Hawthorne Ob/Gyn Associates

What Hawthorne Ob/Gyn Associates does

Hawthorne Ob/Gyn Associates is a privately held, single-location obstetrics and gynecology medical practice headquartered at 4605 Country Club Road in Winston-Salem, North Carolina, serving the Triad region of North Carolina. Founded approximately in 1986 and operating for nearly 40 years, the practice delivers comprehensive OB-GYN services spanning family planning (pregnancy care, delivery, contraception, infertility, postpartum care), gynecology care (well-woman exams, abnormal uterine bleeding management, menopause care), on-site diagnostics (mammography, 3D/4D high-risk ultrasound, Myriad myRisk hereditary cancer testing), treatments for fibroids, endometriosis, urinary incontinence, PCOS, and STIs, as well as in-office surgical procedures. The practice holds admitting privileges at both major Winston-Salem hospital systems, Atrium Health Wake Forest Baptist and Novant Health Forsyth Medical Center, enabling patient choice for delivery and surgical venue, and offers 24/7 physician on-call coverage through a nurse triage service. Supporting digital infrastructure includes telehealth visits and an athenahealth patient portal for online scheduling, bill payment, messaging, and health record access.

The practice generates revenue through insurance-based billing for clinical consultations, procedures, and ancillary services, accepting most major insurance plans (BCBS, Aetna, Coventry, Humana, Medcost, Tricare, UMR, United Health Care, Cigna) and offering CareCredit financing. It serves individual women across all life stages — preconception, pregnancy, postpartum, and menopause — with a horizontal segmentation approach covering two primary use cases: women seeking obstetric/pregnancy care and women seeking routine and complex gynecological care. The practice employs between 11 and 50 staff and operates a sales-led go-to-market built on community reputation, physician referrals, patient word-of-mouth, and a digital presence through its website and patient portal rather than paid advertising. The ownership structure is that of a traditional physician-owned practice with no disclosed parent company or institutional investor backing.

Name

Hawthorne Ob/Gyn Associates

Legal name

Hawthorne OBGYN

Website

https://hawthorneobgyn.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawthorne Ob/Gyn Associates is a privately held, single-location obstetrics and gynecology practice in Winston-Salem, North Carolina, serving women across all life stages with pregnancy care, gynecology, on-site diagnostics, treatments, and in-office surgery under a 40-year community reputation.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Obstetrics gynecology services
• Prenatal pregnancy care
• Women's health clinic
• Gynecologic diagnostics
• In-office surgery

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated through clinical patient consultations, procedures, and medical services billed through insurance or patient payment. Services include obstetrics care, gynecology exams, diagnostics, treatments, and in-office surgeries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hawthorne Ob/Gyn Associates is a private OB-GYN medical practice that provides comprehensive obstetrics and gynecology services to women across all life stages. Core offerings include family planning (pregnancy care, delivery, contraception, infertility, postpartum care), gynecology care (well-woman exams, abnormal uterine bleeding treatment, menopause management), on-site diagnostics (mammograms, 3D/4D high-risk ultrasounds, Myriad myRisk genetic testing), medical treatments for conditions such as fibroids, endometriosis, PCOS, and STIs, and in-office surgical procedures.

Product overview

Hawthorne Ob/Gyn Associates is a single-location OB-GYN medical practice offering comprehensive obstetric and gynecological services. The practice operates as a unified service offering rather than a platform-plus-modules architecture. Core services include Family Planning (pregnancy care, contraception, infertility, postpartum care), Gynecology Care (well-woman exams, abnormal uterine bleeding, menopause), Diagnostics (mammograms, genetic testing), Medical Treatments (fibroids, endometriosis, PCOS, STIs), and In-Office Surgery. Supporting features include Telehealth for virtual visits and a Patient Portal for online access to health records and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Planning Services Complete family planning services for women, including pregnancy care and delivery, contraception, infertility services, and postpartum instructions. Available to female patients in the Winston-Salem and Triad region.
• Gynecology Care Gynecological services including annual well-woman exams, abnormal uterine bleeding treatment, and menopause management for women across all life stages.
• Diagnostics On-site diagnostic services including mammograms and Myriad myRisk hereditary cancer genetic testing for patients with family history concerns.
• Medical Treatments Treatment services for uterine fibroids, endometriosis, urinary incontinence, polycystic ovarian syndrome (PCOS), and sexually transmitted infections (STIs).
• In-Office Surgery Various surgical procedures performed in the office setting for patient comfort and convenience, allowing patients to return to daily activities quickly.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Atrium Health Wake Forest BaptistcoreOthersMajor hospital system where Hawthorne OB-GYN providers practice and perform deliveries and surgeries. Partnership provides patients with access to comprehensive medical center facilities for childbirth and surgical procedures.
• Novant Health Forsyth Medical CentercoreOthersMajor hospital system where Hawthorne OB-GYN providers practice and perform deliveries and surgeries. Partnership provides patients with choice of hospital for their care.
• CareCreditminorOthersHealthcare financing option available for patients to manage out-of-pocket costs for services not covered by insurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Novant Health WomanCare: OB/GYN service line of Novant Health, one of Hawthorne's two hospital partners. Operates a broad network of employed OB/GYN providers across North Carolina, competing for the same Winston-Salem patient pool with system-level scale and steerage advantages.
• Duke Health: Academic health system with employed OB/GYN and maternal-fetal medicine offerings serving the broader North Carolina market. Comparable on high-risk obstetrics and women's specialty services, though positioned as a tertiary referral center rather than a community practice.
• UNC Health: Statewide academic health system with OB/GYN service lines across North Carolina. Overlaps with Hawthorne on patient catchment and service scope in central and western NC, but competes from a system-employed, capital-rich position.
• Atrium Health Wake Forest Baptist Women's Care: OB/GYN service line within Atrium Health Wake Forest Baptist, Hawthorne's other hospital partner. Competes directly for women's health volume in Winston-Salem through employed physicians and system-aligned primary care referrals.

Direct peers

• Wendover OB/GYN: Independent OB/GYN practice serving the Greensboro/Winston-Salem Triad market with comparable scope (obstetrics, gynecology, in-office procedures) and similar size to Hawthorne. It is the closest direct peer by geography, service mix, and practice model.

Regional players

• Cone Health: Regional health system serving the Triad and surrounding North Carolina counties with employed OB/GYN and women's health services. Comparable to Hawthorne on patient geography but operates as a multi-specialty system rather than an independent women's clinic.
• WakeMed: Regional health system serving the Raleigh-Durham Triangle and eastern North Carolina with employed OB/GYN services. Comparable as a women's-health competitor in the broader NC market, though geographically distinct from Hawthorne's Triad focus.

Emerging players

• Tia: Women's health clinic platform combining gynecology, primary care, and mental health in a membership-based model. Comparable on women's health scope and patient experience focus, though operating in different metros with a fundamentally different delivery and funding model.
• Kindbody: Women's health and fertility platform offering gynecology, fertility, and wellness services in owned clinics. Comparable to Hawthorne on the gynecology and reproductive-health service stack, though it is a venture-backed national player rather than a community independent practice.
• Maven Clinic: Digital women's and family health platform with virtual OB/GYN, fertility, and postpartum care. Comparable to Hawthorne on the reproductive and OB/GYN service stack and on telehealth-enabled delivery, but competing virtually rather than via a physical clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hawthorne-ObGyn-Associates-122365471155780
• LinkedInlinkedin.com/company/hawthorne-ob-gyn-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawthorne Ob/Gyn Associates