POSconnect
POSconnect Inc. (DBA SportsPay) is a Canadian-owned payment facilitator offering a proprietary platform that processes transactions directly for amateur sports leagues, clubs, and governing bodies in Canada and the U.S.
- Company typePrivate
- Founded2009
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What POSconnect does
POSconnect Inc., operating under the SportsPay brand, is a Canadian-owned payment facilitator that runs a proprietary payment processing platform built exclusively for amateur sports organizations. The SportsPay platform handles the full payment lifecycle—acceptance, settlement, and funding—directly, without third-party involvement, and integrates with any registration platform used by leagues, clubs, and governing bodies. Automated onboarding enables sports organizations to begin accepting payments within minutes. The product is positioned as the only payment provider purpose-built for amateur sports in Canada, and the company operates a parallel U.S. entity, SportsPay U.S. Inc. (Georgia).
The business monetizes through transaction fees on payments processed for amateur sports customers, distributed primarily through a self-serve product-led digital channel (sportspay.com) supplemented by potential field sales for larger organizations. Both the Canadian and U.S. entities operate as registered MSP/ISOs of Elavon and U.S. Bank National Association, which provide the banking and regulatory infrastructure underpinning the payment facilitator model. The customer base is a long-tail of amateur leagues, clubs, and governing bodies in Canada and the U.S., with marketing emphasis on a bilingual (EN/FR) Canadian market and a dedicated partnership/content relationship with Hockey Canada.
The company is small (11–50 employees, headquartered in Toronto) and processes hundreds of thousands of transactions. A philanthropic arm, the SportsPay Foundation, operates alongside the core platform, funding amateur sports programs at schools and youth organizations, which functions as a brand-building layer reinforcing the vertical-specialization positioning. No external funding rounds, acquisitions, or revenue figures are disclosed in the available data.
POSconnect firmographics
Firmographics- Name
- POSconnect
- Legal name
- POSconnect Inc.
- Website
- https://posconnect.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POSconnect Inc. (DBA SportsPay) is a Canadian-owned payment facilitator offering a proprietary platform that processes transactions directly for amateur sports leagues, clubs, and governing bodies in Canada and the U.S.
- Ownership category
- akta.pro rank
POSconnect industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where POSconnect is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
POSconnect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Services: As a payment facilitator, SportsPay processes payments for amateur sports organizations and earns revenue through transaction fees on each payment processed. The platform handles payment acceptance for leagues, clubs, and governing bodies, settling funds directly to sports organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
POSconnect product offering
Product offeringCore offering
POSconnect Inc. operates SportsPay, a registered payment facilitator platform built exclusively for amateur sports organizations in Canada and the United States. The platform enables leagues, clubs, and governing bodies to process player registration payments, membership fees, and event payments directly, with integrated settlement and funding managed without third-party involvement. SportsPay integrates seamlessly with any registration platform and offers automated onboarding in minutes.
Product overview
SportsPay is a single, unified payment platform operated by POSconnect Inc. It consists of one core product — the SportsPay payment facilitator platform — which is built exclusively for amateur sports organizations in Canada and the United States. The platform handles the full payment lifecycle (processing, settlements, and funding) directly, with no third-party involvement, and integrates seamlessly with any registration platform. SportsPay is offered as a registered payment facilitator under the POSconnect Inc. brand, operating in Canada as a division of POSconnect Inc. (backed by Elavon/U.S. Bank) and in the U.S. as SportsPay U.S. Inc. (backed by Elavon/Georgia). The SportsPay Foundation, a philanthropic arm, also operates alongside the platform to support amateur sports communities.
Differentiator
Problem solved
Functional benefit
Products and services
- SportsPay
- SportsPay Foundation
Companies that use POSconnect
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
POSconnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
POSconnect partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ElavoncoreSportsPay operates as an Elavon Payments MSP and Registered MSP/ISO. Elavon is a payment processing company and wholly owned subsidiary of U.S. Bancorp. SportsPay leverages Elavon's infrastructure to provide payment processing services to amateur sports organizations in Canada.
- U.S. Bank National AssociationcoreSportsPay operates as a Registered MSP/ISO of the Canadian branch of U.S. Bank National Association. This partnership provides the banking infrastructure and regulatory framework enabling SportsPay to operate as a payment facilitator in Canada.
- Hockey CanadacoreSportsPay has developed video content specifically for Hockey Canada organizations, indicating a strategic focus on serving hockey organizations which represent a significant segment of amateur sports in Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
POSconnect competitors and assessment
Company assessmentDirect peers
- TeamSnap: TeamSnap is a team management platform for amateur and youth sports leagues that includes integrated payment processing for registrations and team fees, directly competing with SportsPay in the same SMB amateur sports vertical.
- Playmetrics: Playmetrics is a youth sports league management platform offering registration, payments, and team administration tools, directly competing for the same amateur sports organization customers as SportsPay.
- SportsEngine (NBC Sports Next): SportsEngine provides registration, payment processing, and league management tools for youth sports organizations across North America, making it a direct vertical competitor with embedded payment capabilities.
- Jersey Watch: Jersey Watch offers sports team websites with built-in payment and registration features targeted at amateur and youth sports organizations, competing in the same niche for online payment facilitation.
- Stack Sports: Stack Sports provides integrated technology and payment solutions for youth and amateur sports organizations, including registration, websites, and league management, making it a comparable vertical software + payments peer.
- Active Network: Active Network operates recreation management and online registration platforms with integrated payment processing for community sports leagues and clubs, overlapping significantly with SportsPay's target customer base.
- GoMotion: GoMotion is a sports league management platform with built-in registration and payment capabilities for amateur and youth sports organizations, serving a similar customer base as SportsPay.
Broad incumbents
- Stripe: Stripe is a dominant general-purpose payment platform whose APIs are commonly embedded by sports registration platforms. As a horizontal incumbent, Stripe could disintermediate vertical specialists like SportsPay by partnering with registration platforms directly.
- Square (Block): Square offers general-purpose payment processing widely used by SMBs including amateur sports organizations. While not specialized in sports, it represents the horizontal competitive threat to vertical specialists like SportsPay.
Emerging players
- DASH Platform: DASH Platform provides sports management and payment solutions for leagues, clubs, and governing bodies, offering comparable functionality to SportsPay with focus on multiple geographies and amateur sports segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
POSconnect social profiles
Digital presencePOSconnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSconnect leadership team
Management profileNumber of profiles
POSconnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSconnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSconnect
What does POSconnect do?
POSconnect Inc. operates SportsPay, a registered payment facilitator platform built exclusively for amateur sports organizations in Canada and the United States. The platform enables leagues, clubs, and governing bodies to process player registration payments, membership fees, and event payments directly, with integrated settlement and funding managed without third-party involvement. SportsPay integrates seamlessly with any registration platform and offers automated onboarding in minutes.
Is POSconnect a public or private company?
POSconnect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POSconnect founded?
POSconnect was founded in 2009. It employs 11 to 50 people.
Where is POSconnect based?
POSconnect is headquartered in Toronto, Canada, in the North America region.
How does POSconnect make money?
One revenue line is on record: payment Processing Services.
Who are POSconnect's main competitors?
Direct peers on record are TeamSnap, Playmetrics, SportsEngine (NBC Sports Next), Jersey Watch, Stack Sports, Active Network and GoMotion. Broad incumbents are Stripe and Square (Block). DASH Platform is listed as an emerging player.
Does POSconnect have an API?
No public API is recorded for POSconnect.
What industry is POSconnect in?
POSconnect's product category is Payment Processing Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 711219 and its SIC code is 7900.