Generali Bank
Generali Bank AG is an Austrian direct bank (founded 2002) serving retail customers in Austria with savings accounts, giro accounts, securities trading, and payment cards, distributed digitally and via ~150 Generali branches; it is in managed wind-down under its Generali Group parent.
- Company typePrivate
- Founded2002
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Generali Bank does
Generali Bank AG is an Austrian direct bank (Direktbank) headquartered in Vienna, founded in 2002 as a wholly-owned subsidiary of the Generali Group's Austrian arm. It serves private retail customers in Austria exclusively, distributing savings (AnlageKonto Tagesgeld), current accounts (EconomyKonto and All InclusiveKonto), and securities services (Depot and InvestmentPlan) through digital channels (InternetBanking, MobileBanking app for iOS/Android, TelefonBanking), with physical service touchpoints via approximately 150 Generali insurance branch offices nationwide.
The platform architecture is a multi-channel direct banking stack secured by smartID push-based and mobileTAN SMS-based authentication, PSD2-compliant XS2A interfaces for third-party provider access, Debit Mastercard and Visa/MasterCard/Diners credit card issuance via card complete, and SEPA payment processing with mandatory ISO 20022 migration by November 2026. Card payments leverage Mastercard rails with GeoControl geographic security, and FX reference rates are sourced from austrofx.at (Teletrader) with PSA Payment Services Austria as a fallback.
The business model is retail-banking fee and float based: subscription revenue from quarterly account maintenance (EUR 16.86-32.97 per quarter), annual card fees (EUR 19.80-73.80), and management fees on systematic investment plans; transaction revenue from securities trading commissions (0.25% stock trading, depot fees 0.16% p.a.); and net interest revenue on customer balances (0.010% p.a. paid on Tagesgeld versus 8.625% debit interest on overdrafts). Since the parent's March 2017 announcement to exit banking and the December 2018 cessation of new-customer giro and securities sales, the bank operates in managed wind-down, accepting new customers only for savings products while continuing to serve existing clients across all product lines, and is further narrowing its product set with foreign currency payment discontinuation by January 2026.
Generali Bank firmographics
Firmographics- Name
- Generali Bank
- Legal name
- Generali Bank AG
- Website
- https://generalibank.at
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generali Bank AG is an Austrian direct bank (founded 2002) serving retail customers in Austria with savings accounts, giro accounts, securities trading, and payment cards, distributed digitally and via ~150 Generali branches; it is in managed wind-down under its Generali Group parent.
- Ownership category
- akta.pro rank
Generali Bank industry classification
Industry- Product category
- Direct Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Retail-focused Neobanks (Mass Market) (FSABAFAA)
- akta.pro secondary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where Generali Bank is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Generali Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Interest Income from Savings Accounts: The AnlageKonto Tagesgeld account generates interest income with 0.010% p.a. fixed interest rate paid to customers, with maximum deposit of EUR 100,000 per customer
- Giro Account Maintenance Fees: Monthly/quarterly account maintenance fees charged for EconomyKonto (EUR 16.86-19.76 per quarter) and All InclusiveKonto (EUR 32.97 per quarter) including bundled services
- Securities Trading Commissions: Commission-based revenue from securities trading including depot fees (0.16% p.a. + VAT), stock trading (0.25% minimum EUR 27.92), and fund transactions with order fees
- Credit and Debit Card Fees: Annual fees for credit and debit cards including Classic Card (EUR 19.80-60.60/year), Gold Card (EUR 73.80/year), and Debit Mastercard (included in account packages)
- Overdraft and Credit Interest: Interest charged on overdraft facilities (8.625% p.a.) and credit products with individual credit assessments
- Investment Plan Management: Recurring fees for InvestmentPlan systematic investment service starting at EUR 50/month with annual management fees and transaction costs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AnlageKonto Tagesgeld - Basic savings account with no minimum deposit |
| Subscription | Monthly | EconomyKonto - Basic giro account with included debit card |
| Subscription | Monthly | All InclusiveKonto - Premium giro account with debit and credit card |
| Transaction based/ take rate | Annual | Depot - Securities custody and trading account |
| Subscription | Monthly | InvestmentPlan - Systematic investment in funds starting at EUR 50/month |
| Subscription | Annual | Credit Cards (add-on) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Generali Bank product offering
Product offeringCore offering
Generali Bank provides direct (online) banking for Austrian private customers, including daily-accessible savings accounts, giro/current accounts, securities custody and trading, systematic investment plans, and payment cards. Customers access services through InternetBanking, MobileBanking, and TelefonBanking channels, with new customer acquisition limited to savings accounts since December 2018 while existing customers retain full product access.
