variants with artistic, stainless steel, and steel/iron constructions), Fire Pit Tables (gas-powered tables combining fire features with outdoor furniture), Fire Pit Gas Burners (including Warming Trends' patented CROSSFIRE brass burners and various burner styles), and Patio Heaters (floor-standing and table-top models). The store carries multiple branded product lines including Warming Trends, Fire Pit Art, Ohio Flame, Patina Products, American Fire Glass, TFPS Fire Pit Tables, TFPS Patio Heaters, Covermates, Deck Protect, and Napoleon. Supporting accessories include fire pit covers, screens, spark guards, fire glass, lava rock, and ceramic log sets. The company has been operating online since 1999.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Pits Handcrafted fire pits available in gas, propane, natural gas, and wood-burning variants, including artistic designs, fire bowls, fire globes, fire spheres, stainless steel and steel/iron constructions, plus ready-to-finish DIY fire pit kits. Sold to residential homeowners and contractors seeking outdoor heating and ambiance products.
- Fire Pit Tables Gas fire pit tables combining a fire feature with outdoor table functionality. Available in cast aluminum, slatted aluminum, and steel with decorative finishes. Sold to residential homeowners seeking combined furniture and fire feature for patios.
- Fire Pit Gas Burners Gas burner systems in multiple configurations including Centipede, Circular Tree Style, Double Tree, H-Style, Linear, Octagonal, Original Crossfire (Warming Trends patented CROSSFIRE brass burner), Serpent, Square Tree, Tree Style, and Triangular, plus burner plates/pans, valves, keys, and electronic ignition systems. Sold to installers and homeowners building custom gas fire features.
- Patio Heaters Outdoor heating products including commercial patio heaters, natural gas patio heaters, propane patio heaters, and table top patio heaters in various finishes. Sold to residential homeowners, restaurants, and commercial venues for outdoor heating.
- Fire Pit Accessories Supporting products including fire pit covers, screens and spark guards, fire glass (beads, premium and classic in 1/2 inch and 1/4 inch sizes, economy glass), lava rock, ceramic log sets, and deck protect pads. Sold to fire pit owners for protection, safety, and decorative enhancement.
Quantifiable outcome
- Lifetime Warranty on select fire pit models
Companies that use The Fire Pit Store
Customer profileSegments2 records
Ideal customer profiles2 records
The Fire Pit Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fire Pit Store partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Warming TrendscoreWarming Trends is a key brand partner. Their CROSSFIRE brass burner products are featured prominently on the site. Warming Trends is a USA-made brand creating high-quality fire features with patented burner technology.
- Fire Pit ArtcoreHandcrafted fire pits made by Rick Wittrig in Lubbock, Texas. Products feature quarter-inch thick mild carbon steel with applied iron oxide patina. Rick Wittrig created a commissioned fire pit for the 2010 Winter Olympics.
- Patina ProductscoreSells Patina Products fire pits including personalized custom fire pits. Products feature quality steel construction with custom graphics options.
- Ohio FlameminorAmerican-made fire pit manufacturer. Products include the Patriot series and other natural steel fire pits.
- NapoleoncoreThe Fire Pit Store is described as a Pro Dealer with the highest service level on Napoleon patio heaters to homebuilders, remodelers, contractors, architects and designers. They are identified as a leader in their markets for Napoleon products.
- American Fire GlassminorSupplier of fire glass and glass beads for gas fire pits. Products come in various colors and sizes.
- TFPS Patio HeaterscorePrivate label brand of patio heaters sold exclusively through the store. Includes full-height and table-top models in various finishes.
- Covermates Fire Pit CoversminorSupplier of durable fire pit covers in various sizes and colors (khaki, charcoal) to protect fire features.
- Deck ProtectminorSupplier of fire pit pads and racks designed to protect wood decks from heat damage when placing fire pits on wooden surfaces.
- HPC (Hearth Products & Controls)minorBrand of fire pit components and controls sold through the store.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Fire Pit Store competitors and assessment
Company assessmentDirect peers
- Backyard Flame: Specialty e-commerce retailer focused on fire pits, gas fireplaces, and outdoor heating products. Directly competes with The Fire Pit Store on similar SKUs, premium brand portfolio, and DTC model serving US homeowners.
- Fire Pits Direct: Online retailer specializing in fire pits, fire bowls, and outdoor fire features. Comparable to The Fire Pit Store in product scope, target customer (residential homeowners), and e-commerce-led GTM motion.
- Patio Productions: E-commerce retailer of patio furniture, fire pits, fire pit tables, and outdoor heating products. Overlaps with The Fire Pit Store in fire pit tables and patio heaters, targeting similar upscale residential outdoor-living buyers.
Emerging players
- Warming Trends: Manufacturer and DTC seller of patented CROSSFIRE brass burners and complete fire features. While a key brand partner, Warming Trends sells direct and represents both a supplier relationship and a competitive channel risk for The Fire Pit Store.
- Fire Pit Art: Handcrafted fire pit maker (Rick Wittrig) selling direct to consumers online. Brand partner and supplier to The Fire Pit Store, but also operates DTC, creating channel overlap on premium artistic fire pits.
- Yardbird: Outdoor furniture retailer expanding into fire features and complementary outdoor heating categories. Targets similar upscale homeowners and competes on premium outdoor living positioning.
Broad incumbents
- Frontgate: Premium home and outdoor furnishings retailer carrying fire pit tables, patio heaters, and outdoor living products. Competes with The Fire Pit Store on premium fire pit tables and artistic designs, but with broader catalog and stronger brand recognition.
- Wayfair: Mass-market online home goods retailer with extensive fire pit and patio heater assortment. Competes with The Fire Pit Store on price, selection, and shipping convenience at far greater scale.
- Home Depot: Largest US home improvement retailer with broad fire pit, gas burner, and patio heater assortments. Competes on price, same-day availability, and store traffic — a structural threat to specialty e-commerce players like The Fire Pit Store.
- Amazon: Largest US e-commerce platform carrying virtually every fire pit and patio heater brand The Fire Pit Store sells. Sets the price-discovery benchmark for the category and is the default competitor for any specialty online retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Fire Pit Store social profiles
Digital presenceThe Fire Pit Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fire Pit Store leadership team
Management profileNumber of profiles
Profiles3 records
The Fire Pit Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fire Pit Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fire Pit Store
What does The Fire Pit Store do?
The Fire Pit Store is an online retailer specializing in outdoor fire pits, fire pit tables, gas burners, and patio heaters. It sells handcrafted fire pits, gas burner systems, and accessories from multiple brands including Warming Trends, Fire Pit Art, Ohio Flame, Patina Products, and Napoleon. Products span entry-level units under $500 to premium artistic fire pits over $5,000, with options for gas, propane, natural gas, and wood-burning configurations.
Is The Fire Pit Store a public or private company?
The Fire Pit Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fire Pit Store founded?
The Fire Pit Store was founded in 1999. It employs 1 to 10 people.
Where is The Fire Pit Store based?
The Fire Pit Store is headquartered in Greenwood, United States, in the North America region.
How does The Fire Pit Store make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are affiliate Program.
Who are The Fire Pit Store's main competitors?
Direct peers on record are Backyard Flame, Fire Pits Direct and Patio Productions. Emerging players are Warming Trends, Fire Pit Art and Yardbird. Broad incumbents are Frontgate, Wayfair, Home Depot and Amazon.
Does The Fire Pit Store have an API?
No public API is recorded for The Fire Pit Store.
What industry is The Fire Pit Store in?
The Fire Pit Store's product category is Outdoor Fire Pits and Patio Heaters. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its SIC code is 5700.