Pentatel

What Pentatel does

Pentatel (legal name PENTATEL COMUNICACIONES, S.L.) is a privately held Spanish IT consulting and audiovisual integration firm headquartered in Madrid (C/ Cronos 63, 28037 Madrid), incorporated in May 2000 and operating for over 25 years. The company designs and implements customized audiovisual and IT infrastructure solutions for corporate meeting rooms, boardrooms, training rooms, multi-purpose rooms, auditoriums, control centers, reception areas, common areas, showrooms, sports venues, and hospitality spaces. Its end customers are predominantly large Spanish enterprises, government bodies (e.g., Congreso de Diputados), and institutions, with marquee references including Iberdrola, BBVA, Endesa, Garrigues, Merlin Properties, Indra, Técnicas Reunidas, Real Madrid, and Maserati.

The company's core technology stack combines Crestron-powered automation (notably the multi-camera AI-driven Automate VX speaker-tracking system), professional-grade PTZ cameras, single-touch room control interfaces, and integrated IT infrastructure services (switching/routing, Wi-Fi, SD-WAN, cybersecurity). A differentiator is its in-house programming department, which customizes each installation to client-specific requirements rather than reselling boxed solutions. Pentatel is a Crestron Authorized Dealer and maintains technology partnerships with approximately 20 vendors spanning displays (Sony, LG, Samsung, Philips, Barco), audio (Bose, Shure, Biamp, ClearOne), collaboration (Microsoft, Cisco, Logitech, Poly), networking (Huawei), and security (Paloalto Networks). It holds four ISO certifications (9001:2015 Quality, 14001:2015 Environmental, 27001:2017 Information Security, 45001:2018 Occupational Health & Safety).

Pentatel monetizes through a direct enterprise sales motion: bespoke projects priced via consultation and proposal, delivered by internal teams, with multi-year recurring 24/7 support and maintenance contracts attached. Lead generation runs through website consultation requests, LinkedIn, a project portfolio showcase, and Crestron co-marketing. The firm employs 51-100 people, is privately held with no disclosed investors, parent company, or M&A activity, and does not have a public revenue disclosure.

Name

Pentatel

Legal name

PENTATEL COMUNICACIONES, S.L.

Website

https://pentatel.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Pentatel is a Madrid-based audiovisual integration and IT infrastructure firm that designs, implements, and maintains customized AV and networking systems for large Spanish enterprises, government bodies, educational institutions, and hospitality/sports venues.

Ownership category

akta.pro rank

Product category

Audiovisual Integration Services

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Video Conferencing & Meetings (HDAIAHAI)

akta.pro secondary industries

Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM), Video Conferencing & Lecture Capture Infrastructure (Non‑platform) (EDAEAHAD), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• Audiovisual integration
• IT infrastructure services
• Hybrid meeting solutions
• AV system design
• Corporate collaboration technology

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Audiovisual System Integration Projects: Custom-designed and executed audiovisual integration projects for meeting rooms, boardrooms, training rooms, multi-purpose rooms, auditoriums, control centers, showrooms, stadiums, and other corporate/institutional spaces. Projects include supply, installation, programming, and configuration of audiovisual systems as one-time deliverables.
2. Support and Maintenance Services: Recurring 24/7 support and maintenance contracts providing ongoing technical assistance, system optimization, and updates to ensure continued system performance.
3. IT Infrastructure Services: Implementation and support of network infrastructure including switching, routing, Wi-Fi networks, SD-WAN, and cybersecurity as part of integrated audiovisual projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pentatel designs, integrates, and supports custom audiovisual systems for corporate and institutional spaces, including meeting rooms, boardrooms, auditoriums, and control centers. The company combines Crestron-powered hybrid meeting technology, professional PTZ cameras, multi-camera speaker tracking (Automate VX), and in-house programming with IT infrastructure services such as switching, routing, Wi-Fi, SD-WAN, and cybersecurity. Projects are delivered end-to-end with 24/7 support and maintenance.

