The Roots Logistics
The Roots Logistics is a non-asset freight brokerage and multi-modal third-party logistics provider, headquartered in Mission, Kansas, serving industrial and commercial shippers across the U.S. lower 48 states and cross-border to Canada with truckload, open-deck, drayage, and expedited services.
- Company typePrivate
- Founded2020
- HeadquartersMission, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Roots Logistics does
The Roots Logistics is a non-asset freight brokerage and third-party logistics provider headquartered in Mission, Kansas, and operating as a wholly-owned subsidiary of The Redwood Group. The company delivers multi-modal supply chain solutions for shippers across the U.S. lower 48 states and cross-border to Canada, with service coverage spanning full truckload (FTL), less-than-truckload (LTL), partial truckload (PTL), open deck (flatbed, step deck, Conestoga, removable gooseneck, hot shot), drayage, expedited/team shipping, and straight truck services. Pricing is quote-based and quote desk–driven, with revenue generated through transaction fees on each arranged shipment. Customers are industrial and commercial shippers requiring transportation for commodities, equipment, construction machinery, farm equipment, oversized/heavy haul loads, and import/export container flows; segments include construction and agricultural equipment shippers, import/export and maritime freight handlers, and core industrial/commercial businesses.
The operational stack is built on integrated third-party logistics software rather than proprietary technology: McLeod TMS provides the transportation management backbone, Highway supports carrier matching and toll/logistics intelligence, Quote Factory generates shipping pricing, and MacroPoint Tracking delivers real-time shipment visibility. A self-service customer portal exposes quote, book, track, and trace functionality across mobile, tablet, and desktop, while Salesforce supports account management. The offering is wrapped with value-added services including an All-Risk Liability Insurance policy backing the carrier network, business intelligence reporting, trailer pool access, bill-of-lading document automation, claim resolution, and dedicated account management teams structured around client-first partnerships.
Go-to-market is sales-led, combining enterprise field sales (Account Executives prospecting new accounts, dedicated Account Management teams serving existing clients) with self-service digital tools for mid-market shippers and a carrier partner program that recruits additional trucking capacity via MC Number onboarding. The Roots Logistics leverages The Redwood Group's broader supply chain reach — encompassing 8,000 trucks per month and 5,000 railcars annually — to underwrite carrier depth and customer trust. TIA (Transportation Intermediaries Association) membership indicates industry trade alignment. The firm is privately held and discloses no venture, growth, or institutional funding rounds.
The Roots Logistics firmographics
Firmographics- Name
- The Roots Logistics
- Legal name
- The Roots Logistics
- Website
- https://therootslogistics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Roots Logistics is a non-asset freight brokerage and multi-modal third-party logistics provider, headquartered in Mission, Kansas, serving industrial and commercial shippers across the U.S. lower 48 states and cross-border to Canada with truckload, open-deck, drayage, and expedited services.
- Ownership category
- akta.pro rank
The Roots Logistics industry classification
Industry- Product category
- Freight Brokerage & Logistics Services
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)
- akta.pro primary industry
- Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC)
Keywords
Where The Roots Logistics is headquartered
LocationHeadquarters
- HQ city
- Mission
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Roots Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Freight Brokerage Services: The ROOTS Logistics generates revenue through freight brokerage fees for arranging transportation of commodities and equipment. They provide multi-modal solutions including truckload (FTL, LTL, PTL), open deck (flatbed, step deck, RGN, Conestoga, hot shot), drayage, and expedited shipping services. Revenue is earned through transaction fees based on shipment volume and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all freight services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Roots Logistics product offering
Product offeringCore offering
The Roots Logistics is a freight brokerage and third-party logistics provider that arranges multi-modal transportation of commodities and equipment across the lower 48 U.S. states and cross-border to/from Canada. Core offerings include truckload (FTL, LTL, PTL), open-deck equipment shipping (flatbed, step deck, Conestoga, RGN, hot shot), drayage, expedited/team shipping, straight truck, and supporting services such as BOL data entry, claims handling, and vendor inbound PO management. The company is a wholly owned subsidiary of The Redwood Group.
Product overview
The ROOTS Logistics is a freight brokerage and logistics management company offering multi-modal supply chain solutions for inland domestic and cross-border transportation. The core offering consists of shipping services organized by transport type (U.S. Domestic Shipping, Cross-Border Shipping, Drayage Transportation) and freight modes (LTL, PTL, FTL, Flatbed, Step Deck, Conestoga, RGN, Hot Shot, Expedited, Straight Truck). These are supported by add-on services including Quote Desk, Automated Tracking, Claim Resolution, All-Risk Liability Insurance Coverage, Business Intelligence Reporting, Trailer Pool, Account Management, and BOL Service. The company also provides a Self-Service Portal for quote, book, track and trace capabilities. Transportation operations are powered by technology platforms including McLeod TMS, Highway, Quote Factory, MacroPoint Tracking, and Salesforce.
