Miller Sports & Entertainment.

What Miller Sports & Entertainment. does

Miller Sports + Entertainment (MSE) is the official sports and entertainment platform of the Larry H. Miller Company, operating as a privately held Utah-based holding entity that consolidates the family's professional sports, venue, and consumer entertainment businesses. The platform owns and operates Real Salt Lake (MLS), Utah Royals FC (NWSL), Real Monarchs (MLS NEXT Pro), the Salt Lake Bees (Triple-A affiliate of the Los Angeles Angels), and Megaplex Theatres (an 18-location, 195-screen cinema chain that is the largest in Utah and ranks among the top 25 in North America). Core owned venues include America First Field, the new The Ballpark at America First Square (8,000-capacity, opened April 2025), the Zions Bank Training Center in Herriman, and Megaplex's Downtown Daybreak cinema entertainment center (bowling, arcade, dining), which together form Utah's first integrated sports and entertainment district.

The business model spans five primary revenue streams: professional sports ticketing across four teams and venue premium seating; venue operations and event hosting (concerts, corporate events, Banana Ball, MLB Home Run Derby X Finals, weddings) across multiple owned properties; cinema and entertainment at Megaplex (tickets, concessions, bowling, gaming, private events); corporate sponsorships and naming rights (America First Credit Union, SME Industries, Daniels Fund, Mountainland Supply and others); and food and beverage operated in partnership with Levy/Professional Sports Catering, including an Amazon Just Walk Out frictionless market at The Ballpark. Distribution runs through direct ticket sales (team websites, box offices), Megaplex retail locations, venue event rentals, and a partnership sales team.

In April 2025 MSE acquired controlling interest in RSL Football Holdings from David Blitzer, materially expanding the platform and adding a roster of strategic co-investors. The company is in a build-out phase: Big League Utah is an active initiative to bring a Major League Baseball franchise to Salt Lake City, and the Utah Youth Sports Giving Day campaign (September 2026, $3M target with $1.5M in matching funds) extends the platform into community programming that funnels into long-tail fan acquisition across more than 190,000 youth participants statewide.

Name

Miller Sports & Entertainment.

Legal name

Miller Sports + Entertainment

Website

https://millerse.com/

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Miller Sports + Entertainment is the sports and entertainment platform of the Larry H. Miller Company, operating Real Salt Lake (MLS), Utah Royals FC (NWSL), Real Monarchs, the Salt Lake Bees, and Megaplex Theatres across owned venues in Utah, with community programming reaching 190,000+ youth statewide.

Ownership category

akta.pro rank

Product category

Sports & Entertainment

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional sports teams
• Cinema entertainment centers
• Venue operations
• Sports event management
• Entertainment hospitality

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Professional Sports Ticketing: Revenue from ticket sales for Real Salt Lake (MLS), Utah Royals FC (NWSL), Salt Lake Bees (MiLB), and Real Monarchs (MLS NEXT Pro) matches. Season ticket packages and premium seating options are offered.
2. Venue Operations and Event Hosting: Revenue from hosting events at America First Field, The Ballpark at America First Square, Zions Bank Training Center, and Megaplex venues. Includes concerts, corporate events, private rentals, and special events like MLB Home Run Derby X, Banana Ball, and Cosmic Baseball.
3. Cinema and Entertainment: Revenue from Megaplex movie theaters including ticket sales, concessions, and enhanced dining experiences. Also includes bowling, arcade games, and private event space rentals at cinema entertainment centers.
4. Sponsorships and Partnerships: Corporate sponsorship revenue from partnerships across the platform including presenting sponsorships, naming rights (America First Credit Union), and activation partnerships with companies like SME Industries, R&R BBQ, and Typeform.
5. Food and Beverage: Revenue from concessions and food service operations at venues, operated in partnership with Levy/Professional Sports Catering. Includes locally-inspired concessions, grab-and-go markets, and premium dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Miller Sports + Entertainment is the official sports and entertainment platform of the Larry H. Miller Company, managing and operating professional sports franchises (Real Salt Lake in MLS, Utah Royals FC in NWSL, Real Monarchs in MLS NEXT Pro, and the Salt Lake Bees Triple-A baseball team), the Megaplex cinema and entertainment chain (18 locations, 195 screens across Utah and Nevada), and multiple entertainment venues (America First Field, The Ballpark at America First Square, Zions Bank Training Center). The platform sells tickets, concessions, sponsorship packages, and venue rentals while also producing year-round entertainment programming including concerts, festivals, and community events.

