What Lumify Learn does

Lumify Learn is the consumer-facing online ICT training brand of Lumify Group (formerly DDLS Group), an established Australian education provider headquartered in Sydney. The company delivers 100% online nationally accredited VET qualifications (ICT30120 Certificate III, ICT40120 Certificate IV across networking, web development, systems administration, cyber security, and programming specialisations, and ICT50220 Diplomas in advanced networking, cyber security, and back-end web development) alongside a portfolio of vendor-certified bootcamps covering AI engineering, cyber security, full stack development, data science, digital marketing, penetration testing, GRC, and software testing. Course delivery is built on a cloud-based learning management system with 24/7 access, hand-picked LinkedIn Learning video content, practical virtual labs (Kali Linux, AWS, Cisco Packet Tracer), live webinars, and one-on-one mentoring, with content sourced from partnerships with Microsoft, AWS, CompTIA, DevOps Institute, Digital Marketing Institute, Scrumstudy, and LinkedIn Learning.

The company monetises primarily through course tuition fees paid upfront or via 8-24 month instalment plans, with an additional fee for the Lumify Edge Job Placement Program that bridges graduates into paid internships and roles through an industry partner portal. The go-to-market is product-led and self-serve: prospective students browse and enrol through the Lumify Learn website, with an inside-sales phone consultation (1800 936 230) supporting conversion on higher-commitment programmes. Customer segments include individual career changers and job seekers (primary), high school leavers, skilled migrants seeking local credentials, and existing IT professionals using Recognition of Prior Learning pathways to formalise experience. Distribution is Australia-only and national, with no physical retail presence, and demand generation is driven by content marketing (The Tech Drop blog), SEO, social media across LinkedIn, Facebook, YouTube, Instagram, X, and TikTok, plus email and webinar-based nurture campaigns.

Name

Lumify Learn

Legal name

Lumify Learn Pty Ltd

Website

https://lumifylearn.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumify Learn is an Australia-based online education provider delivering 100% accredited IT certificates, diplomas, and vendor-certified bootcamps in cyber security, AI, data, networking, and web development to individual career changers and IT professionals.

Ownership category

akta.pro rank

Product category

Vocational IT Education and Certification Training

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Online IT courses
• Cyber security training
• Vocational education training
• IT certification bootcamps
• Cloud computing training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Tuition Fees: Revenue generated from enrollment fees for accredited ICT diplomas, certificates, and vendor-certified bootcamp courses. Students can pay upfront or via flexible monthly payment plans spanning 8 to 24 months. An additional fee applies for the Lumify Edge Job Placement Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Lumify Learn is an Australian online education provider that delivers 100% online, nationally accredited ICT qualifications (Certificates III, IV, and Diplomas) and vendor-certified bootcamps spanning cyber security, AI, data science, web development, IT networking, IT support, digital marketing, and project management. Courses are self-paced with mentor support and culminate in globally recognised certifications from Microsoft, AWS, CompTIA, DevOps Institute, DMI, Scrumstudy, and LinkedIn Learning. The Lumify Edge Job Placement Program bridges training to employment via resume services, industry partner portal access, and a paid internship pathway.