Differentiator
Problem solved
Functional benefit
Products and services
- U.S. Domestic Shipping
Quantifiable outcome
- Seamless freight shipping and logistics management in the lower 48 states
- +1 more outcomes
Companies that use The Roots Logistics
Customer profileSegments3 records
Ideal customer profiles3 records
The Roots Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
The Roots Logistics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Redwood GroupcoreThe ROOTS Logistics is a subsidiary of The Redwood Group, established in 2010. The Redwood Group specializes in feedgrain, feed ingredient, and energy merchandising, commodity risk management services, and freight brokerage. The Redwood Group operates throughout the United States with a comprehensive network supporting supply chain integration, managing 8,000 trucks per month and 5,000 railcars annually.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Roots Logistics competitors and assessment
Company assessmentDirect peers
- Echo Global Logistics: Non-asset freight broker and 3PL offering truckload, LTL, intermodal, and managed transportation with a technology-enabled platform; comparable multi-mode brokerage position and US shipper base to Roots Logistics.
- Coyote Logistics: Asset-light freight broker owned by UPS Supply Chain Solutions offering truckload, LTL, and intermodal with carrier-matching across North America; virtually the same asset-light brokerage model and customer segments as Roots Logistics.
- Landstar System: Asset-light US freight broker and 3PL using independent agents and an owner-operator truck network; offers multi-modal truckload, LTL, and logistics services with an effectively identical asset-light brokerage approach and similar mid-market shipper base to Roots Logistics.
- TQL (Total Quality Logistics): Large privately held non-asset freight broker offering multi-modal truckload, LTL, intermodal, and logistics services; very similar asset-light brokerage model, sales-led motion, and customer segments as Roots Logistics.
- RXO Inc: Asset-light freight broker spun from XPO Logistics in 2022 offering truckload, LTL, last-mile, and managed transportation; shares Roots' asset-light brokerage model, multi-modal mix, and B2B shipper customer base.
Broad incumbents
- Schneider National: Multi-modal transportation company combining truckload, intermodal, and logistics services; broader capability set and more asset-heavy than Roots but offers directly competing multi-modal freight and brokerage solutions to similar shipper profiles.
- ArcBest: Asset-based logistics company operating LTL (ABF Freight) plus asset-light logistics and managed transportation; similar multi-modal, multi-segment logistics mix as Roots but with materially greater LTL depth and scale.
- CH Robinson Worldwide: The largest US 3PL and freight broker, operating extensive truckload, LTL, intermodal, and global supply chain management services; addresses the same B2B shipper needs as Roots at far greater scale and global reach.
- J.B. Hunt Transport Services: Multi-modal transportation and logistics company with both asset-based capacity and an Integrated Capacity Solutions brokerage business (truckload, intermodal, dedicated); broader scale but overlaps with Roots on multi-modal services and the same shipper base.
- Hub Group: Intermodal and logistics services provider with significant drayage, brokerage, and dedicated capacity; directly comparable to Roots on intermodal and drayage offerings while also operating deeper asset-based capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Roots Logistics social profiles
Digital presenceThe Roots Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Roots Logistics leadership team
Management profileNumber of profiles
Profiles1 record
The Roots Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Roots Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Roots Logistics
What does The Roots Logistics do?
The Roots Logistics is a freight brokerage and third-party logistics provider that arranges multi-modal transportation of commodities and equipment across the lower 48 U.S. states and cross-border to/from Canada. Core offerings include truckload (FTL, LTL, PTL), open-deck equipment shipping (flatbed, step deck, Conestoga, RGN, hot shot), drayage, expedited/team shipping, straight truck, and supporting services such as BOL data entry, claims handling, and vendor inbound PO management. The company is a wholly owned subsidiary of The Redwood Group.
Is The Roots Logistics a public or private company?
The Roots Logistics is a private company. It is classified as corporate owned and is currently operating.
When was The Roots Logistics founded?
The Roots Logistics was founded in 2020. It employs 101 to 250 people.
Where is The Roots Logistics based?
The Roots Logistics is headquartered in Mission, United States, in the North America region.
How does The Roots Logistics make money?
One revenue line is on record: freight Brokerage Services.
Who are The Roots Logistics's main competitors?
Direct peers on record are Echo Global Logistics, Coyote Logistics, Landstar System, TQL (Total Quality Logistics) and RXO Inc. Broad incumbents are Schneider National, ArcBest, CH Robinson Worldwide, J.B. Hunt Transport Services and Hub Group.
Does The Roots Logistics have an API?
No public API is recorded for The Roots Logistics.
What industry is The Roots Logistics in?
The Roots Logistics's product category is Freight Brokerage & Logistics Services. Its primary akta.pro industry code is TLAIAKAC, Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft). Its NAICS code is 48851 and its SIC code is 4731.