What Telynet does

Telynet S.A. is a privately held Spanish enterprise software company founded in Madrid in 1989 that develops omnichannel B2B commercial management software, primarily for fast-moving consumer goods (FMCG), food and beverage, pharmaceutical, and cosmetics companies. Its flagship product, Telynet Sales Suite 360, is built on the proprietary Hydra platform and consolidates sales-force automation (SFA), B2B e-commerce portals, telesales, point-of-sale management (GPV), field services, supervisor dashboards, and a corporate social network (BJoin) into a single suite. The platform integrates with major ERPs (SAP, Microsoft), CRM (Salesforce), business intelligence (Power BI), and recommended industrial hardware partners (Zebra, Honeywell, Datalogic) via the Telynet API Server.

The company sells through a direct enterprise field-sales motion with offices and wholly-owned subsidiaries in Spain (Madrid headquarters and Barcelona), the Dominican Republic, Mexico, Guatemala, Colombia, the United States (launched 2024), and Morocco. Revenue is generated primarily through enterprise software subscriptions for the Telynet Sales Suite 360 and Hydra platform, supplemented by implementation and customization services, training, hardware sales, and ongoing maintenance and help-desk support. Pricing is custom and quote-based, varying by user count, modules selected, and deployment requirements, with annual billing cycles.

Telynet claims more than 36 years of operating history, 300+ enterprise clients including Coca-Cola, Heineken, Campofrío, Brugal, Puratos, and Sigma, 100+ million cumulative orders processed (70M+ in 2023 with a projected 90M in 2024), and 25,000+ active mobile users across 20+ countries. The company has also received public R&D co-financing from Spain's CDTI and the European Regional Development Fund for projects in cross-platform mobile code generation (Monkey, 2016), blockchain-based secure transactions (Andromeda, 2020), and deep-learning-based market text analysis (2024-2025). Leadership comprises CEO Juan José Machina Hernández, founder and CTO Enrique Bermúdez Rabal, COO Raúl San Segundo Sánchez, and CFO Diego San Segundo Sánchez.

Name

Telynet

Legal name

Telynet S.A.

Website

https://telynet.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Telynet develops omnichannel B2B sales management software — primarily Telynet Sales Suite 360 — for enterprise FMCG, food and beverage, pharmaceutical, and cosmetics companies, serving 300+ clients across 20+ countries with 100M+ orders processed to date.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Omnichannel sales software
• B2B commercial management
• Sales force automation
• Distribution management software
• Field service management

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: Telynet Sales Suite 360 and Hydra platform licenses for commercial management. Multi-company, multi-product capable software with subscription model.
2. Implementation and Customization Services: Custom solutions development and implementation services adapting the platform to specific client needs.
3. Hardware Sales: Industrial hardware including PDA scanners, mobile computers, tablets, printers, RF equipment from partners like Zebra.
4. Maintenance and Support Services: Help Desk support services and on-site maintenance services for continuous project operations.
5. Training Services: Training services for mobile omnichannel commercial solutions across all sales channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Telynet develops and sells Telynet Sales Suite 360, an omnichannel B2B sales management software platform built on the proprietary Hydra core, covering pre-sale, auto-sale, delivery, telesales, B2B distributor portals, point-of-sale management (GPV), field services and corporate social networking (BJoin). The platform is sold primarily through annual enterprise subscriptions, complemented by implementation, customization, training and maintenance services and partner-branded industrial hardware. Its customers are FMCG, food, beverage, pharmaceutical and cosmetics companies needing to digitize field sales, distribution and retail execution across multiple countries.

Product overview

Telynet offers a unified omnichannel B2B sales management platform called Telynet Sales Suite 360, which serves as the core product integrating multiple specialized modules. The platform is built on the Hydra Platform core and supports all sales channels including pre-sale, auto-sale, delivery, telesales, B2B e-commerce, B2C, point of sale management (GPV), and field services. Key modules include Telynet SFA for sales force automation, Telynet B2B for distributor/client portal, Telynet Telesales for phone sales, Telynet GPV for retail execution, One Telynet for supervisor control and market analysis, Telynet Bot for AI-powered messaging (WhatsApp, Telegram, Instagram), BJoin for corporate social networks, and Telynet API Server for ERP/integration capabilities. The ecosystem also includes ReDi for digital distribution and Field Services for after-sales support.

