What Just Fire Pits does

Just Fire Pits is a private, for-profit company headquartered in London, United Kingdom. Per its firmographic profile, the company is described as 'a distributor of fire pits, fire bowls, covers, and accessories' operating through the domain justfirepits.co.uk. The substantive operational footprint documented in the source material, however, is dominated by the justfirepits.co.uk website hosting extensive affiliate review and promotional content for Lucky Mister Casino, an offshore online gambling and sports betting platform operated by Cerberlot N.V. that launched in 2023. The Lucky Mister product documented on the site covers a horizontal casino library (slots, table games, live dealer rooms, crash games, bingo, poker, lottery, scratch cards, keno) alongside a full sportsbook spanning football, horse racing, tennis, cricket, boxing, basketball, baseball, rugby, and esports titles (CS2, Dota 2, League of Legends, Valorant).

The business model combines product-led growth with affiliate-driven acquisition. Lucky Mister Casino monetizes through the house edge on casino games, sports betting odds margins, and bonus wagering mechanics (a 35x wagering requirement on the welcome package and 3x turnover on deposits). Pricing is pay-as-you-go transactional with no platform-side deposit or withdrawal fees; fiat minimum deposit is 17 GBP and crypto minimum is 65 GBP, with withdrawal limits ranging from 10 GBP (e-wallet) to 350 GBP (card). Welcome incentives include a 500% bonus plus 500 free spins split across three deposits, a 5 GBP no-deposit bonus plus 50 free spins, and a weekly 5% cashback on every 80 GBP spent. Customer segments are individual UK-facing online casino players and sports bettors, including GamStop-registered players, served through a self-serve model with social login (Google, Facebook, Apple ID) and 24/7 live chat, phone, and email support.

The technology stack relies on third-party game studio integrations rather than proprietary in-house game development, with thirteen named providers including NetEnt, Microgaming, BGaming, Playson, Platipus, Belatra, PG Soft, Onlyplay, Evolution Gaming, TaDa Gaming, TopSpin, Booongo, and Heaven of 7. Security infrastructure includes TLS 1.2 encryption, certified RNG technology, biometric login (Touch ID, Face ID), two-factor authentication, and passkey support. The platform operates under Cerberlot N.V. with documented geographic restrictions excluding the Netherlands, Ukraine, United States, France, Spain, Italy, China, Hong Kong, and Taiwan. Just Fire Pits' role in this stack is as an SEO-optimized top-of-funnel affiliate and review channel, driving player acquisition for Lucky Mister Casino.

Name

Just Fire Pits

Legal name

Cerberlot N.V.

Website

https://justfirepits.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Just Fire Pits is a London-based UK company described as a distributor of fire pits, fire bowls, covers, and accessories; its justfirepits.co.uk website hosts extensive affiliate review and promotional content for Lucky Mister Casino, an offshore online gambling platform operated by Cerberlot N.V.

Ownership category

akta.pro rank

Product category

Outdoor Fire Pits

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Outdoor fire pits
• Fire pit accessories
• Garden fire bowls
• Patio heating products
• Fire pit covers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Gaming House Edge: Revenue generated from the mathematical house edge built into casino games including slots, table games, live dealer games, crash games, and lottery. Players wager deposits across various games with the casino retaining a percentage of wagers.
2. Sports Betting Margin: Revenue from sports betting odds margins across football, horse racing, tennis, cricket, boxing, esports, and other sports markets.
3. Bonus Wagering Requirements: Players must complete 35x wagering requirements on welcome bonuses and 3x turnover on deposits before withdrawal eligibility.
4. No-Deposit Bonus Conversion: €5 welcome bonus and 50 free spins offered to new players with wagering requirements before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Just Fire Pits is a UK-based online distributor of outdoor fire pits, fire bowls, fire pit covers, and related accessories, headquartered in London. The company sells through its website at justfirepits.co.uk, which also hosts affiliate review content for third-party online gaming and casino platforms such as Lucky Mister Casino.

