Foound
Foound is a French B2B SaaS platform that enables restaurants to publish QR-code-accessible digital menus with multi-language support and allergen management. It targets SMB restaurants through a freemium subscription model priced at €200-€1,000 per month.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Foound does
Foound is a private B2B SaaS company that operates a digital interactive menu platform for restaurants, enabling operators to publish menus accessible via QR code scanned through a customer's phone camera — no app download required. The platform's differentiated technical components include a translation library spanning more than 100 languages, an allergen database covering 100+ allergens, and customizable ingredient lists tailored to individual recipes. The company is founder-led by Igor Schlumberger (a serial entrepreneur with prior co-founding roles at Leguide.com, Prestashop, Videodesk, and Videomark) and operates with a team of 1-10 employees. Its operating geography is Western Europe (specifically France), served via a French-language website and EUR-denominated pricing — though firmographic data lists Singapore as domicile, all operational evidence points to a French-market business.
The business model is a three-tier freemium subscription. A free 'Gratuit' tier offers the interactive menu, QR codes, multilingual support, allergen features, business cards, and customer support as a customer acquisition vehicle. A Basic paid tier is priced at €200/month and a Premium tier at €1,000/month with enhanced features. Distribution is direct-to-restaurant through the company website (foound.com), with self-serve email signup for the free tier and a sales contact path for paid upgrades — a product-led growth motion targeting SMB restaurants. The target customer segment is vertical-specific (restaurants only), with explicit pain points around manual order-taking time, allergen communication, and multilingual guest service.
The company's strategic posture is consistent with an early-stage, bootstrapped operating profile. The only disclosed capital event is a $500,000 seed round in September 2010 from East Ventures, Neoteny Labs, and Silicon Straits, with no subsequent funding rounds disclosed. The website is actively maintained but a substantial portion of the marketing copy remains Lorem ipsum placeholder text, suggesting limited recent investment in growth marketing or content. A 'Ressources' page references API Libraries, Web Hooks, and Connect Platforms, indicating some technical investment toward an integration ecosystem, although no SDK offerings, authentication methods, or documented endpoints are publicly available. No AI/ML capabilities, patents, partnerships, awards, or regulatory actions are disclosed in the available data.
Foound firmographics
Firmographics- Name
- Foound
- Legal name
- Foound
- Website
- https://foound.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foound is a French B2B SaaS platform that enables restaurants to publish QR-code-accessible digital menus with multi-language support and allergen management. It targets SMB restaurants through a freemium subscription model priced at €200-€1,000 per month.
- Ownership category
- akta.pro rank
Foound industry classification
Industry- Product category
- Restaurant Digital Menu Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Foound is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Foound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription - Free Tier: Free tier providing basic interactive menu with QR code, 100 allergens, multilingual support, business cards, and support. Serves as acquisition/lead generation for paid tiers.
- Subscription - Basic: Monthly subscription at 200€/month providing restaurant interactive menu solution
- Subscription - Premium: Premium monthly subscription at 1000€/month with enhanced features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free interactive menu for restaurants |
| Subscription | Monthly | Basic paid plan |
| Subscription | Monthly | Premium paid plan with enhanced features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Foound product offering
Product offeringCore offering
Foound provides a digital interactive menu platform for restaurants, delivered through QR codes that customers scan with their mobile phone camera. The platform enables restaurants to publish menus with multi-language translations (100+ languages) and detailed allergen/ingredient information (100+ allergens), eliminating the need for customers to download an app. It is offered as a SaaS subscription in three tiers — a free 'Gratuit' tier, Basic at €200/month, and Premium at €1,000/month — targeting SMB restaurant operators in French-speaking markets.
Product overview
Foound is a single unified platform providing digital interactive menus for restaurants. The core Foound Platform enables restaurants to create digital menus accessible via phone camera, featuring allergen information (covering 100+ allergens in free tier, 15+ different allergens highlighted) and multilingual support (100+ languages). The platform is offered through three pricing tiers: a free 'Gratuit' tier with core features including interactive menu, QR codes, and multilingual support; a Basic tier at 200 EUR/month; and a Premium tier at 1000 EUR/month for full feature access. Users can try the service for free via email registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Foound Platform
Quantifiable outcome
- 43% of consumers want to order their menu at restaurants via mobile application
Companies that use Foound
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Foound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Foound partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Foound competitors and assessment
Company assessmentDirect peers
- ScanOrder: QR-code menu and contactless ordering platform for restaurants and cafés. Competes head-to-head with Foound on QR-driven digital menus and SMB restaurant targets.
- GloriaFood: Free online ordering, menu, and QR-code solution for SMB restaurants. Comparable freemium positioning, restaurant-only customer base, and feature overlap with Foound's menu digitization offering.
- Menue: Digital menu platform offering QR-code accessible menus for restaurants with multilingual support. Closely comparable to Foound on product, target customer (independent restaurants), and delivery model (mobile-first, no-app).
Broad incumbents
- Resy: Reservation and restaurant management platform (American Express-owned) with menu and dining experience features. Adjacent to Foound on serving restaurants digitally, though primarily reservations-led.
- OpenTable: Global restaurant reservations and discovery platform that increasingly bundles menus and guest experiences. Comparable restaurant customer base; broader scope than Foound.
- Tock: Reservation, ticketing, and pre-ordering platform for restaurants and hospitality. Comparable on digital-menu-adjacent ordering workflows and restaurant customer base, with a stronger enterprise/reservation focus.
- Lightspeed Restaurant: POS and commerce platform for restaurants with menu management, online ordering, and table-side functionality. Overlaps with Foound on digital menu management but is a much larger incumbent.
- Square for Restaurants: POS solution with integrated digital menu and QR ordering for SMB restaurants. Competes with Foound for the same SMB restaurant segment but as part of a much broader payments/POS portfolio.
- TheFork: Major restaurant reservations and discovery platform (Tripadvisor-owned) with growing digital menu and ordering features. Comparable restaurant customer base across Europe, but a much broader product portfolio than Foound.
- Toast: End-to-end restaurant POS with built-in digital menu, online ordering, and QR capabilities. Comparable end-customer (restaurants) but operates as a much broader incumbent platform than Foound.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foound social profiles
Digital presenceFoound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foound leadership team
Management profileNumber of profiles
Profiles1 record
Foound funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foound
What does Foound do?
Foound provides a digital interactive menu platform for restaurants, delivered through QR codes that customers scan with their mobile phone camera. The platform enables restaurants to publish menus with multi-language translations (100+ languages) and detailed allergen/ingredient information (100+ allergens), eliminating the need for customers to download an app. It is offered as a SaaS subscription in three tiers — a free 'Gratuit' tier, Basic at €200/month, and Premium at €1,000/month — targeting SMB restaurant operators in French-speaking markets.
Is Foound a public or private company?
Foound is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foound founded?
Foound was founded in 2009. It employs 1 to 10 people.
Where is Foound based?
Foound is headquartered in Singapore, Singapore, in the Asia region.
How does Foound make money?
Three revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Basic and subscription - Premium.
Who are Foound's main competitors?
Direct peers on record are ScanOrder, GloriaFood and Menue. Broad incumbents are Resy, OpenTable, Tock, Lightspeed Restaurant, Square for Restaurants, TheFork and Toast.
Does Foound have an API?
No public API is recorded for Foound.
What industry is Foound in?
Foound's product category is Restaurant Digital Menu Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.