What Mitsch Design does

Mitsch Design is a fully integrated commercial architecture, interior design, and furniture dealership firm headquartered in Carmel, Indiana (Indianapolis), with a second office opened in 2024 in Marietta, Georgia (Atlanta metro). Founded in 1990 by Jeryl Mitsch and operating under the same ownership for 35 years, the firm delivers projects across 35 U.S. states — primarily for multifamily real estate developers, senior living operators, corporate enterprises (Delta Faucet, Angie's List, AgReliant, Barnes & Thornburg, PTS Diagnostics), and franchise brands (School of Rock, Sweathouz). The practice bundles architecture (site feasibility through construction documents, structural, MEP), interior design, and an independent open-line furniture dealership with in-house logistics, nationwide warehousing partners, and white-glove installation, supported by a proprietary PreVU© / 4D PreVU© real-time VR visualization platform, Matterport 3D laser scanning, BIM, and Enscape-based 3D modeling.

The firm generates revenue through project-based professional services fees (architecture and interior design), product resale margins on furniture, fixtures, and equipment, and managed warehousing and white-glove installation services. Pricing is quote-driven and not publicly disclosed; engagements begin with a free consultation and a tailored proposal. The go-to-market is enterprise field sales — direct outreach to real estate developers, property owners, corporate clients, and franchisors across 35 states — supported by dedicated business development leadership, association involvement (NAA, IIDA, IFA, ULI, USGBC), content marketing (active blog, portfolio case studies, brand and project video), and social channels (Facebook, LinkedIn, Instagram).

Day-to-day operations are led by CEO Lucas Rice, who joined in 2022 while founder Jeryl Mitsch remained owner. The 11–50-person organization includes a Principal Architect licensed in 17 states, a VP of Business Development, a Regional VP Midwest, a Director of Business Development Southeast, a Director of Logistics, a Director of Dealership, a Director of Design, a BIM Manager, Senior Project Managers, Project Designers, Architects, and support staff holding NCIDQ, NCARB, AIA, LEED AP, and CEM credentials. The firm operates under the Entrepreneurial Operating System (EOS) framework and holds women-owned business certifications (WBENC, Indiana, Indianapolis).

Name

Mitsch Design

Legal name

Mitsch Design

Website

https://mitschdesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsch Design is a 35-year-old, fully integrated commercial architecture, interior design, and furniture dealership firm based in Indianapolis with a 2024 Atlanta office. It serves multifamily developers, senior living operators, corporate clients, and franchise brands across 35 U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Architecture and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial interior design
• Commercial architecture services
• Multifamily design services
• Furniture dealership
• Senior living design

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Architecture Design Services: Project-based professional service fees for commercial architecture across the full project lifecycle: site feasibility, field verification, schematic design, design development, construction documents (architectural, structural, MEP drawings), and site plan. Multi-phase engagements per project, scoped per proposal.
2. Interior Design Services: Project-based professional service fees for commercial interior design including concepts + programming, schematic design, design development, construction documentation, construction administration, furniture selection + specification, and VR services.
3. Furniture Dealership (FF&E): Independent (open-line) furniture dealer sourcing from dozens of manufacturer lines. Revenue generated through resale of furniture, fixtures, and equipment with margins on products and integrated procurement, warehousing, and white-glove installation services. FFE estimates include products, freight, delivery, installation fees, designer travel time, and order processing/punch list time.
4. Warehousing & White Glove Installation Services: Secure, fully staffed and insured warehousing of FF&E through nationwide warehousing partners plus white-glove delivery and on-site installation with Mitsch designers present on installation day to verify execution.
5. Franchise & Retail Build-Out Services: Integrated franchise design-build services including building criteria development, field verification & 3D scans, space planning, construction drawings & permitting, construction oversight (via trusted build partners), interior design, and furniture/equipment procurement. Each franchise rollout is a project-based engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mitsch Design is a fully integrated commercial architecture, interior design, and independent furniture dealership (FF&E) firm that delivers end-to-end project services for real estate developers, corporate enterprises, franchisors, and senior living operators across the United States. Services span site feasibility, schematic design, design development, construction documents (architectural, structural, MEP), interior design and furniture specification, FF&E procurement from dozens of manufacturer lines, secure warehousing, and white-glove installation. The firm's proprietary PreVU© (4D PreVU©) real-time visualization technology allows clients to walk through design concepts, view full-color finishes and furnishings, and make real-time revisions before build-out.

Product overview

Mitsch Design is a single, fully integrated service firm (not a multi-product software platform) that bundles four primary offerings under one roof: Architecture, Interior Design, the Furniture Dealership (FF+E), and the proprietary PreVU(c) 4D visualization technology. Architecture handles site feasibility through construction documents and MEP/structural/site-plan drawings; Interior Design covers concepts, schematic and design development, construction documentation and administration, furniture selection/specification, VR services and installation; the Furniture Dealership executes design + selection, procurement + logistics, warehousing, and white-glove installation + staging for FF+E; and PreVU(c) 4D Technology is the firm's exclusive real-time visualization layer that clients experience via VR or screen to walk through design concepts and revise finishes/furnishings before build-out. A specialized Franchise + Retail Services line stitches all four together for franchisor and retail rollouts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Eliminates expensive revisions through PreVU© real-time visualization before build-out, preventing change orders from incomplete or late-stage drawings
• +3 more outcomes

