What Save Face does

Save Face is a UK-based, government-approved national accreditation register and online marketplace for non-surgical aesthetic practitioners. Founded around 2013-2014 and headquartered in Leeds, the company verifies clinicians through a 116-point assessment process and maintains a public-facing directory of 864 accredited clinics and practitioners. It is accredited by the Professional Standards Agency and recognized by the UK Government, the Department of Health, NHS England, and the Care Quality Commission as an approved register in a sector it explicitly describes as higher risk.

The core platform is a web-based directory and search engine that allows consumers to locate accredited providers by treatment, location, or practitioner name. Supporting products include a verified patient review system holding more than 56,000 reviews, an extensive educational treatment-guide library covering 23+ procedure categories (anti-wrinkle injections, dermal fillers, PDO thread lifts, chemical peels, exosomes, non-surgical face and eye lifts, skin boosters, hair loss, tattoo removal, and others), an Ask-an-Expert Q&A service, and a formal concerns-and-complaints process. Marketing is driven by content, SEO-optimized regional landing pages across England, Scotland, and Wales, and recurring PR features on BBC, ITV, The Times, The Telegraph, Closer, and The Guardian.

Save Face operates a two-sided marketplace in which practitioners and clinics pay recurring membership fees for accreditation, credibility, visibility, training, and quality assurance, while approximately 1.36 million active users consume the directory and review content at no charge. The company is privately held, structured as Save Face Limited, with a small team of 1-10 employees, and is led by Director Ashton Collins, who serves as the organization's public spokesperson on aesthetics safety and regulation.

Name

Save Face

Legal name

Save Face Limited

Website

https://saveface.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Save Face is a UK government-approved accreditation register and online directory connecting consumers with verified non-surgical aesthetic practitioners. Founded circa 2014, it vets clinicians through a 116-point assessment and operates a subscription-based marketplace of 864 accredited clinics and practitioners.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Practitioner/Clinic Membership: Practitioners and clinics pay for accreditation and listing on the Save Face register. The membership provides credibility, visibility, access to training and support, and quality assurance. Testimonials from practitioners indicate membership fees are paid in exchange for these benefits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Save Face operates a government-approved accreditation register and online directory for non-surgical aesthetic treatments in the United Kingdom. Aesthetic practitioners and clinics pay to be assessed against a 116-point criteria and, if approved, are listed on the Save Face register where consumers can search for verified providers by treatment type and location, read verified reviews, and submit concerns or complaints. The register is accredited by the Professional Standards Agency and recognised by the Department of Health, NHS England, and the Care Quality Commission (CQC).

Product overview

Save Face is a UK government-approved national accreditation register and practitioner search platform for aesthetic medicine. The core offering consists of a 116-point practitioner assessment and accreditation programme, a searchable directory of 864 accredited clinics and practitioners, and a verified patient review system with over 56,000 reviews. The platform enables consumers to search for accredited providers by treatment type, location, or practitioner name, access educational treatment guides, and use support services including expert Q&A and formal complaints handling. Save Face lists accredited practitioners across numerous treatment categories including anti-wrinkle injections, dermal fillers, PDO thread lifts, chemical peels, skin needling, laser treatments, body contouring, and skin boosters. The platform is recognized by the Professional Standards Agency, Department of Health, NHS England, and Care Quality Commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Practitioner Accreditation Register Government-approved register of aesthetic practitioners and clinics that have passed Save Face's 116-point assessment covering qualifications, insurance, premises, products, and protocols. Practitioners and clinics pay an annual membership to be listed and use the Save Face accreditation badge. The register is accredited by the Professional Standards Agency and recognised by the Department of Health, NHS England, and the CQC.
• Consumer Aesthetic Practitioner Directory Free online search directory that allows UK consumers to find Save Face-accredited aesthetic practitioners and clinics by treatment type (e.g. anti-wrinkle injections, dermal fillers, skin boosters, chemical peels) and by location, and to view practitioner profiles and contact details.
• Verified Patient Review System Platform feature that collects and verifies patient reviews of Save Face-accredited practitioners and clinics, with 56,721 verified reviews published to help consumers evaluate providers before booking a treatment.
• Ask an Expert Service
• Concerns and Complaints Handling Service

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Consulting Room: UK directory and information resource for aesthetic practitioners and clinics. Closely comparable as a practitioner-facing platform in the same UK non-surgical aesthetics category, though it does not hold the same government-approved register status.
• Glowday: UK aesthetic treatment booking and discovery platform. Comparable as a two-sided marketplace connecting consumers with aesthetic practitioners, though it focuses on booking transactions rather than government-grade accreditation.
• Treatments You Can Trust: UK register of practitioners providing non-surgical cosmetic treatments. Directly comparable in mission and accreditation model, and is itself a Professional Standards Agency-accredited register, making it Save Face's closest UK peer.

Broad incumbents

• WhatClinic: Directory and comparison platform for private healthcare and aesthetic treatments. Comparable as a practitioner discovery and reviews platform serving UK consumers, though with a broader healthcare scope beyond aesthetics.
• RealSelf: Global consumer marketplace for aesthetic treatments, with reviews, practitioner listings, and educational content. Comparable as a discovery and review platform for non-surgical aesthetics, but operates globally and at significantly larger scale.
• Trustpilot: General-purpose consumer reviews platform that also surfaces aesthetic clinics. Comparable as a reviews-based discovery channel that competes for the same consumer attention, though it is unspecialized and lacks medical-accreditation credibility.

Emerging players

• Hamilton Fraser: UK provider of medical malpractice insurance and regulatory compliance support for aesthetic practitioners. Comparable as a B2B service layer in the same UK aesthetics ecosystem, and a natural cross-sell or partnership counterpart to Save Face's accreditation.

Others

• Care Quality Commission (CQC): England's independent regulator of health and adult social care, which already recognizes Save Face. Comparable as a regulatory body whose future licensing decisions could materially shape (favorably or unfavorably) Save Face's market position.
• Professional Standards Agency (PSA): UK government body that accredits practitioner registers. Comparable as the accreditor whose endorsement underpins Save Face's government-approved status, and whose recognition decisions are central to the company's competitive moat.

Regional players

• Aesthetic Medicine (Aesthetic Medicine Ltd): UK trade publication and resource for aesthetic practitioners, including directories and industry news. Comparable as a UK-focused information and discovery touchpoint for the same practitioner audience Save Face serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SaveFaceUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save Face