Dianflex
Dianflex is an Italian B2B wholesale distributor of thermohydraulics, bathroom, heating, and HVAC products, founded in 1982 and serving professional installers, DIY retailers, and contractors across Italy from a 300,000 sqm logistics facility holding 30,000 SKUs.
- Company typePrivate
- Founded1982
- HeadquartersAtena Lucana, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dianflex does
Dianflex S.r.l. is an Italian B2B wholesale distributor specializing in thermohydraulics (plumbing, heating, air conditioning, and bathroom furnishings), founded in 1982 and headquartered in Atena Lucana, Salerno province. The company operates from a 300,000 sqm logistics facility holding 30,000 products in ready stock, positioning it as a one-stop supplier for the full thermohydraulics workflow — from hydraulic fittings and drainage systems to bathroom furniture, heating equipment, gas systems, and HVAC units. Its assortment is organized across six main product categories (bathroom furnishings and sanitary ware; hydraulic fittings, faucets and garden irrigation; hydraulic load systems; drainage systems; heating, gas and air conditioning; and tools/equipment/hardware), and combines third-party principal brands (Grohe, Bosch/Junkers, LG, Mitsubishi Electric, Chaffoteaux, Baxi, Ferroli, Hansgrohe/Axor, Paffoni, Bossini, RAK Ceramics, Novellini, Zehnder, etc.) with eleven proprietary own brands (Dianhydro, Diankamin, Dianclima, Aton, Linpha Ceramics, Nymo, Ikaro, Gryn, Copriwater Giusto, Hydrall, YSY).
Dianflex generates revenue through wholesale product sales at B2B terms, with quote-based pricing accessed through the DIANFLEX B2B online portal (kimo.dianflex.com) and a domestic commercial network ("Rete Commerciale") serving installers and retailers across Italy. Its primary customer segments are professional thermohydraulics installers and HVAC contractors, DIY retailers and hardware stores serving the "bricoyourself" channel, and — to a lesser extent — building companies and developers requiring large-scale procurement. The company is ISO 9001 certified, participates in CERSAIE (International Exhibition of Ceramic Tile and Bathroom Furnishings) in Bologna, and pushes catalog-led demand generation through annual printed catalogs, a WhatsApp news channel, Facebook and Instagram pages, and a company blog. Registered share capital is €5,000,000; the company is privately held with no disclosed parent, investors, or subsidiary structure.
Dianflex firmographics
Firmographics- Name
- Dianflex
- Legal name
- Dianflex S.r.l.
- Website
- https://dianflex.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dianflex is an Italian B2B wholesale distributor of thermohydraulics, bathroom, heating, and HVAC products, founded in 1982 and serving professional installers, DIY retailers, and contractors across Italy from a 300,000 sqm logistics facility holding 30,000 SKUs.
- Ownership category
- akta.pro rank
Where Dianflex is headquartered
LocationHeadquarters
- HQ city
- Atena Lucana
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Dianflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale distribution of thermohydraulics products: Dianflex operates as a B2B wholesaler distributing a wide range of thermohydraulics, bathroom, heating, and air conditioning products to professional installers, retailers, and contractors. Revenue is generated through product sales at wholesale prices with typical B2B terms.
Distribution channels2 records
Marketing channels7 records
Dianflex product offering
Product offeringCore offering
Dianflex is an Italian B2B wholesale distributor of thermohydraulics products, supplying plumbing, bathroom furnishings, heating, gas, air conditioning, drainage, and related tools and building materials to professional installers, contractors, retailers, and developers. The company carries over 30,000 products in ready stock across a 300,000 sqm logistics facility in Atena Lucana (Salerno), distributing both major third-party brands (Grohe, Bossini, Paffoni, Bosch, Mitsubishi Electric, LG, Chaffoteaux, etc.) and its own proprietary brands (Dianhydro, Diankamin, Dianclima, Aton, Linpha Ceramics, Nymo, Ikaro, Gryn, Copriwater Giusto, Hydrall, YSY). Customers access the catalog and place orders through the DIANFLEX B2B online portal.
Product overview
Dianflex is a wholesale distributor in the thermohydraulic (plumbing, heating, and air conditioning) industry operating since 1982. The company offers a broad portfolio organized across six main product categories: bathroom furnishings and sanitary ware, hydraulic fittings and plumbing, hydraulic load systems, drainage systems, and heating/gas/air conditioning solutions. Dianflex distributes numerous third-party brands (Grohe, Paffoni, Mariani, Samsung/LG, Bosch, Chaffoteaux, Baxi, Ferroli, Mitsubishi Electric) alongside its own proprietary brands including Dianhydro (bathroom furnishings), Diankamin (heating), Dianclima (air conditioning), Aton (electric/gas heating), Linpha Ceramics (ceramic sanitary ware), Nymo (bathroom design), Ikaro (hydraulic products), Gryn (DIY), Copriwater Giusto (toilet seats), Hydrall (professional plumbing), and YSY (professional HVAC). The company operates a B2B online portal (Dianflex B2B) for customer ordering, manages over 30,000 products in stock across 300,000 sqm of logistics space, and maintains a retail setup service for DIY stores.