Product overview

Lucky Mister Casino is an online casino and sports betting platform built as a unified product with multiple integrated modules. The core platform combines casino gaming (slots, table games, live dealer, crash games, bingo, poker, lottery, scratch cards, keno) with a full-featured sportsbook covering football, horse racing, tennis, cricket, boxing, and eSports. The platform offers mobile accessibility via browser and dedicated apps for iOS and Android. Value-added services include a three-tier welcome bonus (500% + 500 FS), no-deposit bonuses for new users, loyalty rewards with weekly cashback, and sportsbook-specific promotions. The platform operates as an offshore service accepting UK players regardless of GamStop status.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Fire Pits
• Fire Bowls
• Fire Pit Covers
• Fire Pit Accessories

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• BelatracoreTechnology or IntegrationSoftware provider known for games like Piggy Bank, Crystal Digger, and Bank Robbers. Provides slot and casino game content to Lucky Mister Casino.
• BGamingcoreTechnology or IntegrationSoftware provider offering modern games including Aviator, Elvis Frog in Vegas, and Fruit Million. Provides certified RNG gaming content.
• PlaysoncoreTechnology or IntegrationSoftware provider creating clean, easy-to-follow slots such as Solar Queen and Royal Coins. Also provides Coin Strike 2 and Thunder Coins games.
• PlatipuscoreTechnology or IntegrationSoftware provider delivering fast games such as Wild Spin, Cleopatra's Gems, and Book of Egypt. Also provides Multihand Blackjack.
• NetEntcoreTechnology or IntegrationEstablished game studio creating bright, smooth slots such as Starburst, Gonzo's Quest, and Fruit Shop. Provides premium slot content.
• MicrogamingcoreTechnology or IntegrationClassic game provider with popular hits such as Immortal Romance, Thunderstruck II, and Mega Moolah jackpot slots.
• PG SoftcoreTechnology or IntegrationTrusted game provider mentioned among top providers, offering mobile-optimized casino games.
• OnlyplaycoreTechnology or IntegrationGame provider included among trusted providers for crash games and innovative casino content.
• Evolution GamingcoreTechnology or IntegrationLeading live dealer game provider referenced in the site's live casino section (Ewolution Game brand).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbury & Co: UK retailer of fire pits, fire bowls, and outdoor living products. Direct peer with comparable product specialization, customer profile, and curated-positioning strategy.
• The London Fire Pit Co. London-based UK fire pit retailer offering fire pits, fire bowls, and related accessories. Geographic peer with overlapping product range and shared London-anchored positioning.
• Fire Pit Warehouse: UK e-commerce specialist for fire pits, gas burners, and outdoor heating products. Closest direct peer given near-identical product category, online-only distribution model, and UK focus.
• The Fire Pit Company: UK-based specialist retailer of fire pits and outdoor heating products. Direct competitor with similar product specialization, online channel, and UK target market; serves as a near-substitute for an outdoor fire pit customer evaluating specialist options.
• VonHaus: UK-based direct-to-consumer home and garden products retailer including fire pits. Comparable in channel strategy, UK geography, and product breadth within home/outdoor categories.

Broad incumbents

• B&Q: UK's largest home improvement retailer offering fire pits within a broad outdoor/garden assortment. Major incumbent competitor with scale, logistics, omnichannel, and brand advantages; significant pricing pressure on specialist.
• Wayfair UK: Major online home goods retailer with UK operations carrying fire pits and outdoor heating products. Competes with Just Fire Pits via broader catalog, stronger logistics, and aggressive search marketing spend.
• Amazon UK: Largest UK e-commerce platform with extensive fire pit selection from multiple sellers. Sets price floor across the category and competes with Just Fire Pits on Prime-enabled logistics speed and customer review volume.

Regional players

• Primrose: UK-based online retailer of garden and outdoor products including fire pits and outdoor heating. Comparable in scale, online channel, and category breadth; competes for the same UK outdoor shopper.
• Garden4Less: UK-focused online garden retailer offering fire pits among broader outdoor product range. Regional/scale-equivalent competitor serving the UK garden/outdoor market with overlapping customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Fire Pits