Product overview
Generali Bank AG is a direct bank (Direktbank) for private customers operating since 2002 as part of Generali Austria. The product portfolio centers on core banking services organized into savings (AnlageKonto for daily-accessible tagesgeld), current accounts (EconomyKonto and All InclusiveKonto), and securities investment (Depot for stocks/funds and InvestmentPlan for systematic fund investing). Digital banking access is delivered through InternetBanking (web platform), MobileBanking App (iOS/Android), and TelefonBanking, all secured via smartID app or mobileTAN authentication. Credit and debit cards are issued through card complete with Mastercard/Visa/Diners options. As of December 2018, the bank ceased accepting new customers for current accounts and securities products, focusing on savings accounts for new customers while continuing to serve existing customers across all product lines. The bank is phasing out foreign currency payment services by January 2026 in preparation for ISO 20022 migration.
Differentiator
Problem solved
Functional benefit
Products and services
- AnlageKonto Tagesgeld Daily-accessible savings account (Tagesgeld) for Austrian private customers, paying 0.010% p.a. fixed interest with no minimum deposit requirement and a maximum deposit limit of EUR 100,000 per customer. Account maintenance is free, with electronic annual statement free of charge.
- EconomyKonto Basic giro account package for private customers with included Debit Mastercard, 30 free booking lines per quarter, and account maintenance fee of EUR 16.86-19.76 per quarter. Available only to existing customers since December 2018.
- All InclusiveKonto Premium giro account package with all booking lines included, included Debit Mastercard and Classic credit card (VISA or MasterCard), and account maintenance fee of EUR 32.97 per quarter. Available only to existing customers since December 2018.
- Depot Securities custody and trading account enabling customers to trade stocks and funds on international exchanges (Vienna, XETRA) with Internet and telephone banking access. Annual depot fee of 0.16% plus VAT, with stock trading commissions from 0.25% and a EUR 27.92 minimum. Available only to existing customers since December 2018.
- InvestmentPlan Systematic fund investment plan allowing regular contributions starting at EUR 50 per month into international investment funds with no lock-in period. Annual management fee of EUR 18.76 plus VAT, with no fund switching fees.
- InternetBanking Web-based online banking platform providing 24/7 access to giro accounts and securities portfolios, with transaction authorization via smartID app or mobileTAN authentication. Includes giro account transactions, investment information, and savings account management.
- MobileBanking App Mobile banking application for iOS and Android devices enabling account access, transfers, transaction monitoring, QR code scanning, push notifications, financial overview, and transaction categorization on smartphones and tablets.
- TelefonBanking Telephone banking service available Monday to Friday 8:00-13:00 at 0810 500 100 for account inquiries and transaction execution with smartID or mobileTAN transaction authorization.
- Debit Mastercard Contactless Mastercard debit card included with giro accounts, with GeoControl geographic security feature enabling worldwide cash withdrawals and POS payments while restricting magnetic-stripe usage in high-risk regions outside Europe.
- Credit Cards (Visa/MasterCard/Diners) Credit card offerings issued via card complete, including Classic cards with or without insurance and Gold cards with extended insurance benefits. Annual fees range from EUR 19.80 (Classic without insurance) to EUR 73.80 (Gold Card), with Diners Club available free above EUR 3,600 annual turnover.