Differentiator
Problem solved
Functional benefit
Brands
- Dianhydro: Brand focused on bathroom furniture products (arredo bagno).
- Diankamin
- Dianclima
- Aton
- Linpha Ceramics
- Nymo
- Ikaro
- Gryn
- Copriwater Giusto
- Hydrall
- YSY
Products and services
- DIANFLEX B2B Online Portal
- Arredo bagno, sanitari & accessori (Bathroom furnishings, sanitary ware & accessories)
- Minuterie idrauliche, rubinetterie & giardinaggio (Hydraulic fittings, faucets & garden irrigation)
- Sistemi di carico per impianti idraulici (Hydraulic load systems)
- Sistemi di scarico per impianti idraulici (Drainage systems)
- Riscaldamento, gas & climatizzazione (Heating, gas & air conditioning)
- Utensili, attrezzature, ferramenta & edilizia (Tools, equipment, hardware & building materials)
- Dianhydro (own-brand bathroom furnishings)
- Diankamin (own-brand heating)
- Dianclima (own-brand air conditioning)
- Aton (own-brand electric and gas heating)
- Linpha Ceramics (own-brand ceramic sanitary ware)
Companies that use Dianflex
Customer profileSegments3 records
Ideal customer profiles3 records
Dianflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dianflex partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered major, core and minor.
- GrohemajorGrohe is a major brand partner of Dianflex, offering premium bathroom faucets and accessories including EuroSmart, BauEdge, EuroEco series, and related spare parts/accessories through Dianflex distribution network.
- BossinimajorBossini is a brand partner specializing in shower products including shower heads, arms, bath accessories, and shower columns distributed through Dianflex.
- PaffonimajorPaffoni offers a complete range of bathroom and kitchen faucets distributed through Dianflex, including Blu, Nettuno Due, Sly, Ringo, Green, Elle, Lime, Flavia, Stick series and traditional lines.
- Rubinetteria MarianimajorMariani is a key faucet brand partner with extensive series including Epic, Polar, Surf, Astro 2, Maxima, Domino, Marte, Artic, Essenza, Ultraminimal, Armonia, Avenue, Next, Icon, Rebel, Thebe, Trend, Action, Vega and spare parts.
- NovellinimajorNovellini is a brand partner for shower cabins, hydromassage boxes, and glass shower enclosures distributed through Dianflex.
- RAK CeramicsmajorRAK Ceramics is a global ceramics manufacturer whose products are distributed through Dianflex, offering ceramic sanitary ware and bathroom solutions.
- ZehndermajorZehnder is a brand partner for radiators and towel warmers, part of the DL Radiators group distributed through Dianflex.
- SamomajorSamo is a brand partner for shower enclosures and bathroom accessories distributed through Dianflex.
- Bosch/JunkersmajorBosch/Junkers brand water heaters and gas boilers distributed through Dianflex for residential and commercial heating applications.
- ChaffoteauxmajorChaffoteaux offers gas and electric water heaters and boilers distributed through Dianflex.
- LG ElectronicsmajorLG air conditioning units and climate control systems distributed through Dianflex.
- BonominicoreBonomini is a core brand partner for siphons, drain fittings, and plastic plumbing components that are essential to the thermohydraulics product range.
- ValsircoreValsir offers PP3 drainage systems and sound-absorbing Triplus systems distributed through Dianflex for plumbing installations.
- CaleffimajorCaleffi is a brand partner for valves and components for plumbing systems distributed through Dianflex.
- TiemmecoreTiemme is a key partner for compression fittings, press fittings, universal fittings for PEX/multi-layer/copper pipes, gas fittings, collectors, and related valves and components for plumbing installations.
- BaximajorBaxi gas boilers, water heaters, and air conditioning products distributed through Dianflex.
- FerrolimajorFerroli offers boilers, water heaters, air conditioners, and pressed steel radiators distributed through Dianflex.
- FonditalmajorFondital radiators and thermo-decor radiators distributed through Dianflex.
- BugattimajorBugatti offers polyethylene fittings in brass for water and gas systems distributed through Dianflex.
- SabiadoramajorSabiadora air handling units and climate control products distributed through Dianflex.
- LowaramajorLowara electric pumps and accessories distributed through Dianflex for water supply and heating systems.
- DABmajorDAB electric pumps for water systems distributed through Dianflex.
- WilomajorWilo high-efficiency pumps and pumping systems distributed through Dianflex.
- ITAPmajorITAP offers multi-fit fittings and polyethylene fittings in brass distributed through Dianflex.
- IBP BanningermajorIBP Banninger press fittings for multi-layer pipes and compression fittings distributed through Dianflex.
