Piedmont Triad Anesthesia

What Piedmont Triad Anesthesia does

Piedmont Triad Anesthesia (PTA) is a mid-sized, physician-led private anesthesia practice headquartered in Winston-Salem, North Carolina, operating under the anesthesia care team model with more than 34 board-certified anesthesiologists supported by nurse anesthetists and administrative staff (101-250 total employees). The practice is the exclusive anesthesia provider for Novant Health at seven medical and surgical centers across Forsyth County in North Carolina's Piedmont Triad region, and also serves a handful of privately owned surgical centers including specialty eye, dental, and gynecological practices. PTA delivers comprehensive anesthesia services spanning general, cardiac, obstetric (with 24/7 in-house coverage and fellowship-trained specialists), pediatric, orthopedic, office-based, and postoperative pain management — including advanced ultrasound-guided regional anesthesia and enhanced recovery after surgery (ERAS) protocols. The practice covers high-acuity surgical case mix including neurosurgery, bariatric, vascular, hepatobiliary, and cardiothoracic procedures at Forsyth Medical Center, a tertiary facility.

The firm's revenue model is professional fee-for-service billing for anesthesia services rendered at partner facilities, with participation in 13+ insurance networks including Medicare, Medicaid, BCBS of NC, Aetna, CIGNA, United Healthcare, and Tricare. Patients receive bills separately from facility fees, and the practice operates under No Surprises Act compliance for out-of-network scenarios. The go-to-market motion is enterprise field sales — PTA does not acquire patients directly but secures contracts with hospital systems and surgical centers, with patient volume flowing through physician referral relationships with surgeons, OB/GYNs, and primary care providers at partner sites. Marketing is minimal: a professional website, patient testimonials, and word-of-mouth through clinical relationships, rather than paid digital acquisition.

Operationally, PTA maintains an autonomous physician governance structure with active roles in hospital administration and leadership committees at Novant Health. The group emphasizes work-life balance, scheduling flexibility, and an inclusive culture as physician retention levers. The company is independently owned with no disclosed venture capital, private equity, or parent company affiliation, and no funding rounds, acquisitions, or leadership transitions are documented in the source material.

Name

Piedmont Triad Anesthesia

Legal name

Piedmont Triad Anesthesia

Website

https://ptanc.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Piedmont Triad Anesthesia is a physician-led, mid-sized private anesthesia practice providing comprehensive anesthesia services as the exclusive provider for Novant Health across seven facilities in North Carolina's Triad region, serving 56,000+ patients annually.

Ownership category

akta.pro rank

Product category

Healthcare Anesthesiology Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Perioperative Anesthesia Services & Management (HLAFAIAM)

akta.pro secondary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Anesthesia care services
• Physician-led anesthesiology
• Obstetric anesthesia care
• Pediatric anesthesia services
• Perioperative pain management

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Anesthesia Services Revenue: Fee-for-service revenue model where PTA provides anesthesia services to patients at partner healthcare facilities. Services are billed separately from facility fees, and the practice participates with multiple insurance payers including Medicare, Medicaid, and commercial insurers. Patients receive separate bills for anesthesia services rendered by PTA physicians.
2. Insurance Contracts: PTA participates with major insurance payers including Aetna, BCBS of NC, CIGNA, Humana Military (Tricare), MedCost, Medicare, Medicare Advantage Plans, Medicaid NC, Medicaid Managed Care Plans, Medicare Railroad, Medicaid VA, and United Healthcare.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Piedmont Triad Anesthesia is a physician-led private anesthesia practice that provides comprehensive anesthesia services across multiple surgical and procedural specialties. The group operates as the exclusive anesthesia provider for Novant Health facilities in Forsyth County, North Carolina, covering general, cardiac, obstetric, pediatric, orthopedic, office-based, and post-operative pain management cases.

