Cifrasoft
Cifrasoft is a Russian acoustic signal-processing technology company that licenses audio fingerprinting, watermarking, and ACR SDKs, and operates the Mediameter SaaS platform for cross-media audience measurement, serving media research firms, mobile developers, and broadcasters primarily in Russia via its majority owner JSC Mediascope.
- Company typePrivate
- Founded2009
- HeadquartersIzhevsk, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cifrasoft does
Cifrasoft is a Russian technology company founded in 2009 and headquartered in Izhevsk that develops acoustic signal-processing software for automatic content recognition and cross-media audience measurement. Its technology stack combines patented audio fingerprinting, acoustic watermarking, multimedia content classification, and on-device behavioral data collection, with the distinctive technical feature of running joint fingerprinting-watermarking-classification pipelines in CPU-efficient form on standalone mobile devices without server interaction. The company's product portfolio centers on the Mediameter SaaS platform, which turns consumer smartphones, tablets, and smartwatches into cross-media peoplemetering devices measuring TV, radio, internet, and OTT audiences, and is complemented by a Panel Management Dashboard with API access and a Web-system for Visual Information Display. It also licenses two ACR SDKs to mobile developers (SecondScreen SDK based on fingerprinting, SoundCode SDK based on watermarking), and offers software and hardware (openGear-compatible daughter boards) watermark embedders to broadcasters and content producers.
The company operates a B2B licensing model with quote-based pricing, annual or multi-year contracts, and revenue streams spanning software licensing, SDK licensing priced by watermark quantity, hardware sales, and custom development services. Its go-to-market mixes direct enterprise sales, downloadable SDK brochures, and demo mobile applications on Google Play and the App Store. The primary customer segment is media research companies, with secondary segments in mobile application developers, broadcasters/content producers, and ad-tech firms. Since 2020, JSC Mediascope, Russia's leading media research company, has held a controlling stake, making Cifrasoft both a captive technology provider and a subsidiary; the company's software is reported to be deployed in millions of mobile devices. All flagship products are registered in the Unified Register of Russian Computer Programs, and Cifrasoft holds active Russian IT company accreditation.
Cifrasoft firmographics
Firmographics- Name
- Cifrasoft
- Legal name
- Общество с ограниченной ответственностью "Цифрасофт" (OOO "Cifrasoft")
- Website
- https://cifrasoft.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cifrasoft is a Russian acoustic signal-processing technology company that licenses audio fingerprinting, watermarking, and ACR SDKs, and operates the Mediameter SaaS platform for cross-media audience measurement, serving media research firms, mobile developers, and broadcasters primarily in Russia via its majority owner JSC Mediascope.
- Ownership category
- akta.pro rank
Cifrasoft industry classification
Industry- Product category
- Audience Measurement Software
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
- akta.pro secondary industry
- Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions) (MPAHAKAG)
Keywords
Where Cifrasoft is headquartered
LocationHeadquarters
- HQ city
- Izhevsk
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Cifrasoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing (Mediameter): Licensing of the Mediameter software complex for panel-based TV, radio, internet, and OTT audience measurement. Clients receive mobile apps for Android and iOS, panel management dashboard, API access, 24/7 technical support, software updates, and bug fixing.
- SDK Licensing (SecondScreen SDK): Licensing of the SecondScreen SDK (audio fingerprinting-based ACR) to mobile application developers for integration into second screen, social TV, and interactive applications.
- SDK Licensing (SoundCode SDK): Licensing of the SoundCode SDK for watermarking embedder technology. Cost depends on the quantity of watermarks. Includes 24/7 monitoring, technical support, software updates, and bug fixing.
- Hardware Watermark Embedders: Sale of hardware watermark embedder solutions (openGear compatible daughter boards for 3G/HD/SD-SDI interfaces) that can be customized to client requirements.
- Custom Development and Support: Customization of watermark embedder solutions and other software to specific client requirements, with bespoke development and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | SoundCode SDK license based on watermark quantity |
| Subscription | Annual | Mediameter software complex licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Cifrasoft product offering
Product offeringCore offering
Cifrasoft develops and licenses acoustic signal processing technology for cross-media audience measurement, including the Mediameter SaaS platform that turns consumer mobile devices into peoplemetering instruments, and SecondScreen SDK and SoundCode SDK for automatic content recognition in mobile applications. The company's patented acoustic fingerprinting and watermarking technologies support real-time identification of audio-visual content and are deployed in millions of mobile devices, primarily serving media research companies and mobile application developers.