Product overview

Lumify Learn is an online IT education provider offering a portfolio of vocational training products spanning 100% online nationally recognized qualifications (Certificates and Diplomas), vendor-certified bootcamps, and career placement services. The product portfolio includes: (1) Nationally Recognised Qualifications - ICT30120 Certificate III, ICT40120 Certificate IV (in Networking, Web Development, Systems Administration Support, Cyber Security Focus, and Programming specializations), and ICT50220 Diplomas (Advanced Networking, Cyber Security, Back End Web Development); (2) Vendor-Certified Bootcamps - Certified AI Engineer Professional, Certified Cyber Security Professional, Certified Full Stack Developer, Certified Data Science Professional, Certified Digital Marketing Professional, CompTIA PenTest+ Certified Professional, Cyber Security GRC Professional, and Certified Software Tester Professional; (3) Lumify Edge Job Placement Program providing resume services, internship access, and job placement support; and (4) LinkedIn Learning content partnership. The company partners with Microsoft, AWS, CompTIA, DevOps Institute, Digital Marketing Institute, Scrumstudy, and LinkedIn Learning for vendor certifications and content.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified AI Engineer Professional 6-month online bootcamp preparing students for AI engineering roles. Covers Azure Fundamental, AI Fundamentals, AI Programming, Azure AI Apps and Agents, and Azure AI Developer Associate certifications.
• Certified Cyber Security Professional 6-month online cyber security certification bootcamp equipping students with skills to safeguard IT systems and tackle real-world threats. Includes CompTIA A+, Network+, and Security+ certifications.
• Certified Full Stack Developer 4-month full stack developer bootcamp covering front-end and back-end web development. Includes Certified Entry-Level Python Programmer and DevOps Foundation certifications.
• Certified Data Science Professional 4-month data science bootcamp with Microsoft content. Covers Azure Data Fundamentals, Azure Fundamentals, AI Fundamentals, and Data Science Associate certifications.
• Certified Digital Marketing Professional 3-month digital marketing bootcamp with certifications from Digital Marketing Institute (DMI). Includes Google Analytics Individual Qualification and Ads Search Certification.
• CompTIA PenTest+ Certified Professional 3-month penetration testing bootcamp preparing students for careers in cyber security. Covers vulnerability assessment across diverse systems and networks.
• Cyber Security Governance, Risk and Compliance Professional 3-month certification in governance, risk, and compliance (GRC). Covers ISACA IT Audit Fundamentals and ISACA IT Risk Fundamentals for managing IT risk and auditing.
• ICT30120 Certificate III in Information Technology 12-month nationally recognised certificate providing hands-on IT fundamentals training covering IT support, networking, and basic cyber security awareness. Consists of 12 units across 3 streams.
• ICT40120 Certificate IV in Information Technology (Networking) 15-month nationally recognised certificate providing foundational networking skills for IT professionals. Consists of 20 units across 4 streams.
• ICT40120 Certificate IV in Information Technology (Web Development) 15-month nationally recognised certificate in web development and front-end web design. Covers skills to create engaging websites and enhance user experience. Consists of 20 units across 4 streams.
• ICT40120 Certificate IV in Information Technology (Systems Administration Support) 15-month nationally recognised certificate providing systems administration knowledge and skills for ICT roles. Consists of 20 units across 4 streams.
• ICT40120 Certificate IV in Information Technology (Cyber Security Focus) 15-month nationally recognised certificate with focus on cyber security. Covers vulnerability assessment, incident response, network protection, authentication, and risk management. Includes hands-on practice with AWS, Kali Linux, and Cisco Packet Tracer.
• ICT40120 Certificate IV in Information Technology (Programming) 15-month nationally recognised programming certificate covering essential coding skills. Consists of 20 units across 4 streams.
• ICT50220 Diploma of Information Technology (Advanced Networking) 18-month nationally recognised diploma providing advanced networking and IT security training. Covers server management, security, and cloud computing. Consists of 20 units across 4 streams.
• ICT50220 Diploma of Information Technology (Cyber Security) 18-month nationally recognised diploma providing advanced cyber security skills and knowledge to secure IT systems. Consists of 20 units across 4 streams.
• ICT50220 Diploma of Information Technology (Back End Web Development) 18-month nationally recognised diploma covering back-end web development and e-commerce. Provides foundational skills for creating websites and applications for digital engagement. Consists of 20 units across 4 streams.
• Certified Software Tester Professional 2-month online bootcamp for beginners and career changers covering software testing fundamentals. Includes ISTQB Certified Tester Foundation, Software Tester Practical, and Essential certifications.
• Lumify Edge Job Placement Program 3-step job placement program bridging learning and employment. Includes professional resume and portfolio services, access to an industry partner portal with jobs and internships, and a paid internship program leading to employment within approximately three months of course completion.
• Pro Packs Comprehensive tech training pathways combining formal qualifications, industry certifications, practical learning, and workplace experience through the Lumify Edge Job Placement Program for Australians seeking roles in cyber security, AI, data, IT support, and programming.

Quantifiable outcome

• Only 1% of Australian employers believe university IT graduates are job-ready, while 41% of C-suite leaders say vocational qualifications and certifications are better performance indicators than degrees (research cited by Lumify Learn)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and flagship.

