Tout Pour Le Toutou (Petcheri)

What Tout Pour Le Toutou (Petcheri) does

Tout Pour Le Toutou, operating under the brand Pet Cheri, is a Paris-based pet-care concierge and marketplace founded in 2018. The company matches pet owners across France with a vetted network of independent pet sitters and care professionals it brands as 'chouchouteurs'. Service categories span dogsitting (day and overnight, in-home or at the sitter), cat and exotic pet (NAC) sitting, urban and forest dog walking, grooming, behavior and training, wellness care (massage, osteopathy, naturopathy, aromatherapy, nutrition), pet transport, and travel/administrative assistance including help with international pet relocation.

The core technology surface is a web application (petcheri-app.com) for customer sign-in, booking, and reservation management, complemented by a website contact form and WhatsApp concierge as intake channels. There is no proprietary AI or matching engine called out; matching is performed by the in-house team over a published 24-48 hour SLA. Auxiliary marketing surfaces include a French/English website, a blog, and an email newsletter.

Commercially, Pet Cheri operates a transaction-fee model — pricing is quote-based, not transparently listed, and billed pay-as-you-go per booking. Go-to-market is primarily direct-to-consumer across France, with a secondary B2B motion targeting companies for corporate pet services and employee pet benefits, plus a VIP Club membership. Distribution is concentrated in a single country (France), relying on content/SEO, earned French-language media coverage (Gala, Envoyé Spécial, Europe 1, Marie Claire), and Google Reviews rather than paid acquisition. The company discloses 1-10 employees and has no known external funding, M&A, or parent company.

Name

Tout Pour Le Toutou (Petcheri)

Legal name

Pet Cheri

Website

https://toutpourletoutou.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Cheri is a Paris-based, France-wide pet-care concierge that matches dog, cat, and exotic-pet owners with a vetted network of independent sitters and care professionals for sitting, walking, grooming, training, wellness, and transport services on a quote-based, per-booking basis.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)

Keywords

• Pet sitting services
• Dog walking services
• Pet grooming services
• Pet care concierge
• Animal care services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Pet Care Services: Concierge matching service connecting pet owners with verified pet sitters across France. Services include dogsitting (day/night boarding), cat and exotic pet sitting, dog walking, grooming, behavior training, wellness care (massage, osteopathy, nutrition), and transport. Fee likely charged per service booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tout Pour Le Toutou (Petcheri) is a concierge pet care matching service, founded in Paris, France in 2018, that connects pet owners across France with vetted pet care professionals known as "chouchouteurs" for services including pet sitting, dog walking, and grooming. The company also serves businesses with a dedicated corporate pet care offering.

Product overview

Pet Cheri (Tout Pour Le Toutou) operates as a pet concierge platform offering ultra-personalized pet care services across France. The core offering combines a Web App (petcheri-app.com) for digital booking and service management with a network of vetted care professionals (chouchouteurs/petsitters). The product portfolio spans dogsitting (daycare, overnight, family boarding), cat & exotic pet sitting, dog walking, grooming, behavior & training, wellness & care services (massage, osteopathy, nutrition), transportation, and travel/administrative support. The company positions itself as a premium 'palace' experience for pets, matching pet owners with suitable care providers through a personalized selection process that takes 24-48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Sitting Service
• Dog Walking Service
• Pet Grooming Service

Quantifiable outcome

• Personalized matching within 24-48 hours

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pawshake: Pawshake is a European pet care marketplace for trusted pet sitters, dog walkers, and boarders, operating across multiple EU countries including France — same marketplace model and overlapping service categories as Pet Cheri.
• Holidog: Holidog is a French-origin pet care platform for booking sitters, walkers, groomers, and trainers — closely comparable to Pet Cheri's 'Tout Pour Le Toutou' on services and target segment, and historically a direct France-based competitor (now part of the Animaute group).
• PetBacker: PetBacker is a global pet services marketplace covering pet sitting, walking, boarding, grooming, and training — a direct, though larger-scale, analogue to Pet Cheri's full-service concierge proposition.
• DogBuddy (now part of Rover): DogBuddy is a European dog walking and pet sitting marketplace operating across the EU — same on-demand pet care model as Pet Cheri and a directly overlapping service offering for dog owners.
• Animaute: Animaute is France's leading pet services marketplace, connecting pet owners with sitters, dog walkers, and pet care providers nationwide — the closest direct competitor to Pet Cheri in the French pet concierge category.
• Rover: Rover is the largest global pet care marketplace for sitting, walking, boarding, and drop-in visits — directly comparable business model and service mix to Pet Cheri's core offering, only at vastly greater scale.

Broad incumbents

• Wag!: Wag! is a US-focused pet care marketplace for dog walking, sitting, boarding, and training — directly comparable on-demand pet care model to Pet Cheri, though operating in a different geography.
• Yoopies: Yoopies is a leading French services marketplace spanning childcare, senior care, and pet care including pet sitting — overlapping with Pet Cheri on the pet services category but operating as a much broader household services platform.
• TrustedHousesitters: TrustedHousesitters is a UK-origin home-and-pet sitting subscription platform — comparable subscription marketplace model, though its pet care offering sits inside a broader house-sitting proposition rather than a pet-specialist one.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toutpourletoutouconcierge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tout Pour Le Toutou (Petcheri)