Product overview
Cifrasoft offers a unified product portfolio centered on acoustic and audiovisual recognition technologies for media audience research. The core platform is Mediameter SaaS, a cross-media audience measurement solution that turns mobile devices into peoplemetering instruments. Supporting modules include the Panel Management Dashboard and API for panel operations, and a Web-system for Visual Information Display for research data visualization. The company provides two distinct ACR SDK products: SecondScreen SDK (based on acoustic fingerprinting) for developers integrating content recognition into mobile apps, and SoundCode SDK (based on acoustic watermarking) for content marking and synchronization. Underpinning these products are proprietary technology components including Audio Fingerprinting, Acoustic Watermarking, Acoustic Connectivity, Multimedia Content Classification, and On-Device Behavioral Data Collection. The portfolio is delivered as software licenses for Windows, iOS, and Android, with browser extensions for Chrome, Firefox, Opera, Yandex, and Edge. Programming languages used include C/C++, CUDA C++, Java, Objective-C, Python, and PHP.
Differentiator
Problem solved
Functional benefit
Brands
- Mediameter: SaaS-platform for cross-media peoplemetering that turns mobile phones, tablets, or smartwatches into measurement devices for TV, radio, internet, and OTT audience measurement.
- SecondScreen SDK
- SoundCode SDK
Products and services
- Mediameter SaaS Platform Cross-media audience measurement SaaS platform that turns any mobile phone, tablet, or smartwatch into a cross-media peoplemetering device for measuring TV, radio, internet, and OTT audiences. Relies on audio fingerprinting, acoustic watermarking, and on-device behavioral data collection. Licensed to media research companies that operate their own respondent panels.
- Panel Management Dashboard and API Web-based software and API for setting up and maintaining mobile devices with the Mediameter app. Provides each client with a custom panel management dashboard, enabling monitoring of app activations and daily in-tab rates. The same functionality is available via web-API for integration with client systems.
- SecondScreen SDK Standalone automatic content recognition SDK based on acoustic fingerprinting for mobile applications. Enables real-time audio-visual content recognition with 3-5 second recognition time, compact audio signatures, and up to 10 hours of signatures stored on mobile device. Available for iOS and Android. Licensed to mobile application developers building second screen, social TV, and interactive applications.
- SoundCode SDK Automatic content recognition SDK based on acoustic watermarking for synchronization between content and mobile applications. Supports Linux and Windows for embedding; decoding modules embeddable into Android and iOS mobile applications. Provides 2-4 second recognition time, 1-second timestamp accuracy, and survives typical broadcast distortions. Licensed to mobile developers, broadcasters, and content producers; license cost scales with watermark quantity.
- Audio Watermark Embedder Hardware (openGear Daughter Boards) OpenGear compatible hardware daughter boards for 3G/HD/SD-SDI interfaces that embed acoustic watermarks into broadcast audio streams. Sold to broadcasters and content producers and can be customized to client requirements.
- Audio Watermarking Software Embedders Software-based watermark embedders available in file-based and stream-based variants for embedding inaudible information-bearing signals into speech or music audio streams. Robust against lossy audio encoding, severe low-pass filtering, and open-air propagation.
- Web-system for Visual Information Display Browser-based software for visual display of panel data on TV viewing, radio listening, internet activity, and managing mobile respondent panels. Provided with unique client access or via API with full web-system functionality.
- Mediameter Mobile Application (Android and iOS) Android and iOS mobile apps for tracking TV and VoD content viewing and on-device behavioral data collection. Deployed on respondent devices as the data collection component of the Mediameter panel measurement system.
Quantifiable outcome
- Recognition time of 3-5 seconds for fingerprinting and 2-4 seconds for watermarking
- +4 more outcomes
Companies that use Cifrasoft
Customer profileSegments4 records
Ideal customer profiles3 records
Cifrasoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Cifrasoft partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cifrasoft competitors and assessment
Company assessmentDirect peers
- Audible Magic: Audible Magic is a US-based provider of audio and video content recognition (fingerprinting and watermarking) for rights management, broadcast monitoring, and second-screen applications — directly comparable to Cifrasoft's SecondScreen SDK and SoundCode SDK.