Product overview

Piedmont Triad Anesthesia is a physician-led anesthesia practice providing comprehensive anesthesia services as a unified offering. The practice operates under the anesthesia care team model with services spanning General Anesthesiology, Cardiac Anesthesia, Obstetric Anesthesia, Office-Based Anesthesia, Orthopedic Anesthesia, Pediatric Anesthesia, and Postoperative Pain Management. These services are delivered through more than 34 board-certified anesthesiologists serving over 56,000 patients annually across multiple Novant Health facilities in the Triad region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 56,000+ patients served annually across the Triad region
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Novant HealthcoreStrategic or Co-development PartnerPiedmont Triad Anesthesia is the exclusive provider of anesthesia care for all Novant Health medical facilities in Forsyth County, covering seven medical or surgical centers in the Triad region. This exclusive partnership positions PTA as the primary anesthesia provider for major hospital operations including Forsyth Medical Center, Clemmons Medical Center, Kernersville Medical Center, and associated outpatient facilities. PTA staff maintains highly engaged relationships with Novant Health and participates actively in hospital administration and leadership.
• Hawthorne OB-GYN AssociatesminorStrategic or Co-development PartnerPTA provides anesthesia services at Hawthorne OB-GYN Associates location in Winston-Salem, offering gynecological and obstetric anesthesia services.
• Lyndhurst Gynecologic AssociatesminorStrategic or Co-development PartnerPTA provides anesthesia services at Lyndhurst Gynecologic Associates, a gynecological and obstetric services provider with locations on South Hawthorne Road and Hanestown Court in Winston-Salem.
• Novant Health WomanCareminorStrategic or Co-development PartnerPTA provides anesthesia services at Novant Health WomanCare in Winston-Salem, offering comprehensive gynecological and obstetric care.
• Summit Eye Care Surgery CenterminorStrategic or Co-development PartnerPTA provides anesthesia services at Summit Eye Care Surgery Center in Winston-Salem, offering comprehensive eye care using advanced examination, diagnostic and treatment procedures.
• Triad Ocular & Facial Plastic SurgeryminorStrategic or Co-development PartnerPTA provides office-based anesthesia services at Triad Ocular & Facial Plastic Surgery center in Winston-Salem, offering cosmetic and reconstructive surgeries.
• Valleygate Dental Surgery CenterminorStrategic or Co-development PartnerPTA provides anesthesia services at Valleygate Dental Surgery Center in Greensboro, offering complex surgical procedures for pediatric patients and special needs adults.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sound Physicians: Multi-specialty hospitalist and perioperative services group with growing anesthesia presence. Comparable to PTA in the perioperative care space, but operates nationally with a PE-backed platform.
• Pediatrix Medical Group (formerly Mednax): Multi-specialty physician services organization historically including anesthesiology (American Anesthesiology subsidiary). National scale and diversified service lines make it a broad incumbent peer rather than a direct regional competitor.
• TeamHealth: National physician services organization with an anesthesia division that staffs hospitals and ASCs. Comparable exclusive-contract model but bundled with broader clinical service offerings.
• North American Partners in Anesthesia (NAPA): National anesthesia practice with hospital and ASC contracts across the eastern U.S. Closely comparable care-team delivery model and exclusive facility relationships, but operates at multi-state scale.
• US Anesthesia Partners (USAP): One of the largest U.S. anesthesia groups, PE-backed by Berkshire Partners and GIC. Operates across multiple states with a similar anesthesia care team model and exclusive hospital contracts, but at much greater scale than PTA.
• Envision Healthcare: Large multi-specialty physician services company whose portfolio includes anesthesia, emergency medicine, and hospitalist services. Competes indirectly for hospital anesthesia contracts, including those of large systems like Novant Health.

Direct peers

• Greater Houston Anesthesiology (GHA): Independent physician-owned anesthesia practice serving the Houston metro. Comparable to PTA in structure (autonomous group), exclusive hospital contracts, and broad multi-specialty coverage, though at a different regional scale.
• Capitol Anesthesiology Association: Large independent, physician-owned anesthesia group serving hospitals and ASCs in the Austin, Texas area. Directly comparable to PTA in governance (physician-led, autonomous), exclusive-contract model, and multi-specialty coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Triad Anesthesia