Named customers43 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• TBH CreativeminorImplementation/ SI/ Consulting PartnerTBH Creative designed and maintains the Mitsch Design website, as credited in the website footer ('Website Design by TBH Creative'). They function as Mitsch Design's long-term creative and web development partner, with work including branding assets (logo), site design, and content publishing via the mitschprod author profile.
• National Apartment Association (NAA)coreStrategic or Co-development PartnerAffiliated member of the National Apartment Association, the leading voice for the U.S. rental housing industry. Supports industry visibility, continuing education, and referral channels for Mitsch Design's primary multifamily segment.
• International Interior Design Association (IIDA)coreStrategic or Co-development PartnerAffiliated member of IIDA, the commercial interior design association that advances the interior design profession. Listed in certifications and affiliations.
• International Franchise Association (IFA)coreStrategic or Co-development PartnerMember of the International Franchise Association. Mitsch Design is also a member of the IFA Supplier Forum, supporting their franchise design and rollout services practice. Logo featured on certifications page.
• Vistage WorldwideminorOthersMember of Vistage Worldwide, an executive peer advisory and coaching organization for business leaders. Listed in certifications and affiliations. Provides CEO/executive peer learning.
• NCARB (National Council of Architectural Registration Boards)coreOthersMitsch Design's Principal Architect Darin Claxton holds NCARB certification. The firm maintains NCARB licensure enabling architectural practice across 17 states (per U.S. architectural licensure map on architecture page). Enables cross-state commercial project delivery.
• EOS Worldwide (Entrepreneurial Operating System)coreOthersMitsch Design is an EOS-operated company, having implemented the Entrepreneurial Operating System for business management, leadership, and accountability. Listed in certifications and affiliations.
• Urban Land Institute (ULI)minorStrategic or Co-development PartnerMember of the Urban Land Institute, a research and education organization supporting responsible land use and real estate development practices.
• U.S. Green Building Council (USGBC)minorStrategic or Co-development PartnerMember of the U.S. Green Building Council, supporting LEED standards and sustainable building practices. Underpins Mitsch Design's LEED AP credentialing.
• Women's Business Enterprise National Council (WBENC)coreOthersWBENC-certified Women-Owned Business Enterprise. Enables Mitsch Design to be counted toward corporate and government supplier diversity spend requirements across RFP processes.
• Indiana Apartment Association (IAA)coreStrategic or Co-development PartnerMember of the Indiana Apartment Association, providing regional industry engagement in Mitsch Design's home multifamily market.
• Apartment Association of Metro Denver (AAMD)minorStrategic or Co-development PartnerMember of the Apartment Association of Metro Denver, supporting regional multifamily industry visibility in the Denver market.
• Atlanta Apartment AssociationcoreStrategic or Co-development PartnerMember of the Atlanta Apartment Association, supporting regional multifamily industry engagement around Mitsch Design's Atlanta regional office.
• American Institute of Architects (AIA)coreOthersMitsch Design's Principal Architect (Darin Claxton) and BIM Manager (Ryan Bunnell) hold AIA membership alongside their NCARB credentials, sustaining the firm's architectural professional standing.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ware Malcomb: Integrated architecture, interior design, and civil engineering firm with significant multifamily, commercial, and corporate real estate practice. Comparable because it offers fully integrated design services under one roof to similar developer and corporate clients, and competes head-to-head in multifamily amenity and corporate workplace design.
• NELSON Worldwide: Integrated architecture, interior design, and brand strategy firm with a strong multifamily and senior living practice. Comparable because it serves the same real estate developer and corporate client base with bundled architecture and interior design services across multiple U.S. regions.
• IA Interior Architects: Commercial interior design firm with significant multifamily, workplace, and hospitality practice. Comparable because it is a commercial interior design specialist serving similar enterprise real estate, corporate, and hospitality clients with project-based professional services.
• BKV Group: Integrated architecture, interior design, and engineering firm with deep multifamily and senior living practice. Comparable because it serves the same developer base with integrated architecture and interior design services and competes in the same Midwest and Southeast geographies.
• KTGY Architecture + Planning: Architecture and planning firm specializing in multifamily residential, mixed-use, and senior living. Comparable because it is a multifamily-focused architecture firm competing for the same developer clients (Wood Partners, Alliance Residential, Flournoy-class developers) that Mitsch serves.
• Humphreys & Partners Architects: Large multifamily-focused architecture firm. Comparable because it concentrates on multifamily design for the same national developer client base, often competing for the same amenity, leasing, and model unit projects that Mitsch delivers.
• MVE + Partners: Multifamily architecture and planning firm serving national developers. Comparable because it is a multifamily architecture specialist targeting the same Wood Partners / Alliance / Flournoy / J.C. Hart class of developers and competes on similar amenity space and clubhouse design work.
• Danielian Associates: Architecture, planning, and interior design firm focused on multifamily residential. Comparable because it is a multifamily architecture and design specialist serving the same developer clients and competing for similar amenity and clubhouse engagements.

Broad incumbents

• Gensler: Largest global architecture, interior design, and brand strategy firm. Comparable as a broad incumbent operating integrated architecture and interior design across commercial real estate, corporate workplace, hospitality, and healthcare — overlapping with Mitsch's corporate, hospitality, and healthcare work, but at vastly greater scale and geographic reach.
• CORT (Furniture Rental & Design Services): National furniture rental and design services company with FF&E procurement and installation capabilities for multifamily, corporate, and student housing. Comparable as a broad incumbent in the integrated furniture dealership + installation space adjacent to Mitsch's FF&E line, though larger and more focused on rental than design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mitsch-Design-183460218364700
• LinkedInlinkedin.com/company/mitsch-design
• Instagraminstagram.com/mitschdesign
• Xx.com/mitschdesign

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsch Design