Homecrest Outdoor Living

What Homecrest Outdoor Living does

Homecrest Outdoor Living is an American manufacturer of outdoor patio furniture founded in 1953 and headquartered in Wadena, Minnesota, where all products are manufactured. The company designs and produces a comprehensive line of seating (chairs, lounges, loveseats, sofas, ottomans), tables (dining, side, cocktail), fire tables, and outdoor essentials across 30 collections. Its underlying technology centers on aluminum, steel, and cast frame construction, with proprietary offerings including Sensation sling fabrics that combine PVC fibers with elastomeric yarns, the original swivel rocker mechanism (patented 1956, now expired), and the Natural Series composite table tops in finishes such as Shadow Rock, Slate, Stonegate, Timber, and Concrete.

The company serves three distinct customer segments: residential consumers seeking affordable luxury outdoor furniture, contract/hospitality buyers (restaurants, hotels, resorts, healthcare) requiring commercial-grade durability, and interior designers and trade professionals served through a dedicated Designer Program with wholesale pricing, no minimum orders, and drop-shipping capabilities. Homecrest distributes exclusively through an authorized dealer network of specialty, seasonal, and furniture retailers across North America (USA and Canada), supplemented by a contract sales representative network for commercial markets and a direct-to-consumer e-commerce store for replacement parts and accessories at shop.homecrest.com. Pricing is not publicly disclosed and is set by dealers.

Revenue is generated through three primary streams: new furniture sales (one-time license), replacement parts and accessories sold via the online replacement store, and a custom embroidery service that allows UV-resistant personalization of sling dining chairs for promotional purposes. The company supports its distribution with digital tools including an Interactive Design Center for product visualization, an Outdoor Space Planner tool, virtual showroom tours in Atlanta and Las Vegas, and active social media presence across eight platforms. Homecrest emphasizes its Made-in-USA positioning and offers a 15-year residential warranty on aluminum and steel frames.

Name

Homecrest Outdoor Living

Legal name

Homecrest Outdoor Living Furniture Co., Inc.

Website

https://homecrest.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Homecrest Outdoor Living is a U.S. manufacturer of aluminum, steel, and cast outdoor patio furniture founded in 1953, serving residential, hospitality, and trade customers across North America through authorized dealers, a contract sales network, and a designer trade program.

Ownership category

akta.pro rank

Product category

Outdoor Patio Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Household Furniture (2510)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Outdoor patio furniture
• Outdoor seating collections
• Fire tables
• Casual outdoor dining
• Contract hospitality furniture

Headquarters

HQ city

Wadena

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Furniture Sales: Primary revenue from selling outdoor patio furniture through a network of authorized dealers across North America. Products include seating (chairs, sofas, loveseats, ottomans), tables, fire tables, and outdoor essentials.
2. Replacement Parts & Accessories: Online store selling replacement slings, cushions, parts, and accessories for existing Homecrest furniture. Replacements available for both current and discontinued products.
3. Custom Embroidery Services: UV-resistant custom embroidery program allowing customers to add logos, branding, or personalization to sling dining chairs for promotional purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Homecrest Outdoor Living manufactures and sells outdoor patio furniture including seating collections (sling, padded sling, cushion, air, metal, woven, mixed materials), dining/side/cocktail tables, and fire tables and fire pits, supported by outdoor essentials such as umbrellas, rugs, and pillows. The company produces 30 collections of affordable luxury outdoor furniture made in Wadena, Minnesota, distributing exclusively through authorized dealers, contract sales representatives, and trade professionals across North America. Supporting offerings include custom embroidery services for sling chairs, an online replacement parts store, and digital tools (Interactive Design Center and Space Planner) for product visualization and layout planning.