- PlassonmajorPlasson polyethylene fittings for water systems distributed through Dianflex.
- Hansgrohe/AxormajorHansgrohe premium faucets and shower products including Rebris R and Rebris E series distributed through Dianflex.
- SauermannminorSauermann measuring instruments and sensors for HVAC systems distributed through Dianflex.
- Mitsubishi ElectricmajorMitsubishi Electric air conditioning and climate control products distributed through Dianflex.
- FischercoreFischer fixings and anchors for construction and hydraulics installations distributed through Dianflex.
- FriulsidermajorFriulsider fixings for construction and hydraulics applications distributed through Dianflex.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Dianflex competitors and assessment
Company assessmentDirect peers
- Mepa Group: Italian distributor of HVAC and heating products (radiators, towel warmers, valves) to installers and retailers. Closely comparable to Dianflex in target customer base (Italian installers/contractors) and core product categories (heating and bathroom furnishings).
Broad incumbents
- Geberit: Swiss sanitary technology leader with a broad portfolio of installation systems, piping, and bathroom ceramics. Overlaps with Dianflex's plumbing, drainage, and bathroom furnishing categories, but operates as a manufacturer with pan-European direct distribution rather than as a multi-brand wholesaler.
- Saint-Gobain Distribution: The distribution arm of Saint-Gobain serving European construction professionals with plumbing, heating, and sanitary products through Point.P, Cedeo, and similar banners. Comparable to Dianflex in serving installer/contractor customers with thermohydraulic products, but at much larger multi-country scale.
- REHAU: European polymer-based solutions provider with a strong portfolio in plumbing, heating, and underfloor heating systems. Comparable to Dianflex in serving HVAC and plumbing installers across Europe, though operating primarily as a manufacturer rather than a multi-brand wholesaler.
Regional players
- Caleffi: Italian manufacturer and supplier of valves, fittings, and components for plumbing, heating, and air-conditioning systems. Both a brand partner and a comparable supplier operating in Dianflex's product universe, with similar Italian heritage and installer/contractor focus.
- Idral: Italian manufacturer of bathroom and kitchen faucets serving professional installers and wholesalers. Comparable to Dianflex in the Italian sanitary-ware distribution market, though operating primarily as a producer rather than a multi-brand distributor.
- Comisa: Italian producer and distributor of heating systems (radiators, towel warmers, underfloor heating). Overlaps with Dianflex's Diankamin and heating categories and serves a similar installer base, though from a more product-specific angle.
- Brossette: French distributor of sanitary, heating, and plumbing products to professional installers under the Saint-Gobain umbrella. Direct analogue to Dianflex's value proposition — one-stop thermohydraulics distribution — but operating primarily in France rather than Italy.
- Travis Perkins (Wolseley): UK-listed builder's merchant and plumbing/HVAC distributor (formerly Wolseley). Comparable to Dianflex in serving professional installers and contractors across a full thermohydraulics product range, but at much larger scale and primarily in the UK market.
- Tiemme: Italian manufacturer of compression fittings, press fittings, and valves for plumbing and gas systems. Both a Dianflex brand partner and a peer operating in the same hydraulic-fittings category with overlap in Italian installer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dianflex social profiles
Digital presenceDianflex compliance and trust
Trust signalCompliance1 record
Dianflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dianflex leadership team
Management profileNumber of profiles
Dianflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dianflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dianflex
What does Dianflex do?
Dianflex is an Italian B2B wholesale distributor of thermohydraulics products, supplying plumbing, bathroom furnishings, heating, gas, air conditioning, drainage, and related tools and building materials to professional installers, contractors, retailers, and developers. The company carries over 30,000 products in ready stock across a 300,000 sqm logistics facility in Atena Lucana (Salerno), distributing both major third-party brands (Grohe, Bossini, Paffoni, Bosch, Mitsubishi Electric, LG, Chaffoteaux, etc.) and its own proprietary brands (Dianhydro, Diankamin, Dianclima, Aton, Linpha Ceramics, Nymo, Ikaro, Gryn, Copriwater Giusto, Hydrall, YSY). Customers access the catalog and place orders through the DIANFLEX B2B online portal.
Is Dianflex a public or private company?
Dianflex is a private company. It is classified as unknown and is currently operating.
When was Dianflex founded?
Dianflex was founded in 1982. It employs 51 to 100 people.
Where is Dianflex based?
Dianflex is headquartered in Atena Lucana, Italy, in the Europe region.
How does Dianflex make money?
One revenue line is on record: wholesale distribution of thermohydraulics products.
Who are Dianflex's main competitors?
Mepa Group is listed as a direct peer. Broad incumbents are Geberit, Saint-Gobain Distribution and REHAU. Regional players are Caleffi, Idral, Comisa, Brossette, Travis Perkins (Wolseley) and Tiemme.
Does Dianflex have an API?
No public API is recorded for Dianflex.