Product overview

Pentatel is an audiovisual integration company that delivers customized, high-level solutions in technology, design, and engineering for corporate spaces. The core offering centers on AV integration for meeting rooms, boardrooms, training rooms, multi-purpose rooms, auditoriums, control centers, and reception areas. The product portfolio includes PTZ cameras and Automate VX, a Crestron-powered multi-camera speaker-tracking system. These products are complemented by in-house programming capabilities, IT infrastructure services (switching, routing, Wi-Fi, SD-WAN, cybersecurity), and 24/7 support and maintenance. The company operates as a Crestron authorized dealer and has partnerships with technology providers including Cisco, Logitech, Bose, Shure, Sony, Samsung, and Microsoft.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual System Integration Projects

Quantifiable outcome

• Companies served for over 25 years in Spain and internationally

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationCrestron is Pentatel's flagship technology partnership. Pentatel is a Crestron Authorized Dealer specializing in hybrid work solutions including Automate VX multi-camera speaker tracking systems, PTZ cameras, and touchscreen room controls. The partnership is prominently featured on Pentatel's website with dedicated product showcase sections and joint marketing materials.
• CiscocoreTechnology or IntegrationTechnology partner for network infrastructure and collaboration solutions integrated into Pentatel's audiovisual installations.
• LogitechcoreTechnology or IntegrationTechnology partner for collaboration peripherals and video conferencing equipment included in audiovisual integration projects.
• BosecoreTechnology or IntegrationAudio equipment partner providing professional-grade sound systems integrated into Pentatel's audiovisual solutions.
• ShurecoreTechnology or IntegrationProfessional audio equipment partner providing microphones and audio systems for meeting rooms, auditoriums, and control centers.
• SonycoreTechnology or IntegrationDisplay and imaging technology partner providing professional displays and cameras for audiovisual installations.
• LGcoreTechnology or IntegrationDisplay technology partner providing LED walls and commercial displays integrated into corporate and institutional environments.
• ExtroncoreTechnology or IntegrationProfessional AV switching and control systems partner for integrated audiovisual solutions.
• PhilipscoreTechnology or IntegrationCommercial display and lighting technology partner for audiovisual and digital signage solutions.
• KramercoreTechnology or IntegrationAV signal processing and collaboration technology partner for integrated audiovisual solutions.
• SamsungcoreTechnology or IntegrationDisplay technology partner providing commercial displays and LED solutions for corporate installations.
• PolycoreTechnology or IntegrationCollaboration technology partner providing video conferencing equipment and headsets for meeting solutions.
• MicrosoftcoreTechnology or IntegrationSoftware and collaboration platform partner, with Microsoft Teams integration capabilities in audiovisual solutions.
• BarcocoreTechnology or IntegrationProfessional visualization and collaboration technology partner for display and conferencing solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jones AV: UK audiovisual integration firm delivering boardroom, auditorium, and control-room projects with in-house engineering — highly comparable in services and customer types to Pentatel.
• AVEX: US audiovisual integrator providing design, build, and managed services for boardrooms, collaboration spaces, and experiential venues — closely comparable in offering and customer profile to Pentatel.
• AVI-SPL: Largest US-headquartered AV systems integrator delivering design, integration, and managed services for enterprise meeting spaces, boardrooms, and control rooms — directly analogous to Pentatel's offering, albeit at far larger scale.
• HB Communications: US-based AV integration specialist focused on conference rooms, huddle spaces, and large venues for enterprise and education — competing for the same Crestron-led, unified-comms room deployments as Pentatel.
• Diversified: Global audiovisual and media technology integrator serving enterprise, government, and public-sector clients across corporate, education, and live venues — a near-identical operating model to Pentatel at multi-region scale.
• Whitlock Group: North American audiovisual, collaboration, and digital media integrator for corporate, government, and education customers — closely mirrors Pentatel's enterprise AV integration plus IT infrastructure scope.
• Logical Solutions: European audiovisual and unified communications integrator with in-house programming and managed services for enterprise meeting spaces — comparable in integrated AV+IT delivery model to Pentatel.
• ProAV: UK-headquartered audiovisual integrator serving corporate, public sector, and higher education clients across Europe — comparable in scale, customer mix, and AV+IT integration capability to Pentatel.

Others

• Extron Electronics: Global AV switching, signal processing, and room-control manufacturer. Both an enablement partner to Pentatel and an adjacent player whose room-control products overlap with parts of Pentatel's deliverable scope.

Broad incumbents

• Telefónica: Spain-headquartered incumbent telecoms and ICT services provider with broader UC, networking, and workplace collaboration offerings — competes indirectly for unified communications and IT infrastructure budgets but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pentatel-comunicaciones

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentatel