Retail Store Scandinavia

What Retail Store Scandinavia does

Retail Store Scandinavia, operating commercially as RS Count Scandinavia AB, is a Kungsbacka-based Swedish private company founded in 2004 that builds and sells 3D sensor-based visitor counting and analytics hardware and software. Its core product, RS Count, deploys proprietary 3D sensors that detect and count people entering and exiting physical spaces, with on-device computer-vision features for adult/child differentiation, gender identification, group detection, staff exclusion, and gaze direction. Around that core sensor the company offers add-on modules: RS Realtid for real-time capacity and fire-safety monitoring with SMS alerts, Heatmapping for layout optimization, Vistelsetid (dwell time), Analys av blickriktning (gaze direction), and RS Display digital signage.

The platform is sold primarily through direct enterprise field sales into Nordic retailers (Rusta, ICA, Coop, NK, Polarn O. Pyret, Junkyard, Comfort, Jollyroom, Royal Design Group), fashion brands (Oscar Jacobson, Didriksons, Tenson, Tretorn, Nordiska Galleriet), sports and ski operators (SkiStar), shopping-center property owners, municipalities and public libraries, museums, and event organizers. Revenue is generated through proprietary hardware sales bundled with recurring subscription analytics services (dashboards, weekly and monthly reports, API/FTP data feeds), under multi-year quote-based contracts; pricing is not publicly disclosed. The company emphasizes GDPR-compliant, anonymized data collection and operates an open API with pre-built integrations to dominant Nordic retail software platforms (Sitoo POS, Quinyx/TooEasy workforce management, Zoined BI, CleverApps ERP, Exsitec/Qlik analytics, Milesight IoT, and event integrator Dohnrs). Active installations span Sweden, Norway, Denmark, and Finland with selected deployments in Germany and the UK.

In 2014 the company exited its original Retail Pro partnership and broader portfolio of store-data, digital signage, and staff-management products to focus exclusively on visitor counting, rebranding to RS Count Scandinavia AB. The business is privately held, founder-owned, bootstrapped since inception with no disclosed external funding, and operates with 1–10 employees.

Name

Retail Store Scandinavia

Legal name

RS Count Scandinavia AB

Website

https://rscount.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

RS Count Scandinavia AB sells proprietary 3D-sensor visitor-counting hardware and recurring analytics software to Nordic retailers, fashion brands, shopping-center owners, municipalities, museums, and event organizers, with installations across Sweden, Norway, Denmark, Finland, Germany, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Visitor Counting Hardware & Software: Sale of proprietary 3D sensors and analytics software for visitor counting, including real-time monitoring and heatmapping capabilities. Services include installation, support, and training. Revenue generated through product sales and associated service contracts.
2. Subscription Analytics Services: Ongoing analytics services with dashboard access, weekly and monthly reports delivered via email, real-time monitoring features, and API data feeds. Typically bundled with hardware sales as a complete solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Retail Store Scandinavia (RS Count) designs, manufactures, and sells 3D people-counting sensors and accompanying cloud-based analytics software that measure, visualize, and analyze visitor traffic, occupancy, heatmapping, and dwell time for physical retail and public spaces. The hardware sensors are installed at entrances to capture footfall data, which is then processed in the cloud and presented to customers through analytics dashboards for decision-making on staffing, store layout, and marketing.

Product overview

RS Count Scandinavia AB offers a modular visitor counting and analytics platform centered on RS Count. The core product is RS Count, a 3D sensor-based visitor counting system that tracks foot traffic, differentiates between adults and children, identifies groups and gender, and excludes staff. Add-on modules include RS Realtid for real-time capacity monitoring, Heatmapping for customer interaction visualization, Vistelsetid for dwell time tracking, Analys av blickriktning for gaze analysis, and RS Display for digital signage. The platform also offers a Festival & Event vertical service for trade shows and events. All data integrates via an open API into business systems, BI tools, and workforce planning software through partner integrations including Sitoo, CleverApps, Quinyx, Zoined, Exsitec, TooEasy, Milesight, and Dohnrs.

Differentiator

Problem solved

Functional benefit

Products and services

• RS Count 3D People Counter
• RS Realtid (Real-time occupancy dashboard)
• Heatmapping analytics

Quantifiable outcome

• Conversion rate measurement enables data-driven staffing decisions
• +2 more outcomes

Named customers46 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CleverAppscoreTechnology or IntegrationCleverApps provides process-driven workflow management for budget, purchasing, orders, inventory, reporting, analysis, customer clubs, gift cards, and campaigns. Integration allows visitor data to be combined with business metrics.
• SitoocoreTechnology or IntegrationSitoo is a POS and Unified Commerce platform for global retailers. Integration enables visitor traffic data to be combined with point-of-sale information for conversion analysis.
• TooEasycoreTechnology or IntegrationTooEasy provides workforce scheduling solutions showing planned hours and optimization recommendations based on visitor traffic patterns. Helps ensure right staffing at right times.
• ZoinedcoreTechnology or IntegrationZoined is a cloud-based analytics platform helping retail, restaurants, and wholesalers transform data into actionable insights. AI-driven analysis optimizes sales, assortment, staffing, and inventory.
• QuinyxcoreTechnology or IntegrationQuinyx provides AI-driven workforce management solutions including scheduling, task management, and employee motivation tools. Integration enables data-driven staffing decisions.
• ExsitecminorImplementation/ SI/ Consulting PartnerExsitec is a proven and powerful solution for analysis and reporting as Qlik experts. They help customers get customized solutions tailored to their needs, processes, and data.
• DohnrsminorImplementation/ SI/ Consulting PartnerDohnrs provides complete solutions for events, trade shows, and interiors. Their team of experienced project managers, designers, graphic designers, producers, and logistics experts handles projects from concept to completion.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Irisys (People Counting): Irisys provides thermal and time-of-flight people counters with retail queue and occupancy analytics; competes with RS Count in visitor counting accuracy and venue applications.
• RetailNext: Global retail analytics platform offering traffic counting, dwell time, heatmapping and POS integration; broader portfolio than RS Count but competes for the same enterprise retail accounts.
• Sensormatic Solutions (ShopperTrak): Sensormatic's ShopperTrak division is a global leader in retail traffic counting and shopper analytics; competes head-to-head for multi-site enterprise retail deployments across Europe.
• FootFall / MRI Software: FootFall (now part of MRI Software) provides retail visitor counting and shopper analytics for shopping centers and retailers; broader retail-property focus but overlapping customer base with RS Count's property-owner segment.

Direct peers

• Dor Technology: Dor is a Swedish-based visitor counter and retail analytics provider with overlapping Nordic customers; closely competes on 3D people-counting sensors and conversion analytics.
• Xovis: Xovis manufactures 3D people-counting sensors and analytics software used in retail, airports, and venues; directly comparable hardware-and-software stack to RS Count's 3D sensor platform.
• Vemcount Group: Vemcount is a direct Nordic/European competitor in 3D-sensor-based visitor counting and retail analytics, offering comparable people-counting hardware and dashboards for retail, malls, and public venues.

Others

• Milesight IoT: Listed RS Count technology partner specializing in IoT sensors and connectivity; adjacent infrastructure provider that could either remain a partner or compete as an integrated analytics offering.

Emerging players

• Hivestack / Aislelabs: Aislelabs offers retail visitor analytics including people counting, dwell, and Wi-Fi-based analytics; emerging competitor with overlap in retail customer behavior analytics.
• Dorlet People Counting: Dorlet provides visitor management and people-counting solutions for venues including sports and leisure facilities; partial overlap with RS Count's sports/event vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Store Scandinavia