Product overview

Homecrest Outdoor Living is an iconic American outdoor furniture brand founded in 1953, offering a comprehensive line of affordable luxury outdoor patio furniture across 30 collections. The product portfolio centers on durable aluminum, steel, and cast frame construction with multiple seating options (Sling, Padded Sling, Cushion, Air, Metal, Woven, Mixed Materials) paired with extensive fabric and finish customization. Core product lines include seating collections (chairs, lounges, loveseats, sofas, ottomans), tables (dining, side, cocktail in various materials), and fire tables (Natural Series, Concrete, Latitude, Mode, Shadow Rock, Slate, Stonegate, Timber configurations delivering up to 65,000 BTUs). Supporting offerings include Outdoor Essentials (umbrellas, rugs, pillows), the Interactive Design Center for customization visualization, Space Planner for layout design, and Custom Embroidery services for brand promotion. Products are manufactured in Wadena, Minnesota with distribution through specialty retailers across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Seating Collections Comprehensive outdoor seating line including chairs, lounges, loveseats, sofas, and ottomans available across seven construction styles: Sling, Padded Sling, Cushion, Air, Metal, Woven, and Mixed Materials, spanning 30 collections for residential and commercial buyers.
• Outdoor Tables Outdoor dining, side, and cocktail tables available in Natural Series composites, cast, glass, metal, and mixed materials, offered in round, square, rectangle, oval, and ellipse shapes for residential and commercial outdoor dining spaces.
• Fire Tables and Fire Pits Complete line of outdoor fire tables and fire pits across Slate, Stonegate, Timber, Concrete, Latitude, Mode, and Shadow Rock collections, with various burner configurations delivering up to 65,000 BTUs and compatibility with natural gas and liquid propane.
• In-Pool Furniture Series Specialized furniture line designed for in-pool use, covered by a 5-year residential and commercial warranty against defects in materials and workmanship.
• Outdoor Essentials (Umbrellas, Rugs, Pillows, Accessories) Accessory product line including Market Umbrellas, Sol Umbrellas, Triumph Freestanding Umbrellas, Outdoor Rugs, Pillows, Sunbrella Throws, and general Outdoor Accessories designed to complement Homecrest furniture collections.
• Replacement Parts and Accessories Online store selling replacement slings, cushions, parts, and accessories for Homecrest furniture, with replacements available for both current and discontinued products. Shipping available to contiguous United States only.
• Custom Embroidery Service UV-resistant custom embroidery program that adds logos, branding, or personalization to sling dining chairs for promotional, event, school, organization, or championship applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• SunbrellacoreOthersHomecrest partners with Sunbrella to offer their fabrics on new orders and replacement cushions. Sunbrella fabrics are soft, durable, and stay vibrant in the sun while being cleanable with bleach. Available in jacquards, stripes, and solid-color textures.
• OutduracoreOthersHomecrest has partnered with Outdura to offer dealers and consumers more exclusive fabric options. Outdura Ovation 2.3 fabrics are durable and fashion-forward, available across multiple grade levels.
• TempotestcoreOthersTempotest fabrics are designed for outdoor spaces, combining resistance and performance of solution-dyed fabric with style and color. Treated with Teflon Extreme for stain resistance, easy cleanability, and minimal maintenance.
• Bella-DurasupportingOthersBella-Dura offers soft-to-the-touch yet exceptionally durable polyester/polyolefin blend fabrics with sophisticated decorative patterns and colors, exceeding performance standards for the outdoor market.
• BrisasupportingOthersBrisa leather-inspired outdoor collection available on cushion and padded sling seating options, offering a coordinating solid sling welt and back for a seamless look.
• RecacrilcoreOthersRecacril canvases are high-performance fade-resistant, solution-dyed acrylic fabrics designed for umbrella canopies. Marine-grade fabrics with outer surface finish, waterproof treatment, and mold/mildew resistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yardbird: Yardbird is a direct-to-consumer outdoor furniture brand offering sustainable, weather-resistant seating and dining sets sold online. It is comparable to Homecrest as a competing outdoor furniture brand targeting style-driven residential consumers, though it goes to market via DTC rather than specialty dealers.
• Outer: Outer is a direct-to-consumer outdoor furniture startup known for weatherproof seating and the OuterShell cover system, building a digital-first brand with showrooms. It is comparable as a peer because it competes for residential outdoor furniture wallets and is reshaping channel dynamics relative to Homecrest's dealer-dependent model.

Direct peers

• Polywood: Polywood manufactures outdoor furniture made from recycled HDPE lumber, including seating, tables, and fire tables, sold through specialty patio retailers and direct-to-consumer channels across North America. It directly competes with Homecrest in the casual outdoor patio furniture category with overlapping dealer/DTC distribution.
• Brown Jordan: Brown Jordan is a premium outdoor furniture manufacturer with both residential and hospitality/contract divisions and a national dealer network in the US. It overlaps Homecrest's seating/tables/fire tables lineup but operates more in the higher-end premium tier with similar B2B2C distribution.
• Hanamint: Hanamint produces cast aluminum and sling outdoor patio furniture sold primarily through specialty patio retailers in the US. It competes with Homecrest in cast-frame and sling-seating product categories and uses an overlapping specialty-dealer distribution model.
• Trex Outdoor Furniture: Trex Outdoor Furniture is a sister brand to Trex decking and produces all-weather casual outdoor seating, tables, and fire tables using HDPE and aluminum frames. It shares Homecrest's North American specialty-retail go-to-market and competes head-to-head in the patio furniture category.
• Lloyd Flanders: Lloyd Flanders is a US-based woven outdoor furniture manufacturer sold through specialty patio retailers across North America. It competes directly with Homecrest's mixed-material and woven seating collections and shares a multi-decade brand and Made-in-USA manufacturing heritage.
• Winston Furniture: Winston is a long-standing US outdoor patio furniture manufacturer offering aluminum and sling seating, tables, and fire features through patio specialty dealers across North America. It competes with Homecrest on aluminum/sling seating and shared dealer-channel distribution.

Broad incumbents

• Frontgate: Frontgate is a multi-category home and outdoor furnishings retailer carrying premium outdoor seating, dining, umbrellas, and fire tables through catalogs, e-commerce, and seasonal stores. It is comparable as a peer because it is a sizable outdoor-furniture buyer and brand, with overlapping assortment but a retail/DTC model rather than wholesale manufacturing.
• Restoration Hardware (RH): RH operates a broad luxury home furnishings business that includes a significant outdoor furniture category across seating, dining, and fire features sold through galleries and online. It competes with Homecrest at the higher-end residential outdoor furniture tier and pushes category-level design expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomecrestUSA
• YouTubeyoutube.com/channel/UC4NzMg16IiMlRAXasAghqlA
• Facebookfacebook.com/homecrestoutdoorliving
• LinkedInlinkedin.com/company/homecrest-outdoor-living
• Instagraminstagram.com/homecrestoutdoorliving
• Pinterestpinterest.com/homecrestusa
• TikToktiktok.com/@homecrestoutdoorliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homecrest Outdoor Living