Differentiator

Problem solved

Functional benefit

Brands

• Telynet Sales Suite 360: Lead omnichannel business management software covering all sales channels including pre-sale, direct sale, telesales, delivery, collection, POS management, B2B, and B2C modules.
• Telynet B2B
• Telynet GPV (Gestión de Punto de Venta)
• Telynet Telesales
• Telynet SFA
• Telynet Bot
• BJoin by Telynet
• ReDi (Distribuidor Digital)
• One Telynet
• Hydra Platform
• Telynet Field Services
• Telynet API Rest

Products and services

• Telynet Sales Suite 360

Quantifiable outcome

• 100+ million orders processed for 300+ companies
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or IntegrationTelynet is built on Microsoft's standard IP platform. Azure cloud services support infrastructure. Long-standing technology partnership for enterprise mobility solutions.
• GooglecoreTechnology or IntegrationGoogle Cloud services (Platform and G-Suite) used for cloud infrastructure. Google Maps integration for routing and location services. Analytics and Google Maps APIs utilized in solutions.
• SAPcoreTechnology or IntegrationERP integration with SAP systems for major enterprise clients. Bidirectional data flow for pricing, inventory, and order synchronization.
• SalesforcecoreTechnology or IntegrationOfficial Salesforce Registered ISV Partner since 2015. CRM integration for customer relationship management within Telynet ecosystem.
• Zebra TechnologiescoreTechnology or IntegrationRecommended hardware partner for industrial PDA scanners, mobile computers, tablets, and printers. Zebra equipment featured prominently in hardware recommendations.
• Google MapscoreTechnology or IntegrationLocation services, route optimization, and geographic visualization integrated into Telynet solutions.
• Azure (Microsoft)coreTechnology or IntegrationCloud infrastructure and platform services supporting Telynet's global operations.
• La Frontera VRstrategicStrategic or Co-development PartnerStrategic partnership for VR/AR solutions combining Telynet's commercial management expertise with La Frontera VR's immersive technology. Co-developed CDTI-funded projects.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AFS Technologies (AFS / AFS Retail Solutions): Provider of retail execution, trade promotion, and direct-store-delivery software for food, beverage, and FMCG manufacturers. Closely comparable to Telynet's SFA, GPV, and route-to-market modules for CPG clients.
• Repsly: Cloud-based retail execution and field activity management platform used by CPG brands for store visits, merchandising, and order capture. Direct overlap with Telynet's presale, auto-sale, and retail audit workflows.
• StayinFront: Retail execution and CRM platform purpose-built for consumer goods manufacturers, covering field force automation, merchandising, and trade promotion. Operates in similar verticals (food, beverage, personal care) to Telynet.
• Softlab: Brazilian provider of sales force automation, distribution, and B2B platform solutions to FMCG manufacturers. Geographic and product overlap with Telynet's LatAm footprint and Sales Suite 360 modules.
• SedApta: European-headquartered vendor of SFA, mobility, and field service management solutions for consumer goods and manufacturing. Competes with Telynet SFA and Field Services modules across similar enterprise segments.

Broad incumbents

• Salesforce: Global CRM/SFA cloud giant whose Sales Cloud and Field Service offerings overlap with Telynet's SFA, Telesales, and supervisor tools. Telynet is also an official Salesforce ISV Partner since 2015, illustrating the coopetition dynamic.
• SAP: ERP and CRM suite vendor with embedded SFA, pricing, and promotion capabilities integrated into S/4HANA. Bidirectional SAP integration is a core Telynet feature, but SAP's native offerings also compete for the same enterprise wallet.
• Microsoft (Dynamics 365): Provider of Dynamics 365 CRM/ERP, Power Platform, and Azure infrastructure that Telynet builds upon. Microsoft's own field service and sales modules compete with Telynet's SFA and Field Services at the high end of the market.
• Oracle NetSuite: Cloud ERP/CRM suite used by mid-market and enterprise CPG distributors. Competes indirectly with Telynet by enabling B2B commerce, inventory, and order management natively within the ERP layer.

Regional players

• Cegid: French cloud business software vendor with strong Iberian and European footprint in ERP, retail, and CRM. Overlaps with Telynet Sales Suite 360 in European FMCG and distribution segments where both compete for mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/telynet/mycompany/?viewAsMember=true
• Xx.com/Telynet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telynet