SpaBoom

What SpaBoom does

SpaBoom, operated by Sevence, LLC (d/b/a SpaBoom) since 2004 and headquartered in Albuquerque, New Mexico, is a cloud-based SaaS platform built specifically for small spas, day spas, medispas, hair and nail salons, and independent massage therapy practices. The platform's anchor product is Instant Gift Certificates, a digital gift card system with 100+ customizable designs, BOGO and promotional campaign support, and integrated payment processing through Stripe, Authorize.net, and PayPal Website Payments Pro. Around this transactional core, SpaBoom sells a Website Suite (mobile-optimized, SEO-enabled dynamic websites with automated holiday/event promotions, directory claiming, and integrated booking) and a Marketing Suite (email campaigns, SMS, social posting to Facebook and Twitter, loyalty/rewards/referrals, and event-based automations). The three products are sold as an integrated stack, often via boomtime.com under the same corporate entity.

The business model combines a $99 one-time setup fee on Instant Gift Certificates, a 5% commission on gift certificate GMV (excluding credit card processing fees), and an undisclosed monthly subscription for the Website Suite bundle. Go-to-market is direct-to-consumer through self-serve website sign-up and inside sales by phone (800.940.0458) and email, supported by organic content marketing (blog, email newsletter, Facebook, Twitter, RSS, and SEO). All customers are US-based SMBs with no long-term contracts or cancellation fees, and the company is privately held and bootstrapped with no disclosed funding rounds, acquisitions, or institutional investors.

Name

SpaBoom

Legal name

Sevence, LLC

Website

https://spaboom.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Spa and Salon Marketing Software

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Spa marketing software
• Gift certificate platform
• Salon website builder
• Email marketing automation
• Wellness business tools

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Instant Gift Certificate - Commission: SpaBoom charges a 5% commission on gift certificate sales processed through their platform (excluding credit card processing fees). This is a transaction-fee model where revenue scales with client sales volume.
2. Instant Gift Certificate - Setup Fee: One-time setup fee of $99 for instant gift certificate service
3. Website Suite Subscription: Monthly subscription service for dynamic websites that includes claiming and verification for search and social sites, website content development, event-driven content updates, integrated marketing suite, and instant gift certificates with Stripe integration

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SpaBoom provides a cloud-based SaaS platform that enables spas, salons, and massage therapy practices to sell digital gift certificates online, manage dynamic mobile-optimized websites, and run integrated email and social media marketing campaigns. The platform combines instant gift certificate sales with built-in Stripe/Authorize.net/PayPal payment processing, SEO-optimized websites with automated event promotions, and an integrated marketing suite covering email, text messaging, Facebook, Twitter, rewards, referrals, and loyalty programs.

Product overview

SpaBoom offers a suite of digital marketing tools for spas, salons, and massage therapists. The core product is Instant Gift Certificates, a digital gift card system with built-in payment processing. This integrates with the Website Suite for dynamic, mobile-optimized websites, and the Marketing Suite for comprehensive email marketing, social media integration, and promotional campaign management. The three products work together to provide a complete digital presence and revenue generation platform for wellness businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Gift Certificates Digital gift certificate service enabling spas, salons, and massage therapists to sell gift cards online 24/7 with 100+ customizable designs, BOGO promotions, referral codes, social sharing, automated Stripe/Authorize.net/PayPal payment processing, and a client list that builds automatically for email marketing.
• Website Suite Dynamic, mobile-optimized, search-engine-optimized website builder for spas, salons, and massage therapists with built-in Instant Gift Certificates, online booking, automated event and holiday content updates, and search/social/directory listings claiming and verification.
• Marketing Suite Integrated marketing platform providing email marketing with customizable templates, subscriber segmentation, birthday and anniversary loyalty programs, rewards and referrals, Facebook and Twitter posting, text messaging (SMS), event-based promotional campaigns, and automated blog posting.

Quantifiable outcome

• Customer testimonial reports $5,600 in gift certificate sales on Cyber Monday alone using SpaBoom, compared to $105 in the previous year

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides automated payment processing integration for SpaBoom's instant gift certificate transactions. Gift certificate purchases are processed through Stripe with 5% commission charged to merchants (excluding credit card processing fees).
• boomtime.comcoreStrategic or Co-development PartnerSpaBoom's Website Suite product redirects to boomtime.com for more information. Boomtime appears to be a related platform under the same corporate entity (Sevence, LLC) offering website services for spas and salons.

Recent moves6 records

Expansion highlights5 records

Emerging players

• GiftUp: GiftUp is a digital gift card platform with strong e-commerce integrations (Shopify, WooCommerce) and an SMB focus. It overlaps directly with SpaBoom's core Instant Gift Certificate product on a more generalist basis.

Broad incumbents

• Booker by Mindbody: Booker is a spa and salon booking and marketing SaaS platform now under Mindbody. It targets larger spa/salon/wellness businesses with scheduling, marketing, and commerce features overlapping SpaBoom's offering.
• Square Appointments: Square Appointments is part of Block's broader commerce platform, offering booking, payments, and gift card sales to salons and spas. It competes via a wider portfolio of commerce tools rather than a vertical-only focus.

Direct peers

• Vagaro: Vagaro provides an all-in-one salon, spa, and fitness business management platform with booking, marketing, and gift card capabilities. It competes head-to-head with SpaBoom for the same SMB spa/salon customer segment.
• Mindbody: Mindbody is a leading vertical SaaS platform for spas, salons, and wellness businesses, offering scheduling, payments, marketing, and gift card functionality. It directly overlaps SpaBoom's customer base and core feature set, though at significantly larger scale.
• Boulevard: Boulevard offers a salon and spa management platform with booking, payments, and client engagement tools. It targets the same self-service spa and salon SMB customers as SpaBoom with a more modern product stack.
• Fresha: Fresha is a marketplace and SaaS platform for beauty and wellness businesses with booking, payments, and marketing tools. It competes for the same salon/spa SMB customers and offers gift card functionality within its ecosystem.

Others

• Boomtime: Boomtime is a website and marketing services brand under Sevence, LLC (SpaBoom's parent entity), previously the company's former name. It is the closest corporate sibling, sharing ownership, customers, and product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spaboom
• Facebookfacebook.com/spaboom
• LinkedInlinkedin.com/company/spaboom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpaBoom