Insight6
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Insight6 firmographics
Firmographics- Name
- Insight6
- Legal name
- insight6 Ltd
- Website
- https://www.insight6.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Insight6 industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Service Excellence (EDABACAB), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Insight6 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Insight6 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mystery Shopping/CX Reviews: Customized mystery shopping programs where trained researchers evaluate customer experience across the entire customer journey. Pricing likely varies by scope and frequency of assessments.
- Instant Insight Feedback: Subscription-based online feedback tool for collecting real-time customer insights. Includes options to automatically publish reviews to public platforms.
- Customer Journey Mapping: Consulting engagements to map and analyze customer journeys, identifying pain points and opportunities for improvement.
- CX Training and Development: Bespoke training workshops designed based on customer feedback data to improve team performance and customer experience.
- Mentoring and Coaching: One-on-one mentoring and coaching services for leadership development and CX culture implementation.
- Focus and Listening Groups: Qualitative research services to gather detailed feedback on specific topics through organized focus groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized service packages tailored to client needs and scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Insight6 product offering
Product offeringCore offering
Insight6 delivers customer experience consultancy to UK and Irish businesses through a portfolio of six core services: Mystery Shopping (CX Reviews), Customer Journey Mapping, Instant Insight Feedback (a cloud-based real-time feedback tool), Focus and Listening Groups, CX Training and Development, and Mentoring and Coaching. These services are unified by the proprietary icx6 six-stage CX management methodology and delivered through a franchise network of regional CX specialists serving businesses across sectors including legal, retail, hospitality, financial services, healthcare, education, and automotive.
Product overview
Insight6 operates as a full-service Customer Experience Agency offering a portfolio of six interconnected CX solutions. The core offering consists of Mystery Shopping (CX Reviews), Customer Journey Mapping, Instant Insight Feedback (online feedback tool), Focus and Listening Groups, CX Training and Development, and Mentoring and Coaching. These services are unified by the company's proprietary icx6 methodology—a six-stage process for managing and transforming customer experience. The company provides local CX specialists across UK and Ireland territories who deliver these services to businesses in sectors including retail, hospitality, legal, professional services, and education.
Differentiator
Problem solved
Functional benefit
Products and services
- Mystery Shopping (CX Reviews) A CX review programme where highly trained research professionals evaluate businesses from the customer's perspective, testing the entire customer journey from initial enquiries through delivery and aftercare. Provided to businesses across sectors including retail, hospitality, legal, automotive and financial services.
- Customer Journey Mapping A consulting engagement that maps and analyses every touchpoint in the customer journey to identify pain points, opportunities for improvement and moments that drive satisfaction. Used by businesses across multiple sectors including financial services and retail.
- Instant Insight Feedback A subscription-based online feedback tool that enables businesses to gather and analyse real-time customer feedback with automatic publishing to public review platforms including Google, Facebook, Trustpilot and TripAdvisor. Offered to businesses of varying sizes including law firms (used by Mayo Wynne Baxter since 2017).
- Focus and Listening Groups Qualitative research sessions gathering detailed feedback on specific topics through facilitated group discussions. Provided to businesses seeking in-depth customer insights.
- CX Training and Development Bespoke workshops and training programmes designed to improve staff skills and customer service capabilities, typically built using actual customer feedback data from mystery shopping or Instant Insight programmes. Delivered to businesses in retail, hospitality, leisure, legal and other sectors.
- Mentoring and Coaching One-on-one mentoring and coaching services for leadership development and CX culture implementation. Targeted at business leaders and teams seeking to build sustained customer experience capability.
Companies that use Insight6
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles5 records
Insight6 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Insight6 partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Insight6 competitors and assessment
Company assessmentDirect peers
- Walker Information: CX advisory firm offering experience measurement, journey mapping, and consulting. Direct competitor for CX measurement and strategy engagements.
- Customer Experience Associates (CXA): CX consultancy offering customer journey mapping, mystery shopping, and CX training. Highly comparable to insight6's core services and mid-market vertical focus.
- MaritzCX: Specialist CX research and mystery shopping provider. Closely comparable offering around mystery shopping and VoC measurement services to mid-market and enterprise clients.
- Market Force Information: Mystery shopping and customer experience measurement provider serving multi-site retail and hospitality operators. Direct competitor in mystery shopping programs.
- Secret Shopper: Mystery shopping and CX measurement firm serving multi-location brands across retail, hospitality, and financial services. Direct competition for insight6's core mystery shopping offering.
Broad incumbents
- IPSOS (CX practice): Global market research and consulting firm with a major customer experience and loyalty practice. Comparable on journey mapping and VoC research but operates at much broader scale.
- KPMG Nunwood (CX Centre of Excellence): KPMG's UK customer experience practice providing CX strategy and journey consulting. Competes for the same mid-market and enterprise CX transformation engagements but as part of a Big Four portfolio.
Emerging players
- Qualtrics: Online experience management platform offering VoC, journey analytics, and survey tooling. Competes with insight6's instantinsight offering and adjacent to their professional services.
- Medallia: Enterprise CX management platform providing feedback collection, text/speech analytics, and journey orchestration. Overlaps with insight6's software tooling and broader CX transformation programs.
- Service Quality Institute: Customer service training and certification provider. Closely comparable to insight6's CX training and mentoring/coaching revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Insight6 social profiles
Digital presenceInsight6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight6 leadership team
Management profileNumber of profiles
Profiles2 records
Insight6 subsidiaries and ownership
Company hierarchySubsidiaries3 records
Insight6 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight6
What does Insight6 do?
Insight6 delivers customer experience consultancy to UK and Irish businesses through a portfolio of six core services: Mystery Shopping (CX Reviews), Customer Journey Mapping, Instant Insight Feedback (a cloud-based real-time feedback tool), Focus and Listening Groups, CX Training and Development, and Mentoring and Coaching. These services are unified by the proprietary icx6 six-stage CX management methodology and delivered through a franchise network of regional CX specialists serving businesses across sectors including legal, retail, hospitality, financial services, healthcare, education, and automotive.
Is Insight6 a public or private company?
Insight6 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insight6 founded?
Insight6 was founded in 2005. It employs 101 to 250 people.
Where is Insight6 based?
Insight6 is headquartered in London, United Kingdom, in the Europe region.
How does Insight6 make money?
Six revenue lines are on record. Mystery Shopping/CX Reviews are the primary driver. The others are instant Insight Feedback, customer Journey Mapping, CX Training and Development, mentoring and Coaching and focus and Listening Groups.
Who are Insight6's main competitors?
Direct peers on record are Walker Information, Customer Experience Associates (CXA), MaritzCX, Market Force Information and Secret Shopper. Broad incumbents are IPSOS (CX practice) and KPMG Nunwood (CX Centre of Excellence). Emerging players are Qualtrics, Medallia and Service Quality Institute.
Does Insight6 have an API?
No public API is recorded for Insight6.
What industry is Insight6 in?
Insight6's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of EDABACAB, Customer Experience (CX) & Service Excellence. Its NAICS code is 54161 and its SIC code is 8742.