Greenstaff Medical

What Greenstaff Medical does

Greenstaff Medical Limited is a UK-based healthcare staffing agency founded in 2014 and headquartered in Bristol, operating as a subsidiary of ICG Medical Group, a global provider of healthcare workforce solutions. The company supplies vetted, CQC-compliant Registered Nurses, Healthcare Assistants, and Support Workers on a temporary/contract basis to NHS trusts, private hospitals, nursing homes, residential care homes, and community/homecare providers across the United Kingdom. Its core operating model is rapid, last-minute shift fulfilment supported by a 24/7, 365-day operation and physical offices in Bristol, London, and Plymouth.

The company generates revenue primarily through transaction-fee based staffing services, with pay rates disclosed at £14.55–£17.17/hour for Healthcare Assistants and £33.70–£40.79/hour for Registered General Nurses (actual client billing rates are not publicly disclosed). A secondary operational mechanism is a Refer A Friend scheme (£200 per qualified nurse referral, £100 per HCA/support worker referral on completion of 62.5+ hours within six months) which functions as a candidate acquisition cost offset rather than direct revenue. Customer acquisition combines an enterprise/field sales motion targeting NHS trusts and large care home groups with a self-serve online candidate registration portal; marketing channels include the company website, organic social media, and a branded community platform called HealthETalks.

Greenstaff Medical operates through a standard recruitment platform with job listings, online candidate registration forms, and compliance tracking systems — no proprietary AI/ML technology, patents, APIs, or integrations are disclosed. The company's competitive positioning rests on its CQC registration with a 'Good' rating, BSI ISO 9001 certification, and FCSA Recruiter Partner accreditation, combined with its decade-long operating history and diversified vertical coverage spanning acute care, nursing/residential care, and domiciliary/homecare (via a dedicated sub-brand, Greenstaff Medical Homecare). No funding rounds, revenue figures, headcount data, M&A activity, or leadership changes are disclosed in the source material.

Name

Greenstaff Medical

Legal name

Greenstaff Medical Limited

Website

https://greenstaffmedical.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenstaff Medical Limited is a UK healthcare staffing agency, founded in 2014 and part of ICG Medical Group, supplying vetted Registered Nurses, Healthcare Assistants, and Support Workers on a temporary basis to NHS trusts, private hospitals, nursing homes, and homecare providers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Home Health Care Services (62161), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)

akta.pro secondary industries

Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH), Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Healthcare staffing
• Temporary nursing
• Healthcare recruitment
• Agency staffing
• Domiciliary care

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Staffing Services: Greenstaff Medical generates revenue by supplying vetted, compliant healthcare professionals (Registered Nurses, Healthcare Assistants, Support Workers) to healthcare facilities on a temporary/contract basis. Facilities pay for staffing coverage to fill staffing gaps and last-minute absences.
2. Referral Bonuses (Cost Offset): The company operates a Refer A Friend scheme paying £200 per qualified nurse referral and £100 per HCA/support worker referral when the referred candidate completes 62.5+ hours within 6 months. This serves as a recruitment cost-offset mechanism rather than direct revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Greenstaff Medical is a UK healthcare staffing agency that recruits, vets, and supplies Registered Nurses, Healthcare Assistants, and Support Workers to NHS trusts, private hospitals, nursing homes, residential care homes, and community/homecare organisations on a temporary and contract basis. The company operates 24/7, 365 days a year, specialising in rapid, last-minute shift coverage with fully vetted and CQC-compliant professionals. It also operates a dedicated Homecare sub-brand for domiciliary and community-based care staffing.

Product overview

Greenstaff Medical operates as a unified healthcare staffing platform with three integrated offerings: (1) Greenstaff Medical UK — the core staffing recruitment service supplying Registered Nurses, Healthcare Assistants, and Support Workers to acute hospital settings and nursing/residential homes across the UK; (2) Greenstaff Medical Homecare — a dedicated division for domiciliary and community care staffing, providing specialized homecare professionals including Live-In Care and Complex Care Support Staff; and (3) HealthETalks — a community platform enabling healthcare professionals to network and share knowledge. All services operate 24/7, are CQC-registered, and are underpinned by the same vetted, compliant workforce network.

Differentiator

Problem solved

Functional benefit

Brands

• HomeCare: A division of Greenstaff Medical specialising in supplying healthcare professionals to domiciliary care providers, community services, and homecare organisations.

Products and services

• Greenstaff Medical UK Staffing A healthcare staffing recruitment service supplying vetted, CQC-compliant Registered Nurses, Healthcare Assistants, and Support Workers to NHS trusts, private hospitals, and nursing/residential care homes across the UK on a temporary and contract basis, operating 24/7, 365 days a year.
• Greenstaff Medical Homecare A dedicated division of Greenstaff Medical supplying healthcare professionals to domiciliary care providers, community services, and homecare organisations, providing Community Nurses, Support Workers, Domiciliary Care Assistants, Live-In Care Professionals, and Specialist Care Support Staff.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICG Medical Groupparent companyOthersGreenstaff Medical Limited is part of ICG Medical Group, a global provider of healthcare workforce solutions. ICG Medical Group provides group-level data protection standards, policies, and corporate governance across all subsidiary brands including Greenstaff Medical.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medacs Healthcare: International healthcare staffing provider with substantial UK presence supplying doctors, nurses, and allied professionals to NHS and private facilities — comparable multi-segment healthcare staffing model.
• Newcross Healthcare: UK healthcare staffing provider with strong homecare and complex-care placement operations alongside hospital staffing — overlaps with both Greenstaff's acute and HomeCare sub-brand offerings.
• Pulse Nursing: UK healthcare staffing agency supplying Registered Nurses, HCAs, and allied health professionals to NHS trusts and private hospitals on a temporary/agency basis — directly comparable service model and customer set to Greenstaff Medical UK.
• Apollo Home Healthcare: UK specialist provider of complex and domiciliary homecare staffing — directly comparable to Greenstaff Medical HomeCare for live-in and community nursing placements.
• HCL Nursing: UK-focused nursing recruitment and staffing agency placing Registered Nurses and HCAs across NHS, private hospitals, and care homes — directly overlapping customer segments and shift-based delivery with Greenstaff.
• Total Assist Healthcare: UK healthcare staffing agency supplying doctors and nurses to NHS and private clients — similar shift-based, last-minute coverage proposition targeting the same acute-care buyer base.
• Thornbury Nursing: UK nursing agency focused on rapid, last-minute shift cover across NHS and private hospitals, with nationwide coverage and a 24/7 operations ethos — directly mirrors Greenstaff's core acute-staffing proposition.

Broad incumbents

• Hays Healthcare (Hays UK): Major UK generalist recruiter with a dedicated healthcare division placing into NHS trusts, private hospitals, and social care — broader portfolio but overlapping healthcare staffing customers and category.
• Reed Specialist Recruitment: Large UK-wide generalist recruitment group with a healthcare staffing arm serving NHS, private, and care-home clients — competes for the same temp/agency shift coverage business at greater scale.
• Randstad UK (Healthcare): Global staffing group with a UK healthcare division placing nurses, HCAs, and allied professionals across NHS, private, and care settings — operates at meaningfully larger scale than Greenstaff with similar offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Greenstaffmedical
• LinkedInlinkedin.com/company/greenstaff-medical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstaff Medical