• MicrosoftcoreTechnology or IntegrationLumify Learn leverages Microsoft-certified content and curricula. Courses include Azure Fundamental, AI Fundamentals, Azure AI Apps and Agents Developer Associate, and Data Science Associate certifications. Microsoft has announced expanded upskilling initiatives in cloud and AI in Australia, with Lumify Learn as a delivery partner.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is a key technology partner providing cloud computing certification content integrated into Lumify Learn courses. Students gain AWS-accredited skills as part of cloud computing and cyber security curricula.
• CompTIAcoreTechnology or IntegrationCompTIA is a key vendor certification partner. Lumify Learn offers courses aligned with CompTIA A+, Network+, Security+, and PenTest+ certifications — foundational and professional-level cyber security credentials.
• LinkedIn LearningcoreTechnology or IntegrationExclusive partnership providing Lumify Learn students unlimited access to LinkedIn Learning's on-demand library of thousands of video courses. Trainers hand-pick video content to supplement course material. Students can earn LinkedIn certificates of completion and add them to their profiles.
• DevOps InstitutesupportingTechnology or IntegrationDevOps Institute certifications (DevOps Foundation) are integrated into the Certified Full Stack Developer course, providing credentialing for DevOps practices.
• Digital Marketing Institute (DMI)supportingTechnology or IntegrationDMI's Certified Digital Marketing Professional certification is a core component of Lumify Learn's digital marketing course, providing globally recognised credentialing.
• ScrumstudysupportingTechnology or IntegrationScrumstudy certifications are integrated into Lumify Learn's project management course offerings, providing agile and Scrum methodology credentials.
• Victorian Government (Digital Jobs)supportingGTM or Marketing PartnerLumify Group and Lumify Learn partnered with the Victorian Government on digital skills initiatives, including the Victorian Digital Jobs program to boost digital skills across Victoria.
• Lumify GroupflagshipStrategic or Co-development PartnerLumify Learn is the consumer-facing online ICT training brand of Lumify Group (formerly DDLS Group). Lumify Group provides the parent brand infrastructure, industry relationships, and operational support enabling Lumify Learn's training delivery. As of 13th December, DDLS Group rebranded to Lumify Group.
• Future Skills OrganisationsupportingStrategic or Co-development PartnerLumify Learn partnered with the Future Skills Organisation (FSO) for the AI Skills Accelerator program, supporting the development of AI skills in alignment with government workforce development priorities.
• e2 CybersupportingGTM or Marketing PartnerLumify Learn collaborated with recruitment agency e2 Cyber on a joint webinar providing expert tips for launching a cyber security career, demonstrating a GTM partnership to connect training with employment outcomes.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• General Assembly: General Assembly operates a global network of immersive tech bootcamps in web development, data, and cyber security, with similar end-to-end career outcomes services. It is a direct comparable to Lumify Learn's bootcamp-plus-job-placement model, though with broader geographic reach and B2B upskilling offerings.
• Simplilearn: Simplilearn offers online bootcamps and certification programs in cyber security, cloud (AWS, Azure), data science, and digital marketing with strong enterprise partnerships. Its product catalogue and delivery model are highly comparable to Lumify Learn's bootcamp offering.
• Udacity: Udacity provides online Nanodegree programs in AI, data science, cloud, and cyber security, often in partnership with technology vendors. It directly overlaps Lumify Learn's vendor-certified AI, data, and cyber security bootcamps with similar self-paced online delivery.
• Codecademy: Codecademy offers online interactive training in programming, web development, and data skills with subscription pricing. Its self-paced online model and curriculum breadth in software development make it a comparable alternative to Lumify Learn's web development and programming tracks.
• Pluralsight: Pluralsight provides online technology skills training, including cloud (AWS, Azure), cyber security, and software development courses aligned to vendor certifications. It competes with Lumify Learn's vendor-certified bootcamps, particularly for individual upskillers in IT roles.

Regional players

• Coder Academy: Coder Academy is an Australian immersive bootcamp focused on web development and emerging tech, competing head-to-head with Lumify Learn's Full Stack Developer bootcamp and Certificate IV Web Development offerings in the Australian market.
• Academy Xi: Academy Xi delivers Australian cohort-based bootcamps in tech, data, design, and digital marketing. It overlaps directly with Lumify Learn's product portfolio across the digital marketing and data tracks, and competes for the same career-changer segment in Australia.
• Lumify Work: Lumify Work (formerly DDLS) is the sibling corporate IT training brand under Lumify Group, offering instructor-led vendor-certified courses to enterprise clients in Australia. While it targets a different buyer (corporate IT teams vs. individual consumers), it shares the same parent infrastructure and vendor partnerships, making it a strategic adjacent peer.

Broad incumbents

• Coursera: Coursera is a global MOOC platform offering professional certificates, specializations, and degrees from universities and tech companies. It competes broadly with Lumify Learn across most subject tracks and offers a comparable IT career pathway alternative to Australian learners.
• edX: edX is a global MOOC platform offering professional certificate programs and microMasters in technology, data, and business from universities. It serves as a broad incumbent alternative for self-paced learners comparing Lumify Learn's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lumifylearn
• YouTubeyoutube.com/@lumifylearn
• Facebookfacebook.com/lumifylearn
• LinkedInlinkedin.com/company/lumify-learn
• Instagraminstagram.com/lumifylearn
• TikToktiktok.com/@lumifylearn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumify Learn