e37 System AB
E37 System AB provides the E37 Triton e-commerce platform, a full-service Swedish SaaS combining storefront, hosting, ERP/POS integrations, and marketing automation for SMB and mid-market retailers in Sweden.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What e37 System AB does
E37 System AB is a privately held Swedish software company headquartered in Stockholm that provides the E37 Triton e-commerce platform to Swedish small and mid-sized retailers. The platform is delivered as a full-service package combining design, consulting, integration, deployment, cloud hosting, and digital marketing tools, with a "Smart e-handel" concept in which each built-in module (multi-shop, superfilter, dynamic popularity sorting, intelligent product recommendations, integrated return handling, campaign management, size guides, back-in-stock alerts, gift cards, Mailchimp-driven email automation, one-time discount codes, mobile checkout) is oriented toward conversion, average-order value, and profitability rather than raw traffic.
Underlying technology is a Microsoft SQL Server-backed e-commerce platform with pre-built integrations to the dominant Swedish business systems — Visma (Business, Administration, Retail), Hogia (Retail POS, Deta3000), Mamut, Retail Pro via Retail Store Scandinavia, Björn Lundén BL Administration, FDT Avance, Cash IT, Squid, and OpenSolution — as well as payment, shipping, leasing, marketplace, and marketing partners (Klarna, SveaWebPay, SEQR, Wasa Kredit, Best Transport, Unifaun Pacsoft, Mailchimp, CDON). Cloud hosting is delivered via partners Ipeer and Ballou, with capacity planning for peak events such as Black Friday.
The business model is B2B SaaS subscription plus professional services, sold direct in Sweden through e-commerce advisors and supported by a partner channel of integrators and design agencies (e.g., Söderhavet, MacNeale) and a CDON marketplace channel. Pricing is contact-based and not publicly disclosed. The customer base spans approximately 100 merchants across sports merchandise (AIK, IFK Göteborg, Länna Sport), organic/food (Jordklok), design/furniture (AZ Design), lighting (Lampan.se), fashion outlet (SWEdala Outlet), footwear (Sko-Boo), crafts (YlloTyll), stationery (Bookbinders Design), fitness equipment (Träningsmaskiner.com/Vartex), and B2B (Erico). Reported monthly GMV across E37-powered Swedish storefronts is approximately 126 million SEK.
e37 System AB firmographics
Firmographics- Name
- e37 System AB
- Legal name
- E37 System AB
- Website
- https://e37.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E37 System AB provides the E37 Triton e-commerce platform, a full-service Swedish SaaS combining storefront, hosting, ERP/POS integrations, and marketing automation for SMB and mid-market retailers in Sweden.
- Ownership category
- akta.pro rank
Where e37 System AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
e37 System AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- E-commerce Platform Subscription: E37 provides its Triton e-commerce platform as a SaaS solution. The platform includes all core features, cloud hosting, built-in modules, and integrations.
- Professional Services: Services include design, consulting, integration, deployment, and ongoing support. Experienced e-commerce advisors help customers from start to finish through their growth journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based pricing for e-commerce platform and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
e37 System AB product offering
Product offeringCore offering
E37 System AB provides E37 Triton, a SaaS e-commerce platform aimed at Swedish SMB and mid-market retailers. The platform bundles built-in modules (multi-shop, product recommendations, superfilter, return handling, gift cards, campaigns, size guides, back-in-stock alerts) together with cloud hosting, integration to Swedish ERP/POS systems (Visma, Hogia, Mamut, Retail Pro), and professional services covering design, consulting, integration, deployment, and ongoing support.
Product overview
E37 System AB is a Swedish e-commerce platform provider offering E37 Triton as its core e-commerce system. The platform follows a modular architecture called Smart e-handel (Smart e-commerce), where each built-in module is designed to help e-tailers achieve increased sales, better conversion, and higher profitability. The offering combines a complete e-commerce platform with services including design, consulting, integration, deployment, cloud hosting, and digital marketing tools. Key modules include multi-shop solutions for managing multiple stores, Mailchimp marketing automation, intelligent product recommendations, advanced product filtering (Superfilter), dynamic popularity sorting, personalized discount codes, campaign management, return handling, size guides, stock alerts, gift card solutions, and CDON Marketplace integration. The company also provides a publishing tool (CMS) for non-e-commerce websites.
Differentiator
Problem solved
Functional benefit
Products and services
- E37 Triton E-commerce Platform
- Smart e-handel (Smart E-commerce) Concept
- E37 Professional Services
- Molndrift (Cloud Hosting)
- Multishop / Shop-in-shop Module
- Mailchimp Integration Module
- Superfilter / Advanced Product Filtering
- Intelligent Product Recommendations
- Campaign Management Module
- One-time Discount Codes
- Return Management Module
- Size Guide Tables and Size Filtering
- Back-in-Stock Notification Module
- Digital Gift Cards
- CDON Marketplace Integration
Quantifiable outcome
- 130% sales increase for IFK Göteborg e-commerce compared to previous year
- +10 more outcomes
Companies that use e37 System AB
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
e37 System AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature14 records
e37 System AB partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MailchimpcoreEmail marketing service with full integration. Syncs customer data, order history, and product catalog. Supports personalized product recommendations, automated email campaigns, one-time discount codes, and detailed campaign analytics.
- IFK GöteborgminorSports club partnership. E37 became partner to IFK Göteborg in 2020 as part of their commercial investment.
- AcrinovacoreReal estate company focused on logistics properties for e-commerce. E37 partnership aims to offer total solutions from e-commerce systems to logistics for fast-growing online retailers. Acrinova is building an e-commerce cluster in Skåne for e-commerce synergy benefits in logistics.
- CDONcoreCDON Marketplace integration. E37 merchants can easily sell products on cdon.com reaching CDON's 2 million Nordic customers.
- Jajja CommunicationsminorSEO services provider. E37 integrates with Jajja for enhanced search engine marketing and optimization.
- KlarnacorePayment service provider. Integration with E37's platform for streamlined checkout and payment processing.
- Unifaun OnlinecoreShipping and logistics integration. E37 connects to Unifaun Pacsoft for automated shipping label printing and shipment management.
- HogiacoreBusiness systems provider. E37 integrates with Hogia Retail POS, Deta3000, and other Hogia products for complete e-commerce chain integration.
- SveaWebPaycorePayment services provider offering invoice, installment, card, and direct bank payment options integrated into E37 e-commerce platform.
- Retail Store ScandinaviacoreRetail Pro POS system provider. E37 integrates with Retail Pro for inventory sync and order management.
- WebtrafficminorInternet advertising services used by E37 customers like Lilla W for paid search and display advertising.
- VismacoreBusiness software provider. E37 integrates with Visma Business, Administration, and Mamut for ERP connectivity. Integration with Visma Retail for retail solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
e37 System AB competitors and assessment
Company assessmentBroad incumbents
- Optimizely (formerly Episerver): Digital experience and commerce platform with roots in the Nordics/Europe serving mid-market and enterprise. Comparable to E37 in offering an integrated commerce + CMS + marketing stack for brand-led retailers.
- BigCommerce: Global SaaS e-commerce platform serving SMB through enterprise. Comparable to E37 in targeting growth-oriented online retailers, though much broader in geography and integration depth.
- Adobe Commerce (Magento): Enterprise-leaning e-commerce platform with strong customization and integration capabilities. Comparable to E37 in feature-rich, integration-heavy commerce; differs in customer size and operating model.
- Shopify: Global SaaS leader for SMB e-commerce with extensive app, payment, and marketing ecosystem. Comparable to E37 as a SaaS e-commerce platform for smaller merchants, but at vastly greater scale and geographic breadth.
Direct peers
- Sana Commerce: ERP-integrated B2B e-commerce platform with deep Microsoft Dynamics, SAP, and NetSuite integrations. Comparable to E37 in its 'built around the ERP' integration philosophy, though typically serving larger B2B SMBs.
- Dynamicweb: Danish-headquartered e-commerce, PIM, and CMS platform with strong Nordic presence and ERP/POS integration story. Comparable to E37 in its SMB/mid-market Nordic positioning and integration-led differentiation.
- Centra: Swedish-headquartered e-commerce SaaS platform purpose-built for fashion and lifestyle brands. Highly comparable to E37 as a Nordic-focused, vertical-leaning e-commerce platform serving brand-led retailers.
- Litium: Swedish cloud commerce platform with strong focus on B2B and mid-market Nordic merchants. Comparable in geography, customer profile, and SaaS delivery model to E37's Triton.
- Jetshop (iBrick): Nordic e-commerce platform serving mid-market and enterprise retailers across Scandinavia. Direct competitor to E37 in the Swedish/Nordic SMB-to-mid-market e-commerce platform segment.
Emerging players
- WooCommerce: Open-source e-commerce platform built on WordPress with a heavy SMB and SMB-developer footprint. Comparable to E37 for low-cost SMB online stores, though without the managed-services and Swedish-system integration layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
e37 System AB social profiles
Digital presencee37 System AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
e37 System AB leadership team
Management profileNumber of profiles
Profiles5 records
e37 System AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e37 System AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e37 System AB
What does e37 System AB do?
E37 System AB provides E37 Triton, a SaaS e-commerce platform aimed at Swedish SMB and mid-market retailers. The platform bundles built-in modules (multi-shop, product recommendations, superfilter, return handling, gift cards, campaigns, size guides, back-in-stock alerts) together with cloud hosting, integration to Swedish ERP/POS systems (Visma, Hogia, Mamut, Retail Pro), and professional services covering design, consulting, integration, deployment, and ongoing support.
Is e37 System AB a public or private company?
e37 System AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e37 System AB founded?
e37 System AB was founded in 2005. It employs 1 to 10 people.
Where is e37 System AB based?
e37 System AB is headquartered in Stockholm, Sweden, in the Europe region.
How does e37 System AB make money?
Two revenue lines are on record. E-commerce Platform Subscription is the primary driver. The others are professional Services.
Who are e37 System AB's main competitors?
Broad incumbents on record are Optimizely (formerly Episerver), BigCommerce, Adobe Commerce (Magento) and Shopify. Direct peers are Sana Commerce, Dynamicweb, Centra, Litium and Jetshop (iBrick). WooCommerce is listed as an emerging player.
Does e37 System AB have an API?
No public API is recorded for e37 System AB.