- Verance: Verance is a leading provider of audio watermarking technology (Verance Content ID) used for broadcast TV audience measurement, second-screen sync, and anti-piracy — directly comparable to Cifrasoft's SoundCode acoustic watermarking.
- RealityMine: RealityMine specializes in mobile-first cross-media peoplemetering and audience measurement panels that capture behavior on real consumer devices — directly comparable to Cifrasoft's Mediameter peoplemetering platform.
- Digimarc: Digimarc provides digital watermarking and content identification technology for media, packaging, and retail — comparable to Cifrasoft's acoustic watermarking and content recognition capabilities, though Digimarc's focus is broader.
- ACRCloud: ACRCloud provides automatic content recognition APIs and SDKs for audio fingerprinting, broadcast monitoring, and second-screen applications — a direct competitor to Cifrasoft's SecondScreen SDK and SoundCode SDK products.
Broad incumbents
- Gracenote: Gracenote (owned by Nielsen) offers music and video content recognition, metadata, and cross-media measurement at global scale — overlapping with Cifrasoft's ACR and audience measurement capabilities but as part of a much larger portfolio.
- Comscore: Comscore is a global cross-platform audience measurement and analytics company measuring TV, digital, and OTT audiences — directly comparable to Cifrasoft's Mediameter cross-media audience research platform but at much larger global scale.
- Kantar Media: Kantar Media is a global audience measurement and media research firm that competes in TV, radio, and cross-media measurement — overlapping with Cifrasoft's Mediameter platform but as part of a much larger global research portfolio.
- Shazam (Apple): Apple's Shazam provides consumer-facing audio content recognition at massive global scale — a broad incumbent in audio fingerprinting that, while consumer-focused, sets the technical benchmark Cifrasoft's acoustic fingerprinting technology competes against.
Regional players
- Yandex (Yandex.Media Services): Yandex operates audio content recognition and media measurement capabilities within its broader Russian technology ecosystem, including browser-based media services — a regional player with overlapping content recognition and audience measurement capabilities in Cifrasoft's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cifrasoft social profiles
Digital presenceCifrasoft compliance and trust
Trust signalCompliance1 record
Cifrasoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cifrasoft leadership team
Management profileNumber of profiles
Profiles1 record
Cifrasoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cifrasoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cifrasoft
What does Cifrasoft do?
Cifrasoft develops and licenses acoustic signal processing technology for cross-media audience measurement, including the Mediameter SaaS platform that turns consumer mobile devices into peoplemetering instruments, and SecondScreen SDK and SoundCode SDK for automatic content recognition in mobile applications. The company's patented acoustic fingerprinting and watermarking technologies support real-time identification of audio-visual content and are deployed in millions of mobile devices, primarily serving media research companies and mobile application developers.
Is Cifrasoft a public or private company?
Cifrasoft is a private company. It is classified as corporate owned and is currently operating.
When was Cifrasoft founded?
Cifrasoft was founded in 2009. It employs 11 to 50 people.
Where is Cifrasoft based?
Cifrasoft is headquartered in Izhevsk, Russia, in the Europe region.
How does Cifrasoft make money?
Five revenue lines are on record. Software Licensing (Mediameter) is the primary driver. The others are SDK Licensing (SecondScreen SDK), SDK Licensing (SoundCode SDK), hardware Watermark Embedders and custom Development and Support.
Who are Cifrasoft's main competitors?
Direct peers on record are Audible Magic, Verance, RealityMine, Digimarc and ACRCloud. Broad incumbents are Gracenote, Comscore, Kantar Media and Shazam (Apple). Yandex (Yandex.Media Services) is listed as a regional player.
Does Cifrasoft have an API?
Yes. Cifrasoft provides web-API access to the Panel Management Dashboard functionality, offering the same features available in the web-based software for setting up and maintaining mobile devices with the Mediameter app. The API enables clients to monitor app activations and daily in-tab rates. Additionally, Cifrasoft offers technology for server-based audio fingerprinting solution both for pre-recorded content and for live TV.
What industry is Cifrasoft in?
Cifrasoft's product category is Audience Measurement Software. Its primary akta.pro industry code is MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution), with a secondary code of MPAHAKAG, Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions). Its SIC code is 3669.