Companies that use Generali Bank
Customer profileSegments1 record
Ideal customer profiles2 records
Generali Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Generali Bank partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Generali Bank competitors and assessment
Company assessmentDirect peers
- ING-DiBa Austria (ING Austria): ING's Austrian subsidiary is a large direct bank serving retail customers with giro accounts, savings, securities, and consumer credit via digital channels — a direct competitor in the Austrian direct-bank retail space.
- bank99: bank99 is the Austrian Post's direct-bank brand, offering retail giro, savings, and card products primarily through digital channels with optional postal-branch access — directly comparable in direct-bank retail model.
- Addiko Bank Austria: Addiko Bank operates as a digital-forward retail bank in Austria focusing on consumer lending and current accounts, with similar customer segments and digital distribution.
- DADAT Bank: DADAT Bank is an Austrian online broker and direct bank operated by the Schelhammer Capital Bank group, providing securities trading and savings products to retail customers via web and mobile — directly comparable in digital-only retail banking focus.
- Easybank: Easybank is an Austrian direct bank (Direktbank) owned by BAWAG Group, offering similar giro accounts, savings, securities, and cards via digital channels to retail customers — the closest 1:1 comparable to Generali Bank's direct-to-consumer Austrian banking model.
Emerging players
- N26 Bank Austria: N26 is a European digital challenger bank with operations in Austria, offering mobile-first retail accounts and savings via app — an emerging digital-native competitor to the direct-bank model, though broader in geographic scope.
- Renault Bank direkt: Renault Bank direkt is a digital retail bank in Austria focused on savings and term deposits, operating without physical branches — an emerging niche player competing with Generali Bank for digital-first savings customers.
Broad incumbents
- Raiffeisen Bank International: Raiffeisen Bank International is a major Austrian-headquartered bank with significant retail operations across CEE, offering a comparable product suite including savings, accounts, and securities — a broad incumbent in the same Austrian market.
- Erste Group Bank: Erste Group is the largest retail bank in Austria and CEE, providing comprehensive banking services across multiple channels — a broad incumbent with overlapping retail banking products (savings, accounts, securities).
- BAWAG P.S.K. BAWAG P.S.K. is one of Austria's largest retail banks, offering a full product suite (giro, savings, lending, securities) across digital and physical channels — a broad incumbent serving overlapping retail customers with broader capability.
Market position
Strengths3 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Generali Bank social profiles
Digital presenceGenerali Bank compliance and trust
Trust signalCompliance5 records
Generali Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generali Bank leadership team
Management profileNumber of profiles
Profiles8 records
Generali Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generali Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generali Bank
What does Generali Bank do?
Generali Bank provides direct (online) banking for Austrian private customers, including daily-accessible savings accounts, giro/current accounts, securities custody and trading, systematic investment plans, and payment cards. Customers access services through InternetBanking, MobileBanking, and TelefonBanking channels, with new customer acquisition limited to savings accounts since December 2018 while existing customers retain full product access.
Is Generali Bank a public or private company?
Generali Bank is a private company. It is classified as corporate owned and is currently operating.
When was Generali Bank founded?
Generali Bank was founded in 2002. It employs 51 to 100 people.
Where is Generali Bank based?
Generali Bank is headquartered in Vienna, Austria, in the Europe region.
How does Generali Bank make money?
Six revenue lines are on record. Interest Income from Savings Accounts are the primary driver. The others are giro Account Maintenance Fees, securities Trading Commissions, credit and Debit Card Fees, overdraft and Credit Interest and investment Plan Management.
Who are Generali Bank's main competitors?
Direct peers on record are ING-DiBa Austria (ING Austria), bank99, Addiko Bank Austria, DADAT Bank and Easybank. Emerging players are N26 Bank Austria and Renault Bank direkt. Broad incumbents are Raiffeisen Bank International, Erste Group Bank and BAWAG P.S.K..
Does Generali Bank have an API?
No public API is recorded for Generali Bank.
What industry is Generali Bank in?
Generali Bank's product category is Direct Retail Banking. Its primary akta.pro industry code is FSABAFAA, Retail-focused Neobanks (Mass Market), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.