Mystery Escape Room

Name

Mystery Escape Room

Legal name

Mystery Escape Room

Website

https://mysteryescaperoom.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Escape Room and Immersive Entertainment Services

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

Keywords

• Escape room experiences
• Immersive entertainment
• Corporate team building
• Virtual escape rooms
• Mobile escape rooms

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Escape Room Tickets: In-person escape room experiences at Tucson and Salt Lake City locations. Per-person pricing with minimum group requirements. Full 60-minute experiences and 40-minute Escape Shorts available.
2. Virtual Escape Room Bookings: Online escape rooms delivered via video conference. Group-based pricing (up to 6 players or up to 12 players) with live game guide.
3. Mobile Escape Room Events: Portable escape room experiences brought to corporate events, parties, and gatherings. Pricing based on group size and event type.
4. Corporate Team Building Packages: Custom corporate events with optional presentations and store-wide reservations. Scalable events for team building and professional development.
5. Gift Vouchers: Flexible gift vouchers redeemable for any escape room experience. Available for purchase online or at physical locations in various denominations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mystery Escape Room designs and operates immersive theatrical escape room experiences delivered through four formats: full 60-minute in-person rooms at Tucson and Salt Lake City locations, condensed 40-minute Escape Shorts, on-site Mobile Escape Rooms for events, and fully virtual online escape rooms hosted over video conferencing. Each experience places groups inside themed environments with narrative-driven puzzles, live actors or guides, and time-limited missions, supplemented by gift vouchers, corporate team-building packages, and limited-time special events.

Product overview

Mystery Escape Room is a theatrical interactive entertainment company operating a multi-format escape room portfolio across physical, mobile, and virtual platforms. The core offering consists of story-driven escape room experiences where teams solve puzzles and complete missions within timed sessions. Physical locations in Tucson, Arizona (4 full rooms + 4 Escape Shorts) and Salt Lake City, Utah (5 rooms + mobile escapes, currently relocating) offer in-person experiences. A virtual/online division enables remote participation via video conferencing (Zoom, Google Meet). The product lineup includes: full 60-minute Escape Rooms for 4-12 players with live actors and themed environments; 40-minute Escape Shorts for 2-4 players with condensed single-box puzzles; Mobile Escape Rooms transported to customer locations; and Online/Virtual Escape Rooms with live game guides. Themed experiences span horror (Dracula's Castle, Isabella Black), mystery (Sherlock Holmes, Nancy Drew), action (Under Fire), fantasy (Witch's Hut), historical (Houdini, Butch Cassidy, Blackbeard), and family-friendly (Storyteller's Study) genres. The company also offers corporate team-building packages and limited-time Special Events/Pop-Ups.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Escape Rooms Full 60-minute immersive themed escape room experiences played at physical locations, placing groups of 4-12 players inside narrative-driven environments with live actors and puzzles, available in Tucson, AZ (4 rooms) and Salt Lake City, UT (under relocation).
• Escape Room Shorts Condensed 40-minute escape room experiences designed for smaller groups of 2-4 players, featuring single-box puzzle formats in fully built sets; ideal for date nights, first-timers, or quicker adventures.
• Mobile Escape Rooms Portable escape room experiences brought on-site to customer locations, featuring compact self-contained puzzle games facilitated by a host for corporate events, parties, schools, and large groups in the Salt Lake City area.
• Virtual/Online Escape Rooms Fully digital escape room experiences conducted via Zoom or Google Meet, guided by a live host; players explore puzzles through a digital interface from any location and book as a group of 2-12 players.
• Corporate Events and Team Building Customized team-building experiences for corporate groups, including online escape rooms, on-site mobile escapes, and store-wide event reservations, designed to build communication, collaboration, and problem-solving skills.
• Special Events and Pop-Ups Limited-time experiences that transform standard spaces with new stories, formats, and challenges, including seasonal events and store-wide adventures, designed to be unique and replayable for returning players.
• Gift Vouchers Gift certificates for escape room experiences in various denominations, redeemable for any room at any location, with instant digital or print delivery.
• AI-Powered Escape Rooms Cutting-edge AI-driven escape room experiences that bring characters to life, provide immersive interaction, monitor and guide players through dynamic puzzles with real-time clues and captioned storylines in Salt Lake City locations.

Quantifiable outcome

• Family-friendly entertainment rated for ages 8+ with optional no-scare requests
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Escape Game: Largest US escape room chain with multiple themed rooms and physical locations, plus virtual team-building offerings — directly overlaps Mystery Escape Room's in-person, mobile, and online formats.
• Breakout Games: Multi-location US escape room operator running standardized themed rooms with strong corporate team-building programs — highly comparable on product, customer mix, and small-group ticketing model.
• 60out: Los Angeles-based escape room operator with multiple locations and online virtual escape room offerings — competes in the same theatrical/immersive category and online team-building segment.
• Escape Hunt: International escape room franchise with both venue-based and virtual/digital experiences — comparable across physical rooms, virtual format, and corporate entertainment positioning.
• ClueQuest: Long-running UK-based escape room operator offering live and online escape experiences, including corporate team-building — closely comparable on theatrical live-action and online formats.
• All In Adventures: US franchise of themed escape rooms focused on family and group entertainment — comparable scale, family-friendly positioning, and multi-location escape room format.

Broad incumbents

• Activate Games: Larger active gaming and immersive entertainment venue operator combining physical challenges, escape-style rooms, and tech-driven gameplay — overlaps as a tech-forward indoor entertainment competitor.
• Let's Roam: Scaled team-building and group activity platform offering scavenger hunts, virtual games, and remote team events — overlaps on the virtual/remote corporate team-building segment.
• Outback Team Building: National corporate team-building provider delivering on-site and virtual programs including puzzle/escape-themed events — competes for the same corporate event-booking buyer.

Regional players

• Hexit: Salt Lake City-based escape room operator serving the same local market as Mystery Escape Room's Utah location — directly competes for in-person bookings in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mystery_escaperoom_tucson
• Xx.com/myescaperoom
• Facebookfacebook.com/MysteryEscapeRoomOnline
• LinkedInlinkedin.com/company/mystery-escape-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystery Escape Room