Product overview

Miller Sports + Entertainment is a diversified sports and entertainment platform managing professional sports teams, entertainment venues, and community initiatives across Utah. The portfolio includes Real Salt Lake (MLS) and Utah Royals FC (NWSL) professional soccer franchises, the Salt Lake Bees Triple-A baseball team, Real Monarchs development soccer team, and Big League Utah initiative for MLB expansion. Core venues include America First Field (soccer stadium), The Ballpark at America First Square (baseball stadium), Zions Bank Training Center (sports complex), and Megaplex (18-location cinema/entertainment chain). Community programs include Utah Youth Sports Giving Day and the College Media Corps Initiative. MSE operates as a platform-plus-modules architecture where the core sports and entertainment assets are supplemented by venue management, community engagement programs, and entertainment offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Big League Utah: Initiative pursuing the establishment of a Major League Baseball team in Salt Lake City
• Megaplex
• America First Square

Products and services

• Real Salt Lake Major League Soccer franchise competing in the MLS Western Conference, offering ticketed match experiences to fans and seasonal entertainment content.
• Utah Royals FC National Women's Soccer League franchise offering top-tier women's professional soccer matches and ticketed fan experiences.
• Real Monarchs MLS NEXT Pro development team connecting RSL youth academy products to the first team, competing in the second tier of American professional soccer.
• Salt Lake Bees Triple-A Minor League Baseball team (Los Angeles Angels affiliate) playing in the Pacific Coast League, offering ticketed baseball games and fan entertainment.
• Megaplex Theatres Cinema and entertainment chain operating 18 locations across Utah and Southern Nevada with 195 screens, including 5 IMAX and 8 MegaScreen premium large format auditoriums, plus bowling, arcade gaming, and enhanced dining at flagship locations.
• America First Field Multi-purpose soccer stadium in Sandy, Utah hosting Real Salt Lake MLS and Utah Royals FC NWSL matches, plus concerts, corporate events, weddings, and private parties. Offers Interform Club (up to 400 guests), America First Pavilion (up to 1,500 guests reception-style), luxury suites, and premium seating.
• The Ballpark at America First Square Privately funded 8,000-capacity Triple-A baseball stadium in South Jordan, Utah, home to the Salt Lake Bees, with suites, party decks, in-seat dining, and a year-round calendar of concerts, corporate events, weddings, film screenings, and field rentals.
• Zions Bank Training Center 42-acre sports complex in Herriman, Utah housing 210,000 sq ft of indoor artificial surface (largest pre-engineered free-standing steel structure in North America) plus five outdoor natural-grass fields, used for RSL, Utah Royals, Real Monarchs, and RSL Academy training.
• MegaMarathon Movie Events Curated multi-film marathon screening event series at Megaplex theatres featuring themed collections such as Hunger Games, Pirates of the Caribbean, Jurassic Park, and Harry Potter film marathons.
• Kids Summer Movies Summer movie program offering 10 family-friendly film screenings for $2.50 per ticket at Megaplex theatres, presented by Mountain America Credit Union.
• Megaplex Downtown Daybreak Cinema Entertainment Center First-of-its-kind Megaplex cinema entertainment center opened July 2025 at Downtown Daybreak in South Jordan, Utah, featuring 8 screens (including 2 MegaScreens), 18 lanes of interactive bowling with Brunswick Spark technology, 65 arcade games, enhanced dining, and dedicated private event and party space.

Quantifiable outcome

• Over 390,000 fans attended inaugural season at The Ballpark at America First Square
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Daniels FundcoreStrategic or Co-development Partner · 5 June 2026Lead partner in Utah Youth Sports Giving Day campaign alongside Miller Sports + Entertainment and Larry H. & Gail Miller Family Foundation. Daniels Fund committed $1.5 million in matching funds. Campaign aims to raise $3 million for youth sports nonprofits statewide (Sept 12-26, 2026). Campaign model based on Daniels Fund's successful Colorado Youth Sports Giving Day.
• Larry H. & Gail Miller Family FoundationcoreStrategic or Co-development Partner · 5 June 2026Co-organizer of Utah Youth Sports Giving Day campaign with Miller Sports + Entertainment and Daniels Fund. Committed matching funds as part of $1.5 million in lead support. Steve Miller, trustee, represents foundation in campaign announcements.
• Deseret NewscoreStrategic or Co-development Partner · 7 May 2026College Media Corps program where interns from Salt Lake Bees, Real Salt Lake, Utah Royals FC and Real Monarchs write articles featured on Deseret News website with their own byline. Deseret News coaches train interns on storytelling. Partnership continues throughout 2026 season.
• R&R BBQcoreGTM or Marketing Partner · 16 March 2026Food service partnership providing food truck at all home Real Salt Lake and Bees games at America First Field and The Ballpark at America First Square. R&R BBQ provides exclusive discounts at Saturday home Bees games. Founded in Utah in 2013 with 13 locations across Utah and Idaho.
• SME IndustriescoreStrategic or Co-development Partner · 18 February 2026Multi-year legacy partnership across Real Salt Lake, Utah Royals FC, Salt Lake Bees and Megaplex. SME is the first-ever presenting lower-jersey-back partner for Utah Royals FC, presenting sponsor for annual Commanders Cup military soccer tournament, and title night sponsor for Real Salt Lake vs Inter Miami CF match. SME Skyboxes (787 seats) constructed at America First Field. Partnership includes community initiatives including Bees Field of Dreams youth program and Jr. Bees activations.
• Levy (Professional Sports Catering)coreImplementation/ SI/ Consulting Partner · 8 April 2025Food and beverage operations at The Ballpark at America First Square. PSC oversees concessions including Rodeo Burger, All-Star Dog, Hummus Nachos, cheesesteaks, locally-sourced brats. Also operates checkout-free frictionless market powered by Amazon's Just Walk Out technology.
• America First Credit UnioncoreGTM or Marketing PartnerLead support partner for Utah Youth Sports Giving Day campaign. Also founding partner for The Ballpark at America First Square. Naming sponsor for America First Field and America First Square. Major supporter of youth sports access initiatives.
• Mountainland SupplycoreGTM or Marketing PartnerLead support partner for Utah Youth Sports Giving Day campaign. Also founding partner for The Ballpark at America First Square.
• Rank + RallycoreChannel Partner/ Reseller/ DistributorRetail operations for Salt Lake Bees, operating the 2,200 sq ft team store and online shop. Rank + Rally is the retail arm of Levy.
• Forever Young FoundationminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• George S. and Dolores Doré Eccles FoundationminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• Huntsman Family FoundationminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• MaverikminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• Ken Garff for GoodminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• The Boyer CompanyminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• Clark and Christine Ivory FoundationminorOthersSupporting partner of Utah Youth Sports Giving Day campaign.
• YESCOminorOthersIn-kind supporter of Utah Youth Sports Giving Day campaign.
• Unrivaled SportsminorStrategic or Co-development PartnerDavid Blitzer-backed network of premier youth sports venues and programming. Enables athlete development through youth soccer, baseball and basketball programs. RSL partnership extends to nearly 100,000 active youth players.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Others

• Legends Hospitality: Hospitality, premium sales, and venue services company partnering with major sports and entertainment properties. Related to MSE through the Levy (Legends-affiliated) food and beverage partnership at The Ballpark.

Direct peers

• Marcus Theatres: Family-owned U.S. cinema chain with locations across the Midwest. Comparable cinema operating model to Megaplex, including premium large-format auditoriums and entertainment diversification.
• Kroenke Sports & Entertainment: Stan Kroenke's multi-property sports and entertainment platform operating Arsenal, Los Angeles Rams, Denver Nuggets, Colorado Avalanche, and Colorado Rapids, with associated venues including SoFi Stadium and Ball Arena. The most direct multi-team/venue comparison to MSE.
• Comcast Spectacor: Philadelphia-based diversified sports and entertainment platform operating the Philadelphia Flyers (NHL) and former venue management business. Similar multi-vertical sports/entertainment structure.
• BSE Global: Cliff Roberts' multi-property platform operating the Brooklyn Nets (NBA), New York Liberty (WNBA), and Barclays Center. Similar multi-team/venue operating model with venue ownership.
• Ballmer Group: Steve Ballmer's sports investment platform operating the LA Clippers (NBA) and Intuit Dome. Comparable single-team/venue ownership model with strong community focus.
• Harris Blitzer Sports & Entertainment: Josh Harris and David Blitzer's sports investment platform operating Philadelphia 76ers (NBA), New Jersey Devils (NHL), and Crystal Palace F.C. Directly connected to MSE through David Blitzer's second-largest shareholder stake in RSL Football Holdings.
• AMB Sports & Entertainment: Arthur Blank's multi-sport platform operating the Atlanta Falcons (NFL), Atlanta United (MLS), and Mercedes-Benz Stadium. Comparable multi-vertical structure combining professional sports teams with venue operations.
• Monumental Sports & Entertainment: Ted Leonsis's multi-property sports and entertainment platform operating Washington Wizards (NBA), Capitals (NHL), Mystics (WNBA), and Capital One Arena. Similar concentrated ownership model with sports teams and venue portfolio.

Broad incumbents

• Oak View Group: Larger venue development and operations company building arena and entertainment venues globally. Comparable to MSE's venue operations arm but as a broader incumbent across multiple clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MillerSportsEnt
• Facebookfacebook.com/MillerSportsEnt
• Instagraminstagram.com/millersportsent

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Sports & Entertainment.